Editions

03/25/16: Yahoo contends with activist investor over Board of Directors; Rovi in talks to buy TiVo; Apple greenlights original unscripted series

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CYNOPSISDIGITAL 03.25.16 Good morning. It’s Friday March 25, 2016, and this is your first early morning digital briefing. TOP NEWS   Yahoo has a new headache to deal with. Starboard Value, a New York hedge fund that owns 1.7% of Yahoo’s outstanding shares, has gone full activist. Starboard has nominated nine candidates (including its own […]

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03/24/16: Ken Howard dead at 71; Discovery Communications introduces new ad toolbox; it’s a Hard Knocks life for the LA Rams

ken howard

A CYNOPSIS MESSAGE FROM WE tv THIS YEAR THE WE SUITE IS TWICE AS SWEET WE tv’s BIGGEST OPPORTUNITY NOW ON OUR TWO BIGGEST NIGHTS BEGINNING IN 4Q2016 THURSDAY’S L.A. HAIR FRIDAY’S DAVID TUTERA’S CELEBRATIONS DO MORE FOR YOUR BRAND CYNOPSIS 03.24.16 Good morning. It’s Thursday March 24, 2016, and this is your first early […]

03/24/16: Nielsen to measure connected TV devices; AwesomenessTV producing new film for YouTube Red; Univision launches digital innovation lab

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CYNOPSISDIGITAL 03.24.16 Good morning. It’s Thursday March 24, 2016, and this is your first early morning digital briefing. TOP NEWS   Nielsen’s much-anticipated Total Audience Measurement product won’t be available for another few months, but in the meantime, this is still a pretty big deal: Starting April 25, the company will make brand-level data available […]

CYNOPSISMEDIA Presents: 2016 KIDS UPFRONT MARKET

A CYNOPSIS MESSAGE FROM DISNEY MEDIA Strong brands and great content drive engagement… Top Network: In 2015, Disney Channel was the #1 Network with Kids 2-11! Largest Share: Disney Media has the largest Share of Viewing in kids marketplace. More Views: Our apps and sites have over 121 million video views per month – more […]

03/23/16: Sarah Palin headed to court TV; Showtime rolls the Dice with full season drop; true transgender story lands at Freeform

Sarah Palin

A CYNOPSIS MESSAGE FROM NBCUNIVERSAL NBCU LIFESTYLE GROUP YOUNG, AFFLUENT, SOCIAL, TRENDSETTING CONSUMERS $15 return for every $1 spent – up to 4x higher than the competition +21% higher Engagement – LoveQuotient® We engage your consumers and sell your brands! NBCU LIFESTYLE GROUP | LIFE.TO THE FULLEST. | TOGETHER.NBCUNI.COM Bravo – Esquire – Oxygen […]

03/23/16: Google Chromecast app rebrands as Google Cast; AOL brings Moviefone in-house; comScore partners with Adobe

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CYNOPSISDIGITAL 03.23.16 Good morning. It’s Wednesday March 23, 2016, and this is your first early morning digital briefing. TOP NEWS   The Chromecast app is no more; get used to calling it Google Cast. The rebranding reflects the expanding capabilities of the Google TV streaming app. No longer will its functionality be limited to the […]

03/23/16: MMA’s New York shot; Sponsors line up behind the World Cup of Hockey; Yahoo bets on Fantasy changes

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CYNOPSISSPORTS 03.23.16 Good morning. It’s Wednesday March 23, 2016, and this is your first early morning Sports briefing.  MMA’s biggest battle yet is over. The sport notched a big win when a bipartisan New York State Assembly passed legislation to legalize and regulate professional mixed martial arts throughout the state. The passage of A.2604-C, sponsored […]

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