03/24/16: Ken Howard dead at 71; Discovery Communications introduces new ad toolbox; it’s a Hard Knocks life for the LA Rams







Good morning. It’s Thursday March 24, 2016, and this is your first early morning briefing.

Tonight’s Premieres:
ABC: The Catch at 10p
WE tv: Sisters in Law at 10p

Tonight’s Finales:
Bravo: Recipe for Deception at 10p
FX: Baskets at 10p
HGTV: Flip or Flop at 9p
IFC: Portlandia at 10p


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SAG-AFTRA president Ken Howard died Wednesday at age 71. Perhaps best known for his role in sports drama The White Shadow (1978-81), Howard earned an Emmy Award for his performance in HBO’s Grey Gardens, and a Tony for Child’s Play. Howard was elected president of SAG in 2009 and 2011, eventually becoming president of the merged unions. No cause of death was announced.

Just in time for Upfronts, Discovery Communications launched new marketing effort for advertisers, with tools that can be customized and combined. “As consumers change the way they view content, it is important for us to evolve our advertising model,” Sharon O’Sullivan, EVP, client and brand partnerships, tells Cynopsis.“Our new One Discovery offering will allow us to put clients’ brands in the center of every consumer touch point, utilizing all resources, technology and data to effectively connect their brands with our fans.” In the One Discovery toolbox: data management and analytics platform Discovery Engage; TV Everywhere platform Discovery Go, which will allow clients to integrate ads into content on any device in the U.S.; Millennial-luring web-native networks; virtual reality experiences, and an in-house production team to produce branded entertainment.

The LA Rams will be the subject of HBO training camp docu-series Hard Knocks for season 11, as they return to the City of Angels after playing in St. Louis since 1995. Liev Schreiber (Ray Donovan) will narrate when the five-episode run kicks off August 9 at 10p. Chances are the show won’t be a distraction for the team  the past six teams to participate equaled or improved their regular season record, and four went to the playoffs.

Nielsen clients will have access to brand-level TV connected device data starting April 25, as well as information about device type. The measurement company also announced its new Total Use of Television metric, adding connected TV device usage to traditional usage. “The ability to know how many consumers use which brands of TV-connected devices, for how often and for how long, is critical for clients who need to make informed content decisions and understand their total audience,” said Sara Erichson, EVP of client solutions and audience insights for Nielsen.

Netflix tops Ampere Analysis’ entertainment brand power list, with subscribers in the U.S. and UK most likely to recommend the service to others. But while UK broadcasters like the BBC and ITV also rank highly, U.S. viewers are more likely to promote pay-TV channels like HBO and Starz. Scores are based on people who actually use the service.

Dog lovers can choose from among 174 nominees at www.herodogawards.org, and vote for their favorite canines in eight categories for the 2016 American Humane Association Hero Dog Awards. Top pooches get the red carpet treatment during a two-hour special on Hallmark Channel this fall.


Cynopsis Media Presents:
Primetime Emmy Awards: Before the Ballot Special eReports
A multi-part series publishing from May – June

Cynopsis handicaps the major Categories before Nominees are determined.
Actor/Actress, Non-Fiction Specials & Series, Reality Host/Competition/Program, Comedy, Drama, PLUS the new Short Form category.

Space is limited
To advertise contact Mike Farina – [email protected], 203.218.6480


NBC ordered six episodes of an untitled dance competition series produced by EndemolShine North America, Purple Cup Productions and Free Association, starring Jenna Dewan Tatum as a judge and mentor. The actress/dancer/wife of Channing will exec produce along with her husband, Peter Kiernan, Reid Carolin and Meegan Kiernan. The Tatums are a winning TV team, having set a ratings record 4.7 million viewers on the season 2 premiere of Spike TV’s Lip Sync Battle.

TNT ordered a pilot for hour-long dramedy Claws, set in a Southern Florida nail salon. Le Train Train’s Rashida Jones and Will McCormack exec produce; show is from Le Train Train in association with Warner Horizon Television and TNT Original Productions, written by co-executive producer Eliot Laurence (Welcome to Me).


George Lopez will host the TV Land Icon Awards, taping Sunday, April 10 in Santa Monica. Ceremony airs on the net Sunday, April 17 at 9p.

Mark Burnett reality dating show Coupled premieres Tuesday, May 17 at 9p, after the season three bow of Hotel Hell at 8p.

The Paley Center for Media will host two PayleyLive events in LA next month. An Evening with It’s Always Sunny in Philadelphia takes place April 1, and An Evening with Angle Tribeca is April 14. Hulu subscribers will have exclusive access to content and footage.

Season three of DIY’s Barnwood Builders premieres Sunday, April 24 at 9p. Master craftsman Mark Bowe and crew are back to dismantle centuries-old barns to use in modern homes.

Vintage binge: getTV launches a new “Get Lost in TV” lineup in April, with Gene Roddenberry’s 1963 military series The Lieutenant Wednesdays at 8p. Weekly block launches April 6 with four back-to-back episodes.

Spanish-language movie channel Cinelatino celebrates Holy Week with El Arca de Noe (The Ark) tonight, March 24, and Maria, Madre de Jesus Parte 1 y 2 (Mary, Mother of Jesus: Part 1& 2) on Sunday, March 27, both airing at 9:15p.

TLC’s Outdaughtered follows the Busby family, which welcomed the only all-female set of quintuplets in the country, starting Tuesday, May 10 at 10p. The Boardwalk Entertainment Group produces.


Elijah Wood (Wilfred) joins the cast of BBC America’s Dirk Gently. Comedic thriller is slated to premiere in fall 2016.

Mike & Molly’s Billy Gardell will play Elvis Presley’s manager Colonel Tom Parker in upcoming CMT scripted drama Million Dollar Quartet (wt). Keir O’Donnell (Fargo) landed the role of disc jockey Dewey Phillips.

Kirk Frogg, who hosted Nickelodeon’s 1993-1995 game show Legends of the Hidden Temple, is onboard the upcoming action adventure movie inspired by the show. Film is scheduled to debut on Nick in fall 2016.

John Ross Bowie (Big Bang Theory) will star opposite Minnie Driver in ABC comedy pilot Speechless, focused on a family with a special needs child.

Sean Harris (The Borgias), Yetide Badaki (Masters of Sex) and Bruce Langley (Deadly Waters) have been added to the cast of Starz drama American Gods, adapted from the fantasy novel. Series begins shooting next month.


A whopping 70 percent of Americans binge watch television, according to Deloitte’s 10th Digital Democracy Survey, with bingers averaging five episodes per sitting. 46 percent of people now subscribe to a streaming video service, and those age 14-25 spend more time streaming content than watching live TV. Genre of choice? 53 percent of consumers who binge watch choose dramas. 

Over 90 percent of U.S. viewers multi-task while they’re watching TV, according the Deloitte study – with people age 19-25 busy with an average of four additional activities. Less than 25 percent of the extra activity directly relates to the show being “watched.”

As part of a digital expansion at Fuse that includes a mobile app, podcast network and expanded content, season two of Fluffy Breaks Even will launch Thursday, March 31 exclusively on the Fuse app, available for iOS and Android devices, one week ahead of the linear premiere April 7 at 10p. “The expansion of Fuse Media’s digital strategy underscores our commitment to reach Latino and multicultural millennials in new, innovative ways,” said Fuse Media CEO Michael Schwimmer. “With Gabriel Iglesias’ broad appeal and tremendous social media following, Fluffy Breaks Even is the perfect title to showcase on the Fuse mobile app.”

Netflix ordered season two of Scrotal Recall, in a deal with BBC Worldwide of North America. Clerkenwell Films will produce. The comedy, about a 20something who receives a diagnosis he’s determined to share with every women from his past, will premiere globally.


Haircare brand Dark and Lovely, smartphone LG G5 and Coca-Cola are onboard as sponsors of Black Girls Rock!, premiering Tuesday, April 5 on BET Networks. Ceremony celebrates the accomplishments of black women who serve as positive role models.


TLC is creating a British version of its Say Yes to the Dress, from Half Yard Productions.  Royal dress designer David Emanuel will preside over the Brit brides-to-be.

Bomanbridge Media is distributing Singapore-created Fit For Fashion, produced by Imagine Group. Also set for MIPTV: nature doc The Dark Side of Crocs, clip series Kids Do the Craziest Things and reality format Got What It Takes?.

BBC Worldwide acquired music doc Stories, from songwriter and artist Avicii (aka Tim Bergling). Film will be launched at MIPTV.

The seventh season of the Series Mania Festival, to be held in Paris April 15-24, will include appearances by David Chase (The Sopranos), Cuba Gooding Jr. (American Crime Story: The People v. O.J. Simpson) and Clyde Phillips (Dexter), among others.


Outdoor Sportsman Group and Comcast are teaming to host a Hunt.Fish.Feed dinner in Boston on March 30. It’s the first stop in the network group’s 2016 outreach effort to feed the hungry with game meat and fish donated by sportsmen and women.


Cynopsis Digital will now include MORE tech topics & news. It has always been known for its fresh viewpoints on digital news, latest trends, and research. Now, it will be expanding its coverage of vital tech topics such as:

-data-driven advertising – drones
-dynamic ad insertions – OTT
-programmatic – virtual reality
-social media measurement – and more!

If you’re not a subscriber, what are you waiting for? www.cynopsis.com/subscribe.


New ABC Tuesday comedy The Real O’Neals was up 9 percent in total viewers week to week (to 3.8 million) and even among A18-49 (1.0/4). Among teens 12-17 the series shot up 60 percent, and among kids 2-11 it grew 50 percent.

Tuesday’s debut of NBC medical drama Heartbeat delivered a 1.4/5 rating among A18-49. Chicago Med debuted to 2.2 in the timeslot in November. Heartbeat moved to its regular Wednesday time period last night.

In newscasts following the tragic bombings in Brussels, NBC Nightly News delivered 8.8 million viewers and 2.2 million among A25-54, followed by 8 million and 1.8 million in the news demo for ABC’s World News Tonight and 7.2 million/1.7 million for CBS Evening News.

Episode three premiere telecasts of Bounce TV’s new original drama Saints & Sinners reached 1.3 million unduplicated viewers on Sunday, tying the show’s series premiere for the second most-watched program in net history.

Tuesday A18-49 Analysis: CBS had the most A18-49 viewers Tuesday with 1.7/6, according to final primetime national ratings from Nielsen. NBC’s The Voice led at 8p with 2.5/9, followed 2.0/7 for by CBS’ NCIS. CBS’s NCIS: New Orleans topped 9p with 1.8/6, versus 1.4/5 for NBC’s new Heartbeat. CBS kept the lead at 10p with 1.3/5 for Limitless; a repeat of NBC’s Chicago Fire placed second with .8/3.

A18-49: CBS 1.7/6, NBC 1.5/5, ABC .9/3, CW .8/3, UNI .7/2, FOX .6/2, TELE .5/1, ION .4/1

Live + Same Day Household Ratings: Tuesday, March 22, 2016 time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 7.6/13
NCIS 10.0/17, NCIS: New Orleans 8.5/14, Limitless 4.3/8
NBC: 4.5/8
The Voice 6.7/12, Heartbeat 4.1/7, Chicago Fire [r] 2.6/5
ABC: 2.0/3
Fresh Off the Boat 2.9/5, The Real O’Neals 2.3/4, Marvel’s Agents of S.H.I.E.L.D 1.8/3, Beyond the Tank 1.5/3
CW: 1.3/2
The Flash 1.8/3, iZombie .8/1
FOX: 1.0/2
New Girl 1.4/2, Grandfathered [r] .8/1, Brooklyn Nine-Nine .9/1, The Grinder .9/1
Sueno de Amor .9/2 Pasion y Poder 1.2/2, Hotel de los Secretos 1.0/2
ION: .8/1
Criminal Minds .7/1, Criminal Minds .8/1, Criminal Minds 1.0/2
Quien es Quien .5/1, Eva la Trailera .7/1, La Querida del Centuaro 0.9/2


Splash Entertainment’s Mike Young adds Chairman to his current title of co-CEO; Steve Rosen has been promoted from CFO & COO to co-CEO, and the company’s David Di Lorenzo has been upped from Vice President of Sales and Digital Distribution to President of VOD net Kabillion.

Kristen Campolattaro has been named Vice President of Brand Marketing for Sprout. Campolattaro founded brand strategy and marketing consulting firm Brandavore in 2013.


Former baseball player and legendary announcer Joe Garagiola Sr. passed away March 23. He was 90. In addition to serving as a play-by play announcer for NBC from 1961-1988, Garagiola was a panelist on numerous game shows, and served as guest host on The Tonight Show

Actor Peter Brown died March 21 after battling Parkinson’s disease. He was 80. Brown played a Texas Ranger in Laredo from 1965-67, as well as appearing in soap operas including The Young and the Restless, One Live to Live and The Bold and the Beautiful.

Entertainment lawyer Leon H. Charney died March 21 after suffering multiple seizures. He was 77. Charney had hosted New York area cable show The Leon Charney Report since 1998.

The Bachelor contestant Erin Storm died March 21 after a plane she was piloting crashed. She was 41. Storm appeared in season 12 of the ABC reality show. 

This Day in History:
1958 – Elvis Presley was inducted into the Army.

Answer to Our Last Trivia: What was Sabrina’s cat’s name on Sabrina, the Teenage Witch (1996-2003)? Salem. Kudos to: Mark Guleff-Viacom Media Networks/Detroit, Chantell Greene-Scripps Networks Interactive/NYC, Heather Allen-WWE Corporation/Stamford, Clara Leonard-Turner/NYC, Zoe Dahmen/Santa Fe, Eric Litt-Tribune Broadcasting/Chicago, Steve Hebel-Milestone Internet Marketing/Chicago, Adam Leston-Weigel Broadcasting/Milwaukee, Robert Teinowitz-Live Action Media/Chicago, Allison Wright-Viacom Media Networks/Detroit, Bejaye Ilegbodu-Comcast Spotlight/Houston, Dave Sikula-Toovia.com/Sunnyvale, CA, Andrea Fuller-Sony Pictures Entertainment/LA, Bob Telford-SAG/AFTRA/Valley Village, CA

Today’s Trivia Question: A police captain in which 1960s detective series tooled around in his chauffer driven Rolls-Royce? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.).

Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

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JOB OPENING: NATIONAL SALES MGR/FDP Radio Network, home of the FIFA World Cup/Mia or NYC: Min 4 yrs radio sales exp & a proven track record of network sales. Digital sales exp a+ as we look to grow and combine our sales approach. Resume to: [email protected] (3/31)

JOB OPENING: ADVERTISING ACCT EXEC/Cablevision/Brooklyn: Dvlp/svc/maint local clients &/or agencies purchasing ad space & or other media srvcs, to achieve est’d mnthly/qurtrly/annual sales goals. 1-3 yrs selling exp. Acct exec or outside sales exp pref’d. Resumes HERE (3/31)

JOB OPENING: SR INTEGRATED MKTG MANAGER/FUSE/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Crtv Writing apply @ fuse.tv (3/31)

JOB OPENING: MANAGER, ANALYTICS/DISCOVERY DIGITAL NETWORKS/SF: Oversee data collection, analysis & insights for DDN business. 5 years of digital analytics experience. Strong data & analytics exp, expert with YouTube & FB analytics. Full info/apply HERE (3/30)

JOB OPENING: PUBLICITY MGR/CNBC PRIME/East Coast: Responsible to publicize and promote primetime programming and talent as well as implement and execute public relations campaigns and strategies. Full info/apply HERE (3/30)

JOB OPENING: PUBLICIST/CNBC/East Coast: Conceptualize craft & pitch stories to national and local media to generate maximum, positive publicity for Business News programs, long form documentaries & talent. Full info/apply HERE (3/30)

JOB OPENING: CAMPAIGN MGR/Interactive One/NYC: Leads efforts to effectively mng local radio dig. campaigns & inventory for their assigned territory/accts. Mng/launch all campaigns for Interactive One sites & affiliates. Min 2+ yr work exp Ad Servers i.e. DFP Premium, 3rdParty. Full info/apply HERE (3/30)

JOB OPENING: MGR ACCT SVC (AUDIENCE SCIENCE DIVISION)/Viacom/NYC: Mng clients accts across Aud Science team’s internal client portfolio. 3-5 yrs acct mngmnt exp across mult clients, pref from a media agency, & exp working on dig. mktg campaigns, incl Programmatic media. Full info/apply HERE (3/30)

JOB OPENING: DIR, BRAND MARKETING/East Coast: Lead all marketing activities to drive viewership for business news promotional priorities. 10 years of brand management  preferably in entertainment industry. Full info/apply HERE (3/29)

JOB OPENING: ADVERTISING ACCT EXEC/Cablevision/Bronx-Westchester County: Dvlp/svc/maint local clients &/or agencies purchasing ad space & or other media srvcs, to achieve est’d mnthly/qurtrly/annual sales goals. 1-3yrs selling exp. Acct exec or outside sales exp pref’d. Resumes HERE (3/29) 

JOB OPENING: DIGITAL INVENTORY MANAGER/NBCU/NYC: Mgr. Digital Inventory w/Ad Sales Sports. Manage team & serve in central role for forecasting, monetization & reporting. 4+ yrs exp. Apply: Full info/apply HERE (3/29)

JOB OPENING: COORD ON-AIR SCHEDULING/Oxygen/NYC: Sched promos and grphcs on daily logs per network strtgy. Fast pace/detail oriented/strong comm/solutions/deadlines Full info/apply HERE (3/29)

JOB OPENING: MARKETING DIRECTOR/CNBC Prime/East Coast: Dvlp/execute consumer mktg campaigns for CNBC’s primetime shows, incl implementation of TV, print, digital, and out of home elements. Min, preferably in the media ent space. Full info/apply HERE (3/29)

JOB OPENING: SR. MGR MEDIA PLANNING/Nickelodeon/NYC: Work w/Director & VP to dvlp creative briefs that comm prgrmng objectives, strategic media plan’g dir & mgmnt exp. 3-5 yrs exp media plan’g &/or prgrmng. Strong interest in TV prgrmng w/ knwldg & interest in audience demographics. Full info/apply HERE (3/27)

JOB OPENING: SR RESEARCH ANALYST/IFC/NYC: Support both Programming and Ad Sales to achieve revenue goals. 1-2 years exp with Nielsen systems. Digital research a plus. Full info/apply HERE (3/27)

JOB OPENING: VARIOUS POSITIONS AVAILABLE/IRG Sprts & Ent/Palm Beach FL. IRG is growing & looking to hire Track GMs, Track P/R, Sponsor Sales, Drag Strip Dir, Hospitality Dir, Ticket Sales & Admin Asst. Positions avail @ currently owned prop & future planned venues. Send resume/cvr to: [email protected] (3/27)

JOB OPENING: DIRECTOR, MEDIA SALES/MINOR LEAGUE BASEBALL/St. Petersburg FL: Lead nat’l sales efforts for MiLB Media Properties. Min 7 yrs exp & est. sr client & agency relationships required. Self-starting & passionate individuals desired. 25-40% travel. Resume HERE (3/26) 

JOB OPENING: CRM ACQUISITION MANAGER/A+E Networks/NY: Focus on building CRM database thru user acquisition, promotions, surveys & partners/affiliates. Highly quantitative & creative thinker. 3-5 yrs exp CRM dvlpmnt/execution role or direct mktg cust acquisition role. Full Info/Apply HERE (3/26)

JOB OPENING: SR INTEGRATED MKTG MANAGER/FUSE/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Crtv Writing Full info/apply HERE (3/26) 

JOB OPENING: VP, MARKETING & COMMUNICATIONS/OLYMPUSAT/FL: Develop & execute market strategy across all platforms. Min 10 yrs exp with network/TV required, Hispanic, US multicultural and int. mkt preferred. Must be bilingual (Eng/Spanish)with proven track record. Full info/apply HERE (3/26)

JOB OPENING: DIRECTOR SPONSORSHIPS/The Paley Center for Media/NYC: Secures sponsorship, mktg. and media partnerships by qualifying sales leads.Sells new project ideas to clients. 8+ yrs sponsorship sales exp req. Email resume to [email protected] (3/25)

JOB OPENING: SALES DIRECTOR, EXPOSITIONS/MIPTV/MIPCOM Reed MIDEM/NY: 7 to 10 years of experience selling exhibition stand space, sponsorships, print and digital advertising, and conference registrations. Full info/apply HERE (3/25)

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JOB OPENING: DIR./SR. DIR., ADV. ANALYTICS & DATA STRAT/A+E Networks/NY: Evaluate methodologies, data quality & best analytics practices that will help advance A+E Networks data capabilities on both traditional TV & cross platform sides of our business. Full Info/Apply HERE (3/25)

JOB OPENING: SR MANAGER DIGITAL PARTNERSHIPS/A+E Networks/NY: Focus on developing and executing mktg programs w/advertising partners across all HISTORY & A&E digital platforms, respond to RFPs, create sales materials, serving as the digital lead on assigned accts. Full Info/Apply HERE (3/25)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

EXPERT SERVICES: Getting permission from rights holders of video, photos, and music for your project can be expensive and time-consuming. We have the expertise to save you time and money. Call us for your next project. Reasonable rates for any budget. 866-761-9990 or email [email protected] (4/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

SITUATION WANTED: Creative entertainment PR exec, diverse background in network, syndication, studio publicity, arts, indie film & sports. Detail-oriented, skilled in crisis communications. Trusted by executives, talent & media. Experience is a good thing! [email protected] (3/30)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.


ABC: Grey’s Anatomy, Scandal, The Catch [p]
CBS: 2016 NCAA Basketball Tournament, 2016 NCAA Basketball Tournament
CW: DC’s Legends of Tomorrow [r], The 100 [r]
Fox: American Idol
NBC: You, Me and the Apocalypse, The Blacklist [r], Shades of Blue
PBS: The This Old House Hour, Secrets of Underground London [r], Antiques Road Show [r]
Telemundo: Quien es Quien, Eva la Trailera, El Senor de los Cielos [r]
Univision: Sueno de Amor, Pasion y poder, El Hotel de los Secretos

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