Cynopsis: Digital

05/26/16: AT&T enters Yahoo bidding fray; Microsoft to launch streaming media sticks; comScore report warns of fraud in programmatic video advertising

AT&T enters Yahoo bidding war

CYNOPSISDIGITAL 05.26.16 Good morning. It’s Thursday May 26, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Frequency Capping: As a general rule in online advertising, showing users the same ad too many times will lead to diminished response, and possibly to lasting hostility toward one’s brand. That’s where frequency capping […]

05/25/16: Twitter to loosen restrictions on character limit; Google makes changes to AdWords; Vice Media hires new Head of Content

Twitter to loosen restrictions to 140 character limit

CYNOPSISDIGITAL 05.25.16 Good morning. It’s Wednesday May 25, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Agency trading desk: In digital advertising, a trading desk is a centralized management platform used by ad agencies that specialize in programmatic media and audience buying. Trading desks are generally layered on top of […]

05/24/16: BuzzFeed to launch news video unit; 20th Century Fox takes over Snapchat Lenses; Digital Content Next makes ad-blocking recommendations

BuzzFeed to launch unit devoted to news videos

A CYNOPSIS MESSAGE FROM PHUNWARE SNAPSHOT: tvOS: When, How and Why to Establish a Presence on Apple TV Download this tvOS snapshot to learn about: Why the question is not IF brands should invest in tvOS, but when and how much How Apple makes tvOS development simple and efficient Why 40% of the engineering effort […]

05/23/16: Yahoo’s bidders may offer less than expected; RNC prepares huge digital ad buy for presidential election; IMAX plans virtual reality lounges

Report: Yahoo bids coming in cheaper than expected

CYNOPSISDIGITAL 05.23.16 Good morning. It’s Monday May 23, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Geotargeting: In online marketing, geotargeting refers to determining the geographical location of Internet users (such as their country, region, state, city, or even zip code) and then delivering ad content to them based on […]

05/20/16: Snapchat works on curatorial algorithm; Google unveils VR initiatives; Charter CEO eyes streaming service integration

Report: Snapchat working on new curatorial algorithm

CYNOPSISDIGITAL 05.20.16 Good morning. It’s Friday May 20, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER First party data, second party data, and third party data: First party data is information compiled about visitors’ direct relationships with particular sites. Second party data, which is provided by digital media companies or by […]

05/19/16: Netflix launches site to help measure broadband speeds; Turner fights back against NewFronts; Google releases specs for new VR headset

Netflix launches website to keep broadband providers honest

CYNOPSISDIGITAL 05.19.16 Good morning. It’s Thursday May 19, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Device-agnostic: Device-agnosticism refers to the capacity of a computing component to work with various systems without the need for special adaptations. A device-agnostic mobile app, for instance, would be compatible with most operating systems, […]

05/18/16: NBA to launch online video network; Time Inc. announces video publication focused on digital celebs; Study finds Vine is losing influencers

Study: Vine is losing influencers to Snapchat and YouTube

CYNOPSISDIGITAL 05.18.16 Good morning. It’s Wednesday May 18, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Repurposed content: Repurposing refers to the reformatting of existing content in order to extend the content’s use. For instance, if a thirty second ad runs on linear TV, and is then shortened to ten […]

05/17/16: AT&T acquires Quickly Media; Twitter to exclude photos and links from character limit; Comcast has no plans for Internet TV

AT&T enters Yahoo bidding war

CYNOPSISDIGITAL 05.17.16 Good morning. It’s Tuesday May 17, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   RFP: Short for Request for Proposal. An RFP refers to when a brand or media agency reaches out to a publisher or other firm to request a specific media buy on that property. Generally, […]

05/16/16: Playboy announces new branded content studio; Analyst finds YouTube viewership concentrated on top channels; China’s Youku Tudou does VR

Google

CYNOPSISDIGITAL 05.16.16 Good morning. It’s Monday May 16, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Walled garden: A walled garden is a software system in which a carrier or service provider has control over applications, content, and media, and restricts convenient access to non-approved applications or content. On the […]

05/13/16: YouTube expands on partnership with NFL; Activision Blizzard to launch eSports content on Facebook; AwesomenessTV launches on Apple TV

Viacom announces new Viacom Lab to inspire engagement

CYNOPSISDIGITAL 05.13.16 Good morning. It’s Friday May 13, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Revenue Share Model: A partnership between a publisher and an ad provider in which profits from ad-serving are split between the two. It used to be that such agreements tended to come in at […]

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