Cynopsis: Digital

05/05/16: Report: YouTube to launch live TV service; Hulu to launch live TV service as well, CEO confirms; Ellen DeGeneres launches digital network

YouTube to launch subscription TV service next year

CYNOPSISDIGITAL 05.05.16 Good morning. It’s Thursday May 5, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   OOH Marketing: Short for out-of-home-marketing. Not surprisingly, out-of-home marketing refers to any marketing that reaches consumers outside the home. In the digital age, an OOH campaign can be shockingly sophisticated, making use of tools […]

05/04/16: Instagram lets video marketers use carousel format; Amazon acquires British period drama; Periscope hires former Wired Editor to help curate

Instagram lets marketers bring videos into carousel format

CYNOPSISDIGITAL 05.04.16 Good morning. It’s Wednesday May 4, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Click-through rate: In digital advertising, “click-through rate” refers to the percentage of people visiting a page who access a link to a particular ad. It’s a vital metric for judging the success of an online […]

05/03/26: Hulu to launch Internet TV service; BuzzFeed discusses branded partnerships at NewFront; NY Times to delve deeper into VR

BuzzFeed talks up branded partnerships at NewFront

CYNOPSISDIGITAL 05.03.16 Good morning. It’s Tuesday May 3, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   IPTV: Short for Internet Protocol television. IPTV is a system through which television services are delivered using the Internet protocol suite over a packet-switched network such as a LAN or the Internet – as […]

05/02/16: Rovi to acquire TiVo; Snapchat now sees 10 billion daily video views; FCC won’t put brakes on new ad privacy proposals

TiVo to acquire Rovi for $1.1 billion

CYNOPSISDIGITAL 05.02.16 Good morning. It’s Monday May 2, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Shoppable content: Editorial, image, or video content is “shoppable” when it provides an easy way for consumers to directly purchase its featured products. For instance: If an ad for a handbag is clickable, and […]

04/29/16: Amazon reports monster Q1 revenue; DreamWorks’ Katzenberg to oversee AwesomenessTV after Comcast acquisition; Vevo launches redesigned site

Citing Film and TV efforts, Amazon posts monster Q1 revenue

CYNOPSISDIGITAL 04.29.16 Good morning. It’s Friday April 29, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   TV Everywhere: A TV Everywhere platform (generally a mobile app or an Internet-based service) allows consumers to view pay TV content by authenticating themselves as current subscribers to a channel. As long as you […]

04/28/16: Yahoo ends fight with Starboard Value; Samsung looks to build standalone headset; Vox Media hires CFO

Yahoo settles proxy fight with Starboard Value

CYNOPSISDIGITAL 04.28.16 Good morning. It’s Thursday April 28, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Earned Content: Content created and shared to social and digital platforms by fans of a marketer’s message – as opposed to the marketer itself.     TOP NEWS   With all the drama surrounding […]

04/27/16: YouTube redesigns app and launches new ad format; China shutters DisneyLife service; Netflix to enable in-app billing on Android devices

YouTube to launch subscription TV service next year

CYNOPSISDIGITAL 04.27.16 Good morning. It’s Wednesday April 27, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Data onboarding: Data onboarding – sometimes called ‘data on-ramping’ – is the process of transferring offline data into actionable digital data. Vendors specializing in data onboarding will use a company’s offline data – such […]

04/26/16: Fullscreen launches SVOD service; Facebook developing video app; FCC bans data caps under Charter’s acquisition of Time Warner Cable

Fullscreen launches SVOD service

A CYNOPSIS MESSAGE FROM PHUNWARE CLAIM YOUR SPOT ON THE COUCH PHUNWARE’S RECOMMENDATIONS FOR APPLE TV Download this infographic to learn: Why it’s important to establish an early presence Where to start and when to go big Tips for maximizing your Apple TV experience and much more! FREE infographic from the experts at Phunware Mobile […]

04/25/16: China closes iTunes Movies and iBooks Store; Netflix and NCTC near cable integration agreement; Facebook News Feed to favor engagement time

Chinese regulators shutter iTunes Movies and the iBooks Store

CYNOPSISDIGITAL 04.25.16 Good morning. It’s Monday April 25, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   SDK: Short for Software Development Kit. An SDK is a set of software development tools that allows for the creation of applications for a specific development platform. For instance, developers creating an iPhone app […]

04/22/16: Google to explore dynamic ad insertion; Dailymotion partners with SourceKnowledge; BET digital team talks Prince

Univision acquires outright stake in Fusion from Disney-ABC, to launch Fusion Media Group

CYNOPSISDIGITAL 04.22.16 Good morning. It’s Friday April 22, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Dynamic Ad Insertion: Dynamic Ad Insertion technology allows advertisers to remove the ads that aired during initial broadcast, replacing them with new ads. The technology can theoretically be used across all VOD platforms, both […]

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