Cynopsis: Digital

07/22/16: Periscope live-streams now embeddable on web; Machinima inks Chinese streaming deal; Facebook to stream Team USA basketball exhibition games

Periscope live-streams now embeddable across the web

CYNOPSISDIGITAL 07.22.16 Good morning. It’s Friday July 22, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER DoubleClick Bid Manager: DoubleClick Bid Manager is Google’s programmatic demand-side-platform. Among other things, advertisers can buy YouTube video ad inventory through the platform.     TOP NEWS   FACEBOOK has gained the live-streaming rights to […]

07/21/16: Nielsen partners with viewability specialists; Spotify launches programmatic buying; Lorne Michaels’ Above Average raises $15 million

Nielsen Digital Ad Ratings incorporates viewability specialists

A CYNOPSIS MESSAGE FROM Placemedia placemedia: The Supply-Side Programmatic Platform for Television Our platform aggregates linear TV from our national network and MVPD partners, through technical integrations to enhance audience targeting through data and automation. Visit www.placemedia.com for more information. CYNOPSISDIGITAL 07.21.16 Good morning. It’s Thursday July 21, 2016, and this is your […]

07/20/16: Netflix greenlights second season of Making a Murderer; Twitter to live-stream NBA shows; Mr. Robot VR simulcast to stream during Comic Con

Netflix to bring Making a Murderer back for second season

CYNOPSISDIGITAL 07.20.16 Good morning. It’s Wednesday July 20, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Gaze control: In virtual or augmented reality, gaze control refers to a user’s ability to control an interface and navigate an experience by looking in a certain direction. A headset generally directs gaze control by […]

07/19/16: Netflix nabs global rights to CBS Star Trek series; Snapchat looks for premium video; BuzzFeed and NBC partner for Olympics Snapchat content

Netflix nabs global rights to CBS's upcoming Star Trek series

CYNOPSISDIGITAL 07.19.16 Good morning. It’s Tuesday July 19, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Virtual Reality Refresh Rate: Just like TV, a VR experience presents a user with a series of images. Refresh rate refers to how fast those images get updated. A higher refresh rate means that […]

07/18/16: Cynopsis Digital looks at digital campaign advertising; T-Mobile offers year of Pokemon Go data; AT&T aims to use drones for LTE coverage

T-Mobile offers free year of data for Pokemon Go gameplay

CYNOPSISDIGITAL 07.18.16 Good morning. It’s Monday July 18, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   The Optimizer: The Optimizer was a targeted advertising tool created and used by Barack Obama’s 2012 campaign for reelection. In addition to using Nielsen Media Research data, the Optimizer ingested data from voters the […]

07/15/16: YouTube and Facebook plan live political convention coverage; Twitter to stream Pac-12 events; Evercore projects YOY drop in Q2 cord-cutting

Facebook and YouTube to live-stream coverage of the Republican and Democratic Conventions

CYNOPSISDIGITAL 07.15.16 Good morning. It’s Friday July 15, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Social VR: Social VR refers to a type of virtual reality app designed to create a shared VR space in which users can interact and participate in activities. The social VR startup Altspace VR is […]

07/14/16: ABC re-launches VOD service; Digi-Capital finds $2 billion of AR and VR investment in past year; Apple’s first series to follow developers

ABC re-launches VOD service with short-form series and 38 classic shows

CYNOPSISDIGITAL 07.14.16 Good morning. It’s Thursday July 14, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Haptics: Haptics, or touch feedback, refers to technology that recreates a sense of touch. Haptic devices might apply forces, vibrations, or motions to a user. A vibrating video game controller is a good example. […]

07/13/16: Vine loses numerous execs; Twitter teams with Bloomberg Media to live-stream programming; NBC to bring Summer Olympics to connected devices

Report: Vine has lost a slew of top executives

CYNOPSISDIGITAL 07.13.16 Good morning. It’s Wednesday July 13, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Virtual reality sickness: VR sickness, a feeling similar to motion sickness, is primarily caused by a disconnect between what a user’s eyes are seeing and what the user’s vestibular system – the parts of […]

07/12/16: Fox live-streams primetime shows; Megaupload founder intends to relaunch site; FTC says digital creators must be transparent about promotion

Fox becomes major broadcast network to live-stream primetime programming

CYNOPSISDIGITAL 07.12.16 Good morning. It’s Tuesday July 12, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Cross-Device Targeting: Cross-device targeting refers to serving the same consumer targeted ads across more than one device. Effective cross-device targeting enables advertisers to reach audiences repetitively, regardless of which devices they’re using.     […]

07/11/16: YouTube likely to include ABC, CBS, and ESPN in live TV service; Comcast boxes add Netflix; Twitter seeks more sports video partnerships

Report: YouTube likely to include ABC, CBS, and ESPN in upcoming live TV service

CYNOPSISDIGITAL 07.11.16 Good morning. It’s Monday July 11, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Presence: In virtual reality, presence refers to a user’s perception of being physically present in a virtual world – a state of consciousness where the VR experience appears and feels real. If you’ve designed […]

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