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Wednesday February 7, 2024
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Clear Channel is utilizing its digital OOH platform for a month-long campaign focused on Black History. This year for Black History Month, the Smithsonian Institution has claimed the theme, “African Americans and the Arts.” Clear Channel puts its own spin on that with “Celebrating Creators,” including DOOH creatives that shine a spotlight on influential African Americans in music, literature, film, TV, visual arts, and more. The campaign is running across CCOA’s nationwide digital inventory throughout February.
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OUTFRONT Media’s Black History Month celebration includes a number of initiatives aimed at inspiring. An expanded Color of Change campaign on transit OOH inventory and billboards offers creative designed by Fufu and Grits, a Black-owned and Black-led creative studio. “Moments in Culture” celebrates Black History Month with the series “Visions of Black Masculinity,” a continuation of the Moments by OUTFRONT partnership with Artsy, in major transit systems across the country. Other brands and organizations using OUTFRONT Media this month include “Man Up” in Memphis, TN, for an OOH campaign promoting providing students in high poverty communities, particularly male students of color, access to high-quality male teachers and advancing policies that promote equity in K–12 schools. “As we celebrate Black History Month, we are honored to amplify Black voices, promote historic districts, and support educational initiatives,” said Liz Rave, Vice President, Marketing at OUTFRONT Media. “Through our diverse campaigns and partnerships, we aim to inspire, educate, and celebrate the rich history and contributions of the Black American community. Initiatives such as these further the embodiment of OUTFRONT’s purpose.”
In a recent blog post, Vistar Media suggested the three biggest trends for DOOH in 2024. And the winners are:
· Retail media, offering advertisers to influence decision-making in the final moments before shoppers make their purchase
· Inventory quality standards, with a shared definition of quality that can be enforced fairly and objectively
The evolution of first-party data with the demise of third-party cookies
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South Carolina voters with Independent political party affiliation, but who say they feel closer to Republican, account for 92 million target in-market impressions for OOH inventory in the state. That’s according to an analysis of political audiences from Geopath which shows how candidates can utilize OOH media to reach their target voters, including those who might be on the fence. Key takeaways for states with upcoming primaries include:
· In Nevada, there are 252 million target in-market impressions from Republican voters, followed by 126 million target in-market impressions from voters with Independent political party affiliation but feel closer to Republican.
· In Michigan, there are 121 million target impressions from voters with Independent political party affiliation but feel closer to Republican.
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| 2024 Cynopsis Political Ad Spend
Grab the moment!
Historical political campaign spending is taking place, including $250M from one super PAC alone. To learn how to take advantage of this singular moment, join us virtually on February 15th from 1-3 PM ET.
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Across the pond, 33-foot holograms of supermodel Gisele Bündchen and South Korean actor Lee Min-ho near London’s Tower Bridge were part of Boss’s Spring/Summer 2024 campaign. Bündchen and Min-ho, in addition to British model Adwoa Aboah and Italian tennis player Matteo Berrettini, were photographed wearing pieces from the brand’s SS24 collection. “Every season, we want to do something bold and impactful and disruptive,” said Nadia Kokni, SVP of global marketing and brand communications at parent company Hugo Boss. “We were thinking about what we can do to disrupt the scroll and change the story a bit. Holograms make you do a double take; it’s familiar but a little disconcerting.”
BY THE NUMBERS
From H1 2023 to H2 2023, the top the programmatic OOH advertising categories remained the same – Food/Drink, Personal Finance, and Health/Fitness – and accounted for almost half of spend, according to Place Exchange’s Programmatic OOH Trends report. Other findings include:
• The fastest-growing categories were Home/Garden, Business, Automotive, Shopping, Tech/Computing, and Health/Fitness.
• Billboards remained the single largest asset category by spend, at 38%. Place-based formats continued to grow, with OOH TV screens accounting for 27% of spend, followed by Display Panels at 15%, and Kiosks at 12%.
• Outdoor remained the largest venue category, with 55% of spend, followed by Retail at 15%, Transit at 10%, and Entertainment at 8%. Overall, the number of programmatic OOH screens increased by 32%.
• Video continued to represent a material portion of spending, comprising over one third of programmatic OOH spend on video-enabled screens.
• 84% of programmatic OOH video spend is attributed to the top 2 sizes (WxH): 1920×1080 and 1080×1920.
• Programmatic OOH continues to transact predominantly via Private Marketplace deals, representing 93% of H2 2023 spend.
The global DOOH market is projected to reach $58.67 billion by 2031, growing at 11.6% CAGR, according to a report from Allied Market Research. “The rise in urbanization across emerging economies globally is anticipated to provide lucrative opportunities for the digital out of home industry during the forecast period,” says the report.
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NEW TOOLS
CETV Now! has teamed up with Broadsign to expand its advertising technology and services for clients, onboarding all of its DOOH screens to Broadsign’s OOH supply-side-platform. “Connecting our inventory into Broadsign’s programmatic platform, celebrated for its global reach and intelligent automation, offers our clients a powerful way to connect with their audiences,” said Ben Collins, Cofounder and CPO, CETV Now!. “It’s an exciting step forward in our journey to provide comprehensive, cutting-edge marketing solutions.”
Viant announced it has bolstered its Viant Data Platform with new AI-based tools and services, for a DSP tech infrastructure that processes data where programmatic advertisers and marketers can easily onboard customer data platforms with clean rooms and generate insights. “As a programmatic advertising technology leader, we’re excited to release innovative AI solutions that help solve for third-party signal loss for our customers,” said Dustin Kwan, Chief Product Officer, Viant. “Our latest Data Platform enhancements are another example of the agility of the Viant platform.”
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| Cynopsis’ Digital Out of Home Newsletter
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SR. DIRECTOR, DISTRIBUTION COUNSEL
A+E NETWORKS
(Remote)
Partner with distribution attorneys/distribution team to achieve maximum value and rights from strategic deal development through drafting. Negotiate legal distribution deal terms and rights for the linear networks, TVE, VOD, OTT, SVOD, FAST and digital across all platforms. Min. 10 years relevant television/cable network legal distribution exp. Full info HERE
SVP-DIGITAL REVENUE DEVELOPMENT >>
NEXSTAR/IRVING, TX: Work collaboratively with the Broadcast Leadership Team to lead sales strategies across all stations, divisions, and platforms. The role will work with station leadership, the National Sales Organization, and directly with clients to drive optimal revenue opportunities for all of Nexstar’s digital channels. Full info HERE
CLIENT SOLUTIONS COORDINATOR
UP ENTERTAINMENT
NEW YORK, NY
Play a pivotal role in providing project management and administrative oversight for the UP & Aspire Client Solutions Ad Sales team as well as develope and execution of linear and digital sponsorships, ensuring all elements related to the sponsorships are coordinated, scheduled, and executed correctly. Full info HERE
SENIOR DIRECTOR OF AD SALES >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
LOS ANGELES, CA
Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE
MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
SEATTLE, WA
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE
ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY: Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE
ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES
THE ALLEN MEDIA GROUP
NYC (Hybrid)
Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE
ACCOUNT EXECUTIVE
TV ONE NETWORK
(Remote, Hybrid)
Communicate the value and brand strength of the Network to advertisers and agencies as well as create compelling presentations that convey the benefits and features of TV One programming and the TV One viewing audience. Full info HERE
COPY COORDINATOR
TV ONE NETWORK
(Remote, Hybrid)
Manage the delivery and arrival of commercial content working closely with Manager of Commercial Operations to resolve conflicting traffic instructions as well as oversee maintenance of E-faxes and storage of client files. Responsible for entering original account data and revisions into the traffic system. Full info HERE
AD SALES COORDINATOR
TV ONE NETWORK
(Remote, Hybrid)
Establish business relationships with agency counterparts and internal departments including: Pricing and planning, inventory management, marketing, traffic and billing, also fulfill advertiser allocations requests, ensure stewardship delivery in accordance to deal guarantees, send commercial airing times, and update clients of programming. Full info HERE
ACCOUNT DIRECTOR
FUTURE TODAY
CHICAGO
Represent Future Today, selling an expansive portfolio of O&O CTV apps, inclusive of HappyKids, Fawesome, The LEGO Channel, FilmRise, Blippi. 5+years selling linear/streaming/OLV exp req. Biz dev position inclusive of direct, pmp/pg. Solid relationships; agency & client. Full info HERE
ACCOUNT EXECUTIVE
TV ONE
NYC, Hybrid, Remote
Communicate the value & brand strength of Urban One Networks to advertisers & agencies. Create compelling presentations that convey the benefits & features of our programming and the viewing audiences. Proactively keep clients informed of pertinent account and network information. Min. 4+ yrs national advertising sales or equivalent sales exp. Full info HERE
VP/HEAD OF ADVERTISING SALES
FREEBEE
FL/NYC Remote
Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE
ACCOUNT EXECUTIVE
FREEBEE
MIAMI
Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE
SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA: Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE
DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA: Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE
ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE
BUSINESS PARTNERSHIPS AND DEVELOPMENT EXECUTIVE >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, & other media & digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups that meet our client’s business objectives. 8 + yrs of business dev. exp. Full info HERE
HUMAN RESOURCES DIRECTOR >>
BIG FISH ENTERTAINMENT/NYC/NJ: Coordinating onboarding for all new hires.
Administering the benefits and payroll changes for employees accurately.
Maintaining an efficient filing system—paper and electronic, for employee and company records related to their job functions. Building a successful bridge between management and employees. 7 yrs entertainment exp. preferred. Full Info HERE
TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE
BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE
TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE
EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE
EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE |
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