Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024

SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba TV Co-founder and COO Alvir Navin. “This partnership will help advertisers understand and optimize the unique and complementary reach that DOOH can contribute to a media plan.” The deployment of the solution is now available to national advertisers looking to reach and measure incremental audiences.

Vistar Media and Latin American programmatic OOH media company PRODOOH are teaming to expand Vistar’s advertising capabilities to Latin America. The PRODOOH team of local experts will leverage Vistar’s advanced technology solutions to develop programmatic OOH across Latin America, beginning in Mexico and Brazil, with plans to expand to Argentina, Chile, Colombia and Peru this spring. “Teaming up with PRODOOH to bring OOH solutions to Latin America is an exciting steppingstone for Vistar in our broader global expansion plans,” said Eugenie Chen, SVP, Strategy & Partnerships at Vistar Media. “Our goal at Vistar is simple – help marketers leverage OOH’s unique ability to motivate and delight, while giving media owners the tools they need to manage their OOH inventory networks efficiently. This partnership aims to do just that.”

Chicago-based Go Brewing, focused on non-alcoholic craft beer, a rising trend in the food and beverage space, has launched a multi-platform campaign that includes OOH billboard across Chicago and Columbus. The campaign utilizes OUTFRONT Studios’ DAA server.

Captivate has named Leigh Lowery as Chief Revenue Officer, alongside unveiling a refreshed brand identity. Lowery rejoins the team as a Captivate veteran – during her first tenure with Captivate, Lowery served as SVP of National Sales. She then took on the role of Group Vice President and Head of US Brand Partnerships at OUTFRONT Media. Captivate’s brand refresh centers around “Influencing the Influential,” highlighting the value of forging powerful connections between clients and a high-value, global audience through curated digital video content experience.

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Cognitiv went big with its first brand campaign, showing agencies and brands the power of AI, using deep learning OOH technology from Billups. Justine Frostad, SVP of Marketing at Cogntiv, shares the details.

What prompted Cognitiv to launch their first brand campaign?
2023 was a major inflection point for AI, in both our industry and the wider world. As adoption of our ever-expanding Deep Learning Advertising Platform and advanced AI rapidly increases across the board, we felt it was the right time to focus on increasing brand awareness on a wider scale. Our goal, with AI at center stage in our industry and globally, was to put ourselves out there in a bigger way and get creative with our messaging, visuals and, of course, media buys.

How did Cognitiv decide on the audience and messaging for the campaign?
We did several third party brand audits in 2023, interviewing clients, partners, and prospects about the challenges and opportunities they currently face when it comes to discovering and authentically connecting with their customers. A clear through-line in those interviews was the desire for more time – advertisers, specifically those on the media buying side – are constantly in the weeds. We found a deeper undercurrent behind their craving for more time – a desire to design their own days and essentially, as we understood it, reclaim their brains.

We focused on media buyers, marketers and agency executives as our target audience, exploring how to bring our concept to life in a way that would intrigue people and give them something visually interesting to take in during their commutes.

We had a blast thinking through how to visually bring the campaign to life working with creative agency Manual Labor Studio, playing with how to tell a story with the “brain” at the center. We looked at categories including collaboration, responsiveness, transformation, and productivity to name a few. The aesthetic of the different brains we created for the campaign graphically represent the benefits that come from mental relief and clarity of an undistracted mind. The copy evolved into a play on our company name by dropping the “e” on our selected outcomes with ads like “More Collaborativ,” “More Responsiv,” “More Inventiv,” and “More Inclusiv.”

What was unique about Billups’ approach?
This is our first out of home campaign and Billups has been an incredible partner on that journey. They helped us think through how to effectively reach our agency prospects and clients throughout their day, specifically in NYC, from commuting to any between-meeting outdoor time. Now that many more people are back in-office at least a few days a week, leaning into that post pandemic shift made sense.

What role has AI and deep learning played in the campaign’s development and launch to market?
AI has been an essential part of this campaign from creative concept and execution to OOH and, of course, the use of our Deep Learning Advertising Platform to launch a high impact display campaign. Using AI in the creative process was particularly interesting for me because I got to see first-hand how it can be such a valuable partner on that journey from ideation to campaign creation. Manual Labor used AI for creative concepting and to build out 3-D animated imagery. Billups uses AI to determine the right media approach to reach audiences in the right locations during the right times of day. As an AI company, it was exciting to see how each of our partners used AI in a unique, yet equally impactful, way.

To read the full interview with Justine Frostad, go to Cynsiders.

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Bowling Center Television has struck a strategic partnership with Stadium, a multi-platform sports network featuring live games, original programming, highlights and news. By integrating Stadium’s sports-centric content into BCTV’s offerings, bowling centers will have access to sports programming including “Inside the Association,” “Red Corner Blue Corner,” “Goodman vs. Gottlieb,” and more, featuring sports insiders such as Shams Charania, Jeff Goodman, Doug Gottlieb, and top in-studio hosts. “Sports is an integral component of BCTV’s content strategy, and our collaboration with Stadium underscores our commitment to delivering compelling entertainment experiences to our on-premise audience,” said Cliff Kaplan, Chairman of BCTV. “Through this partnership, we aim to provide consumers with access to engaging content from well-known sports journalists and personalities.”

And the top-selling digital signage manufacturer for 2023 was…Samsung Electronics, for the 15th consecutive year, reports market research firm Omdia. The Omdia Q4 2023 Public Display Report noted that Samsung sold more than two million LCD and LED units last year, accounting for 33% of the global signage market. Helping to fuel the growth has been the expansion of microLED range The Wall with the addition of products like The Wall All-in-One and The Wall for Virtual Production, and the recently unveiled Samsung Visual eXperience Transformation (VXT) cloud-native platform, which combines content and remote signage operations.

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Job of the day

VICE PRESIDENT, RESEARCH >>
GREAT AMERICAN MEDIA/NEW YORK:
Manages information flow & develops analysis on a timely basis to the Great American Media team. Data includes all relevant Nielsen, Video Amp & streaming reports for all Company properties, including Overnights, Sales Estimates, Daypart analysis & information required by various departments to position the company in the marketplace. Full info HERE

MEDIA PLANNER >>
AKA NYC/NEW YORK, NY: Shape and executive innovative multi-channel media plans. Key responsibilities include developing campaign presentations and reporting materials and optimizing campaign performance using Google Campaign Manager. Ideal candidates possess 2-4 years of experience, strong communication skills, and a passion for entertainment. Full info HERE

TV HOST >>
QVC/WESTCHESTER, PA: Credible while entertaining candidate w/exp hosting TV, digital, radio, spokesperson or live events. Masterful storyteller, enthusiastic & a love for products and shopping a must. Must be quick on their feet w/ability to improv & engage as well as have an elevated sense of style. Full info HERE

DIRECT RESPONSE ACCOUNT EXECUTIVE
TV One
NEW YORK, NY – HYBRID REMOTE
Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE

GENERAL SALES MANAGER
CUMULUS MEDIA
DALLAS-FT. WORTH
Develop, implement, and drive a sales plan that will meet stations’ revenue goals with emphasis on customer-focused selling to direct, new direct, vertical categories, digital, NTR, station features and major account sales as well as work with CEO’s and CMO’s to create strategies that drive revenue and create long term partnerships. Full info HERE

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SILVER SPRING, MD – HYBRID REMOTE
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GENERAL MANAGER
PAC-12 ENTERPRISES
SAN RAMON, CA (HYBRID)
The General Manager is a strategic entrepreneurial leader w/in-depth insight into the evolving media marketplace. You will have a unique combination of executive mgmt, bus dev, and production ops leadership exp; with a proven track record of developing, executing, and maximizing lucrative opportunities for production/media content organizations. Full info HERE

ADVERTISING TRAFFIC INDIVIDUAL CONTRIBUTOR (INSP) >>
INSP/CHARLOTTE, NC: Traffic Services is critical to the success of the company as it oversees revenue dollars by managing and scheduling programming, commercial and promotional inventory for broadcast as well as assist in the day-to-day operations to ensure prompt and accurate execution of logs, sales orders and copy across all INSP, INI and external clients. Full info HERE

CTV ACCOUNT EXECUTIVE >>
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PERFORMANCE MARKETING DIRECTOR
AKA NYC
NEW YORK
Serve as a primary point of contact for our clients, cultivating strong relationships based on trust and delivering exceptional service. Collaborate closely to understand their goals, challenges, and market dynamics, providing strategic guidance and insights. Full info HERE

DIGITAL SALES ACCOUNT EXECUTIVE >>
OUTLAWS ENTERTAINMENT/Remote: Looking for a senior level digital seller to drive national, regional and local O&O and 3rd Party Revenue for our Gen-Z targeted video content and entertainment division. Will have access to influencers, a strong creative services team and a multitude of media assets to leverage. Full info HERE

VP OF FINANCE & ACCOUNTING >>
PBS DISTRIBUTION/ARLINGTON, VA (HYBRID): Responsible for strategic financial oversight of the company’s growth and profitability, including all finance, accounting, and treasury operations as well as lead the long-term financial planning process, provide content investment guidance and collaborate with the executive management team to set the vision and achieve goals for revenue. Full info HERE

ACCOUNT REP: MPT NATIONAL CORPORATE SALES
MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE
Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE

PAID SEARCH SPECIALIST
AKA NYC
NEW YORK
Responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

PAID SOCIAL SPECIALIST
AKA NYC
NEW YORK
Responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of social media platforms and data analytics and has a proven track record of delivering measurable results through paid social channels. Full info HERE

MANAGER, CONSUMER MARKETING
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Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full info HERE

MOTION GRAPHIC DESIGNER
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SILVER SPRING, MD – HYBRID REMOTE
Conceptualize, develop, design and animate digital & social videos across various content verticals including entertainment, lifestyle, fashion/beauty and TV One Networks’ show extensions and develop designs for promo campaigns, original movies, and original and acquired series, original movies, and all network and branding initiatives. Full info HERE

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SR. PROJECT MANAGER
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DIRECTOR, CUSTONER ACQUISITION
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SR. YOUTUBE ADS SPECIALIST
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FACEBOOK ADS SPECIALIST
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SR. DIRECTOR, DISTRIBUTION COUNSEL
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SVP-DIGITAL REVENUE DEVELOPMENT >>
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CLIENT SOLUTIONS COORDINATOR
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Play a pivotal role in providing project management and administrative oversight for the UP & Aspire Client Solutions Ad Sales team as well as develope and execution of linear and digital sponsorships, ensuring all elements related to the sponsorships are coordinated, scheduled, and executed correctly. Full info HERE

SENIOR DIRECTOR OF AD SALES >>
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ACCOUNT EXECUTIVE
INTERSECTION
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ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
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Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
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Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

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ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES
THE ALLEN MEDIA GROUP
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Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE

ACCOUNT DIRECTOR
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Represent Future Today, selling an expansive portfolio of O&O CTV apps, inclusive of HappyKids, Fawesome, The LEGO Channel, FilmRise, Blippi. 5+years selling linear/streaming/OLV exp req. Biz dev position inclusive of direct, pmp/pg. Solid relationships; agency & client. Full info HERE

VP/HEAD OF ADVERTISING SALES
FREEBEE
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Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE

ACCOUNT EXECUTIVE
FREEBEE
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Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA: Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

DIGITAL DIRECTOR, NEWS >>
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ACCOUNT EXECUTIVE
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Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

BUSINESS PARTNERSHIPS AND DEVELOPMENT EXECUTIVE >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, & other media & digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups that meet our client’s business objectives. 8 + yrs of business dev. exp. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
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BRAND ASSISTANT >>
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TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

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EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
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