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04/22/16: Google to explore dynamic ad insertion; Dailymotion partners with SourceKnowledge; BET digital team talks Prince

Fusion

CYNOPSISDIGITAL 04.22.16 Good morning. It’s Friday April 22, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Dynamic Ad Insertion: Dynamic Ad Insertion technology allows advertisers to remove the ads that aired during initial broadcast, replacing them with new ads. The technology can theoretically be used across all VOD platforms, both […]

04/22/16: NBA makes a play for Africa; MLB’s priceless partnership; ELeague get a roster

HardenNBA

CYNOPSISSPORTS 04.22.16 Good morning. It’s Friday April 22, 2016, and this is your first early morning Sports briefing.  Let’s open with international news. The NBA and Econet struck a multiyear partnership to provide the most expansive NBA coverage ever across sub-Saharan Africa, marking the largest ever for the league on the continent. The deal includes […]

04/21/16: Lifetime unveils The Fempire; Kelly Ripa goes ghost on Live; History renews Alone again, naturally

Selena Gomez

A CYNOPSIS MESSAGE FROM POP SHIFT TO POP POP Growing Network Premium Programming Efficient Solutions 400 HOURS OF ORIGINAL PROGRAMMING MORE FOR FANS. MORE FOR YOUR BRANDS. CYNOPSIS 04.21.16 Good morning. It’s Thursday April 21, 2016, and this is your first early morning briefing. Tonight’s Premieres: Bravo: Million Dollar Listing at 9p Comedy: Inside Amy […]

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04/21/16: Sony’s Crackle unveils ad initiatives at Upfront; AOL buys VR studio RYOT; Netflix content obligations rise in Q1

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CYNOPSISDIGITAL 04.21.16 Good morning. It’s Thursday April 21, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Content Obligations: Any outstanding costs that a distributor or service is contractually obligated to pay to producers or licensors for content.     TOP NEWS   The line between traditional TV and digital just […]

04/21/16: ESPN deletes Curt Schilling from post; NBCSN is in Jeopardy; ESPN’s NBA Playoffs on the rise

Curt shilling

CYNOPSISSPORTS 04.21.16 Good morning. It’s Thursday April 21, 2016, and this is your first early morning Sports briefing.  Curt Schilling‘s run at ESPN is over. The network announced that the former pitcher had been terminated from the company after posting an anti-transgender meme over Facebook, which he subsequently deleted, but marked the latest in a […]

04/20/16: Michael Strahan trades morning show teams; HBO and Discovery Comm. dive into 3D; Pawn Stars cleared for syndie launch

kelly and michael

A CYNOPSIS MESSAGE FROM SMITHSONIAN CHANNEL Smithsonian Channel™ It’s Brighter Here™ AERIAL AMERICA Season Premiere Sunday 8PM ET/PT SPORTS DETECTIVES Investigating the biggest mysteries in sports history Miracle on Ice Flag | Immaculate Reception Football | Lou Gehrig’s Bat and more Series Premiere Sunday 9PM ET/PT For ad sales contact maryellen.bottone@smithsonianchannel.com. CYNOPSIS 04.20.16 Good […]

04/20/16: NBCU’s Seeso to be available to Amazon Prime subs; Facebook eyes 3rd-party measurement for ad viewability; Netflix to add HDR content

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CYNOPSISDIGITAL 04.20.16 Good morning. It’s Wednesday April 20, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Rewarded Video: Rewarded videos are modified video ads that are structured around an in-app economy. Rewarded video ads give users premium content, such as credits or coins, in exchange for watching a short video […]

04/20/16: Copa America Centenario adds a trio to its roster; FOX emerges as first Big Ten player; PwC breaks down eSports

soccer1

CYNOPSISSPORTS 04.20.16 Good morning. It’s Wednesday April 20, 2016, and this is your first early morning Sports briefing.  The Copa America Centenario picked up a trio of new partners, locking in deals with Makita, Samsung Electronics America and Swiss watch brand TAG Heuer for the upcoming tournament, which honors 100 years of the event. The […]

04/20/16: Genius Brands sings a new tune; behind the Masks with eOne Family chief Dumont; it’s Go Time for Sony Pictures Television

SpacePop Genius Brands

A CYNOPSIS MESSAGE DISNEY MEDIA Leaders in storytelling across platforms – Higher Share of Viewing across linear TV among K2-11 vs. competitive set – Network video apps had nearly 300 million video starts in Q1- a 99% increase vs. the prior year – Social content generates more actions than our competitive set Disney Media delivers […]

04/19/16: Cynopsis Jobs

jobs8

JOB OF THE WEEK COUNSEL, LEGAL & BUS AFFAIRS WE tv NYC 3+ yrs exp at a tv netwk, tv prod co, cable progrmming service, studio or comparable media co. Law firm exp pref. Must have non-scripted and reality progrmming exp. Full info/apply HERE. .. CYNOPSISJOBS 04.19.16 Good morning. It’s Tuesday, April 19, 2016, […]

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