04/20/16: Genius Brands sings a new tune; behind the Masks with eOne Family chief Dumont; it’s Go Time for Sony Pictures Television


Leaders in storytelling across platforms
– Higher Share of Viewing across linear TV among K2-11 vs. competitive set
– Network video apps had nearly 300 million video starts in Q1- a 99% increase vs. the prior year
– Social content generates more actions than our competitive set

Disney Media delivers huge scale, engaging content and customization
across all screens for partners.

Visit disneymedia.com for more information.
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Genius Brands International is singing a new tune. The company behind Baby Genius, Thomas Edison’s Secret Lab and recently announced SpacePOP is partnering with Sony Music Entertainment and its Legacy Recordings label to launch kids music labelGenius Brands Music. The new imprint will produce and distribute original music and cover tunes in the global market. Under the multiyear agreement, Sony will distribute Genius Brands Music under two categories: Baby Genius for the toddler market and Kid Genius for children and tweens. “Music has more and more, become the universal language of kids. It is simply not possible to effectively launch a kids brand today without music playing an integral role,” said GCI chairman Andy Heyward. SpacePOP, currently in production on 100-plus serialized, music-driven animated videos, will be digitally distributed via the SpacePOP channel on YouTube and other digital platforms and supported by GBI’s music-based apps, web series, linear TV exposure and licensing. Among the music exec talent working with the brand are Ron Fair (Fergie, Mary J. Blige, Christina Aguilera); Stefanie Fair, a founding member of RCA’s Wild Orchid with Fergie; and veteran music producer and composer John Loeffler (Kidz Bop, Pokemon).

Litton Entertainment is creating a new three-hour block of educational and informational programming called Go Time!, and Sony Pictures Television is onboard as exclusive advertising sales representative. Premiering in fall 2016, the Go Time! programming slate will inspire young people and their families to be active, make healthy choices, and get involved with their communities in a positive manner. Go Time! has hit 80 percent clearance of the country. In addition to previously announced CBS-owned television stations in NY (WLNY-TV), LA (KCAL-TV), Dallas (KTXA-TV), Boston (WSBK-TV) and Miami (WBFS-TV) as well as the Sinclair Broadcast Group and Gray Television, additional outlets that picked up the programming block include Cowles, Cox, Media General, Meredith, News-Press & Gazette, Northwest Broadcasting, Scripps, Tribune, and Weigel.


With its newest show PJ Masks bringing in big audiences in the States on Disney Junior and across global markets, Entertainment One Family continues its winning streak producing, distributing and licensing family content. Olivier Dumont, managing director of eOne Family and eOne Licensing, spoke with CynKids about the biggest opportunities in the kids media market, the magic behind the company’s latest hit and what’s ahead for the company. 

Where are the biggest programming opportunities in kids media?
It’s definitely the on-demand side which is creating a lot of opportunities for content makers around the world, whether it’s in the SVOD or AVOD space and Netflix, Amazon and now YouTube is also doing originals. They are definitely shaping the market, and the traditional players are creating their own platforms too.

How is the US market different?
It’s one of the biggest markets in the world yet it is where kids have the fewest viewing options in the sense that you have Nickelodeon, Disney, Cartoon and Sprout, and PBS – and that’s it in terms of broadcasters. But when you look at international markets, kids have a lot more options with terrestrial broadcasters, cable networks. The US has a much smaller offering, therefore the opportunities for exposure are more limited. And Disney, Nick and Cartoon make their own content, which leaves very few slots for content developed internationally. The international networks that get the biggest ratings, they are not fully integrated, they don’t have their own studio or production studios, and that leaves a lot more space for third-party content. As a result, the US is most competitive market.

What’s the magic behind PJ Masks, which has been adopted so quickly in so many markets?
The show is extremely aspirational and was designed that way. We wanted kids to think of themselves as PJ Masks, that the three main characters could be them. It’s based on a series of books that was only published in France up to now. The characters were superheroes in the books, you never saw them as bring real kids turning into superheroes. The first thing in development, we made sure we saw kids being real kids and turning into superheroes; hence the kids in the audience can see themselves in daily life and at night they transform.

What’s ahead for eOne Family?
We are strong in preschool, and the shows we do are always gender-neutral, although when it comes to licensing Papa apparel is more girls-focused and PJ Masks will have a slight boys skew. Our biggest opportunity is for shows for a slightly older audience  in the boys action-adventure space, and the girls 6-9 space. Our strategy is to do few brands but put our entire weight behind them. We are not in the volume business at all, we don’t want them cannibalizing each other. Our content strategy is to look for properties that complement what we have.


The competition for best kids’ programming and marketing initiatives

Entry Deadline: May 18, 2016
Late Submissions: May 25, 2016
Awards Event: September 27, 2016 (NYC)

Visit our website for additional information on: Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information, FAQ’s and more!


Nickelodeon recognizes extraordinary teen Allie Boyer for her work to help endangered orangutans in an eco-friendly episode of The HALO Effect, titled “Purses for Primates,” premiering on Earth Day, Friday, April 22, at 8:30p. The episode profiles the Chico, CA, high school senior, who helps raise funds for the rehabilitation of orphaned or displaced orangutans by collecting gently used purses to resell at fundraisers. Airing monthly, The HALO Effect highlights teens who “help and lead others” (HALO) in their community and inspire others to do the same. 
Freeform is getting animated this weekend. On April 23 and into the wee hours of the 24th, the network is airing movies including Cars 2, Despicable Me, The Incredibles and Wall-E.

Sprout is celebrating Earth Day with some unique programming this week. Sunny Side Up will feature thematic episodes and segments to inspire awareness and appreciation for the earth, including a nature walk in Central Park, how to build a flower planter box and top tips for helping the earth. Additionally, the net will air FernGully 2: The Magical Rescue on Friday, April 22 at 7p and 9p, with repeat airings on Sunday, April 24.

DXD will air the Marvel’s Captain America Super Soldier Strikes Back marathon on Sunday, May 1, from 6p-9p. The network is also celebrating Star Wars Day on May 4 with May the 4th Be With You programming including Star Wars Rebels, LEGO Star Wars content, and the premiere of four new LEGO Star Wars: The Resistance Rises shorts.

The next installment of ESPN Films and Disney XD Presents Becoming is slated for Sunday, May 15, featuring soccer great Tim Howard.


Jama Williamson (Parks and Recreation), who has a recurring role in the first season of Nickelodeon series School of Rock, will be a series regular for season 2. She plays the uptight principal based on the character originally played by Joan Cusack in the 2003 feature film of the same name.


Corus Entertainment, the exclusive brand partner for Nickelodeon in Canada, entered a new deal with Netflix that includes the Canadian streaming rights to Nick series such as iCarly, Sam & Cat and Victorious, among others. The agreement also includes exclusive streaming rights to animated Nick series The Legend of Korra.


Litton Entertainment is launching 100 Reasons to Rock the Park, featuring Daytime Emmy Award-winning series Rock the Park to celebrate the National Park Service’s 100 years of conservation and historic preservation of America’s national parks. The multiplatform campaign, which runs April 24-Aug. 25 and encourages a second century of national park stewardship for communities, will include on-air and social media elements across Facebook, Twitter and Instagram under #FindYourPark.

Disney is working on a live-action Peter Pan film, with David Lowery in the director’s chair on a script he wrote with Toby Halbrooks. The duo is also behind a new version of Disney’s 1977 movie Pete’s Dragon.


Stop leaving money on the table… Learn how to incorporate Snapchat into your marketing!

Once upon a time, Snapchat was a mere messaging tool for Gen Z’ers. Now? Snapchat is essential for programmers, brands and marketers who want to reach the younger demographic. Register for the April 27 webinar “What Programmers & Marketers Need to Know About Snapchat” and discover the best strategies and tactics to achieve your marketing goals.

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Top 10 Basic Cable Ratings for the week of April 11-17, 2016
K2-11 Total Programming Day

K2-11 Prime (Monday Sunday 8-11p.m.)

K2-11 (Monday-Sunday 6 a.m.-11 p.m.)

K6-11 Total Programming Day

K6-11 Prime (Monday Sunday 8-11p.m.)

K6-11 (Monday-Sunday 6 a.m.-11 p.m.)

K9-14 Total Programming Day

K9-14 Prime (Monday Sunday 8-11p.m.)

K9-14 (Monday-Sunday 6 a.m.-11 p.m.)
Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live + Same Day

K2-11 Top 10 Programs for the week of March 28-April 3, 2106
3/31/16 Bubble Guppies NICK/11-11:30a/1299
4/3/16 Tangled/DSNY/7-8:45pa/1160
4/1/16 The Lion Guard/DSNY/9:30-9:55a/1103
4/2/16 SpongeBob SquarePants/NICK/11-11:30a/1082
4/2/16 SpongeBob SquarePants/NICK/10:30-11a/1059
4/1/16 PJ Masks/DSNY/9-9:25a/1039
4/2/16 The Thundermans/NICK/8-8:30p/1027
4/3/16 SpongeBob SquarePants/NICK/10-10:30a/996
4/2/16 SpongeBob SquarePants/NICK/11:30a-12p/976
4/3/16 SpongeBob SquarePants/NICK/10:30-11a/969

K6-11 Top 10 Programs for the week of March 28-April 3, 2016
4/1/16 Stuck In the Middle/DSNY/8:30-9p/800
4/2/16 The Thundermans/NICK/8-8:30p/793
4/1/16 Bunk’d/DSNY/8-8:30p/777
4/3/16 Tangled/DSNY/7-8:45p/731
4/2/16 Bella and the Bulldogs/NICK/9-9:30p/703
4/2/16 Schookl of Rock/NICK/8:30-9p/700
3/28/16 Teen Titans Go!/TOON/6-6:30p/694
4/1/16 Henry Danger/NICK/7-8p/694
3/29/16 Descendants/DSNY/8-10:05p/645
4/2/16 SpongeBob SquarePants/NICK/11-11:30/645
Source: Turner Research based on Total US Television Universe of 116,400,000 homes, Final Live+7.

Top Weekend Domestic Box Office Estimates for the top-grossing movies rated G, PG or PG-13: April 15-17, 2016
The Jungle Book
(Buena Vista) PG-13 $103.26 million opening weekend
Barbershop: The Next Cut () PG-13 $20.24 million opening weekend
Batman v Superman: Dawn of Justice (Warner Bros.) PG-13 $9.03 million (week 4) cume revenue $311.33 million
Zootopia (Buena Vista) PG $8.14 million (week 7) cume revenue $307.39 million
My Big Fat Greek Wedding 2 (Universal) PG-13 $3.26 million (week 4) cume revenue $52.09 million
Miracles From Heaven (TriStar) PG $1.94 million (week 5) cume revenue $56.97 million
God’s Not Dead 2 (PFR) PG $1.72 million (week 3) cume revenue $16.96 million
The Divergent Series: Allegiant (Lionsgate/Sony) PG-13 $1.38 million (week 5), cume revenue $64.01 million
10 Cloverfield Lane (Paramount) PG-13
$1.06 million (week 6), cume revenue $69.79 million
Kung Fu Panda (Fox) PG $273.771 (week 12), cume revenue $141.31 million
Star Wars: The Force Awakens (Buena Vista) PG-13 $190,192 (week 19) cume revenue $935.83 million
Source: Rentrak Corporation


Disney Junior promoted Joe D’Ambrosia to SVP of original programming. In his newly expanded role, D’Ambrosia will continue to oversee production and creative development of Disney Junior’s TV fare, including Doc McStuffins, Sofia the First and  Mickey Mouse Clubhouse.

9 Story Media Group appointed Blake Tohana as CFO. Tohana most recently served as CFO at Tricon Films & Television; prior to his role at Tricon, he held the position of EVP/CFO of Magna Entertainment Corp. The company also announced changes to the management structure following its acquisition of Brown Bag Films. Steve Jarosz assumes an EVP role, responsible for production financing and compliance; Cathal Gaffney remains at the Brown Bag helm and becomes COO for 9 Story Media Group; and Natalie Osborne becomes Chief Strategy Officer.


Last Week’s Trivia: What animated character was born on July 14, 1986? SpongeBob SquarePants. Kudos to: Lindsay Garber, Splash Entertainment, Woodland Hills, CA.

Today’s Trivia Question: Snoopy has a painting by which artist hanging on the wall in his doghouse? Email [email protected] with your answer and be sure to include your name, company, city and time zone.)

Cathy Applefeld Olson

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