A CYNOPSIS MESSAGE FROM ION TELEVISION ION TELEVISION: NOT YOUR AVERAGE CUP OF JOE Our unique blend is sure to get you going, just like your favorite brew. ION has the best shoppers for your brands, reaching 11% more "Swayable Shopaholics" – people who love the thrill of buying – vs. the U.S. population. Find […]
CYNOPSISDIGITAL 05.04.16 Good morning. It’s Wednesday May 4, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Click-through rate: In digital advertising, “click-through rate” refers to the percentage of people visiting a page who access a link to a particular ad. It’s a vital metric for judging the success of an online […]
CYNOPSISSPORTS 05.04.16 Good morning. It’s Wednesday May 4, 2016, and this is your first early morning Sports briefing. ESPN is venturing into Viceland, agreeing to a partnership that will see Vice Sports produce new original series that will air exclusively on ESPN properties while select films from ESPN’s doc series 30 for 30 will air […]
CYNOPSISKIDS 05.04.16 TODAY’S TOP NEWS Disney’s Maker Studios will focus on the kids and family, gaming, lifestyle and entertainment genres, the company said at its Upfront presentation yesterday. Downplaying collaborations with sister companies such as Marvel and ESPN, Maker chief Courtney Holt revealed four concepts from Maker’s Spark incubator program that are in development, […]
JOB OF THE WEEK CULTURAL ANALYST, TV & MEDIA TruthCo. NYC Use semiotic methods to analyze and decode media. Capable of synthesizing research findings and articulating cultural insights. Understanding of critical theory and semiotics. Client presentation skills are a must. Full info/apply HERE. CYNOPSISJOBS 05.03.16 Good morning. It’s Tuesday, May 3, 2016, and this […]
A CYNOPSIS MESSAGE FROM ION TELEVISION ION TELEVISION: NOT YOUR AVERAGE CUP OF JOE Our unique blend is sure to get you going, just like your favorite brew. ION Television ranks among the top 10 in all key demos, including A25-54, W25-54 and Hispanic & African-American audiences. Find out why ION should be an essential […]
CYNOPSISDIGITAL 05.03.16 Good morning. It’s Tuesday May 3, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER IPTV: Short for Internet Protocol television. IPTV is a system through which television services are delivered using the Internet protocol suite over a packet-switched network such as a LAN or the Internet – as […]
CYNOPSISSPORTS 05.03.16 Good morning. It’s Tuesday May 3, 2016, and this is your first early morning Sports briefing. NBC Sports Group is running its “most comprehensive social media plan ever” for the 142nd Kentucky Derby. The plan kicks in starting today and will feature the likes of a tweet-powered brooch worn by fashion and lifestyle […]
A CYNOPSIS MESSAGE FROM ION TELEVISION ION TELEVISION: NOT YOUR AVERAGE CUP OF JOE Our unique blend is sure to get you going, just like your favorite brew. ION Television’s lineup features shows that pull viewers in, with 4 of the top 5 most-watched dramas and 97% live viewing. Find out why ION should be […]
CYNOPSISDIGITAL 05.02.16 Good morning. It’s Monday May 2, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Shoppable content: Editorial, image, or video content is “shoppable” when it provides an easy way for consumers to directly purchase its featured products. For instance: If an ad for a handbag is clickable, and […]
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