05/02/16: MSNBC fills Melissa Harris-Perry’s time slot; Fusion sweet on The Onion for weekly series; Rovi acquires TiVo



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Good morning. It’s Monday May 2, 2016, and this is your first early morning briefing.

Tonight’s Previews:
Discovery: Fat N’ Furious: Rolling Thunder at 10p
DIY: House Crashers at 11p
FOX: Houdini & Doyle at 9p
ID: True Crime With Aphrodite Jones at 9p
Nick: The Loud House at 5p
Revolt TV: Sounds By The Sound at 8p
Univision: Yago at 9p
Z Living: Flip My Food at 10p

Tonight’s Finales:
CBS: NCIS: Los Angeles at 10p
History: Swamp People at 9p


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Joy Reid is taking over Melissa Harris-Perry’s MSNBC timeslot, effective May 7. Reid is set to host a new weekend program on Saturdays and Sundays at 10a, the timeslot formerly held byMHP, hosted by Harris-Perry, who left in February after a falling out with management. “Melissa did a show that was incredibly valuable,” said Reid. “Instead of trying to replace it, we will fill the space with something new, something compelling and something that adds to the conversation.” Harris-Perry’s beef with MSNBC had to do with pre-emptions and loss of editorial control.

WWE promoter Paul Heyman is getting ready to take viewers inside his “ingeniously dysfunctional” New York City advertising and marketing firm, Looking4Larry Agency. According to TheWrap, Heyman has teamed with Left/Right Productions on the unscripted series, which came about after a Yahoo Sports documentary on Heyman and his team went viral during “WrestleMania 32” week. 
PBSMind of a Chef and CBSThe Young and the Restless were the big winners  each show winning five awards apiece – at The 43rd Annual Daytime Creative Arts Emmy Awards on Friday. Mind of a Chef’s Gabrielle Hamilton and David Kinch landed the trophy for culinary host, while The Young and the Restless scored wins for lighting and art direction. The syndicated Judge Judy won the case for legal/courtroom drama, while PBS’ Sesame Street took was named best preschool children’s series.

The 43rd Annual Daytime Emmy Awards were handed out Sunday night in LA. Big winners include General Hospital for Best Drama Series, The Talk for Best Entertainment Talk Show, CBS News Sunday Morning for Best Morning Program- News, The Price Is Right for Best Game Show, Sea Rescue for Best Children’s Series and Judge Judy for Best Legal/Courtroom Program.


TV still offers incredible opportunities for brands to reach consumers, but the advertising experience is being reinvented.

Don’t fall behind the times, learn the latest tips and tricks on June 15th from 1:30  3:00 PM during the
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The TV adaptation of The Wheel of Time is moving forward. Harriet McDougal, the widow of the novel series author Robert Jordan, announced that a “major studio” is bringing the project to the small screen. “Wanted to share with you exciting news about ‘The Wheel of Time,’” McDougal wrote on Google+. “Legal issues have been resolved. ‘The Wheel of Time’ will become a cutting edge TV series! I couldn’t be more pleased. Look for the official announcement coming soon from a major studio.”

Fusion is partnering with The Onion to develop a weekly television series based on its spinoff site, TheA.V. Club, reports Deadline. The show is expected to debut later this year and will offer select pop culture content, including recommendations on film, TV and other entertainment.

Eli Jorne is exiting Fox comedy series Son of Zorn over creative differences. Jorne co-created the project with Reed Agnew and had served as co-showrunner. The move leaves Sally McKenna as the lone showrunner. Production of the series won’t be affected.

Top 10 Weekend Domestic Box Office Estimates: April 29  May 1, 2016
The Jungle Book
(Buena Vista) $42.4 million (week 3), cume revenue $252.1 million
The Huntsman: Winter’s War (Universal) $9.4 million (week 2), cume revenue $34.0 million
Keanu (Warner Bros.) $9.4 million, opening weekend
Mother’s Day (Open Road Films) $8.3 million, opening weekend
The Barbershop: The Next Cut (Warner Bros.) $6.1 million (week 3), cume revenue $44.7 million
Zootopia (Buena Vista) $5.0million (week 9), cume revenue $323.5 million
Ratchet & Clank (Focus) $4.8 million, opening weekend
The Boss (Universal) $4.3 million (week 4), cume revenue $56.1 million
Batman v Superman: Dawn of Justice (Warner Bros.) $3.8 million (week 6), cume revenue $325.1 million
Criminal (Lionsgate) $1.3 million (week 3), cume revenue $13.5 million
Source: comScore


Millennials like cat content … who knew?

Led by Jungle Book and Keanu, NCM‘s massive 6.8 A18-34 ratings put us in the catbird seat.
Week-in, week-out, no other network delivers Millennial reach and premium content like

Millennials think America’s Movie Network is the cat’s meow.


CMT premieres NASCAR: The Rise of American Speed on Sunday, May 8 at 9p. The three-night special event looks at the sport’s pioneers and ascension to national prominence and features archival footage, reenactments and interviews with NASCAR personalities and experts including Dale Earnhardt, Jr., Jeff Gordon, Kevin Harvick, Matt Kenseth, Brad Keselowski, Kyle Larson, Joey Logano, Richard Petty, Tony Stewart and Darrell Waltrip.

Ben Gleib hosts a special edition of Idiotest on Tuesday, May 3 at 10p on GSN. The game show turns into Kidiotest and features middle-school students racing to answer brain teaser puzzles for a chance to win $10,000.

Fusion premieres TRICKED: Sex Trade in America on Sunday, May 1 at 8p. The documentary takes an inside look at sex trafficking across the country.

The never-before-seen extended film cut of American Masters – Janis: Little Girl Blue premieres Tuesday, May 3 at 8p on PBS (check local listings). The documentary features archival performance footage and new interviews with Janis Joplin‘s sister Laura and musicians influenced by the singer.

The Voice’s Season 8 winner, Sawyer Fredericks, is returning the NBC series on Tuesday, May 3 at 8p to perform his new Pharrell Williams-produced single, 4 Pockets. The night will also feature the Joe Jonas-led group DNCE.


Drew and Jonathan Scott go head-to-head in Las Vegas for HGTV’s fourth season of Brother vs. Brother, premiering Wednesday, June 1 at 9p. The six-episode series follows the twins as they compete to buy, renovate and sell a Vegas home, each with $500,000 to spend.

American Heroes Channel’s America: Facts vs. Fiction: Bonus Round returns on Saturday, May 7 at 10p. New series Inside Secret Societies, which explores some of the most secretive and dangerous global underworld societies, bows Wednesday, May 4 at 10p.

Syfy has set sophomore premiere dates for two series. Killjoys returns Friday, July 1 at 9p, followed by Dark Matter at 10p.


Kelly MacDonald (Boardwalk Empire)is set to star in an episode of Netflix’s Black Mirror reboot.

Kristen Hager (Being Human) has been tapped to play Joan Kennedy in Reelz miniseries The Kennedy’s: After Camelot, the net’s follow-up to 2011’s The Kennedys. The four-hour project bows in spring 2017.

The Office alum John Krasinski has signed for the title role in Jack Ryan, the series based on Tom Clancy’s popular CIA hero. Project is set at Amazon through Paramount TV.


Entertainment-tech company Rovi has acquired TiVo, the company that launched one of the first digital video recorders in 1999, for approximately $1.1 billion in cash and stock. Following the deal’s closing Rovi will adopt TiVo as its new company name.  “The combined capabilities of TiVo and Rovi place us in a tremendous position to extend services across platforms and to a customer base that includes traditional, over-the-top and emerging players across the globe,” said Rovi CEO Tom Carson. “By working together, Rovi and TiVo will revolutionize how consumers experience media and entertainment and at the same time build value for our stockholders.”

The Handmaid’s Tale is going straight to series at Hulu. Drama from MGM Television is based on Margaret Atwood’s bestselling novel. Elisabeth Moss (Mad Men) will star.

Netflix has issued a series order for The Punisher, an offshoot of Marvel’s Daredevil and based on the vigilante character introduced in Season 2. John Bernthal (The Walking Dead) will reprise his role of Frank Castle, a vengeful military vet who brings his lethal form of justice to Hell’s Kitchen. It marks the streaming net’s sixth Marvel show.

Dan Trachtenberg, the director of 10 Cloverfield Lane, will helm an episode of Netflix’s Black Mirror reboot. Created and written by Charlie Booker, the series explores themes of contemporary techno-paranoia.

Netflix sitcom The Ranch has been renewed for a 20-episode, second season. Thank Ashton Kutcher, Danny Masterson and Sam Elliott, who made the announcement together via Twitter, for the news.


Entries are now open for the inaugural [Cynopsis TV Awards] saluting excellence in national TV programming!

From writing and directing to casting and hosting, we will recognize outstanding achievement across teams, platforms, and overall merit. In short, winning a Cynopsis TV Award is a symbol of acknowledgement and appreciation from your peers  and from the leading B2B digital publication in our industry  that your work has risen to the top in entertaining and enriching a broad audience.
>> Enter before June 2 <<



The Odd Couple posted growth in A18-49 for the second consecutive week to a new season high, according to Nielsen preliminary Live+SD ratings for Thursday. The CBS show averaged a 1.8 in A18-49, up 6 percent from last week’s previous season high of 1.7, and was first in viewers (8.40 million) and A25-54 (2.6). The Odd Couple is up 20 percent in A18-49 since its April 7 season premiere.
In April, Velocity’s primetime delivery climbed 16 percent in P18-49, up 10 percent in P25-54, up 11 percent in M18-49 and up 15 percent in M18-34, while Total Day delivery jumped up 18 percent in P18-49, up 15 percent in P25-54, up 7 percent in P18-34, up 22 percent in M18-34 and up 12 percent in Households. 

The finale of Univision telenovela Pasion y Poder reached 5.2 million Total Viewers 2+, who tuned in to all or part of the three-hour broadcast that aired Thrusday from 8p to 11p. The telecast averaged 3.1 Million total viewers 2+, 1.5 million A18-49 and 746,000 young A18-34, making Univision the No. 2 broadcast network for the entire night among young A18-34.

Science Channel set Primetime records in 2Q16 for its highest rated and most watched April ever among A25-54, Men 25-54/18-49, Women 25-54 and Total Viewers P2+, no exclusions, in L+3. Programming highlights included NASA’s Unexplained Files on March 29 breaking into the network’s Top 10 most watched telecasts of all time (#10), averaging 851,000 Total Viewers P2+, with the full third season of the series averaging 712,000 Total Viewers P2+ (up 93 percent above Science Channel’s Primetime average) and 301,000 A25-54 (up 87 percent). The second season of Impossible Engineering averaged 490,000 Total Viewers P2+ (up 33 percent above Science Channel’s Primetime average) and 128,000 among Men 25-54 (up 26 percent).

ID celebrated its best April ever in Prime delivery among P2+, HH, P25-54, W25-54 and P18-49, maintaining its position as a top 10 network (#9 slot) in ad-supported cable for Prime year-to-date delivery of W25-54. ID also finished out April as the #2 network for women in total day among all ad-supported cable. Highlights for the month included See No Evil (1.303 million P2+), Unusual Suspects (1.235 million P2+) and On the Case with Paula Zahn (1.215 million P2+).The season seven premiere of Disappeared, after a three year hiatus, was the series’ highest ever for P2+ (1.054 million) and HH (886,000).

Thursday A18-49 Analysis: CBS won the most A18-49viewersThursdaywith1.9/7, according to final primetime national ratings from Nielsen. CBS grabbed the top spot at 8p with The Big Bang Theory and Odd Couple combining for 2.6/10, followed by ABC’s Grey’s Anatomy with 2.0/7. At 9p, CBS’ Mom and 2 Broke Girls combined for the lead with 1.7/6. ABC’s Scandal was close behind with 1.6/5. Telemundo’s Billboards 16 topped at 10p with 1.1/4; ABC’s Catch was #2 with 1.0/3

A18-49: CBS 1.9/7, ABC 1.5/5, UNI 1.2/4, TELE 1.0/3, FOX 0.8/3, NBC 0.8/3, CW 0.6/2, ION 0.3/1

Live + Same Day Household Ratings: April 28, 2016 time period averages.
Source: NTI, Galaxy as dated. Live+SD.

ABC: 4.4/8
Grey’s Anatomy 5.5/10, Scandal 4.4/7, Catch 3.2/6
CBS: 4.2/9
The Big Bang Theory 8.7/15, Odd Couple 5.1/9, Mom 5.2/9, 2 Broke Girls 4.3/7, Rush Hour 2.8/5
NBC: 2.7/5
Strong 1.8/3, Black List 4.2/7, Game of Silence 2.1/4
FOX 2.1/4
Bones 2.8/5, American Grit 1.3/2
CW: 1.1/2
DC’s Legends of Tomorrow 1.2/2, The 100 0.9/1
Pasion y Poder 1.7/3
Billboard 16 1.4/2
ION: 1.2/2
Blue Bloods 1.1/2, Blue Bloods 1.2/2, Blue Bloods 1.2/2


Jessica Sebastian has been named Senior Vice President of Development at ITV Entertainment, part of ITV America. She had been Head of Alternative Programming at USA Network.

Social media pioneer theAudience has announced two new additions. Mike Dodge has been named Chief Executive Officer, while Debbie Menin has been appointed Executive Vice President of Strategic Partnerships. Dodge was previously Chief Operating Officer at Evolve Media. Menin was Head of Strategic Partnerships at Federated Media/Media General.

Tommy Coriale has been promoted to General Manager of DIGA. He previously served as Vice President of Production.

This Day in History:
1965 – The Rolling Stones made their second appearance on the Ed Sullivan Show.

Answer to Our Last Trivia Question: Which show’s theme song was covered by Joan Jett & The Blackhearts and Sammy Davis Jr.? Love Is All Around from The Mary Tyler Moore Show (1970-1977). Kudos to: Adam DePaul-WPBF/Palm Beach Gardens, FL; Amanda Thornton-Red Arrow Industries/Knoxville, TN; Lauren Watt-DirecToU/Woodland, CA; Len Klatt-The Winning Run/Los Angeles, CA.

Today’s Trivia Question: Which currently running primetime drama was originally going to be titled Complications? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.).

New! Switcheroo (two TV characters, one actor): Frank Holt (Email [email protected]; first three respondents with the correct answer and three chosen at random  who aren’t in trivia – will be posted along with the answer on www.Cynopsis.com.)

Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

CYNOPSISJOBSFor More jobs, visit Cynopsis.com

JOB OPENING: SR RESEARCH ANALYST/Discovery/NYC: Detail oriented person to closely monitor performance & provide analysis for linear and digital properties. Devel ntwrk sales positioning presentations. Utilize Nielsen, NPower, StarMedia, MRI, comScore. 2+ yrs media rsrch exp req’d. Full info/apply HERE (5/7)

JOB OPENING: SR RESEARCH ANALYST/NBCU/NYC: Analyze data and leverage research tools to effectively position USA & Syfy networks. 2+ yrs exp. Full info/apply HERE (5/7)

JOB OPENING: DMP MGR/NCM/NYC: Mng/leverage NCM’s audience info as a single strategic asset to maximize NCM’s audience characteristics. 6+yrs work exp, 3+ specifically in dig mktg or ad ops. Working knwlg of existing agency DMP strategies a +. Full info/apply HERE (5/6)

JOB OPENING: SR MGR PRICING & PLANNING/AT&T AdWorks/NYC: Mng Plan’g team for Linear, Addressable & Digital Ad Sales.Review/approve proposal pricing & inventory. Oversee process flow from proposal creation thru stewardship & invoicing. Strong media,math & mgr skills req’d. Full info/apply HERE (5/6)

JOB OPENING: PRODUCER, DIGITAL CONTENT/Highlights/Honesdale PA: Dvlp understanding of our brand & nuanced editorial philosophy to ensure that all dig prods & initiatives are brand aligned. 4+ yrs exp online environment incl web dvlpmnt/design, content mngmnt & digital prod. Full info/apply HERE (5/6)

JOB OPENING: MANAGER, CONTENT DISTRIBUTION/Viacom/NYC: Support VP mktg w/campaign dvlpmnt on a project-by-project basis from brief to execution Min 7 yrs relevant mktg exp, ideally in a youth mktg strategy role. Digital exp & project mngmnt skills a must. Full info/apply HERE (5/6)

JOB OPENING: SR. DIGITAL RESEARCH ANALYST/A+E Networks/NY: Provide sales-oriented market & competitive research materials, analyzes data from a variety of sources, recommends actionable strategies based on insights, & supports the division’s leadership initiatives. Full Info/Apply HERE (5/5)

JOB OPENING: ACCT EXEC/GLOW/NYC: Mng day to day needs of clients, strong emphasis on client and project management. 3 yrs acct or proj mngt exp pref’d. Prior experience working in digital or social media Strong kwldg of entertainment/pop culture/social.Resume to: [email protected] (5/5)

JOB OPENING: CULTURAL ANALYST, TV & MEDIA/TruthCo./NYC: Use semiotic methods to analyze and decode media. Capable of synthesizing research findings and articulating cultural insights. Understanding of critical theory and semiotics. Client presentation skills are a must. Full info/apply HERE (5/4)

JOB OPENING: DIGITAL ACCT EXEC/CHANNEL ONE NEWS/NYC: 2-4 yrs related multi-platform media sales exp specifically w/digital. BA degree bus/mktg or related field. Goal oriented, curious, independent, & incredible work ethic Excellent comm as well as problem solving skills. Resume to: http://bit.ly/1ShExyL (5/3)

JOB OPENING: VP of CLIENT SERVICES/DirectAvenue, Inc/Carlsbad CA: Lead/mng client services team creating an environment that nurtures and supports excellence. 10+ yrs exp in Client Services in an agency environment, pref TV media buying division/agency. Full info/apply HERE (5/3)

JOB OPENING: MARKETING MANAGER/NBCU/NYC: NBC Sports Linear & Digital Network Partnerships. Minimum 4 years of marketing-related experience at an agency, media company or sales organization, where the individual participated in presentation, creative and promotions development. Full info/apply HERE (5/3)

JOB OPENING: MANAGER, NETWORK PARTNERSHIPS/NBC Entertainment/NYC: Min 5+ yrs exp in branded entertainment or integrated marketing role at a TV network, media/creative agency, or entertainment co, including Digital/Social partnership experience or multi-platform within the years of experience. Full info/apply HERE (5/3)

JOB OPENING: MARKETING MANAGER/NBCU/LA: Minimum 5-7 years of marketing-related experience at an agency, media company or sales organization, where the individual participated in both digital and linear ideation, presentation, creative and promotions development. Full info/apply HERE (5/3)

JOB OPENING: MGR, METADATA, ENCODING/A+E Networks/Stamford CT: Tech support & admin of all metadata & partner/vendor publishing related requirements; including XML schema support, new partner on-boarding, publishing error resolution, reporting, etc. Full info/apply HERE (5/3)

JOB OPENING: MGR, PROGRAMMING & SCHEDULING/iNDEMAND/NYC: Source, evaluate and schedule content for stunts. Coordinate schedules with affiliates. Manage team of schedulers. BA req’d. 3-4 yrs related exp. Apply: [email protected] (5/3)

JOB OPENING: MANAGER, CONTENT & PARTNERSHIPS/Zenith Optimedia Group/NYC: Newcast, seeks exp’d mgr. to develop and execute cross-platform solutions for key accounts. Partner with planning and activation teams. Apply at: https://goo.gl/atbosc (5/3)

JOB OPENING: PARTNER MARKETING MGR/LA or NY: Lead partner marketing efforts incl channel launches, retail promotions & strategic projects. 7-10 yrs exp in digital & partner/affiliate marketing. Direct exp negotiating deals, & creating/launching mktg campaigns. Full info/apply HERE (5/3)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.


ABC: Dancing With the Stars, Castle
CBS: Mike & Molly, Mike & Molly, The Big Bang Theory [r], The Odd Couple, NCIS: Los Angeles [
CW: Reign, Jane the Virgin
FOX: Gotham, Houdini & Doyle [
NBC: The Voice, Blindspot
PBS: Antiques Roadshow, Antiques Roadshow [r], Independent Lens
Telemundo: Eva, la Trailera, La Esclava Blanca, El Senor de los Cielos
Univision: Un Camino Hacio el Destino, Yago, El Hotel de los Secretos

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