A CYNOPSIS MESSAGE FROM ION TELEVISION ION TELEVISION: NOT YOUR AVERAGE CUP OF JOE Our unique blend is sure to get you going, just like your favorite brew. ION Television’s lineup features shows that pull viewers in, with 4 of the top 5 most-watched dramas and 97% live viewing. Find out why ION should be […]
CYNOPSISDIGITAL 05.09.16 Good morning. It’s Monday May 9, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Virtual MVPD: A virtual MVPD (multichannel video programming distributor) is an MVPD that offers a range of premium video content without having to own any network infrastructure. Examples include Internet video service providers such as […]
CYNOPSISSPORTS 05.09.16 Good morning. It’s Monday May 9, 2016, and this is your first early morning Sports briefing. Saturday’s upset of California over BYU at the Penn Mutual Varsity Cup marked the latest activation from the insurance brand, with the Penn Mutual Collegiate Rugby Championship now on deck on June 4-5 in Philadelphia. The company […]
A CYNOPSIS MESSAGE FROM ION TELEVISION ION TELEVISION: NOT YOUR AVERAGE CUP OF JOE Our unique blend of over-the-air viewers, quality programming and top-10 ratings is sure to get you going, just like your favorite brew. Find out why ION should be an essential part of your daily media blend! Go to THEIONBLEND.COM to […]
CYNOPSISDIGITAL 05.06.16 Good morning. It’s Friday May 6, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Real-time bidding: “Real-time bidding” refers to the auctioning of online inventory within an ad exchange. Buyers will bid for impressions based on the value of users, while sellers will set pricing floors and award […]
CYNOPSISSPORTS 05.06.16 Good morning. It’s Friday May 6, 2016, and this is your first early morning Sports briefing. Sports Illustrated will team with Kobe Bryant’s new production company, Kobe Studios, along with Believe Entertainment Group, for a multi-platform video production and development project devoted to Dear Basketball, Bryant’s tribute to the game. The deal will […]
A CYNOPSIS MESSAGE FROM WE tv THIS YEAR THE WE SUITE IS TWICE AS SWEET WE tv’s BIGGEST OPPORTUNITY NOW ON OUR TWO BIGGEST NIGHTS BEGINNING IN 4Q2016 THURSDAY’S L.A. HAIR FRIDAY’S DAVID TUTERA’S CELEBRATIONS DO MORE FOR YOUR BRAND CYNOPSIS 05.05.16 Good morning. It’s Thursday May 5, 2016, and this is your first early […]
CYNOPSISDIGITAL 05.05.16 Good morning. It’s Thursday May 5, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER OOH Marketing: Short for out-of-home-marketing. Not surprisingly, out-of-home marketing refers to any marketing that reaches consumers outside the home. In the digital age, an OOH campaign can be shockingly sophisticated, making use of tools […]
CYNOPSISSPORTS 05.05.16 Good morning. It’s Thursday May 5, 2016, and this is your first early morning Sports briefing. ESPN has its card of bowl games for the 2016-17 college football season, lining up 38 games overall, including 13 owned-and-operated games by ESPN Events. The slate launched Dec. 17 with a tripleheader on ESPN and a […]
CYNOPSISeSPORTS & GAMING 05.05.16 It’s Thursday, May 5, 2016, and this is your first weekly morning eSports and Gaming brief. With a growing number of media outlets and brands diving wholeheartedly into the eSports space, Sportradar unveiled the launch of its API for the industry, offering a data feed that created key points such as […]
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