CYNOPSISDIGITAL
05.06.16 Good morning. It’s Friday May 6, 2016, and this is your first early morning digital briefing.
Real-time bidding: “Real-time bidding” refers to the auctioning of online inventory within an ad exchange. Buyers will bid for impressions based on the value of users, while sellers will set pricing floors and award impressions to the highest bidder. The auction process takes place within milliseconds, which is where the phrase “real-time” comes from.
Netflix has released a tool to help better control how much data is used when streaming video. The tool allows Netflix app users to set the cellular data usage, update the Netflix app on iOS or Android to the most recent version, select "App Settings" from the menu, and pick "Cellular Data Usage." There, just switch off the automatic default and select a higher or lower data usage setting that works with your mobile data plan, including an unlimited option. Netflix came under a good deal of criticism earlier this year when it admitted to manually throttling data on Netflix mobile streams. The company is no doubt hoping that this new product will help put that criticism in the rear-view mirror.
At its NewFront presentation, Time Inc. announced that it will launch a new OTT service around its People and Entertainment Weekly properties. Called, appropriately enough, the People/Entertainment Weekly Network, the service will feature coverage of live events and original long-form content. Rich Battista, Time Inc.’s President, Entertainment & Sports Group and Video, said the upcoming service will be devoted to “original programming specifically designed for the lean-back, long-form environment.” Along with original long-form content, the service will feature coverage of live events. Something of particular note to many of the event’s attendees: The service – slated to launch this fall – will be entirely ad-supported. Battista also strongly emphasized Time Inc.’s multi-platform presence. “We are aggressively producing content that is native to each of the social platforms, including Facebook Live, Snapchat, and Periscope,” he said.
The company also announced plans to launch Life VR, a virtual reality offering for iOS and Android, featuring content from some of the company’s best-known publications, including Time, People, and Sports Illustrated. The launching of VR initiatives has been a surprisingly consistent theme throughout this week’s NewFronts; from the tech-savvy AOL to the old-guard Time Inc. and New York Times, companies with any sort of digital footprint are jumping aboard the VR train.
Another common thread this week: Championing the importance of data. Jen Wong, the company’s President and EVP of Digital, did just that, pointing to Time Inc.’s recent acquisition of the ad tech property Viant and its measurement partnership with comScore (although she called it Rentrak – old habits die hard). Time Inc., Wong said, boasts an enormous amount of proprietary data, enabling the company to reach viewers with precision. Wong also spoke of the company’s data insights in the smart TV and mobile spaces. “Great video means nothing if people don’t see it,” she said.
Speaking of Viant, Time Inc.’s new property co-owns the smart TV platform Xumo in a joint venture with Panasonic. Xumo, which streams content from digital networks to smart TVs (in a very linear-TV like format) just recently announced that it has expanded to offer 78 premium channels, and will now be available on about 60% of smart TVs in the U.S. That now includes integration into Magnavox, Philips and Sanyo TVs. (It was already on models including LG, VIZIO, and Panasonic.) Xumo CEO Colin Petrie-Norris was on hand to speak to Cynopsis Digital at the event. “What we do for any brand is democratize the process of getting a channel live on television,” he said. “We can take live feeds, on-demand, short-form, long-form – everything can exist, with very low costs to get live.” That ability, he said, appeals to a brand like Time Inc. “It used to be you had to be a multi-billion dollar company to get a cable channel,” he said. “Now, if you’ve got great content, and you’ve got a good user-base, anybody can have a TV channel.”
Time Inc. also announced a new deal with Believe Entertainment Group and newly-retired NBA star Kobe Bryant. Under the deal, a new production company, Kobe Studios, will develop multi-platform videos for Time Inc. Among those will be Dear Basketball, an animated short narrated by Bryant and made in partnership with Time Inc. property Sports Illustrated. The short, directed by veteran animator Glen Keane and scored by John Williams, will debut exclusively on SI’s digital properties. Other new programming will be tied to Time Inc. staples such as People’s Sexiest Man Alive and SI’s Swimsuit Edition.
Like Conde Nast and Time Inc., the Hearst Corporation is keeping up with changing times by exploring investment opportunities in digital content. Top of their list: Facebook Live. Hearst’s plan is launch 200 live broadcasts per month on the social network. One such broadcast will be Esquire’s game show/interview series Who’s That Guy?, which will examine the fashion and style of notable men, and a show inspired by the Channing Tatum film Magic Mike.
At its NewFront event, Vox Media announced that its Snapchat partnership will expand to feature “major cultural moments” from all eight of the Vox Media properties that are showcased on its Snapchat Discover platform. (Until now, only the flagship Vox property had a presence on Discover.) The company is also creating what it’s calling a “Snapchat Studio” for new content, and has forged a new deal between Telemundo and the Vox-owned sports property SB Nation. The new partnership is designed to fulfill the wants and needs of millennial Hispanic lovers of soccer, mixed martial arts, boxing, and more. And Vox Media also announced that it will join forces with NBC Sports to create, as Vox put it, “the most comprehensive Sunday Night Football coverage.”
A CYNOPSIS MESSAGE
MAXIMIZE & MONETIZE THE WORLD OF COMPETITIVE GAMING eSports is on the verge of exploding & competitive gaming is taking center stage as communities of Millennials convene to interact, engage & compete in global tournaments.
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Sizmek and Datami are working together to bring sponsored mobile data to emerging and low-spend markets. Datami’s focus is on reducing the cost of mobile data usage to countries such as Brazil where the majority of consumers use pre-paid data plans. They’re working with Sizmek, which will bring their brand and advertiser clients on board, in order to sponsor the data plans.
VIRTUAL REALITY
Nickelodeon is taking a leap into the world of virtual reality via its gaming business, Unreal Engine, its software engine of choice for forward momentum. According to James Stephenson, Nickelodeon’ SVP of Animation and Games, the Viacom-owned cable and satellite network is looking into VR tools that would make it offer endless creative possibilities for storytellers. With partnerships in place with arenas like Apple, Google, and Amazon (to name a few), Stephenson says that Nickelodeon is also focused on finding content creators ready, willing and able to work in this new area, whether it be from the network’s existing short film program or elsewhere.
Seeso, NBCU’s comedy streaming service, is now available through Amazon Prime. The subscription costs $3.99 per month.
The TV music provider Music Choice and the independent digital video network Omnia Media are utilizing their strategic partnership by highlighting YouTube comedy star Beez. The comedian formerly known as Bugatti Beez will take over weekends on the Music Choice Rap & Video Channel & Music Channel starting May 6th for the entire month and will share his own music video playlists, feature his songs, photos and customized facts. And, naturally, some of his comic bits will play throughout the block.
The potential sale of Yahoo is said to have motivated its Global News Anchor Katie Couric to weigh her options. The Daytime Emmy and Peabody Award winner is reportedly in a holding pattern until a buyer steps up for the tech giant. One of her concerns is said to be the lack of advertising to support and promote their programming. Yahoo, on the other hand, is hopeful and enthusiastic about a continuing relationship with Couric and has, in fact, renewed her two series, The Katie Couric Interview and Cities Rising. Over the course of her two-and-a-half year tenure, Couric’s interviews have amounted to 397 million views.
Facebook and the Peabody Awards have joined forces to create the Peabody-Facebook Futures of Media Award, designed to highlight excellence and innovation in digital media. The projects include a parody web series confronting anti-Muslim bias, the encompassing experience of understanding the Ebola crisis via virtual reality, an interactive web documentary centered on memory, grieving, and loss; a retelling of the Michael Brown and Ferguson, Missouri story; and a non-linear videogame that challenges how videogame narratives are told. The five winners will attend a presentation luncheon at the Paley Center for Media on Friday, May 20 in addition to the Peabody Awards ceremony on Saturday, May 21.
Social media veteran Calandria Meadows has stepped into the newly-created position of Vice President, Social Media and Digital Content for the ever-evolving Katz Broadcasting. Meadows’ leadership roles will include overseeing the social media and digital strategy of Katz’s broadcast networks Bounce TV, Grit, Escape and LAFF.
Who invented the text message? You can find the answer in tomorrow’s newsletter.
Yesterday’s Trivia Question: Netflix has debuted Marseille, its first French-language original series. The show stars a legendary French actor – who is it? Answer: Gerard Depardieu.
A CYNOPSIS MESSAGE
HOW SHOULD YOU LEVERAGE IT? Join Cynopsis on Tuesday, May 24 for an Out-of-Home Marketing webinar to learn how to craft cross-platform marketing campaigns that combine OOH and digital to drive awareness, tune-in, and social amplification.
Featured speakers include Dawn Callahan, CMO for Boingo Wireless; Alison Hoffman, EVP of Marketing for Starz Entertainment; David Krupp, CEO of Kinetic North America; and Rick Robinson, COO for Billups.
Fodder for all tech-heads: Intel and the FAA have teamed up to form a new advisory board to make recommendations on unmanned aerial systems – or, as normal people call them, drones. Intel then got a special exemption to fly 100 drones at once. Courtesy of CNET, see what that looks like here.
See you Monday,
David Teich
05.06.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: MGR OF ORIGINAL PROGRAMMING, MEDIA OPS/Crown Media Family Networks/LA: Oversee delivery of Orig Programming media: completed movies, series, specials, etc. Assure quality control & timely delivery of media. BA req & min 5 yrs exp in post prod. Apply HERE (5/13)
JOB OPENING: HC OPERATIONS SPECIALIST/Crown Media Family Networks/LA: Acquire & position all secondary elements that play in channel origination. Verifies on-air prgrmng, commercials & promotions are delivered. Min 3 yrs exp TV ntwrk operations & linear channel playout/automation. Apply HERE (5/13)
JOB OPENING: PRODUCTION ACCOUNTING ANALYST/Crown Media Family Networks/LA: Review film prod budgets, cash flows & implement & review reporting. Day to day accounting & financial analysis support for Prod /Accting/Legal. Min 3 yrs exp prod accting or finance. Apply HERE (5/13)
JOB OPENING: MANAGING DIRECTOR, DIGITAL ADVERTISING/NASCAR/CLT or NYC: Mng digital advertising & sales strategy, activation for clients across NASCAR’s digital media platform. 7 yrs ent or media digital ad sales. Proven-track rec running dig sales. Full info/apply HERE (5/13)
JOB OPENING: AD SALES PLANNER/TENNIS CHANNEL/Santa Monica CA: Provide support for all aspects of the ad sales process. Create media plans with pricing and planning direction 3 yrs Ad Sales ind exp. Sales Assistant /Financial Planning /Rsrch exp a +. Full info/apply HERE (5/12)
JOB OPENING: TRAFFIC & FORMATTING SPECIALIST/MLB/NYC: Schedule commercial units on broadcast log in accordance with established traffic guidelines and procedures. Min 3-5 yrs of Traffic exp, pref in a nat’l ntwrk. BA deg req’d; Comm or related major is pref’d. Resume HERE (5/12)
JOB OPENING: SR. MANAGER, DIGITAL ATTRIBUTION & MEDIA OPT/Comcast/Philadelphia: Managing XFINITY.com and other properties focused on online customer acquisitions. Establish unified brand presence across SEM & SEO. 8+ years related experience. Full info/apply HERE (5/12)
JOB OPENING: COORDINATOR, CREATIVE PARTNER/NBUC/LA: Coordinator for Primetime Creative Partnerships team focusing on post-production. 1+ years exp + knowledge of AVID is desired. Full info/apply HERE (5/12)
JOB OPENING: SR MANAGER PHOTO PRODUCTION/NBCU/NYC: Manage photo production for NBC, Universal Television, UCP, Today, NBC News, CNBC, MSNBC & TV Distribution. 5 yrs exp req. Full info/apply HERE (5/11)
JOB OPENING: SR SALES DIRECTOR/Greatist/NYC: Lead cutting edge sales prtnshp for health & wellness co. Mng key agency relationships & new biz opps. 6-8 yrs exp in dig sales role a must. Creative, entreprnrl, indpnt. Highly orgnzd w/strong attention to detail & a real people person. Apply here: http://tinyurl.com/hd55l5r (5/11)
JOB OPENING: RESEARCH ANALYST/NBCU/East Coast: Expertise and active use of Nielsen ratings software including NNTV and Npower. Experience with Nielsen Local and Ibope software a plus. Full info/apply HERE (5/11)
JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/ATTN/NYC: Mng full sales lifecycle, from initial outreach thru closing lrg scale, multi-plat branded partnerships. 3-5 yrs dig social, or branded content sales exp prospecting new clients, generating sales leads & closing complex IOs. Full info/apply HERE (5/10)
JOB OPENING: MGR, ON-AIR MEDIA STRATEGY/NAT GEO MUNDO/DC: Bilingual Spanish a must. Guide all network initiatives incl brand dev, planning, scheduling & execution. Must have 5+ yrs Media Planning or TV Network strategy exp. Full info/apply HERE (5/10)
JOB OPENING: SR RESEARCH ANALYST/Discovery/NYC: Detail oriented person to closely monitor performance & provide analysis for linear and digital properties. Devel ntwrk sales positioning presentations. Utilize Nielsen, NPower, StarMedia, MRI, comScore. 2+ yrs media rsrch exp req’d. Full info/apply HERE (5/7)
JOB OPENING: SR RESEARCH ANALYST/NBCU/NYC: Analyze data and leverage research tools to effectively position USA & Syfy networks. 2+ yrs exp. Full info/apply HERE (5/7)
JOB OPENING: DMP MGR/NCM/NYC: Mng/leverage NCM’s audience info as a single strategic asset to maximize NCM’s audience characteristics. 6+yrs work exp, 3+ specifically in dig mktg or ad ops. Working knwlg of existing agency DMP strategies a +. Full info/apply HERE (5/7
JOB OPENING: SR MGR PRICING & PLANNING/AT&T AdWorks/NYC: Mng Plan’g team for Linear, Addressable & Digital Ad Sales.Review/approve proposal pricing & inventory. Oversee process flow from proposal creation thru stewardship & invoicing. Strong media,math & mgr skills req’d. Full info/apply HERE (5/7)
JOB OPENING: PRODUCER, DIGITAL CONTENT/Highlights/Honesdale PA: Dvlp understanding of our brand & nuanced editorial philosophy to ensure that all dig prods & initiatives are brand aligned. 4+ yrs exp online environment incl web dvlpmnt/design, content mngmnt & digital prod. Full info/apply HERE (5/7)
JOB OPENING: MANAGER, CONTENT DISTRIBUTION/Viacom/NYC: Support VP mktg w/campaign dvlpmnt on a project-by-project basis from brief to execution Min 7 yrs relevant mktg exp, ideally in a youth mktg strategy role. Digital exp & project mngmnt skills a must. Full info/apply HERE (5/7)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com
SITUATION WANTED: REALITY/COMEDY/SPORTS/BRANDED CONTENT/SUPV. PRODUCER/NY-STAMFORD: Award winning diverse TV/Digital team leader with proven track record with MTV, FUSE, NICK, BET is available for hire within a co. Contact: [email protected] (5/13)
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
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