CYNOPSISSPORTS
05.06.16 Good morning. It’s Friday May 6, 2016, and this is your first early morning Sports briefing.
Sports Illustrated will team with Kobe Bryant’s new production company, Kobe Studios, along with Believe Entertainment Group, for a multi-platform video production and development project devoted to Dear Basketball, Bryant’s tribute to the game. The deal will include the world premiere of Dear Basketball, an animated short film on SI.com that will debut this fall, as well as a slate of exclusive SI Films mini documentaries. The film will be narrated by Bryant with Glen Keane, animator behind the likes of Aladdin, The Little Mermaid, Beauty and the Beast, Tarzan and Tangled, helming the production with John Williams composing the score.
“We are proud to collaborate with Kobe to tell the comprehensive story of his first endeavor after retiring from the NBA in a way that only SI can,” said Rich Battista, President of the Time Inc. Entertainment and Sports Group and Video. “We are excited for Kobe’s fans and the global community of sport, entertainment and art enthusiasts to experience these productions.”
NASCAR unveiled its 2017 slate of races, with the biggest change being Talladega being shifted away from serving as elimination race in next year’s Chase and being replaced by Kansas Speedway on Oct. 22. Talladega now becomes the second race in the Round of 12 on Oct. 15. The new season revs up Feb. 26 with the Daytona 500 and concludes on Nov. 19 at Homestead-Miami Speedway, spanning 40 weeks. Other tweaks to the schedule include April 9, which will take place at Texas Motor Speedway, Dover taking place on June 4, while Michigan and Bristol trade places in August. In other series, the NASCAR XFINITY Series will kick off at Daytona on Feb. 25 and the NASCAR Camping World Truck Series starts Feb. 24.
NBC Sports Group is making a blitz ahead of Saturday’s Kentucky Derby, using its Big Event Strategy leveraging TODAY and Weekend TODAY, The Weather Channel, CNBC, E! News, The Tonight Show, Late Night, Bravo, Access Hollywood and more to help promote the event. In addition, the company lined up Adam Levine, Christina Aguilera, Pharrell Williams, Jimmy Fallon, Seth Meyers, Charles Barkley, Andy Cohen, Steve Harvey, and more to make their picks during NBC’s Kentucky Derby broadcast on Saturday.
Golf Channel is offering primetime news and tournament coverage of the 2016 NCAA Division I Women’s and Men’s Golf Championships this year with contested in back-to-back weeks beginning May 20 and concluding June 1 and over 100 hours of coverage on-site. The network will see more than 25 combined hours of live tournament coverage with the majority in primetime. In addition, Golf Central will feature nearly 25 hours of combined pre-and-post event live news coverage produced on location, which will be supplemented by daily news updates on Morning Drive and Golf Channel Digital.
FOX saw Sunday’s NASCAR Sprint Cup Series win by Brad Keselowski generate 4.0/10 and 6.7 million viewers to match last year’s rating performance with a 6% rise on average audience. FOX Sports Go saw the race drum up 54,318 streams with 25,372 unique streamers and 969,679 minutes streamed. Meanwhile, Saturday’s NASCAR Xfinity Series race on FOX drew a 1.9/5 and 2.9 million viewers, up 19% over last year to rank as the most-watched Xfinity Series telecast on any network since 2013’s running of the Daytona 300 on ESPN.
ESPN’s Global Game series returns on Monday with a special episode of Monday Night Baseball presented by USAA: that will see the Tigers/Nationals at 7p with a Venezuelan theme. Carlos Zambrano will appear as a guest analyst for the event with ESPN MLB analysts Doug Glanville and Eduardo Perez and play-by-play voice Karl Ravech. Pedro Gomez will serve as reporter. The telecast will also offer cultural discussions about Venezuela, iInterviews with Miguel Cabrera, Victor Martinez and more and features on the history of Venezuelan shortstops, first Venezuelan-born Hall of Famer Luis Aparicio and the significance of the number 13.
Sign up early and claim your sport to the Cynopsis Sports Business Summit on June 22 in NYC. We’ll be unveiling our full lineup of speakers over the coming weeks but are thrilled to welcome FIBA Secretary General Patrick Baumann as one of this year’s keynotes. For more info and tickets, click here.
NBC Sports Group and ONE World Sports deliver coverage of the 2016 IIHF World Hockey Championship with the action starting today at 9a with Team USA/Canada ton NBCSN. Other coverage of Team USA on the network will include contests with Finland on May 9 and Slovakia on May 16. NBCSN and NBC Sports Live Extra will combine to present coverage of the quarterfinals, semifinals, and the 2016 IIHF Championship game, which will take place on Sunday, May 22, at 1p. ONE World Sports begins its live coverage of the tournament today at 9a as well with Sweden/Latvia. Overall, around 20 matchups will air on ONE World Sports.
Edmonton Mayor Don Iveson announced that the Edmonton City Council has decided to not proceed with a new bid for the 2017 Canadian Finals Rodeo, and will instead look to bring PBR to the city to host a major event in 2017, replacing the rodeo. Oilers Entertainment Group has signed a letter of intent with PBR to host the 2017 event in conjunction with Farm Fair.
A CYNOPSIS MESSAGE
MAXIMIZE & MONETIZE THE WORLD OF COMPETITIVE GAMING eSports is on the verge of exploding & competitive gaming is taking center stage as communities of Millennials convene to interact, engage & compete in global tournaments.
This sector is projected to top 335MM fans worldwide with revenues exceeding the $1Bn by 2017. That’s why the smart marketers, brands & agencies will be joining Cynopsis Sports on 6/23 to learn how to understand & leverage this market at our info packed conference. Sponsored by Magid and rEvolution
ESPN launched the first spot from a new integrated campaign dedicated to “the power of live sports” that will include a series of spots and digital and social elements focusing on how other media like social or streaming media can wait. The first spot, dubbed Queue features a woman flipping through her movie queue before she has an “A-ha” moment when “she realizes her team is about to play a potentially historic game on ESPN and unlike a movie, she must watch the game right then or be left out.” The campaign was developed in collaboration with creative agency 72andSunny’s New York Office.
Lionel Messi and Gatorade released the first of 10 handwritten letters from the FC Barcelona superstar that “offer words of hope, encouragement and perseverance to communities across the world” via a "Don’t Go Down" themed letter to an unsuspecting organization in select cities, with Barcelona being the first. The letter writing campaign was spun out of feedback from Gatorade’s recent "Don’t Go Down" video launch in February.
The United States Golf Association is expanding the PLAY9 program this year, encouraging more golfers to play nine holes during six scheduled “PLAY9 Days” throughout the golf season. The initiative launched May 9 and will take place on the ninth day of each month through October.“What we love about PLAY9 is the opportunity to welcome more people both recreational golfers and non-golfers alike to enjoy the great game of golf,” said Mike Davis, USGA executive director/CEO. “We’re clearly excited about the results we’ve seen, committed to expanding the program and optimistic about its long-term potential to grow globally.”
The first-ever Pro Football Hall of Fame Academy launched yesterday in Canton, offering NFL coaching, led by Rod Woodson, to high school and middle school athletes all across the country. As part of the Academy, the Call to The Hall scouting campaign is set to launch to „ncover the nation’s premier high school and middle school athletes“ with nominations accepted at www.ProFootballHOFAcademy.com.
Golden Boy Promotions will offer this weekend’s Canelo/Khan battle as a live stream, offering the May 7th mega-fight at 9p tapping LiveStream as its online streaming company for $69.95 via GoldenBoyPromotions.com and RingTVLive.com. "Our cable, satellite and telco distribution partners remain the key means to reach boxing fans. However, as our viewership onGoldenBoyPromotions.com and RingTVlive.com has grown over the past several months, we have learned a great deal from our fans and they have been clear that the time has come for us to make this mega fight available online as well," said Oscar De La Hoya, Chairman and CEO of Golden Boy Promotions. "We see Canelo vs. Khan as a first step in this evolving media landscape."
Yahoo locked in its full global editorial lineup for the 2016 Olympic Games sending more than 15 experts and writers to Rio, with another 15 video producers and crew to cover the Games with a design to “tell compelling stories and produce instant reactions across all content platforms.” Content will video originals such as Instant Reactions, Power Rankings, Yahoo Sports Rio 101 and the Yahoo Sports Rio Minute. The editorial team will include Shawn Johnson, Summer Sanders, Karina LeBlanc, Dan Wetzel, Pat Forde, Jeff Passan, Eric Adelson, Greg Wyshynski, Kevin Iole, Michael Lee, Jeff Eisenberg and Ryan Bailey.
PlayStation Vue is launching Longhorn Network in Arkansas, Louisiana and New Mexico. The sports channel will be available in those states as part of PlayStation Vue’s Elite multi-channel plan, which costs $44.99 monthly.
SendtoNews reports that April marked the company’s best month ever after receiving over 231 million views across its network of publishing partners throughout North America.
Euroleague’s digital team is pushing for an eSports league that will take place under some of Europe’s biggest professional sports clubs, according to SportTechie. The eSports league would be tied to Euroleague include teams throughout the continent.
Next Generation Esports is partnering with Twitch to produce Psyonix’s Rocket League Championship Series. Twitch oversees operations and will serve as the exclusive broadcasting platform for the RLCS, while working alongside Rocket League’s publisher/developer, Psyonix, to build the community and infrastructure. Meanwhile, NGE will “provide the backbone” of live production for each weekly RLCS broadcast, streamed directly from NGE studios in Burbank.
The Kentucky Derby on Saturday on NBC at 4p.
A CYNOPSIS MESSAGE
Winning at Producing & Selling Sponsored Content In a fast-forward world, it’s no easy task getting a marketer’s message to every television viewer. As ad-skipping increases, more and more programmers are turning to sponsored content and brand integration to break out of the clutter and draw advertising dollars. But what are the secrets to creating content that engages audiences, and also gives brands meaningful (and monetize-able) exposure? Find out on June 15 [REGISTER NOW].
ON THIS DAY in 1997: Hartford Whalers owner Peter Karmanos announces that the team would relocate to Raleigh.
In The Know: Who was the jockey who rode American Pharoah to the Triple Crown last year? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: What is the name of the Atlanta Hawks’ mascot? Answer: Harry the Hawk. Kudos: Michael Ritz-BucStar Consulting/NY; Michael Goodman-Radio One/Atlanta; Allison Lerer-Turner Sports/Atlanta; Judie Henninger-Valentine Productions/Santa Monica; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
05.06.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – For More jobs, visit Cynopsis.com
JOB OPENING: MGR OF ORIGINAL PROGRAMMING, MEDIA OPS/Crown Media Family Networks/LA: Oversee delivery of Orig Programming media: completed movies, series, specials, etc. Assure quality control & timely delivery of media. BA req & min 5 yrs exp in post prod. Apply HERE (5/13)
JOB OPENING: HC OPERATIONS SPECIALIST/Crown Media Family Networks/LA: Acquire & position all secondary elements that play in channel origination. Verifies on-air prgrmng, commercials & promotions are delivered. Min 3 yrs exp TV ntwrk operations & linear channel playout/automation. Apply HERE (5/13)
JOB OPENING: PRODUCTION ACCOUNTING ANALYST/Crown Media Family Networks/LA: Review film prod budgets, cash flows & implement & review reporting. Day to day accounting & financial analysis support for Prod /Accting/Legal. Min 3 yrs exp prod accting or finance. Apply HERE (5/13)
JOB OPENING: MANAGING DIRECTOR, DIGITAL ADVERTISING/NASCAR/CLT or NYC: Mng digital advertising & sales strategy, activation for clients across NASCAR’s digital media platform. 7 yrs ent or media digital ad sales. Proven-track rec running dig sales. Full info/apply HERE (5/13)
JOB OPENING: AD SALES PLANNER/TENNIS CHANNEL/Santa Monica CA: Provide support for all aspects of the ad sales process. Create media plans with pricing and planning direction 3 yrs Ad Sales ind exp. Sales Assistant /Financial Planning /Rsrch exp a +. Full info/apply HERE (5/12)
JOB OPENING: TRAFFIC & FORMATTING SPECIALIST/MLB/NYC: Schedule commercial units on broadcast log in accordance with established traffic guidelines and procedures. Min 3-5 yrs of Traffic exp, pref in a nat’l ntwrk. BA deg req’d; Comm or related major is pref’d. Resume HERE (5/12)
JOB OPENING: SR. MANAGER, DIGITAL ATTRIBUTION & MEDIA OPT/Comcast/Philadelphia: Managing XFINITY.com and other properties focused on online customer acquisitions. Establish unified brand presence across SEM & SEO. 8+ years related experience. Full info/apply HERE (5/12)
JOB OPENING: COORDINATOR, CREATIVE PARTNER/NBUC/LA: Coordinator for Primetime Creative Partnerships team focusing on post-production. 1+ years exp + knowledge of AVID is desired. Full info/apply HERE (5/12)
JOB OPENING: SR MANAGER PHOTO PRODUCTION/NBCU/NYC: Manage photo production for NBC, Universal Television, UCP, Today, NBC News, CNBC, MSNBC & TV Distribution. 5 yrs exp req. Full info/apply HERE (5/11)
JOB OPENING: SR SALES DIRECTOR/Greatist/NYC: Lead cutting edge sales prtnshp for health & wellness co. Mng key agency relationships & new biz opps. 6-8 yrs exp in dig sales role a must. Creative, entreprnrl, indpnt. Highly orgnzd w/strong attention to detail & a real people person. Apply here: http://tinyurl.com/hd55l5r (5/11)
JOB OPENING: RESEARCH ANALYST/NBCU/East Coast: Expertise and active use of Nielsen ratings software including NNTV and Npower. Experience with Nielsen Local and Ibope software a plus. Full info/apply HERE (5/11)
JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/ATTN/NYC: Mng full sales lifecycle, from initial outreach thru closing lrg scale, multi-plat branded partnerships. 3-5 yrs dig social, or branded content sales exp prospecting new clients, generating sales leads & closing complex IOs. Full info/apply HERE (5/10)
JOB OPENING: MGR, ON-AIR MEDIA STRATEGY/NAT GEO MUNDO/DC: Bilingual Spanish a must. Guide all network initiatives incl brand dev, planning, scheduling & execution. Must have 5+ yrs Media Planning or TV Network strategy exp. Full info/apply HERE (5/10)
JOB OPENING: SR RESEARCH ANALYST/Discovery/NYC: Detail oriented person to closely monitor performance & provide analysis for linear and digital properties. Devel ntwrk sales positioning presentations. Utilize Nielsen, NPower, StarMedia, MRI, comScore. 2+ yrs media rsrch exp req’d. Full info/apply HERE (5/7)
JOB OPENING: SR RESEARCH ANALYST/NBCU/NYC: Analyze data and leverage research tools to effectively position USA & Syfy networks. 2+ yrs exp. Full info/apply HERE (5/7)
JOB OPENING: DMP MGR/NCM/NYC: Mng/leverage NCM’s audience info as a single strategic asset to maximize NCM’s audience characteristics. 6+yrs work exp, 3+ specifically in dig mktg or ad ops. Working knwlg of existing agency DMP strategies a +. Full info/apply HERE (5/7
JOB OPENING: SR MGR PRICING & PLANNING/AT&T AdWorks/NYC: Mng Plan’g team for Linear, Addressable & Digital Ad Sales.Review/approve proposal pricing & inventory. Oversee process flow from proposal creation thru stewardship & invoicing. Strong media,math & mgr skills req’d. Full info/apply HERE (5/7)
JOB OPENING: PRODUCER, DIGITAL CONTENT/Highlights/Honesdale PA: Dvlp understanding of our brand & nuanced editorial philosophy to ensure that all dig prods & initiatives are brand aligned. 4+ yrs exp online environment incl web dvlpmnt/design, content mngmnt & digital prod. Full info/apply HERE (5/7)
JOB OPENING: MANAGER, CONTENT DISTRIBUTION/Viacom/NYC: Support VP mktg w/campaign dvlpmnt on a project-by-project basis from brief to execution Min 7 yrs relevant mktg exp, ideally in a youth mktg strategy role. Digital exp & project mngmnt skills a must. Full info/apply HERE (5/7)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com
SITUATION WANTED: REALITY/COMEDY/SPORTS/BRANDED CONTENT/SUPV. PRODUCER/NY-STAMFORD: Award winning diverse TV/Digital team leader with proven track record with MTV, FUSE, NICK, BET is available for hire within a co. Contact: [email protected] (5/13)
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%
Copyright Cynopsis 2016
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016