CYNOPSISDIGITAL 05.17.16 Good morning. It’s Tuesday May 17, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER RFP: Short for Request for Proposal. An RFP refers to when a brand or media agency reaches out to a publisher or other firm to request a specific media buy on that property. Generally, […]
A CYNOPSIS MESSAGE FROM beIN SPORTS beIN SPORTS: "bePART" OF THE #1 FASTEST GROWING CABLE NETWORKS IN THE U.S., REGARDLESS OF LANGUAGE: +48% GROWTH ON beIN ENGLISH, +11% ON beIN SPANISH. * beIN SPORTS is part of beIN MEDIA GROUP, which was created to expand its global reach, and diversify into the general entertainment and […]
A CYNOPSIS MESSAGE FROM WGN AMERICA Which of these networks is up 19% in Primetime? AMC USA TNT TBS FX WGN America?? Only one – WGN AMERICA With Original Series Outsiders and Underground – Hit Dramas and Blockbuster Movies, WGN America is up 19% in A25-54 year-over-year (Source) WGN AMERICA – DEFY EXPECTATIONS
A CYNOPSIS MESSAGE FROM TURNER THE EXPERIENCE IS… ADVENTUROUS, UNEXPECTED, GAME-CHANGING… At TURNER, we’re shaping the future with premium content plus industry-leading scale and personalization you won’t find anywhere else. TURNER‘s next generation solutions merge content and data, bringing you closer to your consumers than ever before. Partner with us and ignite The Power of […]
CYNOPSISDIGITAL 05.16.16 Good morning. It’s Monday May 16, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Walled garden: A walled garden is a software system in which a carrier or service provider has control over applications, content, and media, and restricts convenient access to non-approved applications or content. On the […]
A CYNOPSIS MESSAGE FROM beIN SPORTS beIN SPORTS: "bePART" OF THE #1 FASTEST GROWING CABLE NETWORKS IN THE U.S., REGARDLESS OF LANGUAGE: +48% GROWTH ON beIN ENGLISH, +11% ON beIN SPANISH. * beIN SPORTS is part of beIN MEDIA GROUP, which was created to expand its global reach, and diversify into the general entertainment and […]
A CYNOPSIS MESSAGE FROM ION TELEVISION ION TELEVISION: NOT YOUR AVERAGE CUP OF JOE Our unique blend is sure to get you going, just like your favorite brew. ION Television ranks among the top 10 in all key demos, including A25-54, W25-54 and Hispanic & African-American audiences. Find out why ION should be an essential […]
CYNOPSISDIGITAL 05.13.16 Good morning. It’s Friday May 13, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Revenue Share Model: A partnership between a publisher and an ad provider in which profits from ad-serving are split between the two. It used to be that such agreements tended to come in at […]
CYNOPSISSPORTS 05.13.16 Good morning. It’s Friday May 13, 2016, and this is your first early morning Sports briefing. The NFL and YouTube ordered another round, locking in a renewal of their strategic partnership after NFL content on the platform drummed up nearly 900 million views. The multi-year extension will see the official NFL channel now […]
A CYNOPSIS MESSAGE FROM WE tv THIS YEAR THE WE SUITE IS TWICE AS SWEET WE tv’s BIGGEST OPPORTUNITY NOW ON OUR TWO BIGGEST NIGHTS BEGINNING IN 4Q2016 THURSDAY’S L.A. HAIR FRIDAY’S DAVID TUTERA’S CELEBRATIONS DO MORE FOR YOUR BRAND CYNOPSIS 05.12.16 Good morning. It’s Thursday May 12, 2016, and this is your first early […]
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