A CYNOPSIS MESSAGE FROM beIN SPORTS
To learn more about how your brand can partner with beIN SPORTS, contact Cesar Ruiz, Head of Advertising Sales & Marketing, at [email protected]
*Source: Nielsen National & Hispanic HH Coverage UEs 1Q15; 1Q16CYNOPSISSPORTS
05.16.16
Good morning. It’s Monday May 16, 2016, and this is your first early morning Sports briefing.
With the 2016 Amgen Tour of California underway, last week’s announcement that NBC Sports Group and AEG locked in a three-year media rights extension for America’s largest cycling race proved to be another boon for the competition. The deal will serve up live coverage of the tour across NBC, NBCSN and NBC Sports Live Extra through 2019. Last year’s telecast averaged 194,000 viewers, for a 7% markup from the year before.
Blend the deal with AEG’s other recent projects, including Las Vegas’ brand new crown jewel in T-Mobile Arena, and the world’s leading sports and live entertainment company now owns, manages or consults with more than 120 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas. Cynopsis Sports spoke with Nick Baker, SVP, AEG Global Partnership about how company’s strategies are evolving, its use of data as well as about the new Amgen deal with NBC.
Baker on the Amgen Tour extension: It’s a very exciting testament to the partnership that we share with NBC and, of course, the race itself and the sport itself so we are thrilled to continue to the great coverage we’ve come to know, especially these past few years. We feel like the broadcasts have taken some steps and the numbers show that. We hope to see that continue. From a competitor standpoint, it allows the fans to track the events in the best way possible. From a sponsor and business perspective, it allows for great organic integration of our partners.
On AEG’s role in a changing sports landscape: Our role is to listen and provide solutions within our portfolio. Whether brands are specific to engagement, whether they are utilizing technology that they create, or utilizing technology of other to enhance the fan or customer experience, our job is to understand the changing objectives of the marketplace and find solutions within our portfolio. We have the edge because we have such a wide variety of assets in our portfolio so we can fit in front of any company and understand what they are trying to accomplish and find a match within our portfolio. There is also an increased association value. Brands now want to attach their brand to the brand of a music festival or a team or even a marketplace. That’s a little bit of going back to the old school thought process in this industry.
On the evolution of partnerships: We are taking a bit more risk in how we are going about making some of the decisions around a new venue, for example. We wanted to truly build that with our partners, for example in Las Vegas. Schneider Electric, Toshiba, Coca-Cola were part of that program before we even had a roof on the venue. They wanted to make sure that their products and services were going to be a part of that project even before day one. Our acceptance of that and putting our partners at the design table has increased over the last five years.
On leveraging data: We have a great sense of responsibility for the data that we hold. So we need to first make our decisions of how we utilize data with the fan’s perspective first, second it talent and third is our corporate partners. When you are looking to communicate with that data base through the corporate world, you want to make sure the message is true and sincere. We believe in what is being told to the fan and that it will enhance the experience. So we are selective but it is without a doubt a demand in the marketplace and it is only increasing. But it is, without a doubt, one of scenarios where I think at times that less is more and if you clutter that and infiltrate that fan’s mailbox or get in touch with them too often, it loses its relevancy. So we will certainly be responsible with how we communicate.
You can hear more about AEG’s strategy and how technology is changing sports when Nick Baker speaks at the Cynopsis Sports Business Summit on June 22. Get your tickets now by clicking here.
What’s the impact of the post-Millennial Generation Z demographic on the sports industry? The Center for the Digital Future at USC Annenberg and ThePostGame unveiled findings from their behavioral study of American sports fans: #SCORE 2016: The Impact of Changing Sports Fan Behavior on Media, Advertising and Spending. Among the findings were that nearly all Americans (86%), both male (92%) and female (80%), consider themselves sports fans. In addition, the study found that older Millennials with children in their household tend to consume sports content and that sports has gone from a local experience to a national one as 64% of fans do not live where their favorite team plays and 73% of sports fans do not live where their favorite athlete plays. For those looking to monetize, over 90% of sports fans are willing to pay something for sports programming with ages 15-36 willing to pay the most.
TNT serves up the 2016 NBA Western Conference Finals pitting the Thunder/Warriors tonight at 9p. Marv Albert will call the best-of-seven series with analysts Reggie Miller and Chris Webber and reporters Craig Sager and David Aldridge. Opening the night will be a one-hour NBA Tip-Off presented by Autotrader on-site pregame show at 8p with host Ernie Johnson and analysts Charles Barkley, Shaquille O’Neal and Kenny Smith. Production elements will include super-slow-motion cameras, the use of robotic cameras placed above each backboard and a "steady cam.”
NBC Sports’ Stanley Cup Playoff ratings update has now seen the 70 games carried on NBC/NBCSN/USA/CNBC score 905,000 average viewers, up 4% over the comparable period in 2015, including an average of 441,000 among P18-49 (up 2%), and 449,000 among P25-54 (up 5%). NBC Sports Live Extra has now seen 1.2 million unique visitors and 245 million minutes, up 26% and 99% respectively from the comparable period of the 2015 NHL Playoffs.
The United States and Mexico are mulling a joint bid for the 2026 World Cup. Football officials from the two countries told ESPN FC that initial discussions for a dual-bid have been held on the sidelines of the FIFA Congress taking place in Mexico City this week. "It could be a positive move for the game in both countries, and it’s also a very exciting proposition for FIFA,” said John Motta, a board member of the United States Soccer Federation. “We will now go away and formulate a timetable for further discussions.”
NBC will be leveraging the Olympics to promote Superstore, according to Deadline. The comedy will receive a slate of promote and see a new episode of the show run during the Games. “We had an idea to do an original episode of that show and run it at some point inside the Olympics, during the 17 days of the games,” NBC Chairman Bob Greenblatt told reporters Sunday. “We think we can give that show an enormous amount of attention and just really say to the world that this is a show we love and will be there.”
A CYNOPSIS MESSAGE
WEDNESDAY, JUNE 22, 2016 / NEW YORK ATHLETIC CLUB, NYC
Sponsored by Neulion, Sportradar and rEvolution
Once again we are assembling the world’s foremost authorities on sports business, marketing, production, digital and advertising from around the industry at the 5th Annual Cynopsis Sports Business Summit.
**Register today to join us and other major executives in the sports industry on June 22.Adidas isn’t pulling out of its deal with FIFA, despite recent corruption allegations. "If you want to sell sporting goods, you have to have a good relationship with the people in the clubs and the associations. That’s part of our business," the group’s supervisory board chief Igor Landau said to Frankfurter Allgemeine Sonntagszeitung, adding "Adidas is not involved in any scandals at all. Our ties are clean. We’ve examined every single deal. Everything is totally solid."
Microsoft signed on to become a Founding Sponsor of the 2016 KPMG Women’s PGA Championship and KPMG Women’s Leadership Summit. “Microsoft’s participation reinforces the stature of the KPMG Women’s PGA Championship in attracting global companies to be part of this major championship,” said Pete Bevacqua, PGA of America CEO. The event will be held on June 8 at Sahalee Country Club.
Bellator locked in an extension with Monster Energy. Monster will continue to own highly visible inventory inside the Bellator cage and sponsor concourse activations during events as well as additional off-site promotional activations. In addition, Monster and Bellator will engage in a multi-faceted activation plan intended to build customer loyalty and drive tune-in of the Bellator broadcasts on Spike and see the promotion continue to put on fights during the Monster Energy Cup.
Speedo International unveiled its lineup of federation swim suits ahead of the Olympics. The special edition versions of suit will be worn by Speedo sponsored swimmers and swim teams from the USA, Australia, China, Spain, Japan, Canada and Israel, including the USA’s Missy Franklin, Nathan Adrian, Natalie Coughlin. According to the company, the Speedo Fastskin LZR Racer suits have been designed to “create a powerful image with shading and contrast around muscle definition. For female swimmers, this is combined with a more feminine feel through a shaping aspect which is done through tones of color to create shadows and highlights.”
NBC Sports Group saw fashion and lifestyle correspondent Johnny Weir’s tweet-powered brooch during the Kentucky Derby generate more than 6 million activations. The company generated 10 million impressions on NBC Sports’ Facebook (up 372% compared to the 2015 Kentucky Derby), 1.5 million impressions for the @NBCSN Twitter handle (up 123%), and 1.1 million video views across Facebook and Twitter on Derby Day.
Competitive gaming is getting a governing body with the formation of the World Esports Association, created with the backing of eSports teams and ESL. WESA is designed to serve as “an open and inclusive organization that will further professionalize eSports by introducing elements of player representation, standardized regulations, and revenue sharing for teams” and offer predictable schedules for fans, players, organizers and broadcasters. A total of eight teams have contributed to the formation of WESA, with founding teams that include Fnatic, Natus Vincere, EnVyUs, Virtus.Pro, G2 Esports, Faze, Mousesports and Ninjas in Pyjamas. Pietro Fringuelli will take on the role of the Interim League Commissioner.
MLG is teaming with Gears of War and The Coalition to host the Gears eSports MLG North American Open in Columbus at the MLG Arena from July 30 31. Up to 32 Pro and Amateur teams will compete for a $30,000 prize pool. 30 teams from North America will qualify for the tournament by MLG Pro Points awarded per player via GameBattles Team Ladder and 2000 Series Weekly Online Tournaments.
Wanna dive into eSports but don’t know where to start or how to engage? The solution lies at the Cynopsis eSports Conference on June 23 in NYC. Hear from the leagues, players, platforms, owners and brands that have spawned hundreds of millions of fans around the world, breaking down the data, marketing tactics and the future of the industry to get in the game. Don’t miss out and get your tickets today by clicking here!
Thunder/Warriors on TNT at 9p.
A CYNOPSIS MESSAGE
MAXIMIZE & MONETIZE THE WORLD OF COMPETITIVE GAMING eSports is on the verge of exploding & competitive gaming is taking center stage as communities of Millennials convene to interact, engage & compete in global tournaments.
This sector is projected to top 335MM fans worldwide with revenues exceeding the $1Bn by 2017. That’s why the smart marketers, brands & agencies will be joining Cynopsis Sports on 6/23 to learn how to understand & leverage this market at our info packed conference. Sponsored by Magid and rEvolution
ON THIS DAY in 1985: Michael Jordan is named the NBA Rookie of the Year.
In The Know: Name a player who won both the MLB MVP and Rookie of the Year Awards in the same season. (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: In what popular sport could you see a “frozen rope”? Answer: Baseball, although there were references in other sports. Kudos: Jon Clateman-Frozen Ropes/Syosset; Joe Sikorski-Tennis Channel/NY; Matt Meachem-Gracenote/NY; Phyllis McQuillan-MSG Networks/NY; Richard Sanders-Visit Panama City Beach/Panama City Beach; John Miller-NBC Sports Group/Stamford; Willy Gibson-WTG Consulting/Columbus; Michael May-PHIT America/Wellington; John Ward-Tennis Channel/Chicago; John Kukla-KDFW-KDFI/Dallas; Tom Doherty-Starcom Media/Chicago; Bill Robertson-WCHA/Edina; Greg Moloznik-GLM Media/Scottsdale; Matt Sautter-Imagine Communications/Denver; Jack Neumann-University of Calgary 5th Quarter football alumni/Calgary; Dave Sikula-Toovia.com/Sunnyvale; Neal Stevens-Stevens & Associates/Beverly Hills; Anne Wettig-Fox Cable Networks/LA; Bob Ramsey/Palm Springs.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
05.16.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – For More jobs, visit Cynopsis.com
JOB OPENING: PUBLICIST/NBCU/East Coast: Work closely with VP, PR to manage internal/external communications and press efforts for Business News. Minimum 3 years of Public Relations experience. Full info/apply HERE (5/21)
JOB OPENING: DIRECTOR-PUBLICITY/TLC/LA: Talented PR professional to create buzz for TLC’s relatable real-life prgrmming. Create/implement publicity campaigns for series/specials, execute nat’l, local mkt & trade branding/comms initiatives. Work closely across depts & serve as LA Comms lead. 7 yrs exp. Full info/apply HERE (5/21)
JOB OPENING: MANAGER, CONSUMER MARKETING (FREELANCE)/VH1 & LOGO/NYC: Manage planning & execution of all media plans for programming & brand initiatives. 3-5 years television marketing exp. Media agency & Dig. Mtkg exp, preferred. Full info/apply HERE (5/26)
JOB OPENING: SALES MANAGER/Inside Sales Radio: Resp ad sales, mgmt ad inv, client rel. FT Work-from-home reports to PUB/GM. 3-5 yrs ad sales prof radio sales/digital media. Radio sales/mgmt exp pref’d. Proven ability to meet and exceed sales quotas. Resume HERE (5/20)
JOB OPENING: DIR, INTEGRATED SALES MKTG/ION/NYC: Provide mktg support for the Network Sales Team to help achieve addit’l rev. Mng the RFP process by coord/brainstorming meetings. Min 5 yrs mktg exp. Exc written/verbal skills & sense of urgency. Full info/apply HERE [email protected] (5/20)
JOB OPENING: SR WEB DEVELOPER/AMC Networks/NYC: 5+ yrs exp building within a LAMP stack env and proficient with PHP, MySQL, and JavaScript libraries/frameworks. Exp w/API & SDK development is a big plus. Exp with Angular, Backbone, and React is also a plus. Full info/apply HERE (5/20)
JOB OPENING: SR STRATEGY MARKETING MGR/USATODAY NETWORK/NY: Seeking a talented, creative Sr Strat Marketing Manager. Must have 8-10 years of experience in digital marketing ideally with advertising agency experience. Please send resumes to Sydney Murphy at [email protected] (5/20)
JOB OPENING: EXECUTIVE PRODUCER/History/NY: Manage the development of unscripted series & specials; oversee current series. 5+ yrs exp as a developer/show runner at a cable/brdcst network. A think out of the box type. Apply HERE (5/20)
JOB OPENING: MGR, PUBLICITY/History/NY: Responsible for the development & implementation of PR strategies & campaigns. 5+ yrs exp in TV/entertainment publicity on non-fiction prgmng. Apply HERE (5/20)
JOB OPENING: MANAGER, GROWTH STRATEGY/Telemundo/Southeast FL: The purpose of this position is to grow & diversify the revenue streams of Telemundo Enterprises. Maximize the revenue capability. Self-starter, ability to mng projects in a timely manner. 5-7 yrs Media exp. Full info/apply HERE (5/20)
JOB OPENING: ANALYST, PROGRAM RESEARCH/NBCU Bravo & Oxygen/NYC: Proven strong statistical analysis exp. Proactive thinker, multitasker and good comm skills required. BA Deg/GPA 3.5. Full info/apply HERE (5/18)
JOB OPENING: MGR DIGITAL DATA STEWARDSHIP/Discovery/NY: Develop digital analytics capabilities, create processes and best practices across the biz, oversee the lifecycle for data rationalization, sourcing, standardization, integration, and integrity. Est strong relationships with broader team and extrnl vendors. Full info/apply HERE (5/19)
JOB OPENING: MANAGER, CONTENT DISTRIBUTION & MARKETING/Scripps Networks Interactive/Knoxville, TN: Support CDM team on renewal strategies, tactics, and plans for all accounts. Present sales proposals, contribute to development of key client maintenance & documentation. For more detail www.scrippsnetworks.com J100994 or J100806 (5/19)
JOB OPENING: PRODUCERS, ASSIGNMENT EDITORS, EXECUTIVE PRODUCERS/WRNN-TV, FIOS1 News/ Rye Brook NY: is currently recruiting for News positions. Candidates must have TV News experience & be able to work an overnight & wknd shift. Full info/apply HERE (5/19)
JOB OPENING: SR PARTNERSHIPS MGR, ADVANCED TV/THE TRADE DESK/NYC: Responsible for dvlpmnt/execution of strategic partnerships 7+ yrs of exp TV advertising in sales/business dvlpmnt for Nat’l Brdcst Ntwrks, MVPDs, Syndicators, OTT devices, Video SSPs or Local Brdcst. Full info/apply HERE (5/19)
JOB OPENING: Sr. DIR. DIGITAL OPS/FUSETV/NY: Provide guidance on strat. direction, planning & org structures to support evolving dig. ad sales business. Operations of campaign trafficking, delivery, optimization, inventory forecasting and analysis. click on our career page @ www.fuse.tv (5/19)
JOB OPENING:INTEGRATED MKTG Sr. MANAGER/FUSE/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Crtv Writing Full info/apply @ www.fuse.tv (5/19)
JOB OPENING: ENTERTAINMENT COUNSEL/DORSEY PICTURES/Denver: Reality TV Prod Co. outside Denver Colorado seeking in-house Entertainment Counsel. Successful candidate must be licensed or willing to become licensed in Colorado & have 8-10 yrs of TV exp. Please send resumes and salary requirements to [email protected] (5/18)
JOB OPENING: COMEDY WRITER/COMEDY/VARIETY TV SHOW/LA: Comedy/Variety TV show looking for excellent joke writer for staff WGA position. Must be flexible, fast, & positive! Have a unique point of view and lots of ideas. 2 years writing exp is preferred. Resumes HERE [email protected] (5/18)
JOB OPENING: SVOD SUBSCRIPTION MARKETING DIRECTOR/TCM FilmStruck/ATL: Play a lead role in dvlpmnt of Turner’s first domestic (SVOD) business, FilmStruck. Drive forecasts & results for FilmStruck subscriptions & revenues. Previous exp w/a subscription service. Full info/apply HERE (5/18)
JOB OPENING: JUNIOR ACCOUNT EXECUTIVE/Adspace Networks/LA: Entrepreneurial spirit wanted! 1-3 years’ experience with media agency or media sales; supports SVP of West Coast Sales, manage developmental accounts. 65K+. Resumes to: [email protected] (5/18)
JOB OPENING: SR COORD PRODUCER – PROG & PROD/Discovery/NY or LA: Producer w/creative audience engagement ideas to prod/manage multiplatform content. Manage reversion/reloads to bring fresh eyes to linear. Partner cross-departmentally to oversee strategic vision/direction of ntwk programming. Full info/apply HERE (5/18)
JOB OPENING: MGR OF ORIGINAL PROGRAMMING, MEDIA OPS/Crown Media Family Networks/LA: Oversee delivery of Orig Programming media: completed movies, series, specials, etc. Assure quality control & timely delivery of media. BA req & min 5 yrs exp in post prod. Apply HERE (5/18)
JOB OPENING: HC OPERATIONS SPECIALIST/Crown Media Family Networks/LA: Acquire & position all secondary elements that play in channel origination. Verifies on-air prgrmng, commercials & promotions are delivered. Min 3 yrs exp TV ntwrk operations & linear channel playout/automation. Apply HERE (5/17)
JOB OPENING: PRODUCTION ACCOUNTING ANALYST/Crown Media Family Networks/LA: Review film prod budgets, cash flows & implement & review reporting. Day to day accounting & financial analysis support for Prod /Accting/Legal. Min 3 yrs exp prod accting or finance. Apply HERE (5/17)
JOB OPENING: MANAGING DIRECTOR, DIGITAL ADVERTISING/NASCAR/CLT or NYC: Mng digital advertising & sales strategy, activation for clients across NASCAR’s digital media platform. 7 yrs ent or media digital ad sales. Proven-track rec running dig sales. Full info/apply HERE (5/17)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%
Copyright Cynopsis 2016
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016
