CYNOPSISSPORTS
05.13.16 Good morning. It’s Friday May 13, 2016, and this is your first early morning Sports briefing.
The NFL and YouTube ordered another round, locking in a renewal of their strategic partnership after NFL content on the platform drummed up nearly 900 million views. The multi-year extension will see the official NFL channel now offer an expanded amount of content, including, for the first time, some of the league’s best games ever with three of the most memorable games for each of the 32 clubs in the NFL posted ahead of the 2016 season. In addition, more NFL content, including game highlights uploaded to YouTube while games are in progress, will be available through Google Search in addition to game previews, in-game highlights, post-game recaps and clips.
“This expansion of our partnership will make it easier than ever for the millions of highly engaged avid and casual fans on YouTube and Google to discover and access an even greater variety of some of the most valuable content in the sports and entertainment business,” said Hans Schroeder, Senior Vice President, Media Strategy, Business Development, & Sales for the National Football League. “Our fans continue to demonstrate an insatiable appetite for NFL digital video content online.”
“YouTube has always been the home for sports highlights on the internet, and we look forward to giving football fans around the globe access to even more of the content they love,” said Jonathan Zepp, head of North America Direct Content Partnerships, YouTube.
Speaking of renewals, NBC Sports Group and AEG inked a three-year media rights renewal for the Amgen Tour of California, America’s largest cycling race. The multi-year partnership runs through 2019 and sees NBC Sports Group retain domestic media rights on all platforms, serving up to 16 hours of live race coverage on NBC and NBCSN. Live race coverage of the 2016 Amgen Tour of California begins with Stage 1 on Sunday at 5p on NBCSN and culminates with the final stage on May 22 at 4p on NBC. Phil Liggett, Paul Sherwen and Christian Vande Velde will call the action.
NBC Sports Group also unveiled its Notre Dame Football plans this season, with the action starting on Sept. 10 at 3:30p against Nevada. The slate includes primetime matchups against Michigan State on Sept. 17 at 7:30p and Stanford on Oct. 15 at 7:30p. Coverage also includes games against Duke (Sept. 24), Miami (Oct. 29) and Virginia Tech (Nov. 19) with those gaes at 3:30p. NBC Sports also offers coverage of the Shamrock Series, hosting Army on Nov. 12 at 3:30p from the Alamodome.
ESPN is launching a new summer series of PBC on ESPN on June 4 at 11p with cards evenings through August on ESPN and ESPN Deportes. The seven-day slate kicks off with a battle between Artur Beterbiev/Ezequiel Maderna in a 10-round fight. “Premier Boxing Champions has delivered exciting boxing events that have garnered strong boxing viewership over the last year,” said Matthew Volk, director of programming and acquisitions for ESPN. “We are enthusiastic to showcase this new set of fights as a consistent summer series on ESPN.”
NBC is tapping Premier League play-by-play announcer Arlo White to call Team USA women’s soccer in Rio beside Kate Markgraf as well as Sebastian Salazar. Coverage of Team USA Women’s soccer begins Wednesday, August 3. “Arlo has delighted viewers with his excellent coverage of the Premier League for the past three seasons, and we’re excited to have Kate and Sebastian join him in Rio,” said Jim Bell, Executive Producer, NBC Olympics.
Elsewhere, NBCUniversal’s Championship Sunday blitz has its network assignments for Sunday at 10a. NBC carries Swansea City/Manchester City; NBCSN features Manchester United/Bournemouth; Syfy offers Arsenal/Aston Villa; CNBC serves up Chelsea/Leicester City; Esquire handles Everton/Norwich City; USA gets Southampton/Crystal Palace; E! delivers Stoke City/West Ham United; Bravo broadcasts Stoke City/West Ham United; Oxygen receives Watford/Sunderland and Oxygen handles West Bromwich Albion/Liverpool.
TNT’s coverage of the Warriors’ series clinching win over Portland drew an average of 6.3 million viewers to rank as cable’s most-viewed regular season/playoff game to-date this year. The night’s doubleheader (Heat/Raptors and Trailblazers/Warriors) averaged 5.1 million viewers for a rise of 20% over last year’s comparable coverage.
Speaking of basketball. NBA TV will tip off its 2016 WNBA game coverage on May 21 at 8:30p with the Stars/Wings. Overall, NBA TV will televise 42 games during the regular season.
Tennis Channel is lining up one of Serena Williams’ 21 Grand Slam singles titles to run back-to-back during a marathon that launches on May 15 at 1p. This marks the first time the network has aired this many Grand Slam singles title victories back-to-back for a single player. All 21 finals matches will also be available on Tennis Channel’s digital subscription service Tennis Channel Plus.
Wanna dive into eSports but don’t know where to start or how to engage? The solution lies at the Cynopsis eSports Conference on June 23 in NYC. Hear from the leagues, players, platforms, owners and brands that have spawned hundreds of millions of fans around the world, breaking down the data, marketing tactics and the future of the industry to get in the game. Don’t miss out and get your tickets today by clicking here!
Sunday will see a new edition of its documentary series MLB Network Presents called 56: The Streak on the channel, honoring the 75 years since Hall of Famer Joe DiMaggio began his 56-game hitting streak. The program is narrated by Ed Burns with interviews with the players who came closest to the record during their Major League careers, including Hall of Famer Paul Molitor (39), Jimmy Rollins (38) and Pete Rose(44), as well as Robin Ventura along with Bob Costas, Peter Gammons, Jonah Keri, Ray Robinson, Mike Vaccaro, and Tom Verducci.
CBS Sports Network airs a Boomer & Carton Special: Joe Lemm Memorial Celebrity Game tonight at 7p. The special features Boomer Esiason and Craig Carton, who teamed up with the New York Police Department for the event, held last week at St. John’s University in Queens. The celebrity team features Carton, St. John’s Coach Chris Mullin, former New York Giants Justin Tuck and Tiki Barber, tennis legend John McEnroe, CBS Sports college basketball analyst Doug Gottlieb and former New York Mets pitcher John Franco against the NYPD team, coached by NFL ON CBS analyst Bill Cowher.
Yesterday’s issue should have read that MLB Network received four Sports Emmy Awards, not three.
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MAXIMIZE & MONETIZE THE WORLD OF COMPETITIVE GAMING eSports is on the verge of exploding & competitive gaming is taking center stage as communities of Millennials convene to interact, engage & compete in global tournaments.
This sector is projected to top 335MM fans worldwide with revenues exceeding the $1Bn by 2017. That’s why the smart marketers, brands & agencies will be joining Cynopsis Sports on 6/23 to learn how to understand & leverage this market at our info packed conference. Sponsored by Magid and rEvolution
Chevrolet locked in a deal to renew its longtime sponsorship of MLB, in a multi-year agreement that keeps the car brand as the league’s official vehicle. The deal will see the brand continue to present the All-Star Game and World Series MVP Awards. In addition, Chevrolet becomes the official automotive sponsor of MLB and USA Baseball’s Play Ball initiative.
X Games Austin 2016 will see six themed festival villages that offer a slate of entertainment and activities for visitors from June 3-5 at Circuit of The Americas. Villages include Galleria, Gaming Shack, Sour Punch Next X Parks, Torchy’s Tacos Playground, Vert Village and Sound Factory. The Galleria will serve as a central retail hub with large-scale sponsor activations. The Sour Punch Next X Parks allow fans to try out professionally-designed skateboard street and BMX dirt interactive courses. Torchy’s Tacos Playground allows attendee to compete in games of pop-a-shot basketball, soccer penalty kicks or baseball toss, bungee jump or play King of the Hill. Vert Village offers demonstrations and a vertical wind tunnel for fans to experience sky diving first-hand. Gaming Shack will see gamers compete in the X Games Austin ESL Challenge. Finally, Sound Factory offers musical artists that include Logic, G-Eazy, All Time Low and blink-182.
The Pro Football Hall of Fame and Black College Football Hall of Fame locked in a partnership that provides the BCFHOF with a permanent home at the PFHOF as a part of the new Hall of Fame Village. The two organizations will also work together on joint programs and events including: hosting the annual BCFHOF induction ceremony at Hall of Fame Village; expanded educational programming and special events at the PFHOF during Black History Month; a travelling exhibition; and post-graduate internship opportunities.
Sports marketing agency PRIMETIME Sports has entered a partnership with Club America to serve as the team’s U.S. commercial rights agency including producing the annual Tour Aguila platform and leading sponsorships and broadcast rights for the club. “As part of our overall growth strategy and to leverage its 100th Anniversary, Club America is proud to announce a multi-tiered plan focusing on expanding its brand presence in the United States,” said Club President Jose Romano.
Sports lifestyle brand ’47 unveiled a new licensing agreement with Nitro Circus that makes the brand a partner of all Nitro Circus sponsored athletes and gives the brand rights to distribute and sell branded headwear and apparel at sporting goods and specialty retail globally. The deal sees ’47 granted various image, video and social media rights to feature Nitro Circus athletes with a product launch date in spring of 2017.
Glory announced the formation of a women’s super bantamweight division, carrying a limit of 122 lb. and will crown a champion via a Grand Prix tournament that will span multiple events. The Grand Prix’s first quarterfinal bout takes on UFC Fight Pass as part of the GLORY 30 SuperFight Series in Los Angeles.
Facebook Live saw Stephen Curry leverage the platform as part of the #CallYourShot Challenge to help fight malaria, offering three mosquito nets donated to Nothing But Nets for every shot made by the MVP during his full warm-up routine. Coverage generated 1.3 million views, and over 67,000 reactions, 22,000 comments and 14,000 shares.
Activision Blizzard is going deep with Facebook Live to leverage its eSports offerings. In a Newfront presentation yesterday, the company announced plans to offer live content daily, including match highlights, statistics, expert commentary and player interviews on the MLG page. Videos will echo the SportsCenter with broadcasts powered by the MLG.tv streaming platform. Activision also announced new broadcast tools designed to give fans more information to viewers during eSports events, dubbed the enhanced viewer experience aka EVE and described as "a built-in algorithmic system that provides viewers with match statistics, up-to-the-minute leaderboards, and situational insights based on the competition they are watching."
Electronic Arts is bringing UFC into the eSports scene, announcing a new competitive experience in UFC 2 Live Events mode that allows fans around the world to play for the chance at trips, cash and a title belt. Starting tomorrow, fans can enter the qualifiers in the Live Event Competition to compete for a chance to earn Ultimate Team rewards and a trip to the live finals coinciding with the UFC Fan Expo and UFC 200: Cormier vs. Jones 2 in Las Vegas with the winner of the grand final match taking home $10,000. “Fans love EA Sports UFC 2 for the intense head-to-head competition, and we’re excited to raise the stakes for all our players,” said Todd Sitrin, Senior Vice President and General Manager of EA’s Competitive Gaming Division. “Live Event Competition encourages players to experience the thrill of each bout by bringing fans even closer to the intensity of mixed martial arts.”
Lightning/Penguins open their series tonight on NBCSN at 8p.
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Winning at Producing & Selling Sponsored Content In a fast-forward world, it’s no easy task getting a marketer’s message to every television viewer. As ad-skipping increases, more and more programmers are turning to sponsored content and brand integration to break out of the clutter and draw advertising dollars. But what are the secrets to creating content that engages audiences, and also gives brands meaningful (and monetize-able) exposure? Find out on June 15 [REGISTER NOW].
ON THIS DAY in 1967: The Yankees’ Mickey Mantle belts career homerun #500.
In The Know: In what popular sport could you see a “frozen rope”? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: What brand was the primary sponsor of Dale Earnhardt’s legendary #3 car? Answer: There were a few, including Wrangler, Goodwrench and ACDelco. Kudos: Michael O. Brown-Lagardere Sports/NY; Carlos Montanez-CBS Radio/NY; Brad Stern-Peace of Mind Technologies/NY; Russell Sargeant-NBC Sports & Telemundo/NY; Jonny Codalata-JMI/Zionsville; Wayne "World B." Otto-Pro-Am Sports/Boone; Tom Wetzel-MMSI/Warwick; Synda Kollman-Charter Marketing Group/Deerfield Beach; Andy Nelson-Heartland Industries/Richland; Andy Pittman-TAMU/College Station; Brad Brown-Nevco/St. Louis; Lance Phegley-Texas Runner and Triathlete.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
05.13.16
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