05/13/16: NFL goes back to the YouTube playbook; NBC orders another cycle of the Amgen Tour; Activision’s eSports upgrades


Good morning. It’s Friday May 13, 2016, and this is your first early morning Sports briefing. 

The NFL and YouTube ordered another round, locking in a renewal of their strategic partnership after NFL content on the platform drummed up nearly 900 million views. The multi-year extension will see the official NFL channel now offer an expanded amount of content, including, for the first time, some of the league’s best games ever with three of the most memorable games for each of the 32 clubs in the NFL posted ahead of the 2016 season. In addition, more NFL content, including game highlights uploaded to YouTube while games are in progress, will be available through Google Search in addition to game previews, in-game highlights, post-game recaps and clips.

“This expansion of our partnership will make it easier than ever for the millions of highly engaged avid and casual fans on YouTube and Google to discover and access an even greater variety of some of the most valuable content in the sports and entertainment business,” said Hans Schroeder, Senior Vice President, Media Strategy, Business Development, & Sales for the National Football League. “Our fans continue to demonstrate an insatiable appetite for NFL digital video content online.”
“YouTube has always been the home for sports highlights on the internet, and we look forward to giving football fans around the globe access to even more of the content they love,” said Jonathan Zepp, head of North America Direct Content Partnerships, YouTube.


Speaking of renewals, NBC Sports Group and AEG inked a three-year media rights renewal for the Amgen Tour of California, America’s largest cycling race. The multi-year partnership runs through 2019 and sees NBC Sports Group retain domestic media rights on all platforms, serving up to 16 hours of live race coverage on NBC and NBCSN. Live race coverage of the 2016 Amgen Tour of California begins with Stage 1 on Sunday at 5p on NBCSN and culminates with the final stage on May 22 at 4p on NBC. Phil Liggett, Paul Sherwen and Christian Vande Velde will call the action.

NBC Sports Group also unveiled its Notre Dame Football plans this season, with the action starting on Sept. 10 at 3:30p against Nevada. The slate includes primetime matchups against Michigan State on Sept. 17 at 7:30p and Stanford on Oct. 15 at 7:30p. Coverage also includes games against Duke (Sept. 24), Miami (Oct. 29) and Virginia Tech (Nov. 19) with those gaes at 3:30p. NBC Sports also offers coverage of the Shamrock Series, hosting Army on Nov. 12 at 3:30p from the Alamodome.

ESPN is launching a new summer series of PBC on ESPN on June 4 at 11p with cards evenings through August on ESPN and ESPN Deportes. The seven-day slate kicks off with a battle between Artur Beterbiev/Ezequiel Maderna in a 10-round fight. “Premier Boxing Champions has delivered exciting boxing events that have garnered strong boxing viewership over the last year,” said Matthew Volk, director of programming and acquisitions for ESPN.  “We are enthusiastic to showcase this new set of fights as a consistent summer series on ESPN.”

NBC is tapping Premier League play-by-play announcer Arlo White to call Team USA women’s soccer in Rio beside Kate Markgraf as well as Sebastian Salazar. Coverage of Team USA Women’s soccer begins Wednesday, August 3. “Arlo has delighted viewers with his excellent coverage of the Premier League for the past three seasons, and we’re excited to have Kate and Sebastian join him in Rio,” said Jim Bell, Executive Producer, NBC Olympics.

Elsewhere, NBCUniversal’s Championship Sunday blitz has its network assignments for Sunday at 10a. NBC carries Swansea City/Manchester City; NBCSN features Manchester United/Bournemouth; Syfy offers Arsenal/Aston Villa; CNBC serves up Chelsea/Leicester City; Esquire handles Everton/Norwich City; USA gets Southampton/Crystal Palace; E! delivers Stoke City/West Ham United; Bravo broadcasts Stoke City/West Ham United; Oxygen receives Watford/Sunderland and Oxygen handles West Bromwich Albion/Liverpool.

TNT’s coverage of the Warriors’ series clinching win over Portland drew an average of 6.3 million viewers to rank as cable’s most-viewed regular season/playoff game to-date this year. The night’s doubleheader (Heat/Raptors and Trailblazers/Warriors) averaged 5.1 million viewers for a rise of 20% over last year’s comparable coverage.

Speaking of basketball. NBA TV will tip off its 2016 WNBA game coverage on May 21 at 8:30p with the Stars/Wings. Overall, NBA TV will televise 42 games during the regular season.

Tennis Channel is lining up one of Serena Williams’ 21 Grand Slam singles titles to run back-to-back during a marathon that launches on May 15 at 1p. This marks the first time the network has aired this many Grand Slam singles title victories back-to-back for a single player. All 21 finals matches will also be available on Tennis Channel’s digital subscription service Tennis Channel Plus.

Wanna dive into eSports but don’t know where to start or how to engage? The solution lies at the Cynopsis eSports Conference on June 23 in NYC. Hear from the leagues, players, platforms, owners and brands that have spawned hundreds of millions of fans around the world, breaking down the data, marketing tactics and the future of the industry to get in the game. Don’t miss out and get your tickets today by clicking here!

Sunday will see a new edition of its documentary series MLB Network Presents called 56: The Streak on the channel, honoring the 75 years since Hall of Famer Joe DiMaggio began his 56-game hitting streak. The program is narrated by Ed Burns with interviews with the players who came closest to the record during their Major League careers, including Hall of Famer Paul Molitor (39), Jimmy Rollins (38) and Pete Rose(44), as well as Robin Ventura along with Bob Costas, Peter Gammons, Jonah Keri, Ray Robinson, Mike Vaccaro, and Tom Verducci.

CBS Sports Network airs a Boomer & Carton Special: Joe Lemm Memorial Celebrity Game tonight at 7p. The special features Boomer Esiason and Craig Carton, who teamed up with the New York Police Department for the event, held last week at St. John’s University in Queens. The celebrity team features Carton, St. John’s Coach Chris Mullin, former New York Giants Justin Tuck and Tiki Barber, tennis legend John McEnroe, CBS Sports college basketball analyst Doug Gottlieb and former New York Mets pitcher John Franco against the NYPD team, coached by NFL ON CBS analyst Bill Cowher.

Yesterday’s issue should have read that MLB Network received four Sports Emmy Awards, not three.



eSports is on the verge of exploding & competitive gaming is taking center stage as communities of Millennials convene to interact, engage & compete in global tournaments.
This sector is projected to top 335MM fans worldwide with revenues exceeding the $1Bn by 2017. That’s why the smart marketers, brands & agencies will be joining Cynopsis Sports on 6/23 to learn how to understand & leverage this market at our info packed conference.

Sponsored by Magid and rEvolution


Chevrolet locked in a deal to renew its longtime sponsorship of MLB, in a multi-year agreement that keeps the car brand as the league’s official vehicle. The deal will see the brand continue to present the All-Star Game and World Series MVP Awards. In addition, Chevrolet becomes the official automotive sponsor of MLB and USA Baseball’s Play Ball initiative.

X Games Austin 2016 will see six themed festival villages that offer a slate of entertainment and activities for visitors from June 3-5 at Circuit of The Americas.  Villages include Galleria, Gaming Shack, Sour Punch Next X Parks, Torchy’s Tacos Playground, Vert Village and Sound Factory. The Galleria will serve as a central retail hub with large-scale sponsor activations. The Sour Punch Next X Parks allow fans to try out professionally-designed skateboard street and BMX dirt interactive courses. Torchy’s Tacos Playground allows attendee to compete in games of pop-a-shot basketball, soccer penalty kicks or baseball toss, bungee jump or play King of the Hill. Vert Village offers demonstrations and a vertical wind tunnel for fans to experience sky diving first-hand. Gaming Shack will see gamers compete in the X Games Austin ESL Challenge. Finally, Sound Factory offers musical artists that include Logic, G-Eazy, All Time Low and blink-182.

The Pro Football Hall of Fame and Black College Football Hall of Fame locked in a partnership that provides the BCFHOF with a permanent home at the PFHOF as a part of the new Hall of Fame Village. The two organizations will also work together on joint programs and events including: hosting the annual BCFHOF induction ceremony at Hall of Fame Village; expanded educational programming and special events at the PFHOF during Black History Month; a travelling exhibition; and post-graduate internship opportunities.

Sports marketing agency PRIMETIME Sports has entered a partnership with Club America to serve as the team’s U.S. commercial rights agency including producing the annual Tour Aguila platform and leading sponsorships and broadcast rights for the club. “As part of our overall growth strategy and to leverage its 100th Anniversary, Club America is proud to announce a multi-tiered plan focusing on expanding its brand presence in the United States,” said Club President Jose Romano.

Sports lifestyle brand ’47 unveiled a new licensing agreement with Nitro Circus that makes the brand a partner of all Nitro Circus sponsored athletes and gives the brand rights to distribute and sell branded headwear and apparel at sporting goods and specialty retail globally. The deal sees ’47 granted various image, video and social media rights to feature Nitro Circus athletes with a product launch date in spring of 2017.


Glory announced the formation of a women’s super bantamweight division, carrying a limit of 122 lb. and will crown a champion via a Grand Prix tournament that will span multiple events. The Grand Prix’s first quarterfinal bout takes on UFC Fight Pass as part of the GLORY 30 SuperFight Series in Los Angeles.

Facebook Live saw Stephen Curry leverage the platform as part of the #CallYourShot Challenge to help fight malaria, offering three mosquito nets donated to Nothing But Nets for every shot made by the MVP during his full warm-up routine. Coverage generated 1.3 million views, and over 67,000 reactions, 22,000 comments and 14,000 shares.


Activision Blizzard is going deep with Facebook Live to leverage its eSports offerings. In a Newfront presentation yesterday, the company announced plans to offer live content daily, including match highlights, statistics, expert commentary and player interviews on the MLG page. Videos will echo the SportsCenter with broadcasts powered by the MLG.tv streaming platform. Activision also announced new broadcast tools designed to give fans more information to viewers during eSports events, dubbed the enhanced viewer experience aka EVE and described as "a built-in algorithmic system that provides viewers with match statistics, up-to-the-minute leaderboards, and situational insights based on the competition they are watching."

Electronic Arts is bringing UFC into the eSports scene, announcing a new competitive experience in UFC 2 Live Events mode that allows fans around the world to play for the chance at trips, cash and a title belt. Starting tomorrow, fans can enter the qualifiers in the Live Event Competition to compete for a chance to earn Ultimate Team rewards and a trip to the live finals coinciding with the UFC Fan Expo and UFC 200: Cormier vs. Jones 2 in Las Vegas with the winner of the grand final match taking home $10,000. “Fans love EA Sports UFC 2 for the intense head-to-head competition, and we’re excited to raise the stakes for all our players,” said Todd Sitrin, Senior Vice President and General Manager of EA’s Competitive Gaming Division. “Live Event Competition encourages players to experience the thrill of each bout by bringing fans even closer to the intensity of mixed martial arts.”


Lightning/Penguins open their series tonight on NBCSN at 8p.


Winning at Producing & Selling Sponsored Content

In a fast-forward world, it’s no easy task getting a marketer’s message to every television viewer. As ad-skipping increases, more and more programmers are turning to sponsored content and brand integration to break out of the clutter and draw advertising dollars. But what are the secrets to creating content that engages audiences, and also gives brands meaningful (and monetize-able) exposure? 

Find out on June 15 [REGISTER NOW].

ON THIS DAY in 1967: The Yankees’ Mickey Mantle belts career homerun #500.

In The Know: In what popular sport could you see a “frozen rope”? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: What brand was the primary sponsor of Dale Earnhardt’s legendary #3 car? Answer: There were a few, including Wrangler, Goodwrench and ACDelco. Kudos: Michael O. Brown-Lagardere Sports/NY; Carlos Montanez-CBS Radio/NY; Brad Stern-Peace of Mind Technologies/NY; Russell Sargeant-NBC Sports & Telemundo/NY; Jonny Codalata-JMI/Zionsville; Wayne "World B." Otto-Pro-Am Sports/Boone; Tom Wetzel-MMSI/Warwick; Synda Kollman-Charter Marketing Group/Deerfield Beach; Andy Nelson-Heartland Industries/Richland; Andy Pittman-TAMU/College Station; Brad Brown-Nevco/St. Louis; Lance Phegley-Texas Runner and Triathlete.

Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

CYNOPSISJOBSFor More jobs, visit Cynopsis.com

JOB OPENING: MANAGER, CONSUMER MARKETING (FREELANCE)/VH1 & LOGO/NYC: Manage planning & execution of all media plans for programming & brand initiatives. 3-5 years television marketing exp. Media agency & Dig. Mtkg exp, preferred. Full info/apply HERE (5/26)

JOB OPENING: SALES MANAGER/Inside Sales Radio: Resp ad sales, mgmt ad inv, client rel. FT Work-from-home reports to PUB/GM. 3-5 yrs ad sales prof radio sales/digital media. Radio sales/mgmt exp pref’d. Proven ability to meet and exceed sales quotas. Resume HERE (5/20)

JOB OPENING: DIR, INTEGRATED SALES MKTG/ION/NYC: Provide mktg support for the Network Sales Team to help achieve addit’l rev. Mng the RFP process by coord/brainstorming meetings. Min 5 yrs mktg exp. Exc written/verbal skills & sense of urgency. Full info/apply HERE [email protected] (5/20)

JOB OPENING: SR WEB DEVELOPER/AMC Networks/NYC: 5+ yrs exp building within a LAMP stack env and proficient with PHP, MySQL, and JavaScript libraries/frameworks. Exp w/API & SDK development is a big plus. Exp with Angular, Backbone, and React is also a plus. Full info/apply HERE (5/20)

JOB OPENING: SR STRATEGY MARKETING MGR/USATODAY NETWORK/NY: Seeking a talented, creative Sr Strat Marketing Manager. Must have 8-10 years of experience in digital marketing ideally with advertising agency experience. Please send resumes to Sydney Murphy at [email protected] (5/20)

JOB OPENING: EXECUTIVE PRODUCER/History/NY: Manage the development of unscripted series & specials; oversee current series. 5+ yrs exp as a developer/show runner at a cable/brdcst network. A think out of the box type. Apply HERE (5/20)

JOB OPENING: MGR, PUBLICITY/History/NY: Responsible for the development & implementation of PR strategies & campaigns. 5+ yrs exp in TV/entertainment publicity on non-fiction prgmng. Apply HERE (5/20)

JOB OPENING: MANAGER, GROWTH STRATEGY/Telemundo/Southeast FL: The purpose of this position is to grow & diversify the revenue streams of Telemundo Enterprises. Maximize the revenue capability. Self-starter, ability to mng projects in a timely manner. 5-7 yrs Media exp. Full info/apply HERE (5/20)

JOB OPENING: ANALYST, PROGRAM RESEARCH/NBCU Bravo & Oxygen/NYC: Proven strong statistical analysis exp. Proactive thinker, multitasker and good comm skills required. BA Deg/GPA 3.5. Full info/apply HERE (5/18)

JOB OPENING: MGR DIGITAL DATA STEWARDSHIP/Discovery/NY: Develop digital analytics capabilities, create processes and best practices across the biz, oversee the lifecycle for data rationalization, sourcing, standardization, integration, and integrity. Est strong relationships with broader team and extrnl vendors. Full info/apply HERE (5/19)

JOB OPENING: MANAGER, CONTENT DISTRIBUTION & MARKETING/Scripps Networks Interactive/Knoxville, TN: Support CDM team on renewal strategies, tactics, and plans for all accounts. Present sales proposals, contribute to development of key client maintenance & documentation. For more detail www.scrippsnetworks.com J100994 or J100806 (5/19)

JOB OPENING: PRODUCERS, ASSIGNMENT EDITORS, EXECUTIVE PRODUCERS/WRNN-TV, FIOS1 News/ Rye Brook NY: is currently recruiting for News positions. Candidates must have TV News experience & be able to work an overnight & wknd shift. Full info/apply HERE (5/19)

JOB OPENING: SR PARTNERSHIPS MGR, ADVANCED TV/THE TRADE DESK/NYC: Responsible for dvlpmnt/execution of strategic partnerships 7+ yrs of exp TV advertising in sales/business dvlpmnt for Nat’l Brdcst Ntwrks, MVPDs, Syndicators, OTT devices, Video SSPs or Local Brdcst. Full info/apply HERE (5/19) 

JOB OPENING: Sr. DIR. DIGITAL OPS/FUSETV/NY: Provide guidance on strat. direction, planning & org structures to support evolving dig. ad sales business. Operations of campaign trafficking, delivery, optimization, inventory forecasting and analysis. click on our career page @ www.fuse.tv (5/19)

JOB OPENING:INTEGRATED MKTG Sr. MANAGER/FUSE/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Crtv Writing Full info/apply @ www.fuse.tv (5/19)

JOB OPENING: ENTERTAINMENT COUNSEL/DORSEY PICTURES/Denver: Reality TV Prod Co. outside Denver Colorado seeking in-house Entertainment Counsel. Successful candidate must be licensed or willing to become licensed in Colorado & have 8-10 yrs of TV exp. Please send resumes and salary requirements to [email protected] (5/18)

JOB OPENING: COMEDY WRITER/COMEDY/VARIETY TV SHOW/LA: Comedy/Variety TV show looking for excellent joke writer for staff WGA position. Must be flexible, fast, & positive! Have a unique point of view and lots of ideas. 2 years writing exp is preferred. Resumes HERE [email protected] (5/18)

JOB OPENING: SVOD SUBSCRIPTION MARKETING DIRECTOR/TCM FilmStruck/ATL: Play a lead role in dvlpmnt of Turner’s first domestic (SVOD) business, FilmStruck. Drive forecasts & results for FilmStruck subscriptions & revenues. Previous exp w/a subscription service. Full info/apply HERE (5/18) 

JOB OPENING: JUNIOR ACCOUNT EXECUTIVE/Adspace Networks/LA: Entrepreneurial spirit wanted! 1-3 years’ experience with media agency or media sales; supports SVP of West Coast Sales, manage developmental accounts. 65K+. Resumes to: [email protected] (5/18)

JOB OPENING: SR COORD PRODUCER – PROG & PROD/Discovery/NY or LA: Producer w/creative audience engagement ideas to prod/manage multiplatform content. Manage reversion/reloads to bring fresh eyes to linear. Partner cross-departmentally to oversee strategic vision/direction of ntwk programming. Full info/apply HERE (5/18)

JOB OPENING: MGR OF ORIGINAL PROGRAMMING, MEDIA OPS/Crown Media Family Networks/LA: Oversee delivery of Orig Programming media: completed movies, series, specials, etc. Assure quality control & timely delivery of media. BA req & min 5 yrs exp in post prod. Apply HERE (5/18)

JOB OPENING: HC OPERATIONS SPECIALIST/Crown Media Family Networks/LA: Acquire & position all secondary elements that play in channel origination. Verifies on-air prgrmng, commercials & promotions are delivered. Min 3 yrs exp TV ntwrk operations & linear channel playout/automation. Apply HERE (5/17)

JOB OPENING: PRODUCTION ACCOUNTING ANALYST/Crown Media Family Networks/LA: Review film prod budgets, cash flows & implement & review reporting. Day to day accounting & financial analysis support for Prod /Accting/Legal. Min 3 yrs exp prod accting or finance. Apply HERE (5/17)

JOB OPENING: MANAGING DIRECTOR, DIGITAL ADVERTISING/NASCAR/CLT or NYC: Mng digital advertising & sales strategy, activation for clients across NASCAR’s digital media platform. 7 yrs ent or media digital ad sales. Proven-track rec running dig sales. Full info/apply HERE (5/17)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%

Copyright Cynopsis 2016

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016

Related Stories

05/22/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/22/24: Comcast offers details on StreamSaver

Comcast offers details on StreamSaver

Wednesday May 22, 2024 Today’s Premieres Apple TV+: Trying BET: Sistas at 9p Fox: Gordon Ramsay’s Food Stars at 9p Hulu: Chief Detective Magnolia: Happy to Be Home at 8p Netflix: Toughest Forces on Earth; Buying London Today’s Finales ABC: Jeopardy! Masters at 8p; Abbott Elementary at 9p; The Conners at 9:30p CBS: Survivor at […]

05/20/24: Cynopsis Media Tech Update

nfl tech

Monday May 20, 2024 Reddit has partnered with OpenAI for a deal that allows use of its data for training AI models. OpenAI will gain access to Reddit’s Data application programming interface, and Reddit will offer AI features to users and moderators, powered by OpenAI. “Reddit has become one of the internet’s largest open archives […]

Cynopsis 05/20/24: “Young Sheldon” finale hits ratings high

"Young Sheldon" finale hits ratings high

A Cynopsis Message From A+E Networks Unforgettable Stories That Move Audiences to Action Fuel Q3 with Our Original Content… Terry McMillan Presents: May/December | Icons That Built America American Godfathers with Michael Imperioli | BIOGRAPHY: ODB Find My Country House Stories. Solutions. Service. A&E | The HISTORY Channel | Lifetime | HOME.MADE.NATION