Editions

07/28/16: eSports Advertising Bureau locks in opening lineup; Vegas braces for Battle on the Strip; ELeague powers up championship run

gaming

CYNOPSISeSPORTS & GAMING 07.28.16 It’s Thursday, July 28, 2016, and this is your weekly early morning eSports & Gaming brief.   The eSports Advertising Bureau is formally opening its doors, lining up an Advisory Board that includes Turner, Twitch, Major League Gaming, The Madison Square Garden Company, Canoe and Magid Advisors. The organization’s mantra will […]

07/27/16: TURN: Washington’s Spies renewed for fourth and final season; Spike orders karaoke game show; Virginia Madsen joins ABC’s Designated Survivor

turn

CYNOPSIS 07.27.16 Good morning. It’s Wednesday July 27, 2016, and this is your first early morning briefing. Tonight’s Premieres: A&E: Black and White at 10:30p Pop: Sing it On at 9p Reelz: Too Young to Die at 10p Tonight’s Finales: Discovery: American Tarzan at 10p DIY: Sight Unseen at 9:30p FOX: Wayward Pines at 9p […]

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07/27/16: Apple Music buys ‘Carpool Karaoke’ series; IAB says many could be persuaded not to use ad blockers; Twitter reports lackluster Q2 earnings

Apple

CYNOPSISDIGITAL 07.27.16 Good morning. It’s Wednesday July 27, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Ad tech stack: In ad tech, a stack refers to a single vendor that offers a variety of marketing services. Stacks are designed to consolidate the steps of ad-buying, ad-selling, inventor management, billing, measurement, and […]

07/27/16: Tom Jackson’s run ends; NBC adds muscle to Underwood’s might; Alibaba’s massive eSports investment

jackson

CYNOPSISSPORTS 07.27.16 Good morning. It’s Wednesday July 27, 2016, and this is your first early morning Sports briefing.  An end of an era is in store for ESPN’s NFL coverage this season with reports that stalwart Tom Jackson will leave the company. First broken by the New York Daily News and since confirmed by multiple […]

07/26/16: Cynopsis Jobs

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JOB OF THE WEEK SR. DIR. MKTG STRGY+PROD MGMT TLC MD Strategic thinker w/360 innovative approach to cmpgns. Strong production, budget, ops & personnel mgmt exp. Proven track record driving top TV brands, developing strategy and managing cmpgns. Full info/apply HERE.. CYNOPSISJOBS 07.26.16 Good morning. It’s Tuesday, July 26, 2016, and this is your […]

07/26/16: Ad sales legend Joe Abruzzese retiring, Ben Price will take the reins at Discovery; Freeform dives into mermaid pilot; Michelle Dockery joins Netflix mini

Joe Abruzzese

A CYNOPSIS MESSAGE FROM A&E A&E: TV THAT MAKES A DIFFERENCE BORN THIS WAY Winner of the prestigious Television Academy Honors™ Three 2016 Emmy® Nominations 4 OUT OF 4 STARS – US WEEKLY SEASON 2 PREMIERES TONIGHT 10/9c sneak peek. CYNOPSIS 07.26.16 Good morning. It’s Tuesday July 26, 2016, and this is your first […]

07/26/16: Verizon to acquire Yahoo for $4.83 billion; Twitter inks content deals with MLB and NHL; China shuts down Independent online news media

Verizon

CYNOPSISDIGITAL 07.26.16 Good morning. It’s Tuesday July 26, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Landing Page: A Landing Page is a webpage that users are directed to after they click on a display or paid search ad. TOP NEWS   It’s been a long time coming. Verizon announced […]

07/26/16: Twitter continues All-Star deals; FOX Sports RSNs get ice stream; NFL finds room with Vue

mlb

CYNOPSISSPORTS 07.26.16 Good morning. It’s Tuesday July 26, 2016, and this is your first early morning Sports briefing.  Another day, another deal for Twitter, which announced that the platform will now live stream weekly out-of-market games from MLB and the NHL via a new partnership with MLBAM. Meanwhile, 120 Sports will also produce an exclusive, […]

07/26/16: Final seasons for Bates Motel, Vampire Diaries, Teen Wolf; Freeform preps new Bella Thorne series; Cecily Strong newest Scream Queen

A CYNOPSIS MESSAGE FROM OUTDOOR SPORTSMAN GROUP NETWORKS THE POWER OF THE GREAT OUTDOORS Outdoor Channel is the #1 fastest-growing cable network during Monday Prime*! *Ranked as fastest growing English-language cable network with Adults 18-49 (+223%) and Adults 25-54 (+183%) during the quarter. Source: Nielsen Marketbreaks, % Growth Live Cvg Rtg, Q2 16 vs […]

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