CYNOPSISDIGITAL 09.08.16 Good morning. It’s Thursday September 8, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Share of Voice: An online advertiser measuring its share of voice is gauging how visible its brand is during a specific time period, usually by looking at percentage of total exposures. In other words, let’s […]
CYNOPSISSPORTS 09.08.16 Good morning. It’s Thursday September 8, and this is your first early morning Sports briefing. As the World Cup of Hockey gets ready to roll, ESPN announced that its programming will be anchored by “innovative production techniques, top-tier commentary, creative enhancements and studio programming” surrounding the games, which begin on Sept. 17 at […]
CYNOPSISeSPORTS & GAMING 09.08.16 It’s Thursday, September 8, 2016, and this is your weekly early morning eSports & Gaming brief. Activision Blizzard is pulling in another heavyweight sports name, tapping FOX Sports executive Pete Vlastelica to serve as President and CEO of Major League Gaming where he will join Steve Bornstein and as Mike […]
A CYNOPSIS MESSAGE FROM OOYALA CONNECTED APPS: THE NEW BATTLEGROUND Connected apps are coming on strong. Ooyala’s new report from leading research firm Park Associates looks at video apps from all angles: which apps matter most, how to compete effectively, what the future holds, and why a growing number of OTT services are going "app […]
CYNOPSISDIGITAL 09.07.16 Good morning. It’s Wednesday September 7, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Computer Vision: Computer vision is an interdisciplinary field dealing with the ways in which computers can be made to gain high-level understanding from videos or digital images. From an engineering standpoint, computer vision seeks to […]
CYNOPSISSPORTS 09.07.16 Good morning. It’s Wednesday September 7, and this is your first early morning Sports briefing. After reeling in a record $1.23 billion in ad sales for the Rio Olympics, Seth Winter, NBC EVP, Advertising Sales at NBC Sports, is shifting to an advisory role with the company. Word went wide after Linda Yaccarino, […]
JOB OF THE WEEK VP, PRODUCTION PLANNING & OPERATIONS PAC-12 SFO Create, implement & manage all production operational processes & procedures at remote live events & all studio productions at the network’s SFO headquarters. For full posting/apply here: https://app.jobvite.com/j?cj=oHtQ3fwN&s=Cynopsis.. CYNOPSISJOBS 09.06.16 Good morning. It’s Tuesday, September 6, 2016, and this is your weekly […]
A CYNOPSIS MESSAGE FROM OOYALA CONNECTED APPS: THE NEW BATTLEGROUND Connected apps are coming on strong. Ooyala’s new report from leading research firm Park Associates looks at video apps from all angles: which apps matter most, how to compete effectively, what the future holds, and why a growing number of OTT services are going "app […]
CYNOPSISDIGITAL 09.06.16 Good morning. It’s Tuesday September 6, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Inbound Link: The phrase inbound link refers to when a website links back to another site’s content. The more inbound links the better; they’re indications of high-quality content, and Google’s search algorithm takes them into […]
CYNOPSISSPORTS 09.06.16 Good morning. It’s Tuesday September 6, and this is your first early morning Sports briefing. With college and high school football officially back in the books and teams look for new ways to engage with the community, one company, Varsity Brands, is pushing one of sports’ most traditional rallying points cheerleading – into […]
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