CYNOPSISDIGITAL 09.16.16 Good morning. It’s Friday September 16, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Cost Per Point (CPP): In digital video advertising, The IAB (Interactive Advertising Bureau) defines Cost Per Point (CPP) as a pricing model where the advertiser only pays for a video start. CPP is typically sold […]
CYNOPSISSPORTS 09.16.16 Good morning. It’s Friday September 16, and this is your first early morning Sports briefing. NBC Sports Chairman Mark Lazarus is taking on a new role as NBCUniversal CEO Steve Burke named him as the company’s Chairman of NBC Broadcasting and Sports in a shakeup following the departure of Ted Harbert. Lazarus originally […]
A CYNOPSIS MESSAGE FROM DISCOVERY COMMUNICATIONS Discovery Channel is #1 for 23rd Year in a Row Discovery Channel ranked #1 among total adults for importance to the enjoyment of cable for the 23rd year in a row Among total adults, Discovery Channel also ranked: #1 for perceived value #1 for those who would definitely switch […]
CYNOPSISDIGITAL 09.15.16 Good morning. It’s Thursday September 15, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Pupil Swim: In virtual reality, pupil swim refers to an image-distorting effect that sometimes occurs when a user moves his or her eye around the lens of a VR headset. TOP NEWS […]
A CYNOPSIS MESSAGE FROM BIG TEN NETWORK Who has the best tailgate in the Big Ten? Easy. We do. BTN BTN Tailgate – Coming to Big Ten Campuses Saturdays starting Sept. 24 LIVE from East Lansing BTN at Nebraska (Oct. 1), Ohio State (Oct. 8), Indiana (Oct. 15), Iowa (Oct. 22), Illinois (Oct. 29) For […]
CYNOPSISeSPORTS & GAMING 09.15.16 It’s Thursday, September 15, 2016, and this is your weekly early morning eSports & Gaming brief. The launch of the Professional Esports Association this past week adds a new layer to the eSports world as the organization looks to shore up the involvement of players and teams into the business […]
CYNOPSIS 09.14.16 Good morning. It’s Wednesday September 14, 2016, and this is your first early morning briefing. Tonight’s Premieres: AXS TV: The World’s Greatest Tribute Bands at 10p Bravo: Don’t Be Tardy at 10p Comedy: South Park at 10p, Legions of Chamberlain Heights at 10:30p Cooking: Sugar Showdown at 10p Discovery: Still Alive at 10p […]
CYNOPSISDIGITAL 09.14.16 Good morning. It’s Wednesday September 14, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Affiliate marketing. In online advertising, affiliate marketing refers to an agreement between an advertiser and a publisher in which the publisher receives compensation for every click delivered, and/or for every sale made of the advertiser’s service […]
CYNOPSISSPORTS 09.14.16 Good morning. It’s Wednesday September 14, and this is your first early morning Sports briefing. FOX Sports detailed its plans for college basketball season, showcasing the Big East, Pac-12 and Big 12 conferences in addition to early season tournaments. This year’s lineup includes the Gavitt Tipoff Games between Big East and Big Ten […]
JOB OF THE WEEK MGR CORPORATE OUTREACH A+E Networks NYC Highly orgnzd/det-oriented. Implement (plan, budget, schedule, deliver) a broad spectrum of prod projects & outreach initiatives for our Corp Social Responsibility.Min 2-3 yrs as AP/Proj Mgr/Prod Mgr & working in corp setting a +. Full info/apply HERE. CYNOPSISJOBS 09.13.16 Good morning. It’s Tuesday, September […]
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