09/15/16: MLB lays out ’17 lineup; ACC leaves Carolina blue; NASCAR drives NBC metrics


Who has the best tailgate in the Big Ten?
Easy. We do.
BTN Tailgate – Coming to Big Ten Campuses Saturdays starting Sept. 24 LIVE from East Lansing
at Nebraska (Oct. 1), Ohio State (Oct. 8), Indiana (Oct. 15), Iowa (Oct. 22), Illinois (Oct. 29)

For Ad Sales Visit: www.btn.com/ConnectWithBTN.


Good morning. It’s Thursday September 15, and this is your first early morning Sports briefing. 

MLB laid out its 2017 slate of dates, with the regular season opening up with a trio of games on April 2, with 13 more the next day. Highlights include Jackie Robinson Day on April 15, the 2017 MLB Draft on June 12, and the 88th All-Star Game on July 11 at Marlins Park in Miami. ESPN opens the books with Yankees/Rays and Giants/Diamondbacks in a pair of divisional matchups on April 2.


After the NBA and NCAA pulled events out of North Carolina as a result of HB2, the ACC became the latest organization to remove all its athletic championships from the state. The ACC Council of Presidents voted Wednesday to relocate the league’s championships until North Carolina repeals the controversial law beginning this school year and including the ACC football championship game that was set to be played in Charlotte in December.

NBCSN’s coverage of the Sprint Cup race from Richmond International Raceway on Saturday ranked as the most watched cable sports telecast of the weekend generating 2.7 million viewers. Live streaming of the race via NBCSports.com and the NBC Sports app generated 3.3 million live minutes, an uptick of 56% versus to the same event last year.

NBCU CEO Steve Burke told attendees of the Bank of America Merrill Lynch 2016 Media, Communications and Entertainment Conference that the company banked over $250 million from the Rio Games, anchored by the company scoring a 20% gain in ad sales. “Rio Olympics by any measure was a tremendous success,” says Steve Burke, CEO of NBCUniversal, speaking at an Bank of America/Merrill Lynch media conference on Wednesdays. “NBC lost as much as $200 million in some of the Olympics in the not-too-distant past. We made over $250 million in Rio.”

Thursday Night Football kicks off tonight with a Jets/Bills matchup at 8:25p on CBS, NFL Network, Twitter and NFL Mobile from Verizon. Jim Nantz and Phil Simms call the action along with reporter Tracy Wolfson while Jay Feely joins as kicking analyst. 6p sees TNF GameDay on NFl Network, with NFL Thursday Night Kickoff at 7:30p on CBS, NFL Network and Twitter. Immediately following the game, the Mazda Postgame show airs live on NFL Network, CBS and Twitter from both Los Angeles and New Era Field providing highlights, analysis and live interviews.

Big Ten Network locked in sites for the first six weeks of its pregame show BTN Tailgate, which will hit a different Big Ten campus each week during conference play. The debut episode  will be live from East Lansing ahead of the Badgers/Spartans on Sept. 24. Oct. 1 will see the show hit Lincoln, followed by Columbus on Oct. 8.

ESPN and DRL locked in a multi-year agreement to for drone racing, with FPV racing set to hit North, South and Central America and the Caribbean. In the U.S., the 2016 season will air as ten, one-hour episodes covering five races on ESPN/ESPN2 beginning with today’s “Intro to DRL” episode at 11p on ESPN2. “Coverage of DRL lets us merge storytelling, technology and competition into compelling weekly content that we believe will appeal to a growing audience,” said Matthew Volk, ESPN Director, Programming & Acquisitions. “We look forward to delivering events and programming to passionate fans of this emerging sport.”

Oct. 2 will officially mark the end of Vin Scully’s legendary run calling Dodgers games. He told the LA Times that he would now call any postseason games for the team.


Tuesday, September 20, 2016 | 1:30 PM ET

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The University of California Athletic Department is teaming with Marshawn Lynch’s BeastMode Apparel to launch of a new co-branded merchandise collection. All products have been officially licensed through the Collegiate Licensing Company, Cal’s exclusive licensing agency. The collection will include T-shirts, fleece, headwear, and various gift items. Cal is donating all royalties from the sale of Cal/BeastMode merchandise to support the Fam 1st Family Foundation.


Back to NASCAR, NBC Sports reports that consumption of NASCAR content this season on NBCSports.com, the NBC Sports app, and connected devices have generated nearly 59 million minutes and over 450,000 unique users, for boosts of 77% and 45%, respectively over the same period a year ago. Connected device usage is seeing 103,000 unique users, more than double the number of connected TV users at the same point in the 2015 season on NBC. Through 10 races of NBC Sports’ Sprint Cup season, NBC Sports Digital has seen year-over-year growth in live minutes streamed for every race, and growth in unique users in eight races.

Ahead of its TNF debut, Twitter opened the doors to a new app for Apple TV, Amazon Fire TV, and Microsoft’s Xbox One, allowing audiences to consume content that includes live streams of its 10 NFL Thursday Night Football games. Speaking of the game, audiences can find the live stream at Moments or TNF.twitter.com to watch live.


In this week’s edition of Cynopsis eSports and Gaming…
·       With the Professional ESports Association officially announced, PEA Commissioner Jason Katz talks about the org’s move to redefine the industry.
·       WESA locks in its first Players Council
·       A look into UNLV’s unique eSports Lab
·       DreamHack takes root around the US
·       EA reshuffles
·       Exploring the ties between eSports and fantasy sports


TNF gets underway at 8p on CBS, NFL Network and Twitter.



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ON THIS DAY in 1991: Freshman Marshall Faulk sets a NCAA rushing record with 386 yards.

In The Know: Keeping the theme, what school was Marshall Faulk drafted from? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: What former Bill is the University of Tennessee’s all-time leader in career rushing yards? Answer: Travis Henry. Kudos: Matt Gentile-Entertainment Studios Networks/NY; Joshua Duboff-Reuters Sports/NY; Jared Merrell-Optimum Sports/NY; Eric Wright-DS Simon/NY; Joe Guarnieri-ESPN/Bristol; Synda Kollman-Charter Marketing Group/Deerfield Beach; Jerehmy White-BusyBuddy Books/Glen Rock; Andy Pittman-TAMU/College Station; Lance Phegley-Texas Runner and Triathlete magazine/Houston; John Ward-Tennis Channel/Chicago; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Bruce Trotter-CoxReps/LA.

Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine

Roberta Caploe: Publisher @robertacaploe
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JOB OPENING: SALES ASSISTANT/REELZ/NYC: Daily maint of accounts. Booking orders, pulling reports & brand allocations. Work closely with traffic dept, planners & AEs all areas scheduling & inv management. Experience: 1 year, agency buying pref’d Dealmaker exp. a plus. Strong Excel & PP skills. Apply at www.reelz.com/careers (9/22)

JOB OPENING: SALES PLANNER/REELZ/NYC: Create sales proposals, steward accounts, interface w/agency buyers + clients. Dealmaker exp. a plus, media math. Experience: 3-5 yrs, agency buying pref’d & 4 yr BA deg. Apply at www.reelz.com/careers (9/22)

JOB OPENING: DIGITAL RESEARCH ANALYST/NBC Entertainment/NYC: Support NBC Entertainment research team to provide quantitative digital research primarily for the broadcast network’s entertainment programming and media landscape. BA Deg & 1-2 years of experience. Full info/apply HERE (9/22)

JOB OPENING: BUSINESS & ECONOMICS ANALYST/SAG-AFTRA/LA: Perform research on specific bus. entities & industries to support SAG-AFTRA’s negotiations, contract admin & organizing efforts. BA/BS in Bus or Economics req’d. Det oriented & superior writing skills a must. Full info/apply HERE (9/22)

JOB OPENING: VP, BUSINESS DEVELOPMENT, BRANDED ENTERTAINMENT/Astronauts Wanted/Sony Music Ent/NYC: Dvlp/execute an effective sales strategy for branded ent unit. Accomplished bus. dvlpmt professional who has a passion for Gen Z culture, ent & content mktg. Fully former developed client relationships a must. Full info/apply HERE (9/22)

JOB OPENING: DIRECTOR, PROGRAMMING & EDITORIAL/Omnia Media/LA: Lead all video & website editorial for a new women’s lifestyle/DIY digital brand. 3-5 yrs prgrmng exp. Deep understanding of dig content & social media, incl exp in dig video & web editorial. Full info/apply HERE (9/21)

JOB OPENING: EXECUTIVE PRODUCER/MSNBC Dayside/NYC: Supervise & oversee editorial vision, content, planning, & operations for MSNBC dayside programming. 8 yrs exp in live TV & at least 3 years of exp managing a team. Full info/apply HERE (9/21)

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JOB OPENING: SEGMENT PRODUCER/MSNBC/NYC: Exp’d. segment prod to focus on breaking news & politics; consistently deliver compelling, in-depth news stories on a daily basis. Min 5 yrs exp in live TV & at least 3 yrs exp in both tape & desktop editing. Full info/apply HERE (9/21)

JOB OPENING: LOGISTICS PRODUCER/MSNBC/NYC: Create daily grids of correspondent coverage & assignments; book trucks & crews for live remote hits. 5 yrs of exp in live TV, preferably cable news. Full info/apply HERE (9/21)

JOB OPENING: HEAD OF MARKETING/Amazon Prime Video/Seattle: Oversee planning/execution of mktg programs to drive customer acquisition & engagement across mult regions thru digital & offline channels. 10+ yrs exp in online and/or consumer mktg & 3 yrs mng teams. BA req’d MBA pref’d. Full info/apply HERE (9/21)

JOB OPENING: DIRECTOR/VICE PRESIDENT/Sportsrocket/NYC: Video Platform Sales – develop new biz opps. w/sports media/leagues/teams/events for platform solution + services. 7-10 yrs exp. Digital video dist.
prf’d. Resume: [email protected] (9/21)

JOB OPENING: SR MGR, PRIMARY INSIGHTS & CONSUMER INTELLIGENCE/Telemundo Enterprises/East Coast: Reporting to the VP, Primary Insights & Consumer Intelligence. Min 6 yrs exp executing custom mkt rsrch, w/strong math skills, att to detail & ability to analyze & visualize data. Full info/apply HERE (9/21)

JOB OPENING: MANAGER AD SALES RESEARCH/TBS/TNT/NYC: Leverage cross-platform research resources, proactively develop network and client focused analyses using both syndicated and primary sources, manage and train junior staff. 5+ years media research req. https://www.turnerjobs.com/job/new-york/manager-ad-sales-research/1174/2811997 (9/20)

JOB OPENING: SEGMENT PRODUCER/MADDOW/NYC: Produce/write segments for The Rachel Maddow Show. At least 3 yrs of exp in live TV (i.e. morning shows, cable shows, broadcast TV, etc). Thorough knwldg of American History & Politics. Full info/apply HERE (9/20)

JOB OPENING: BOOKING PRODUCER/MSNBC/NYC: Min 5 yrs of live, broadcasting exp including researching information & tracking down people. Exp’d Booking Prod, nat’l & int’l coverage for MSNBC. Full info/apply HERE (9/20)

JOB OPENING: MGR DIGITAL REV STRAT & INVENTORY MGT/Discovery/NYC: Expert data set analyzer resp for inventory mgt, optimization & yield performance across digital properties. Oversee/dev invntry strtgy & rev delivery for direct sales+ programmatic channels. Strng knwldg of Freewheel, MRM/RPM + measurement tools. Full info/apply HERE (9/20) 

JOB OPENING: DIGITAL REVENUE COORDINATOR/Discovery/CHI: Resp for inventory and revenue analysis across entire Digital Media portfolio & properties. Create ad hoc reports, update inventory rate card and sponsorship cals. Analytic tools and Blue kai or other DMP interfaces exp. Full info/apply HERE (9/20)

JOB OPENING: VP RESEARCH/BBCWA/NYC: Informs key business decisions across BBC’s portfolio of businesses. Leads custom qualitative/quantitative/3rd party research with a focus on identifying audiences, understanding who they are, what they need & the BBC’s role in their lives. 10-15 yrs exp. Full info HERE (9/17)

JOB OPENING: EXECUTIVE PRODUCER/History/NY: Mng development of unscripted series & specials; oversee current series. 5+ yrs exp as developer/show runner at a cable/brdcst ntwrk. A think out of the box type. Strategic thinker, exc writing & negotiating skills as well as love for non-fic TV. Apply: www.aenetworks.com/career.html (9/17)

JOB OPENING: ACCOUNT EXECUTIVE/FOX SPORTS/OHIO: Sell local spot advertising & sports sponsorships for both local & nationally produced prgrmng. Min 3 yrs sales exp necessary w/prior media ad sales exp pref’d – prior sports ad sales exp a +. BA deg in mktg or Communications req’d. Full info/apply HERE (9/17)

JOB OPENING: FREELANCE SCHEDULER (PART-TIME)/CharmTV/Baltimore: Seeking a part-time freelance scheduler. Interested parties should ideally reside in the Maryland/DC/Virginia area and forward resume and contact information to [email protected] (9/17)

JOB OPENING: MGR CORPORATE OUTREACH/A+E Networks/NYC: Highly orgnzd/det-oriented. Implement (plan, budget, schedule, deliver) a broad spectrum of prod projects & outreach initiatives for our Corp Social Responsibility.Min 2-3 yrs as AP/Proj Mgr/Prod Mgr & working in corp setting a +. Full info/apply HERE (9/17)

JOB OPENING: DIRECTOR, MARKETING/SALES RESEARCH & INSIGHTS/Viacom/Chicago: Strong presenter w/forward thinking analytical skills & a background analyzing on-air, digital & convergent rsrch quantitatively/qualitatively. 8+ yrs related media rsrch Proficiency in Nielsen based apps. Full info/apply HERE (9/16)

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