Editions

11/15/16: NBC lines up showstoppers for TNF push; ESPN opens college basketball season hot; AEG’s new scrum

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CYNOPSISSPORTS 11.15.16 Good morning. It’s Tuesday November 15, and this is your first early morning Sports briefing.  NBC Sports is gearing up to launch Thursday Night Football via a “comprehensive marketing campaign that includes unprecedented customized content produced in conjunction with NBC Entertainment, as well as Illumination Entertainment and Universal Pictures.” With games set to […]

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11/14/16: Nat Geo flies high with rebrand; Steve Harvey finds a new home; Boy band comedy in play at CBS

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A CYNOPSIS MESSAGE FROM TENNIS CHANNEL TENNIS CHANNEL SERVES THE ACTION DOWN UNDER Tennis Channel starts 2017 in over 50 million homes! Don’t miss 200+ hours of coverage, including Primetime Australian Open match play, an hour-long nightly pre-game show and the best on-air team in the business. From Grand Slam champions and coaches to renowned […]

11/14/16: Facebook bans certain types of race-based ad targeting

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CYNOPSISDIGITAL 11.14.16 Good morning. It’s Monday November 14, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Machine Learning: Machine Learning is a type of artificial intelligence that enables computers to learn without being explicitly programmed. Machine learning computer programs can teach themselves to change and grow when exposed to new data.   […]

11/14/16: Breaking down DC’s Monumental OTT endeavor; First Take’s second home; Pac-12’s China voyage

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CYNOPSISSPORTS 11.14.16 Good morning. It’s Monday November 14, and this is your first early morning Sports briefing.  October proved historical for Monumental Sports, not only partnering with NBC Sports Group for a new multi-platform deal but also flipping the switch on the new OTT Monumental Sports Network. The new digital platform will look to redefine […]

11/11/16: 60 Minutes lands post-Election Trump sit-down; Kristen Wiig returns to SNL; USA investigates true crime genre

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A CYNOPSIS MESSAGE FROM FOX SPORTS A GRAND SLAM FOR FOX SPORTS’ ADVERTISING PARTNERS ON SUNDAY, OCT. 30th FBC AMASSED 14 BILLION MINUTES* OF LIVE SPORTS VIEWING, OF THAT AN ESTIMATED 2.5 BILLION MINUTES** WERE COMMERCIAL VIEWING TO DELIVER THE EQUIVALENT COMMERCIAL MINUTES IT WOULD TAKE*** YOUTUBE: 3 MONTHS // FACEBOOK: 3.9 YEARS // TWITTER: […]

11/11/16: SEC filing: Some Yahoo employees knew about data breach in 2014

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CYNOPSISDIGITAL 11.11.16 Good morning. It’s Friday November 11, and this is your first early morning digital briefing. TODAY’S CODEBREAKER   Contextual Advertising: Contextual advertising is a form of targeted advertising for ads appearing on websites or other digital media. Contextual ads are selected and served by automated systems based on the content displayed or the […]

11/11/16: BTN gives a new reality to college football; BTN gives a new reality to college football; FOX/Under Armour take the Garden

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A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK THE ROAD TO THE FINAL FOUR BEGINS Vanderbilt vs. Marquette Ohio State vs. Navy Veterans Classic at the U.S. Naval Academy Tonight 6:30 & 9:00 PM ET CBS SPORTS NETWORK The 24-hour home of CBS Sports CBSSportsNetwork.com. CYNOPSISSPORTS 11.11.16 Good morning. It’s Friday November 11, and this […]

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