CynopsisDigital Good morning. It’s Friday April 28, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Hot spot: In digital advertising, a hot spot is an area of an ad unit which, when rolled-over by the user’s cursor, such rollover triggers an event (such as an expansion of […]
CynopsisSports ESPN and MLB Network are set to launch a new content collaboration initaitive, with ESPN2 set to add MLB Network’s Intentional Talk to its afternoon lineup starting May 1. The weekday show will air Monday through Friday on the network from 4-5p during the season, and as a 30-minute telecast in the […]
A CYNOPSIS MESSAGE FROM POP POP A CBS | LIONSGATE PARTNERSHIP THE MOMENTUM CONTINUES 1Q17 DOUBLE DIGIT GAINS OVER 4Q16 +32% F18-49 / +30% F25-54 +29% A18-49 / +26% A25-54 CAN’T STOP. WON’T STOP. Source: Nielsen, NHI, Npower, L+7 (000); Total Day: 4Q16=M-F 9a-2a+Sa/Su 11a-2a, 1Q17= M-F 9a-3a+Sa/Su 11a-3a, Strict Daypart. Advertisement
CynopsisDigital Good morning. It’s Thursday April 27, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER FPS: FPS, or Frames Per Second is the metric used to indicate the frame rate of animated or video creative content. TOP NEWS Twitter announced that it […]
CynopsisSports Good morning. It’s Thursday April 27, 2017 and this is your your first early morning Sports briefing! An anticipated brutal day was worse than expected as ESPN dropped the axe on around 100 staffers on Wednesday, more than the projected 50-70 cited previously in various publications. Among the on-air casualties were Trent […]
CynopsiseSPORTS & GAMING It’s Thursday April 27, 2017 and this is your weekly early morning eSports & Gaming brief. Esports bookmaker Unikrn is adding LEET to its arsenal, announcing the acquisition of the esports startup whose specialty is integrating esports experiences into land based casinos by enabling them to run their own in-house […]
A CYNOPSIS MESSAGE FROM ION TELEVISION In an Industry Full of Uncertainty, ION Television Provides a Proven Equation for Advertisers. THE ION EQUATION Quality Programming + Reliable Ratings + All Viewer Access + 100% Ad Delivery Learn more at theionequation.com CYNOPSIS Good morning. It’s Wednesday April 26, 2017 and this […]
CynopsisDigital Good morning. It’s Wednesday April 26, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Auction Pricing: In digital ad-buying, auction pricing is a scenario in which the price for an ad, impression or placement is determined by the participants in the auction. The inventory goes to […]
A CYNOPSIS MESSAGE FROM PHUNWARE Engage. Optimize. Repeat. Getting into the app marketplace is only the first step. How will you build and connect with your mobile audience? Partner with Phunware for: User Acquisition Campaigns | Playable Ads | App Monetization | User Engagement FREE eBOOK DOWNLOAD: Mobile Data […]
CynopsisKIDS Good morning. It’s Wednesday April 26, 2017, and this is your your first early morning Kids briefing! NEWS OF THE WEEK Disney Channel original movie Descendants 2 will get a simultaneous premiere across five networks within the Disney|ABC Television Group. On Friday, July 21 at 8p, Disney Channel, ABC, Disney XD, Freeform […]
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