Code 3 Associates, a non-profit specializing in animal rescue and recovery in disaster areas, announced plans to sponsor three more Monster Energy NASCAR Cup Series races with Danica Patrick in conjunction with the One Cure project as well as a fourth race as solo. The two organizations will sponsor her No. 10 Ford on May 13 at Kansas Speedway, in the Open all-star preliminary race on May 20 at Charlotte Motor Speedway and Aug. 19 at Bristol Motor Speedway. The Kansas and Charlotte cars will showcase a Wonder Woman movie paint scheme promoting the film’s June 2 release. Finally, Code 3 Associates will be primary sponsor on its own for the June 25 event at Sonoma Raceway.
he Kentucky Derby is adding AI tech to the famed race, which takes place on May 6 this year. For the first time ever,
race organizers, Churchill Downs and TwinSpires, the official betting partner of the Kentucky Derby, will partner with Unanimous A.I., a Silicon Valley startup and creator of artificial swarm intelligence that will harness Swarm A.I. to handicap the Kentucky Derby. Picks from this new partnership will be released to the public on Thursday, May 4, and will be the basis for a $10,000 Players’ Pool on TwinSpires.com.
ESPN’s TheUndefeated.com published “Segregation in the NFL” – described as an in-depth examination of the complex role race plays in determining which players play certain positions on NFL teams. Content highlights include: a look at Stanford’s Christian McCaffrey who became the first white tailback selected in the first round in decades; a look at the emergence of young QB superstars such as Russell Wilson, Cam Newton, Dak Prescott and others and more.
Game executive Mike Taramykin is spearheading a new mobile product called HypSports brings all sports fans together in a year-round, competitive, social fantasy sports platform. Taramykin, who previously led sports product development at EA SPORTS, Zynga, and FanDuel, will utilize “ proven game mechanics to drive season long fan engagement of live sports, with the roster growing over the course of a season, allowing fans to constantly improve their lineups and their chances of winning. Currently, HypSports offers competitive play in major sports like basketball, baseball, and football. Starting this summer, esports leagues will be added as well.
Warner Bros. Interactive Entertainment
is teaming up with GameSopt to launch the Injustice 2 GameStop Hometown Heroes tournament, anchored by the upcoming game. Operated by ESL, open online qualifier tournaments will begin June 4 before eight Regional Finals tournaments take place in local GameStop retail locations on Aug. 12, leading up to the Injustice GameStop Hometown Heroes Finals at the GameStop Managers Expo in Las Vegas on Aug. 27.
European team ASUS ROG Army locked in a sponsorship deal with Adidas to supply the squad with custom-designed uniforms that showcase team and sponsor insignias until 2020. The outfit will also be sold to fans in the Spanish professional videogaming league’s official store.
In other sponsor news, Acer was named Official Sponsor and Monitor Partner for League of Legends Esports this year and will offer Predator gaming monitors for a series of events that includes the 2017 League of Legends World Championships, Mid-Season Invitational, and the Summer Split League of Legends Championship Series in both North America and Europe. The brand will also serve as the presenting sponsor of the “Big Plays” broadcast segment, which will air each week and recap the week’s biggest and best plays.
The Brisk brand is going all in with OpTic Gaming, announcing that it is expanding its sponsorship of the team to include the entire Brisk portfolio of products. The deal, according to the announcement, will include new content, giveaways, a fan Smooth competition and more.
ESL founder Jens Hilgers raised $18.5 million for
BitKraft Esports Ventures
, the world’s first esports-specific venture capital fund. Hilgers and his partner Markus Fuhrmann put up $11.5 million of BitKraft’s first fund with the other $7 million coming from a slate of investors that include aXiomatic Group, Inner Circle Sports, and GGV Capital, according to Forbes.
Celtics/Bulls on ESPN at 8p.