04/27/17: MTV’s Scream revamped; GSN chief announces exit; Hilary Swank has FX’s Trust

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THE MOMENTUM CONTINUES
1Q17 DOUBLE DIGIT GAINS OVER 4Q16
+32%  F18-49 / +30%  F25-54
+29%  A18-49 / +26%  A25-54
 
CAN’T STOP. WON’T STOP.
 
Source: Nielsen, NHI, Npower, L+7 (000); Total Day: 4Q16=M-F 9a-2a+Sa/Su 11a-2a, 1Q17= M-F 9a-3a+Sa/Su 11a-3a, Strict Daypart.
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IN THE NEWS

MTV’s Scream is undergoing a creative revamp ahead of its third season premiere. The series is getting a whole new cast as well as a new showrunner/EP, Brett Matthews (The Vampire Diaries, Supernatural). Also signing as executive producers are Queen Latifah, Shakim Conpere and Yaneley Arty.

Saturday Night Live is heading to China. NBCUniversal and Youku, a unit of Alibaba Digital Media & Entertainment Group, will produce a localized version of the show. Over the last few years, 10 international versions of SNL have been licensed across the world, most recently France, the Middle East and Finland.  

In other SNL news, the show resumes Season 42 on May 6 with host Chris Pine and musical guest LCD Soundsystem, followed by host Melissa McCarthy and musical guest HAIM on May 13. Katy Perry returns to the show for a third time as musical guest, joining host Dwayne Johnson for the May 20 season finale

Hailee Steinfeld, Kelsea Ballerini and Sofia Carson will perform a medley to celebrate Britney Spears as she’s honored with the Icon Award at the 2017 Radio Disney Music Awards. Spears is the first-ever recipient of the RDMA Icon Award which recognizes an artist whose career transcends popular culture. Disney Channel Presents the 2017 Radio Disney Music Awards airs Sunday, April 30 at 7p on multiple Disney-branded platforms.

David Goldhill is leaving his post as CEO of GSN after 10 years. Goldhill took the helm of GSN in August 2007, succeeding Rich Cronin. A search is currently underway for his replacement. In a memo, Goldhill noted that he would be working with shareholders “to identify new leadership for both our television and games businesses, and will be fully engaged in managing both businesses until new executives are in place.”

ESPN is expected to part ways with some 100 employees, as the sports network places more focus on its revamped SportsCenter lineup and digital content associated with that show. “Our content strategy – primarily illustrated in recent months by melding distinct, personality-driven SportsCenter TV editions and digital-only efforts with our biggest sub-brand – still needs to go further, faster…and as always, must be efficient and nimble,” said ESPN president John Skipper in a memo sent to employees.

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Entries are open for The Cynopsis Kids !magination Awards
  For the sixth consecutive year, Cynopsis is honoring the best in children’s, tween and family programming across platforms, technology, marketing and prosocial campaigns. Winners will be recognized at the 6th annual awards event on September 19, 2017 in New York City. Enter NOW (while early rates apply)
 
 
PRODUCTION & DEVELOPMENT
 
Mindy Kaling optioned the rights to Who Thought This Was a Good Idea?: And Other Questions You Should Have Answers to When You Work in the White House, the bestselling memoir by former Alyssa Mastromonaco, Barack Obama White House deputy chief of staff for operations. The book will be adapted as a TV series with Kaling and 3 Arts Entertainment producing.    
 
Charter Communications struck a deal with AMC Networks calling for the programmer’s studio unit to produce exclusive shows for the cable operator’s Spectrum platform. The first shows co-produced and co-funded through the deal are expected to premiere on Charter Spectrum in 2018. Under the agreement, Charter will have an exclusive initial window in the U.S., while AMC Studios will retain subsequent rights, including the right to distribute the content internationally.
 
Anika Noni Rose an d her Roaring Virgin Productions optioned TV and film rights to Shadowshaper, Daniel Jose Older‘s bestselling YA fantasy series.
 
 
NEW & RETURNING SERIES
 
Season 2 of Breakthrough bows Tuesday, May 2 at 10p on National Geographic. Series shines a light on the world’s leading scientists and how their innovations and advancements will change our lives in the immediate future and beyond.
 
Jon Glaser ’s original series Neon Joe, Werewolf Hunter premieres its sophomore season on Monday, May 22, with new episodes of the mini-series airing consecutively each night of the week, starting at 12a on Adult Swim.
 
Power returns to Starz on Sunday, June 25 at 9p. The drama follows James “Ghost” St. Patrick (Omari Hardwick), a drug kingpin living a double life.
 
 
NAB NOTES
 
The convergence between linear and digital video got some attention at the Ooyala and Beet.tv breakfast. “What we are working toward,” said Fox Networks Group’s Noah Levine, advertising data & technology solutions SVP, “are multiple ways to solve for unduplicated reach across platforms, rather than a single currency.”
 
Also under discussion at the event: the best way for brands to work with Snapchat influencers. Finding the right ambassador, noted Adobe’s Jayson Oertel, is perhaps the most important decision a brand can make. “It should be labored over,” said Ortel. And when it comes to Snapchat, all agreed, engagement is more important than impressions.
 
SMT , provider of data delivery, graphics solutions and tech support for sports and entertainment events, is partnering with Brainstorm Multimedia, SkyCam and The Switch for daily live augmented reality demonstrations at NAB. The presentations show how talent can be virtually inserted from a remote, live green-screen environment to a separate live location using SMT’s CameraTracker, Brainstorm’s virtual set and SkyCam’s WildCat aerial platform. What’s been the reaction so far? “The networks have been extremely excited to learn about the direction we are taking and the opportunities this new technology creates,” Stephen Wharton, chief technical officer, SkyCam, tells Cynopsis.
 
New York Festivals’ International Television & Film Awards were announced in Vegas. Winners of the Grand Award were Terra Mater Factual Studios GmbH doc David Attenborough’s Light on Earth, National Geographic’s 6-part MARS and CBS SportsSuper Bowl 50. Al Jazeera won Broadcaster of the Year.
 
Comcast Technology Solutions  shared its Linear Rights Metadata Management product, aimed at simplifying the accurate delivery and representation of content across mobile screens and live broadcasts.
 
 
COMING UP
 
INSP is gearing up for “Salute to The Duke” month. The net’s weekend western blocks in May will feature screen star John Wayne films, including The Shootist , She Wore a Yellow Ribbon , El Dorado, The War Wagon and Rio Bravo .
 
HDNET Movies celebrates the life and legacy of filmmaker Jonathan Demme with special airings of two of his films. Married to the Mob airs Thursday, April 27 at 7:10p. The Manchurian Candidate airs Thursday, May 4 at 9p.
 
LA 92 airs Sunday, April 30 at 9p on National Geographic, 25 years after the verdict in the Rodney King trial sparked several days of protests, violence and looting in Los Angeles. The documentary film immerses viewers in that tumultuous period through rarely seen archival footage.
 
 
ADVERTISING
 
Telemundo announced the sponsors for the 2017 Billboard Latin Music Awards. Included are: Comcast/Xfinity, Ford F-150, Garnier Fructis, M&M’s, Pantelion Films’ How to be a Latin Lover, Sprint, State Farm, Target, Toyota and UnitedHealthcare. Additionally, the network has partnered with Snapchat and BuzzFeed.
 
 
CASTING
 
Hilary Swank is headed to the small screen. The Oscar-winning actress will star as Gail Getty, John Paul Getty III’s determined and resourceful mother, in FX’s Trust.
 
Nina Sosanya (David Brent: Life on the Road, Love Actually), Katherine Kelly (The Night Manager, Happy Valley) and Trevor Eve (Death of a Farmer, Troy) join the Season 5 cast of Cinemax and Sky reboot, Strike Back.    
 
Kate Vernon (The 100) nabbed a recurring role opposite William Hurt in AT&T Audience Network straight-to-series drama, Condor. She’ll play Vernon Lily Partridge, the even-keeled wife of Bob Partridge (Hurt).
 
Lyndie Greenwood landed the role of Queen Latifah’s daughter in Flint. The Lifetime original movie explores the water-contamination crisis in Flint, MI.
 
 
DIGITAL DOINGS
 
Amazon launches The Tick on Friday, August 25. The superhero comedy focuses on an underdog accountant with zero powers who comes to realize his city is owned by a global super villain long-thought dead.
 
AT&T AUDIENCE Network premieres original series Fear{less} with Tim Ferriss on Tuesday, May 30 at 8p. Executive produced by Vince Vaughn’s Wild West Production, it features Ferriss interviewing guests about how they’ve overcome their fears, dealt with hardships and ultimately succeeded.
 
Cheddar began broadcast of an exclusive hour of live business news programming on free Internet television service Pluto TV.
 
 
GOING GLOBAL
 
MTV International is set to launch Clickbait. The series takes viewers down an internet rabbit hole of music-inspired viral video content.
 
Endemol Shine Group and JTBC in Korea struck a co-development deal to create, produce and distribute formats for the international market. JTBC will air the first program created under the pact in a primetime slot later this year.
 
Discovery Networks Asia Pacific announced two new partnerships across Asia: a content deal with VS Media to launch short-form digital video content brand called TAN BA and a commercial deal with TABILABO to launch first premium video advertising solution in Japan across digital and linear platforms.
 
Dubai-based indie distributor Front Row Filmed Entertainment inked a pact with the SVOD service iflix, for Egyptian sitcom Tough Luck. iflix boards as co-producer for the series with Front Row, KNCC and Shadows Communications and will also take exclusive SVOD rights for the show in the Middle East and North Africa, South East Asia, Sub Saharan Africa, Central America, Asia Pacific and Commonwealth of Independent States.
 
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Did you know?
Cynopsis is celebrating 20 YEARS!
 
A BIG thanks to all of our subscribers – every single one of you – for your support, loyalty and partnership that has made Cynopsis your first morning read for 20 years and counting.
 
Also, thanks to our friends at Situation Interactive, we have this cool video to share. Cheers!
 
 
RATINGS
 
The second season finale of Bounce drama Saints & Sinners re ached 1.3 million unduplicated viewers across two premiere airings on Sunday, April 23. The show’s second season has been seen by nearly 7.3 million unduplicated viewers to date.
 
Shareable Power Video Index: Top 10 U.S. TV Networks in Q117
(Video Power Index,Video Actions,Video views,Total Actions)
ESPN 655, 180.5M, 104.3M, 460.3M
Food Network 539, 23.9M, 2.2B, 30M
AMC 529, 8.8M, 15.5M, 44.1M
Disney 416, 3.6M, 18.6M, 15.8M
Cartoon Network 336, 8.7M, 135.6M, 16.7M
HBO 322, 17.7M, 450.7M, 29.8M
CNN 265, 53.9M, 1.9B, 109M
CW 244, 26.8M, 285M, 52.4M
Fox News 232, 70.3M, 1.5B, 219.7M
WWE 214, 23.4M, 912.6M, 26.8M
Based on Shareable’s Video Power Index which combines viewing, consumer interactions and audience scale across all active platforms and includes the video performance of TV networks’ own presence and all TV programs.
 
Shareable Power Video Index: Top 10 U.S. TV Shows April 17-23, 2017
(Video Actions,Video Power Index,Video views,Total Actions)
SportsCenter (ESPN) 11.8M, 1926, 979K, 21.2M
Pretty Little Liars (Freeform) 2.7M, 974, 10.5M, 8.8M
The Ellen DeGeneres Show (Warner Bros.-synd.)1.8M, 762, 24.8M, 85M
Dancing With the Stars (ABC) 868K, 604, 23.4M, 1.9M
The Tonight Show (NBC) 843K, 391, 35.6M, 1.3M
Good Morning America (ABC) 774K, 181, 26.5M, 1.2K
The Daily Show (Comedy Central) 535K, 310, 17.3M, 888K
America’s Funniest Home Videos (ABC)529K, 263, 17.1M, 538K
Fox & Friends (Fox News) 517K, 82, 6.8M, 730K
The Late Show (CBS) 477K, 174,28.4M, 614K
Based on Shareablee’s Video Power Index (VPI) which combines viewing, consumer interactions and audience scale across all active platforms and includes the video performance of TV shows
 
Live + Same Day Household Ratings: Tuesday, April 25, 2017 time period averages.
Source: NTI, Galaxy as dated. Live+SD
CBS: 4.3/8
NCIS 4.7/9, Bull 4.5/8, 48 Hours: NCIS 3.6/7
NBC: 4.2/8
The Voice 6.0/11, Great News 3.3/6, Great News 2.7/5, Chicago Fire 4.6/9
ABC: 1.9/4
The Middle 2.6/5, American Housewife 2.0/4, Speechless 1.8/3, Imaginary Mary 1.9/3, Marvel’s Agents of S.H.I.E.L.D. 1.4/3
FOX: 1.4 /2
Brooklyn Nine-Nine 1.2/2, The Mick 1.4/2, Prison Break 1.7/3
CW: 1.1/2
The Flash 1.6/3, Zombie 0.6/1
Univision: 1.1/2
La Reina de la Cancion 0.9/2, Vine el Amor 1.3/2, La Pilota 1.0/2        
TELE: 0.7/2
La Dona 0.8/2, Guerra di Idolos 0.6/1, El Capo 0.6/1
 
Tuesday A19-49 Analysis: NBC 1.6/6, ABC 0.9/3, CBS 0.9/3, FOX 0.9/3, UNI 0.6/2, CW 0.6/2,
TELE 0.4/2
 
 
EXECUTIVE MOVES
 
Raycom Sports hired Max Brooke as Producer. He joins from the Carolina Panthers, where he was also a Producer.  
 
 
IN MEMORIAM
 
Jonathan Demme , Oscar-winning director of Silence of the Lambs, died of esophageal cancer Wednesday morning in New York. He was 73. Last night’s episode of Fox’s Shots Fired was directed by Demme.
 


This Day in History: 1986 – A man calling himself Captain Midnight jammed HBO’s signal to protest its monthly fee.
 
Answer to Our Last Trivia Question : Which TV vet has had roles as a corrupt billionaire, a New York magazine editor and a doctor, among others? Ted Danson, on Damages, Bored to Death and Becker. Kudos to: Russ Hodge-3 Roads Communications/Frederick, MD; Andrew Goldman-TVtibi/NYC; Jonathan Lipson-Active International/Pearl River, NY; Eric Kabakoff-WABC-TV/NYC; Debbie Ray-Enview Media/Los Angeles, CA; Tom Moore-Kalt Productions/Los Angeles, CA.
 
Today’s Trivia Question : Which future Oscar-winning actress guest-starred as a transgender woman who left her son to undergo transition surgery on Veronica Mars (2004-2007)? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: A limit of four correct answers from each time zone will be selected.)
 
Answer to Our Last Classic Cop Drama Anagram: Led By Pun = NYPD Blue. Kudos to: Larry Kahn-Golf Channel/Orlando, FL; Elizabeth Wendorf-Blackwood Seven/Los Angeles, CA; Brad Clarke-Corus/Toronto, Ontario, Canada
 
Switcheroo (two TV characters, one actor): Matthew Simone (Email [email protected] ; first three respondents with the correct answer who aren’t in trivia – will be posted along with the answer on www.Cynopsis.com .)

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JOB OPENING: NATIONAL SALES MGR/WFAA-TV/Dallas: General supervision of & responsibility for, all nat’l sales efforts previous nat’l TV sales exp w/ a strong att to details & excellent knowledge of the DFW mkt. Min 4yrs brdcst sales. Full info/apply HERE   (5/5)    

JOB OPENING: SR DIR, MARKETING & PARTNER INSIGHTS/Viacom/NYC: Provide daily support to TV ad sales, pricing & inventory & ad sales mktg. 8+yrs in related media rsrch. Proficiency in Nielsen based applications. Exp supervising, motivating, mentoring & training a rsrch staff. Full info/apply HERE (5/5)    

JOB OPENING: INTEGRATION PRODUCER/Scripps Networks Interactive/Knoxville TN:  Conceive/ write/produce mult creative solutions that meet advertisers’ goals, while also driving ratings for HGTV and DIY programming. 5+ yrs’ exp TV prod; BA deg broadcast, journalism or related field pref’d. Full info/apply HERE (5/5)    

JOB OPENING: ADMINISTRATIVE ASSISTANT/OFFICE MGR/NYC: Phones, calendars, travel, filing, office tasks, tidying, PC proficient, good writing skills. Flexible schedule when needed. Resume: [email protected] (5/5)    

JOB OPENING: DIRECTOR OF DEVELOPMENT/NYC: Reality/non-fiction TV (not documentary) development for cable nets. Formats, casting, one sheets, editing skypes. Minimum 3+ yrs exp with established track record of shows on the air. Resume: [email protected] (5/5)    

JOB OPENING: ASSOCIATE PRODUCER/NYC: Associate Producer for PBS documentary. Must have strong journalism background, extensive field experience, basic knowledge of gear, archive research and rights bibles. Absolutely must have strong knowledge of global politics/history. Min 4+ years exp. Resume: [email protected] (5/5)

JOB OPENING: DIR MARKETING/BBC America/NY:  8+ yrs industry exp dev and executing key mkting campaigns w/a focus on brand strategy, audience development and communications planning. Oversee asset production of key mkting campaigns & leverage cross-platform digital & social media mkting initiatives. Strong ancillary platform marketing strategy required. Full info/apply HERE (5/3)

JOB OPENING:  LOG SCHEDULER/MBN/Springfield VA: Supports daily log creation for MBN. The Log Scheduler performs daily entries, communicates with various depts and creates daily log packets. Strong computer and organizational skills required. Traffic system exp. a plus. Full info/apply HERE (5/3)

JOB OPENING:
SR ACCOUNT EXEC./Warner Bros. Digital Networks/LA: Responsible for performance against personal sales goals on a specific list of target accounts and agencies. Selling across WB’s portfolio of digital assets. 5+ yrs digital media sales exp. pref. with digital video sales exp. Full info/apply HERE (5/2)

JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+ yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req, Res:
[email protected]  EOE (5/2)

JOB OPENING:
DIR RESEARCH & PLANNING/LPGA/FL: Lead market research, analytical tracking & data for partners. 7 yrs research exp. Strong kwldg of sports & golf pref’d. Resume to: http://bit.ly/2pII9lW (4/29)

JOB OPENING: MGR INT’L PR/LPGA/FL: Manage key int’l sports PR plans & media coverage. 5 yrs Int’l PR exp. Bilingual English/Asian language req’d. Strong kwldg of sports & golf pref’d. Resume to: http://bit.ly/2orxzMs (4/29)

JOB OPENING: SR MGR, REVENUE STRATEGY & ANALYTICS/Discovery Comm/NYC: Identify key revenue drivers and developing revenue strategies for the end-to-end Linear Ad Sales business. 7+yrs media sales exp. Full info/apply HERE (4/29)

JOB OPENING:
SPONSORSHIP SALES-esports/NYC: Responsible for driving sponsorship revenue for mega esports events (US/Int’l). Candidate should have 7+ yrs of relevant exp. & knowledge of esports space. Resumes: [email protected] (4/29)

JOB OPENING: COORDINATOR, AFFLIATE MARKETING/DR. OZ SHOW/NY: 1-2+ yrs mktg exp in entertainment or station-relations. Address all affiliate promotional needs. Assist in creating on-air & social media content. Write & distribute correspondence to stations. Strong writing skills a must. Resume/cover HERE  (4/28)

JOB OPENING: SR RESEARCH ANALYST/iSpot.tv/NYC: You are an insights and analytics guru with customer-facing experience translating data and analysis into business insights and recommendations. 5+ yrs of customer-facing exp & min 4-5 yrs of hands-on analytics req’d. Full info/apply HERE (4/28)

JOB OPENING: MGR CROSS-PLATFORM RESEARCH /BBC America/NY: 5+ yrs industry exp tracking and analyzing media consumption to inform audience and content strategy across linear, digital and social platforms. Motivated self-starter with strong digital background. Full info/apply HERE (4/28)

JOB OPENING: SALES PLANNER/The Weather Group/NYC: Dvlp sales plans/packages for clients that meet the needs of the TV network, clients & sales staff. 2-3 yrs of ad sales ind exp (agency and/or sales) Media math req’d. Potential growth into Sales position.  Full info/apply HERE (4/28)

 
WHAT’S ON TONIGHT – THURSDAY APRIL 27, 2017
ABC: Grey’s Anatomy, Scandal, The Catch
CBS: The Big Bang Theory, The Great Indoors, Mom, Life in Pieces, The Amazing Race
CW: Supernatural, Riverdale
FOX: MasterChef, Kicking & Screaming [f]
NBC: Superstore, Superstore, Chicago Med, The Blacklist
PBS: This Old House Hour, Home Fires on Masterpiece, Antiques Roadshow
Telemundo: Premios Billboard de la Musica Latina 2017
Univision: La Riena de la Cancion, Vino el Amor, La Pilot o

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