Wednesday December 9, 2020 A memorable clash between Sporting KC and Minnesota United delivered 851,000 viewers last Thursday on FOX, according to Nielsen. That ranks as the most-watched MLS telecast of any kind this year as well as the second most-watch playoff match for the league in the last 2 season, not counting the […]
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A CYNOPSIS MESSAGE FROM PREMION PREMIONLEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING WINNER: CYNOPSIS ADTECH AWARDOUTSTANDING LOCAL ADVERTISING SOLUTION TAG CERTIFIED AGAINST AD FRAUD125+ Leading TV & Media Brands, No Open ExchangesAudience Targeting Across All DMAs, Website & Location AttributionLEARN MORE AT PREMION.COM Monday December 7, 2020 IAB Tech […]
Monday December 7, 2020 Today’s PremieresAcorn TV: “A Suitable Boy”NBC: “Nurses” at 10p IN THE NEWS Over-the-air broadcast television network Light TV, acquired by Allen Media Group from MGM in October, will transition to TheGrio.TV network on January 15, the start of the Martin Luther King, Jr. holiday weekend. The rebranded broadcast network will […]
Monday December 7, 2020 As we approach that college football staple in the annual Army/Navy game, one brand in particular that has the rivalry matchup circled on its calendar is USAA which uses the game as a key storytelling and activation week. In almost any year, “America’s Game” has had a window in the […]
MANAGER, BRAND MARKETING & STRATEGIC PLANNINGNICKELODEONNY, NY Hardworking, pro-active and inquisitive Mgr for a newly formed Brand Mktg and Strategy team at Nickelodeon. This role will aid in defining Nickelodeon’s brand mission/values as well as Mktg efforts across series, brand, platforms, emerging media and more. Min 5yrs exp in consumer strategy, digital, mktg or […]
VP, MARKETINGBBC STUDIOSNY, NY Seeking VP, Mktg for the Americas region, to design/implement an audience-led mktg/media strat to dev/enhance the commercial relationship between BBC Studios and its global strategic customers. Must have proven track record within a global Mktg envir, focusing on customer engagement and strong customer brand relationships. Full info
Wednesday November 25, 2020 Today’s PremieresPeacock: Saved by the BellCrackle: Heroes of Lucha Libre Thursday’s PremiereCBS All Access: Texas 6 Thursday’s FinaleCW: The Gilmore Girls: A Year in the Life at 8p Friday’s PremiereHGTV: Biggest Little Christmas Showdown at 9p Saturday’s PremieresAwesomeness: Twin My HeartSnapchat: Move It! Sunday’s PremieresCNBC: Empires of New York […]
Wednesday November 25, 2020 Professional Fighters League continues to spread its wings, this time locking in key international broadcast partners in a move to expand coverage of the league for the upcoming 2021 season and the moves make the org distributed to more than 160 countries worldwide. As part of these partnership agreements, new […]
Tuesday November 24, 2020 Today’s PremieresCMTV: Dallas Cowboys Cheerleaders: Making the Team at 10pDiscovery: Moonshiners at 8pOWN: The Haves and the Have Nots at 8p Today’s FinaleID: Homicide City at 9p IN THE NEWS Checkmate: with 62 million households in the game during its first 28 days, chess drama “The Queen’s Gambit” is the […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5