12/07/20: Cynopsis Media Tech Update





125+ Leading TV & Media Brands, No Open Exchanges
Audience Targeting Across All DMAs, Website & Location Attribution


Medias First Morning Read
Monday December 7, 2020

IAB Tech Lab has released the Podcast Measurement Technical Guidelines 2.1 for public comment for a 30-day period, offering standard metrics for podcast content and podcast ads to provide a common language for measurement. The new guidelines have significant updates over the current version, which was last updated in 2017, including a new section with guidance on user agent structure, recommendations for IPv6 IP addresses, filtering guidance for Apple watchOS user agents, as well as additional podcast player recommendations. The guidelines 2.1 define four metrics: Download, Listener, Ad Delivered, and Client-Confirmed Ad Play. “The podcast industry has remained vibrant during the global pandemic. Podcast listeners are loyal and highly engaged which makes them an appealing target for marketers,” said Shailley Singh, VP, Product and Global Programs, IAB Tech Lab. “However, this medium is currently under-utilized due to industry challenges around a commonly agreed-upon set of metrics. The IAB Podcast Measurement Technical Guidelines is designed to address this by creating a consistent set of podcast advertising metrics so buyers and sellers can engage in a conversation about campaign strategy with confidence.”

Facebook said it is removing posts that contain false claims about COVID-19 vaccines, rather than just making them less visible on news feeds. “This is another way that we are applying our policy to remove misinformation about the virus that could lead to imminent physical harm,” said the company in a blog post. “This could include false claims about the safety, efficacy, ingredients or side effects of the vaccines.” Facebook will also send people to its COVID-19 Information Center, for verified updates.

In more Facebook news, the Trump administration is suing the social media giant, claiming it illegally reserved thousands of jobs for immigrants instead of looking for qualified Americans for 2600 jobs. The lawsuit follows a nearly two-year investigation into Facebook’s practices. “Facebook has been cooperating with the DOJ in its review of this issue and while we dispute the allegations in the complaint, we cannot comment further on pending litigation,” said a spokesperson.

fuboTV is betting on the online sports wagering market with the acquisition of Balto Sports, a Y Combinator company that develops tools for users to organize and play fantasy sports games. fuboTV intends to leverage its own proprietary technology along with Balto’s contest automation software to launch a free to play gaming offering.

Brand builder Cre8or Global and fintech digital crowdfunding platform FanVestor have formed a strategic relationship to promote celebrities and their product lines. “FanVestor brings another dimension of our complete suite of offerings to talents, celebrities, and athletes by engaging directly with fans through amazing products and experiences,” said Cre8or founder David Feuerstein. “Our current talent partners continue to look for innovative ways to create a deeper connection with fans, and FanVestor is the perfect platform for this.”

Tangent Labs launched LoUPE, a CG pipeline tool that helps artists and studios improve productivity, increase efficiency, and collaborate with teams around the world. The software is now available in the Amazon Web Services Marketplace. “LoUPE was built for artists, by artists” said Jeff Bell, CEO of Tangent Labs. “Now artists and studios can use the latest technology to scale and compete at a global level – and tell better stories with more on the screen.”

Cable broadband usage of Zoom on Thanksgiving Day saw a year-over-year 45% jump, according to OpenVault, boosted by the platform removing usage limits for the holiday. An analysis of data collected by OpenVault shows that average broadband consumption per subscriber was 15.59 GB on Thanksgiving Day, 2020, compared to 10.77 GB on the holiday in 2019. The figure represented increases of 9.7% above usage on the previous Thursday, Nov. 19; and 15% above usage for the previous eight Thursdays.

Altice USA closed the sale of 49.99% of its Lightpath fiber enterprise business to Morgan Stanley Infrastructure Partners for an implied enterprise value of $3.2 billion. Altice USA will retain a 50.01% interest in Lightpath and maintain control of the company. Lightpath is a fiber-based bandwidth technology platform enabling businesses in the greater New York Metropolitan region to innovate on emerging systems-based applications.

CTV marketing platform and agency Allroll has teamed with OTT app development company Vlogbox to create a marketplace for channel owners with basic tips on organic promotion, PR activities, and YouTube shares. The strategic partnership enables VlogBox to build a marketing ecosystem for CTV channel owners. “We are excited to partner with Allroll as our internal research has shown that there is a necessity for channel owners to grow viewership in the CTV marketplace,” said Nick Platonenko, CEO of VlogBox. “At VlogBox, we are putting together OTT app development and content distribution with monetization solutions for channel owners, and Allroll’s advertising capabilities are exactly what our clients need for further advancement.”




125+ Leading TV & Media Brands, No Open Exchanges
Audience Targeting Across All DMAs, Website & Location Attribution



SpotX released its “2021 Global Video Advertising Trends” report. Key findings include:
? Ad spend is following new consumer habits and will flow into OTT and CTV faster than expected.
? With programmatic, addressable linear TV is ready for scale. With more inventory available and the programmatic pipes built out, expect to see more linear TV budgets transacted digitally.
? While advertisers used to treat TV and OTT ad buys separately, they are increasingly considering them together, and the trend is clearly moving towards all TV being transacted digitally.
“As we move further into the connected decade, incumbents and new entrants alike will invest in the future of video, while new technologies will quickly emerge to support the evolution,” said Kelly McMahon, SVP, global operations at SpotX. “Our goal with the ‘2021 Global Video Advertising Trends’ report is to provide media owners, advertisers and TV manufacturers with the actionable insights they need to position their marketing strategies, align investments, and capture growth in 2021 and beyond.”

Video discovery platform Primis, part of Universal McCann and Interpublic Group, announced new technology to promote video content discovery and consumption. “Contextual Targeting for Advertisers” provides a solution for advertisers to reach audiences in a cookie-less world, with brands able to target ads according to content provider, keywords, category of video and more. “Privacy has become the defining issue of our time in this industry,” said Primis co-CEO Eyal Betzalel. “Between the fall of the third party cookie and the rising skepticism regarding user tracking, we had to adapt and provide a big solution for our demand partners. Contextual targeting is the only realistic solution to this problem that provides both highly focused targeting and respectful treatment of user privacy.”

Spotsdigita announced the launch of Digideck LIVE, a communication solution that will allow companies to better sell virtually through video conferencing, co-browsing, chats and real-time alerts. Digideck LIVE will enhance Sportsdigita’s existing Digideck offering by allowing its customers interact with customer prospects, sponsors, and partners with “Zoom-like” features. The NFL’s Green Bay Packers and NHL’s New York Islanders are already scheduled for implementation of the tool.

Centro released features on its Basis platform to automate workflow on ad serving, analytics, campaign creation for omnichannel campaigns. Key highlights: a dashboard to manage ad tags for a Plan, Channel, Vendor, Property and/or Line Item in as little as one click, and an analytics dashboard for easy evaluation and summarization of campaign data with customizable arrangement of the data based on a user’s personal preference. Basis by Centro consolidates digital operations across programmatic, direct-buying, connected TV, search, and social campaigns.

Mediaocean announced enhanced capabilities in its Scope product for TV Reach Extension that connects linear TV audience intelligence with CTV and closed ecosystems like Facebook. The new audience intelligence tools provide advertisers the ability to deduplicate audiences, manage reach and frequency, eliminate waste, and focus on incrementality across multiple channels. “CTV is exploding in terms of consumer viewers and providers. This is driving subsequent growth in advertising but CTV is one channel in a broader converged television mix,” said Anupam Gupta, Chief Product Officer at Mediaocean. “Most DSPs don’t touch linear TV or social media at all, given this inventory is typically only available via direct sales or API integrations, not through exchanges and SSPs. Our Scope product was purpose-built to operate within and across the walls of closed ecosystems, including converged television.”

FreeWheel, A Comcast Company announced it will be leading ad decisioning across all NBCUniversal properties using their new AutoScheduler technology, which streamlines NBCU’s scheduling process by analyzing ad breaks within linear campaigns, along with various configurable business parameters, and automatically filling the complete schedule. The tool can dynamically place spots across NBCU networks and enable more efficient delivery against a marketer’s target demographic. “Our goal is to help marketers reach any audience at scale, on any screen,” said Ryan McConville, EVP, Ad Platforms and Operations, NBCUniversal. “With the same discipline and response time as a digital ad server, the AutoScheduler technology will help clients reach their target demos across linear with accuracy and precision.”

DoubleVerify, the software platform for digital media measurement, data and analytics, announced the launch of the DV Publisher Suite, designed to reduce the administrative overhead required to manage third-party revenue and measurement data, empower publishers through actionable inventory insights, and automate proactive optimization with tools that identify and resolve delivery issues. “Publishers deserve to be compensated for the quality content and programming they create, and audiences they garner,” said Matt McLaughlin, COO of DoubleVerify. “The DV Publisher Suite provides the measurement, insights and tools to improve ad delivery, enhance inventory quality and drive performance – all with the goal of boosting yield.” At launch, publishers using the DV Publisher Suite include Hearst, Meredith, Healthline, TechTarget, Univision, Comcast, Mashable, Remedy Health Media, among others.

Vistar Media, provider of software for digital out-of-home, has announced the integration of Accretive Media’s proprietary Accretive Audiences targeting segments into its platform. Advertisers using Vistar’s platform have exclusive access to Accretive Media audiences to activate against ranging from locational data points, psychographics, shopping behaviors, and a host of others. “Too much OOH data today is merely repurposed mobile data that doesn’t consider the nuance of the out-of-home market,” said Craig Benner, CEO and Founder of Accretive Media. “Accretive Audiences merges data science and out-of-home data, providing data sets specifically created to reach these audiences in this format.”

Clinch, provider of cross-channel dynamic creative optimization technology to advertisers, announced the launch of their real-time shoppable video ad units. Clinch’s shoppable video solution enable advertisers to incorporate unlimited data feeds, such as location, inventory, products, and offers, in real-time. Clinch shoppable videos can also accommodate functions that promote user interactivity, such as QR codes, surveys/polls, message sequencing, gamification, dynamic maps and more. “We’ve positioned ourselves at the intersection of data and video commerce – a space where we see immense value,” said Oz Etzioni, CEO of Clinch. “By enabling brands to push commerce through video, we’ve opened up an entirely new revenue channel that was historically reserved for awareness.”

People-based advertising software company Viant has added digital media network Firefly as its first media owner for its cloud-based Data Lake, which provides brands, agencies, and media owners a holistic view into their structured and unstructured data, within one platform. With Viant’s Data Lake, media owners can access tools to understand their users at a deeper level; develop their own tools or reporting solutions; and reach their audiences off property through audience extension solutions.

Verizon Media, the company announced the launch of its unified identity solution, Verizon Media ConnectID, designed to help advertisers buy, measure and optimize ads while enabling publishers to manage, monetize and navigate audiences, without third-party cookies. “We are uniquely positioned to drive scaled, consumer-first identity solutions to help advertisers and publishers navigate the evolving digital landscape,” said Iván Markman, Chief Business Officer, Verizon Media. “Our trusted, premium global properties used by hundreds of millions of people, our identity graph built around billions of daily, consent-based data signals, and the only independent ad platform with a full-stack DSP and SSP to protect data integrity across demand and supply, all come together to solve this new landscape for our customers.”

Dailymotion is partnering with Verizon Media to provide a new programmatic guaranteed offer. The automated purchasing mode allows brands to acquire advertising inventories through private deals. “In the context of strong competition to get the most effective in-stream inventories, the guarantee of campaign delivery is becoming a fundamental challenge for brands,” said Bichoi Bastha, CBO at Dailymotion. “The launch of this new Guaranteed Programmatic offer with Verizon Media enables our joint customers to combine the advantages of a fixed and negotiated price offer and a reserved volume while retaining the benefits of the programmatic purchasing mode: transparency, targeting and operational efficiency.”



Since the onset of the pandemic, 71% of US consumers say they have increased their use of paid streaming services, according to a November study from TransUnion. On average, consumers are spending 3-4 hours a day consuming streamed media, with 55% opting for it in place of a cable TV subscription. Across generations, content was the top reason consumers gravitated toward streaming services, greater than both affordability and convenience. “COVID-19 has upended the entertainment landscape and with it, has accelerated the shift to streamed media,” said Matt Spiegel, EVP and head of the marketing solutions and media verticals at TransUnion. “To gain market share, platforms are vying for captive audiences, focusing on how their content can stand out in a growing sea of choices. We can expect factors like content quality, price, and user experience to all carry weight in decisions from consumers about streaming new content through various service providers.”

“The global SVOD market will never be the same,” said David Zaslav, President and CEO of Discovery Inc., during last week’s announcement of the launch of discovery+. The non-fiction subscription streaming service will debut in the US on January 4, 2021, in a partnership with Verizon that gives customers with select plans 12 months of the new service. In the US, discovery+ will offer more than 55,000 episodes, with over 2,500 current and classic shows from Discovery’s portfolio of networks. As part of a new content partnership, discovery+ will also include non-fiction content from A+E Networks’ A&E, History Channel and Lifetime, as well as a collection of nature and environmental programming headlined by BBC’s natural history offering, and content from The Dodo.

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Job of the day

Must be able to perform ingest and playback functions during live and pre-recorded programs. Traffics video clips according to shows’ rundowns. Edits content as necessary. Min 3yrs exp in executing video playback in live control room environment. Plus 1yr exp with Ross Tria or EVS. Full info HERE (12/14)

TELEMUNDO/SACRAMENTO, CA: Responsible for partnering with local clients, both on the agency level and direct, to create innovative and unique mrktg and adv solutions that target a client’s demos and products/services. AE will also need to deliver quarterly results and meeting individual budget requirements. Min 2yrs direct sales exp with 3yrs of media sales exp. Full info HERE (12/16)

BBC STUDIOS/NY, NY: Resp for building relationships with key retail accounts at the buyer/mrktg levels. Partner with licensee’s sales teams to pre-sell BBCS franchises and meet the needs of key buyers across retail. Build retail strategies that drive brand strategies set by the franchise/licensing teams. 10yrs exp in licensing or entertainment focusing on retail development. Full info HERE (12/15)

NEWSMAX MEDIA/NY, NY: Directs, co-develops/delivers locally prod programs and PSA for nat and inter’l audiences. Also oversees prod crew that produces regular, special and live shows related to various political, historical and other appropriate topics. Min 3yrs exp in directing Live television news, studio-based programming or similarly related professional media productions. Full info HERE (12/14)

Exp in configuring and setting up all broadcast studio cameras both manned and robotic for daily use. Maintains network-level camera blocking and composition. Monitors/adjusts video signals including cameras, monitors, playback sources, color correction equip/incoming feeds. Min 4yrs exp. Full info HERE (12/14)

NEWSMAX MEDIA/NY, NY: Resp for managing tech/logistical traffic supporting live news shows. Full knwldge of video and tech workflow throughout all locations. Provide tech guidance to help create better video workflows. Ensure all broadcast feeds are meeting specific tech quality standards. Min 3yrs tech managing, or equivalent knwldge. 5 yrs in live TV prod. Full info HERE (12/14)

GFX Op >>
NEWSMAX MEDIA/NY, NY: Must be able to set up and play out all graphic elements which are included in pre-recorded or live programming. Mnge graphic content as it corresponds to live and pre-recorded programs. Satisfy all production req for live and pre-recorded programming under the supervision of the show’s director and technical operations mngmt. Min 3yrs of exp in graphic and character generation, plus 1yr exp with Ross Xpression. Full info HERE (12/14)

NEWSMAX MEDIA/NY, NY: Operate/executes audio mixing/creation for live and taped broadcasts, in the context of orig produced programs and PSAs. Collaborate with News depart and prod crew that produce regular, special and live shows. Generate timely and pertinent broadcast material. Min 2yrs exp in graphic and character gen in television news, creative services, studio-based prog or related profession. Full info HERE (12/14)

Newsmax Media/NYC:
Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (12/14)

Newsmax Media/NYC:
Write for fast paced news and opinion show. You are an exceptional storyteller with a command of political news and cultural trends. At least 3 years of national or large market local news experience. Full info HERE (12/14)

Newsmax Media/NYC:
Responsible for the production and execution of live political news programming, and recorded video segments for television, and digital platforms. 3+ yrs experience line producing. Full info HERE (12/14)

Newsmax Media/NYC:
Responsible for the production of live news & talk show, and recorded video segments for television, and digital platforms. 3+ yrs in TV news and/or talk production. Full info HERE (12/14)

CROWN MEDIA FAMILY NETWORKS/LA, CA: Resp for supporting the implementation of advtg campaigns (on/off-channel), mktg partnerships, promotions, sweepstakes, experiential events, creative adv development & email mktg initiatives. Min 1yr of professional mktg exp within the entertainment industry. Full info HERE (12/11)

A+E NETWORKS/NYC: Assess company-wide developmental needs and drive the design, development, delivery, evaluation and admin of various training and development programs (including leadership training, coaching, DE&I, etc.). 3-7 yrs of developing eLearning training with strong data analysis skill and excellent communication ability is required. Full info HERE (12/11)

Idea generator in developing and vetting program ideas and genres for creating new programs for in-house development, and identifying the right distributor for each property. Min 8 yrs exp and must be able to share ideas and contribute to the strategic vision/direction of the Workshop. Full info HERE (12/11)

Seeking VP, Mktg for the Americas region, to design/implement an audience-led mktg/media strat to dev/enhance the commercial relationship between BBC Studios and its global strategic customers. Must have proven track record within a global Mktg envir, focusing on customer engagement and strong customer brand relationships. Full info HERE (12/10)

EMERGING NETWORKS, LLC/REMOTE: Responsible for development and growth of web, mobile and social platforms. As well as, all overall support for all digital content efforts and tactical responsibilities as it relates to the website and social media strategy. Full info HERE (12/10)

MARKETING MANAGER (Always-On Show Lead) >>
WONDERY/LOS ANGELES, CA: Responsible for developing marketing strategy aligned to business goals to effectively and efficiently launch and maintain key Wondery shows. Must have 3 years of podcast marketing experience. Full info HERE (12/10)

WONDERY/LOS ANGELES, CA: Responsible for developing and executing media strategy including planning, analyzing and optimizing media campaigns. Must have media-buying experience and a passion for podcasts, audio storytelling and entertainment content. Full info HERE (12/9)

A+E NETWORKS/NYC: SME within the Consumer Mktg & Media team. You will develop and manage owned media strategy for the LIFETIME/LMN brands. Partner with Planning, Digital Media and On-Air Scheduling teams. 7yrs exp managing Owned Media within an Entertainment firm with deep knowledge of entertainment landscape, including competitive set and non-linear platform. Full info HERE (12/9)

NICKELODEON/NY, NY: Hardworking, pro-active and inquisitive Mgr for a newly formed Brand Mktg and Strategy team at Nickelodeon. This role will aid in defining Nickelodeon’s brand mission/values as well as Mktg efforts across series, brand, platforms, emerging media and more. Min 5yrs exp in consumer strategy, digital, mktg or media. Full info HERE (12/9)

WOMEN’S BASKETBALL HALL OF FAME/REMOTE: Seeking motivated individual responsible for the creation of a WBHOF donor base that will increase donations through donor relationships, contributions, capital campaigns and ongoing fundraising efforts. Proven track record with min 5yrs exp managing/forging relationships with multiple donor sources. Full info HERE (12/8)

JUMA ENTERTAINMENT/Remote: Looking for creative and highly motivated individual to access and clear videos for network prime time clip series. Must possess a love of TikTok, Instagram, Twitter and Facebook, and be able to navigate platforms. Full info HERE (12/8)

NBCUNIVERSAL OWNED STATIONS & AFFILIATE RELATIONS/DALLAS-FORT WORTH: The Arthouse, NBCUniversal’s Owned Stations’/Telemundo Stations’ internal design team who supports newscasts is seeking a Sr. Designer with a broadcast design background, solid conceptual skills and 3D expertise. Min 4yrs exp, must be able to work on individual assign and team projects. Full info HERE (12/8)


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