12/09/20: MLS hit a season high as its prepares for the MLS Cup

 

Medias First Morning Read
Wednesday December 9, 2020

A memorable clash between Sporting KC and Minnesota United delivered 851,000 viewers last Thursday on FOX, according to Nielsen. That ranks as the most-watched MLS telecast of any kind this year as well as the second most-watch playoff match for the league in the last 2 season, not counting the MLS Cup. Postseason matches have now led up to Saturday’s MLS Cup pitting the Columbus Crew and the Seattle Sounders at 8:30p.

Meanwhile, MLS Commissioner Don Garber delivered his State of the League address on Tuesday and noted that the league was focused on a March start for the 2021 season. “Although we have one game left to play, the preparations for the 2021 MLS season are ongoing,” Garber told media during his virtual address. “While some uncertainty remains as the pandemic continues, we are reviewing different models and timeframes for the start of the season. As of today, we continue to target early-to-mid March to open the season.”

PROGRAMMING

In other viewership news, ESPN’s Monday Night Football delivered 14,174,000 viewers for the matchup between Buffalo/San Francisco to mark the franchise’s highest viewership since Sept. 21.

NBC Sports saw viewership gains and milestones for the second straight year for the IMSA WeatherTech SportsCar Championship in 2020, reporting a 21% increase in viewership for 19 race telecasts across NBC, and NBCSN, despite the season being significantly affected by COVID-19. NBC Sports’ 2020 IMSA WeatherTech Championship coverage across NBC and NBCSN averaged 242,000 viewers, according to Nielsen.

Liga MX semifinal matches running on Univision are pacing up 17% among Total Viewers 2+ and +22% with Adults 18-49 over the 2019 Apertura. Saturday’s Leon-Chivas semifinal averaged 1.9 million Total Viewers 2+ and 1 million Adults 18-49, making it the top-rated Liga MX semifinal round match on any network since A2018. Sunday’s UNAM-Cruz Azul match, meanwhile, averaged 1.8 million Total Viewers 2+ and 947,000 Adults 18-49.

ESPN and the American Kennel Club cemented a new multiyear deal that will see ESPN televise and stream a series of AKC-sanctioned dog competitions, including the AKC National Championship Presented by Royal Canin, over the next three years. The agreement includes digital rights for selected events to stream live on the ESPN App. The deal kicks in with the AKC Fastest Dog USA event streaming live on the ESPN App on Friday from 2-4p and then televised on a delayed basis in a two-hour program on ESPN2 at 6p on Sunday.

Flosports landed a deal with Union Cycliste Internationale for North American streaming rights to multiple world class cycling competitions. The four-year partnership was brokered by IMG, and brings up to 100 hours of highly-anticipated cycling competition programming to FloBikes. “UCI’s global-spanning series of events represent some of the most elite and thrilling competitions in the sport of cycling,” says Ryan Fenton, Director, Global Rights Acquisition, FloSports. “We are honored to partner with the innovative and forward-thinking team at UCI and look forward to elevating North American coverage of the world’s best riders across all cycling disciplines on our FloBikes platform.”

CBS Sports Network unveils three new episodes of its Four Sides Of The Story franchise this month with the specials highlighting seminal sports moments through four unique points of view with each segment narrated from a different perspective and this time dedicating its fourth season of the documentary series to greatness in women’s sports. The run starts Dec. 15 at 10p with “Annika at Colonial.”

Due to challenges resulting from the ongoing pandemic, NASCAR will adjust two race weekends immediately following the 63rd running of the Daytona 500 on Feb. 14. All three NASCAR national series will now remain in Daytona to run a tripleheader at the road course Feb. 19-21 before the NASCAR Cup Series and NASCAR Xfinity Series head down to Homestead-Miami Speedway on Feb. 27-28.

EDGEsport entered deals in new genres of sports with Amaury Sport Organisation and GAME Sports Management. Included in the programming is live and recorded action from the FIM X-Trial World Championships and the Vendée Globe, the single-handed non-stop around-the-world yacht race, which began in France earlier this month.

A few quick hits on the content side:
· Combate Americas will roll out its competition reality television series content on its YouTube channel, beginning on Saturday, publishing a new installment from the 10-episode series and each episode of the series will, for the first time, feature English language sub-titles.
· The National Lacrosse League launched a new weekly digital show: The Warm- Up with host Devan Keany that debuts today across all NLL platforms,
· For Soccer Ventures announced the official launch of “Orange Slices,” a new podcast hosted by former US Men’s National Team player Heath Pearce and twenty one year old emerging U.S. international Mark McKenzie of the Philadelphia Union.
· SiriusXM announced former NFL tight end-turned-broadcaster George Wrighster as the newest host on the 24/7 all-sports Mad Dog Sports Radio channel, as daily host of Night Cap, airing weeknights at 10p.

A Cynopsis message from The Lustgarten Foundation

Support the 2020 Lustgarten Foundation Holiday Bash
A month-long virtual benefit in support of our pancreatic cancer research fund

Click here to donate or learn more

Presented by MSG Entertainment, MSG Sports and AMC Networks
100% of your donation goes directly to pancreatic cancer research.

SPONSORSHIP & PROMOTION

UCLA Athletics is going with NIKE, Inc. to make Jordan Brand and Nike the Bruins’ official athletic footwear, apparel and equipment provider beginning July 1. Under the six-year agreement in principle, Nike will supply uniforms, footwear, apparel and equipment to 22 of UCLA’s 25 varsity athletic teams, while Jordan Brand will outfit the football and men’s and women’s basketball programs with “Jumpman” product. With this agreement, UCLA becomes the only school to wear the Jumpman in the Pac-12 Conference.

Nashville Superspeedway launched its brand identity, delivering fans with an introductory video and a newly designed website in preparation for NASCAR’s return to Middle Tennessee in 2021. “This is the next step in our rebirth here in Nashville,” said Erik Moses, Nashville Superspeedway’s track president. “We appreciate the input, vision and assistance of NASCAR and our partners in the creation of our new website and brand. NashvilleSuperSpeedway.com will be the go-to place for fans to plan their trips to Middle Tennessee and learn about all of our on- and off-track events.”

The National Lacrosse League is extending its 2020 partnership with Wilson Sporting Goods naming Wilson and their protective equipment and apparel brand EvoShield as an official supplier of performance driven sports protective gear for the 2021 season. “The National Lacrosse League is proud to continue our partnership with Wilson for a second season. Our goal is to work with best in class brands and help them grow in the sport of lacrosse,” said Kevin Morgan, EVP, CRO for the NLL. “With EvoShield, our elite athletes have the opportunity to use the most advanced technology in protective equipment and continue to perform at the highest levels, so the impact this will continue to have for health and wellness of our box players is important to the expansion of the game for all.”

DIGITAL, DATA & TECH

Twitter rolled out its Year on Twitter, which included top drivers from the sports scene. Top sports teams were led by the Los Angeles Lakers, with Manchester United, FC Barcelona, the Los Angeles Dodgers and Real Madrid CF rounding out the top five. Among individual contests that sparked the most conversation, this year’s Super Bowl was number one, followed by the UEFA Champions League Final (PSG/Bayern Munich), the UEFA Champions League Quarter Final (barcelona/Bayern Munich), NBA Finals Game 6 and the UEFA Champions League Quarter Final (Atalanta/PSG). Top male athlete was Kobe Bryant while Naomi Osaka was top female athlete.

The Georgia Tech Athletic Association and Legends announced a first-of-its-kind partnership to combine opportunities across multimedia rights, premium seating, ticketing, annual fundraising, corporate hospitality, data analytics, business intelligence, and e-commerce into one integrated relationship. With the accord, Legends will introduce a technology, data, and analytics platform to support all revenue streams with the intelligence platform providing Georgia Tech athletics with greater insights into Yellow Jacket fans.

ESPORTS

ESL designated the U.S. Air Force as the first official Armed Forces Partner of the ESL CS:GO Pro Tour in North America. The partnership will now include DreamHack Masters, DreamHack Showdown, ESL Pro League Season 13, DreamHack Open Online, ESL Pro League Season 14, Intel Extreme Masters North America, ESEA and CSGO HUB in the United States. In addition, the partnership includes the Aim High broadcast integration as well as the introduction of ‘Wingman Wednesday’ tournaments on ESEA, while the U.S. Air Force will also be the Report Card partner on the new CSGO HUB.

ESPAT TV continues to rev up new deals, this time announcing the launch of its “Creative Collective”, a New York based group built designed to create “disruptive, culturally driven, gaming and esports-centric premium produced content.” Joining the collective is the Ridley Scott Creative Group, creating live TV, advertising, branded entertainment and more for the gaming ecosystem. In addition to the RSCG, the ESPAT TV collaborative will be complimented by the innovation experts of PRG and the Esports Locker. “It is rare to have a creative group that consistently produces top-tier work while at the same time achieving such strong performance,” said ESPAT TV co-founder and CEO Dante Simpson. “The Ridley Scott Creative Group has proven itself capable of delivering against a range of production needs, and their diverse assortment of skills and collaborative culture will benefit the clients we are now adding.”

FaZe Clan is launching a “first-of-its-kind” program designed to develop all potential new members via the FaZe Academy. The first recruits for the FaZe Academy have already been selected and will undergo a training program and those who pass through the FaZe Academy will be recruited and make their official debut as the first-ever FaZe Clan Freshman Class in January 2021. “FaZe Academy is seeking the best in the world – from the undiscovered charismatic vlogger to the elite multi-hyphenate global content creator who is already making waves,” said Jaci Hays, COO of FaZe Clan. “It is designed to help them achieve their goals, and better understand how far they can take their entrepreneurial spirit and unmatched talent. We want to support their personal brands, help them navigate superstardom while also achieving our larger vision for FaZe Clan.”

Ford Models announced the signing of pro Fortnite player and gaming influencer for Misfits Gaming, Griffin “Sceptic” Spikoski to its Esports and Gaming division. “It is an honor to bring such a talented and focused individual to our division,” said Justin M. Jacobson, Manager for the Ford Esports and Gaming talent division. “Sceptic has already achieved so much in his young career and we are excited about the opportunity to help him continue to grow and flourish.”

INDUSTRY & ROSTER MOVES

Legends named Jane Normansell to a new position within the Legends Global Partnership division as Vice President of the West, based in Los Angeles. In her new role, she will help lead the partnership business in the west, as well as lead new property acquisitions.

NBC Sports Washington announced that Jackie Bradford, who is currently the President and General Manager for NBC4 Washington / WRC and Telemundo Washington / WZDC, has been named General Manager of the network. In this expanded role, Bradford will oversee day-to-day operations of the network and will work closely with Monumental Sports and Entertainment.

Our community is everything to us, and we want you to be a part of it!

Join our Facebook group
Converse with us on
Twitter
Hang with us on
Instagram
Get updates on
LinkedIn

www.cynopsis.com

On this Day
1985: Jerry Rice begins his streak of 100+ games with a reception.

IN THE KNOW
Who holds the career record for most overtime goals in the NHL? (Hint: he is still playing). (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
Who portrayed Bodhi in the 1991 surfing move Point Break? Answer: Patrick Swayze. Kudos: Jackie Mahon-Freelance/NY; Nathan Baskin-WarnerMedia/NY; Kevin Lyons-OMI/NY; Traci Liner-MediaCom/NY; Matt Laramee-Southern New Hampshire University/Manchester; Sonia Durr-360i/Atlanta; Jesse Demastrie-GMMB/DC; Brian Bonder-a4 Media/Piscataway; Allen Hooser-Dynata/Plano; Dory Petsrillo-CoxReps/Dallas; John Kukla-KDFW/KDFI; Dallas-Fort Worth; Joe Lyons-ESPN/Dallas; Brian Lee-Pro Sports MVP/Colorado Springs; Larry Hutchings/San Luis Obispo; Greg Dudsic/Venice; Lorrie Shilling/El Segundo; Dominick Latorre-Sinclair/Simi Valley

Cynopsis Team

Chris Pursell
@VegasandVine
Kerry Smith
Division President
Access Intelligence

Roberta Caploe
Publisher
@robertacaploe

Cynopsis Ad Sales
Albert Nassour
917-545-3129
Cynopsis Job Listings Sales
Mike Farina
203-218-6480

CynopsisJobs
Check out more jobs in Cynopsis Classifieds »
Job of the day
PLAYOUT OP
NEWSMAX MEDIA
NY, NY

Must be able to perform ingest and playback functions during live and pre-recorded programs. Traffics video clips according to shows’ rundowns. Edits content as necessary. Min 3yrs exp in executing video playback in live control room environment. Plus 1yr exp with Ross Tria or EVS. Full info HERE (12/16)

ACCOUNT EXECUTIVE>>
TELEMUNDO/SACRAMENTO, CA: Responsible for partnering with local clients, both on the agency level and direct, to create innovative and unique mrktg and adv solutions that target a client’s demos and products/services. AE will also need to deliver quarterly results and meeting individual budget requirements. Min 2yrs direct sales exp with 3yrs of media sales exp. Full info HERE (12/16)

DIRECTOR, RETAIL DEVELOPMENT, AMERICAS >>
BBC STUDIOS/NY, NY: Resp for building relationships with key retail accounts at the buyer/mrktg levels. Partner with licensee’s sales teams to pre-sell BBCS franchises and meet the needs of key buyers across retail. Build retail strategies that drive brand strategies set by the franchise/licensing teams. 10yrs exp in licensing or entertainment focusing on retail development. Full info HERE (12/16)

TECHNICAL DIRECTOR >>
NEWSMAX MEDIA/NY, NY: Directs, co-develops/delivers locally prod programs and PSA for nat and inter’l audiences. Also oversees prod crew that produces regular, special and live shows related to various political, historical and other appropriate topics. Min 3yrs exp in directing Live television news, studio-based programming or similarly related professional media productions. Full info HERE (12/15)

VIDEO ENGINEER & ROBOTIC CAMERA OPERATOR >>
NEWSMAX MEDIA/NY, NY:
Exp in configuring and setting up all broadcast studio cameras both manned and robotic for daily use. Maintains network-level camera blocking and composition. Monitors/adjusts video signals including cameras, monitors, playback sources, color correction equip/incoming feeds. Min 4yrs exp. Full info HERE (12/15)

FEEDS MANAGER >>
NEWSMAX MEDIA/NY, NY: Resp for managing tech/logistical traffic supporting live news shows. Full knwldge of video and tech workflow throughout all locations. Provide tech guidance to help create better video workflows. Ensure all broadcast feeds are meeting specific tech quality standards. Min 3yrs tech managing, or equivalent knwldge. 5 yrs in live TV prod. Full info HERE (12/15)

GFX Op >>
NEWSMAX MEDIA/NY, NY: Must be able to set up and play out all graphic elements which are included in pre-recorded or live programming. Mnge graphic content as it corresponds to live and pre-recorded programs. Satisfy all production req for live and pre-recorded programming under the supervision of the show’s director and technical operations mngmt. Min 3yrs of exp in graphic and character generation, plus 1yr exp with Ross Xpression. Full info HERE (12/15)

AUDIO TECHNICIAN >>
NEWSMAX MEDIA/NY, NY: Operate/executes audio mixing/creation for live and taped broadcasts, in the context of orig produced programs and PSAs. Collaborate with News depart and prod crew that produce regular, special and live shows. Generate timely and pertinent broadcast material. Min 2yrs exp in graphic and character gen in television news, creative services, studio-based prog or related profession. Full info HERE (12/15)

EXECUTIVE PRODUCER >>
Newsmax Media/NYC:
Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (12/15)

ASSOCIATE PRODUCER >>
Newsmax Media/NYC:
Write for fast paced news and opinion show. You are an exceptional storyteller with a command of political news and cultural trends. At least 3 years of national or large market local news experience. Full info HERE (12/15)

SENIOR LINE PRODUCER >>
Newsmax Media/NYC:
Responsible for the production and execution of live political news programming, and recorded video segments for television, and digital platforms. 3+ yrs experience line producing. Full info HERE (12/15)

PRODUCER >>
Newsmax Media/NYC:
Responsible for the production of live news & talk show, and recorded video segments for television, and digital platforms. 3+ yrs in TV news and/or talk production. Full info HERE (12/15)

COORDINATOR, CONSUMER MARKETING >>
CROWN MEDIA FAMILY NETWORKS/LA, CA: Resp for supporting the implementation of advtg campaigns (on/off-channel), mktg partnerships, promotions, sweepstakes, experiential events, creative adv development & email mktg initiatives. Min 1yr of professional mktg exp within the entertainment industry. Full info HERE (12/14)

MANAGER, TALENT & LEARNING DEVELOPMENT >>
A+E NETWORKS/NYC: Assess company-wide developmental needs and drive the design, development, delivery, evaluation and admin of various training and development programs (including leadership training, coaching, DE&I, etc.). 3-7 yrs of developing eLearning training with strong data analysis skill and excellent communication ability is required. Full info HERE (12/14)

VP, CREATIVE DEVELOPMENT >>
SESAME WORKSHOP/NY, NY:
Idea generator in developing and vetting program ideas and genres for creating new programs for in-house development, and identifying the right distributor for each property. Min 8 yrs exp and must be able to share ideas and contribute to the strategic vision/direction of the Workshop. Full info HERE (12/14)

VP, MARKETING >>
BBC STUDIOS/NY, NY:
Seeking VP, Mktg for the Americas region, to design/implement an audience-led mktg/media strat to dev/enhance the commercial relationship between BBC Studios and its global strategic customers. Must have proven track record within a global Mktg envir, focusing on customer engagement and strong customer brand relationships. Full info HERE (12/13)

DIGITAL MARKETING COORDINATOR >>
EMERGING NETWORKS, LLC/REMOTE: Responsible for development and growth of web, mobile and social platforms. As well as, all overall support for all digital content efforts and tactical responsibilities as it relates to the website and social media strategy. Full info HERE (12/13)

MARKETING MANAGER (Always-On Show Lead) >>
WONDERY/LOS ANGELES, CA: Responsible for developing marketing strategy aligned to business goals to effectively and efficiently launch and maintain key Wondery shows. Must have 3 years of podcast marketing experience. Full info HERE (12/13)

MEDIA BUYER >>
WONDERY/LOS ANGELES, CA: Responsible for developing and executing media strategy including planning, analyzing and optimizing media campaigns. Must have media-buying experience and a passion for podcasts, audio storytelling and entertainment content. Full info HERE (12/12)

DIRECTOR, OWNED MEDIA >>
A+E NETWORKS/NYC: SME within the Consumer Mktg & Media team. You will develop and manage owned media strategy for the LIFETIME/LMN brands. Partner with Planning, Digital Media and On-Air Scheduling teams. 7yrs exp managing Owned Media within an Entertainment firm with deep knowledge of entertainment landscape, including competitive set and non-linear platform. Full info HERE (12/12)

MANAGER, BRAND MARKETING & STRATEGIC PLANNING
>>
NICKELODEON/NY, NY: Hardworking, pro-active and inquisitive Mgr for a newly formed Brand Mktg and Strategy team at Nickelodeon. This role will aid in defining Nickelodeon’s brand mission/values as well as Mktg efforts across series, brand, platforms, emerging media and more. Min 5yrs exp in consumer strategy, digital, mktg or media. Full info HERE (12/12)

DIRECTOR OF DEVELOPMENT >>
WOMEN’S BASKETBALL HALL OF FAME/REMOTE: Seeking motivated individual responsible for the creation of a WBHOF donor base that will increase donations through donor relationships, contributions, capital campaigns and ongoing fundraising efforts. Proven track record with min 5yrs exp managing/forging relationships with multiple donor sources. Full info HERE (12/11)

SOCIAL MEDIA ASSOC PRODUCER >>
JUMA ENTERTAINMENT/Remote: Looking for creative and highly motivated individual to access and clear videos for network prime time clip series. Must possess a love of TikTok, Instagram, Twitter and Facebook, and be able to navigate platforms. Full info HERE (12/11)

SR. DESIGNER
>>
NBCUNIVERSAL OWNED STATIONS & AFFILIATE RELATIONS/DALLAS-FORT WORTH: The Arthouse, NBCUniversal’s Owned Stations’/Telemundo Stations’ internal design team who supports newscasts is seeking a Sr. Designer with a broadcast design background, solid conceptual skills and 3D expertise. Min 4yrs exp, must be able to work on individual assign and team projects. Full info HERE (12/11)

@{optoutfooterhtml}@

Related Stories

04/21/24: Cynopsis Jobs

Shaking Hands

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/18/24: “For All Mankind” gets a spinoff

"For All Mankind" gets a spinoff

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]

CynCity

Cynsiders