Friday May 28, 2021 Today’s Premieres HBO: The Shop: Interrupted at 9:30p PBS: One Voice: The Songs We Share at 10p Today’s Finale: PBS: Inside the Met at 9p Saturday’s Premieres: Discovery+: 90 Day: Foody Call DIY: Super Dad 103 at 8p Saturday’s Finale: HGTV: Escape to the Chateau at 8p Sunday’s Premiere: […]
Friday May 28, 2021 NBC Sports continues to announce a bevy of Olympic news, including the announcement that NBC Olympics would be presenting record coverage of the U.S. Olympic Team Trials, totaling 85+ hours and more than 50 hours in primetime across NBC, NBCSN, Olympic Channel: Home of Team USA, and NBC Sports […]
A CYNOPSIS MESSAGE FROM DISCOVERY Discovery Premiere – Our Replacement to Broadcast Prime Reach Valuable Consumers at Much Lower CPMs Only First-Run Episodes of Our Biggest Hits Fan Favorites Include Food Network’s Diners, Drive Ins and Dives, Chopped, Beat Bobby Flay HGTV’s Home Town, Renovation Island, Celebrity IOU TLC’s 90 Day Fiancé Discovery’s […]
Thursday May 27, 2021 Good morning! This is your weekly Esports Brief. Fnatic landed a $17 million funding round led by the massive Japanese company, Marubeni Corporation. The investment will incorporate a strategic partnership to support Fnatic’s expansion into the Japanese esports sector as well as the Asia-Pacific market. Fnatic CEO Sam Mathews […]
A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS SCRIPPS NETWORKS: THE LEADERS IN FREE TV. WE HAVE THE REACH YOU NEED. Unique. Diverse. Effective. Make the New Scripps Networks Part of Your Upfront Strategy. SELF-BUNDLERS LOVE US AND THEY WATCH YOUR ADS LIVE. ION. Bounce. Laff. Grit. Mystery. Court TV. Newsy. For more, visit
Wednesday May 26, 2021 Multiple reports state that Wayne Gretzky is heading to Turner Sports for its upcoming coverage of the NHL. The story, broken by the New York Post, says that Wayne Gretzky will serve as a lead analyst on Turner’s league studio show. The Hall of Famer announced Tuesday that he […]
A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT WHY SINGLE-MARKET MEDIA BUYING IS ESSENTIAL TO YOUR BRAND’S SUCCESS Presented by Cynopsis + New York Interconnect Our report does a deep dive into the targeting, audiences, reporting, creative, cost, and more! [ START READING ] Tuesday May 25, 2021 Today’s […]
Monday May 24, 2021 Snapchat is used by over 500 million people each month, announced Snap CEO Evan Spiegel at Snap’s virtual Partner Summit on Thursday. Spiegel also noted that Snap reached 90% of 13-24-year-olds in the US, UK, France and Australia, and users open the app 30 times per day on average. […]
A CYNOPSIS MESSAGE FROM UNIVISION THE TIME IS NOW: GROW WITH UNIVISION The rising influence of U.S. Hispanics is a huge business opportunity, and the effectiveness of engaging this group in-language has never been more important. A new Nielsen study of CPG brands shows that those NOT active in Spanish-language see 39% […]
Monday May 24, 2021 As upfront presentations continue to roll, Home Team Sports, now a part of Playfly Sports, once again makes its pitch to brands as a direct path to sports fans via local, regional or national scale through customized brand integrations, branded-content platforms, live-game streaming, exclusive highlights, custom creative/advertising production, VIP […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5