05/25/21: “Late Show” sets date for full audience return






Presented by Cynopsis + New York Interconnect

Our report does a deep dive into the targeting, audiences, reporting, creative, cost, and more!



Cynopsis Medias First Morning Read


Tuesday May 25, 2021

Today’s Premieres
ABC: “Mike Tyson: The Knockout” at 8p
BET: “Tyler Perry’s House of Payne” at 9p, “Tyler Perry’s Assisted Living” at 9:30p
discovery+: “Chopped: Next Gen”
Fox: “Mental Samurai” at 9p
FX: “Mr. Inbetween”at 10p
Sundance Now: “Between Black & Blue”
Telemundo: “Café con Aroma de Mujer” at 10p
TLC: “7 Little Johnstons” at 8p

Today’s Finales
CBS: “NCIS” at 8p, “FBI” at 9p, “FBI: Most Wanted” at 10p
Fox: “Game of Talents” at 8p


FETV ranks #1 in growth among Men 25-54 in Early Fringe & Weekend Daytime!

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The CW gave series orders to “Naomi,” based on the DC character, and spin-off “All American: Homecoming.” Its “Powerpuff” pilot, inspired by animated series “The Powerpuff Girls,” is being reworked off-cycle. “Naomi” is produced by ARRAY in association with Warner Bros. Television; “All American: Homecoming,” from Berlanti Productions in association with WBTV, will air as a backdoor pilot on the July 5 episode of “All American.”

Robin Thede’s “A Black Lady Sketch Show” landed a season three renewal from HBO, days ahead of its season two finale. “Robin continues to break new ground in the world of sketch comedy. She delivered a hilariously sharp second season,” said Amy Gravitt, EVP, HBO Comedy Programming.

Amazon is close to a deal to acquire studio MGM Holdings for close to $9 billion including debt, reports the Wall Street Journal. MGM, owned by a groupf of investors led by Anchorage Capital, was valued at $5.5 billion last year. The deal would give Amazon Prime Video a massive library for streaming.

Late night’s getting more personal. CBS’s “The Late Show with Stephen Colbert” will return to filming in front of full-capacity, live (vaccinated) audiences on June 14. “Over the last 437 days, my staff and crew (and family!) have amazed me with their professionalism and creativity as we made shows for an audience we couldn’t see or hear,” said Colbert. “I look forward to once again doing shows for an audience I can smell and touch.”

Fox News Channel has named network contributor and “Fox Nation” host Rachel Campos-Duffy as co-host of “Fox & Friends Weekend,” replacing Jedediah Bila, starting Saturday, June 12. Bila’s exit was announced on Friday. Additionally, Lawrence Jones has taken on a new position as enterprise reporter for the “Fox & Friends” franchise, and will continue to fill in as co-host of both the weekday and weekend editions of the show.

Facing criticism for AT&T’s content strategy, which included the $108.7 billion it cost the company to buy Time Warner (renamed WarnerMedia) in 2018, versus the $43 billion it will get to sell it to Discovery now, CEO John Stankey said, “What’s become clear is that the opportunity for direct relationships with customers in media is truly going to be a global opportunity, and our connectivity business, as you know, is capped into the United States.” At a J.P. Morgan virtual conference, Stankey said the thinking behind buying Time Warner was that it would help the domestic connectivity business, adding, “We got a long way down that path and made a lot of good progress.”

Amazon/BBC’s “Small Axe” won the most awards – five – at the BAFTA TV Craft Awards, while HBO/BBC’s “I May Destroy You” took home three biggies – director, fiction; editing, fiction; and writer, drama. “Small Axe” went into the ceremony with nine nominations, versus five for “I May Destroy You.”

Calling all movers, shakers & innovators – the Cynopsis Digital Model D and It List
Awards are open for entries. These awards spotlight the best work across online video content, advertising, technology, and executives. Submit your work now and lock in the best pricing.

Call for Entries Open: The Cynopsis Digital Awards & It List Awards
The 9th Annual Cynopsis Digital Model D Awards and the It List are NOW open for entries. This award salutes digital innovators, honoring the best in online video content, advertising, talent for 9 years running. But it doesn’t stop there! The It List is shining the spotlight on the cutting-edge executives behind the work too, nominate yourself or a colleague!



Lee Daniels and his Lee Daniels Entertainment have extended a deal with 20th Television that includes series orders for ABC’s reboot of “The Wonder Years” and Fox’s “Our Kind of People.” “I’m beyond grateful to continue my partnership with 20th, Dana Walden, Karey Burke and their amazing team, all of whom have wholeheartedly supported my vision over the past seven years,” said Daniels. “LDE has so many exciting projects in the works from some of today’s most fresh and distinct voices that I cannot wait to share with the world.”

Joseph Gordon-Levitt (“3rd Rock From the Sun”) is set to play Uber’s former CEO, Travis Kalanick, in “Super Pumped,” an anthology series ordered by Showtime. Brian Koppelman and David Levien (“Billions”) and Beth Schacter (“Soundtrack”) will executive produce, write and serve as showrunners on the series. Paul Schiff, Stephen Schiff and Allyce Ozarski will executive produce and Isaac will co-executive produce the project, part of Koppelman and Levien’s overall deal with Showtime.

Robert Pattinson (“Tenet”) inked a first-look production deal with Warner Bros. Pictures, New Line Cinema, Warner Bros. Television and HBO Max for theatrical, streaming and WBTV properties. “We have been incredibly impressed with Rob’s eye for identifying dynamic new filmmakers,” said Courtenay Valenti, President, Production and Development for Warner Bros Pictures, and Richard Brener, President & Chief Creative Officer of New Line Cinema. “Additionally, he is continually nurturing exciting story ideas into compelling screenplays.”

Apple’s eight-part thriller “Shining Girls,” based on the 2013 novel by Lauren Beukes, will be directed by Michelle McLaren (“Breaking Bad”), series star Elisabeth Moss (“The Handmaid’s Tale”) and Daina Reid (“The Handmaid’s Tale”). The series comes form MRC Television.

Playwright Nathan Alan Davis will write a scripted limited series inspired by the Tulsa Race Massacre of 1921, for MTV Entertainment Studios and Bassett Vance Productions. The series will be the first dramatic adaptation of the story of Greenwood district in Tulsa, which at that time was the wealthiest Black community in the United States and known as “Black Wall Street.” “We have the privilege of shining a light on a devastating event in our history that is important, necessary and still resonates 100 years later,” said Nina L. Diaz, President of Content and Chief Creative Officer at MTV Entertainment Group. “This partnership underscores our shared commitment to raise diverse voices and create content our global audience is yearning for that is both timely and telling.”

In more MTV Entertainment Studios news, production for “Mayor of Kingstown” is underway for Paramount+. Currently filming in Toronto, the series from Taylor Sheridan (“Yellowstone”) tackles themes of systemic racism, corruption and inequality.

Casting notes: Lindsay Lohan will star as a spoiled heiress who gets amnesia in an untitled, holiday-themed romantic comedy for Netflix… Jessica Rothe (“Happy Death Day”) and Kelsey Asbille (“Yellowstone”) will star in “Gaslight,” a TV series based on the QCODE podcast from studio New Regency…William Abadie has been upped from recurring to series regular in season two of Netflix’s “Emily in Paris,” while Lucien Laviscount (“Screem Queens”) joins in a recurring role…Also elevated to series regulars from recurring are Noah Galvin and Bria Samone Henderson, on “The Good Doctor.”


Resolving financial disputes is the focus of “Money Court,” premiering Wednesday, August 11 at 10p on CNBC. Kevin O’Leary (“Shark Tank”) presides over cases with trial attorney Katie Phang and former Judge Ada Pozo.

Cheddar jumps into prime time programming with weeknight talk show “None of the Above with J.D. Durkin,” premiering Monday, June 7 at 8p. “Cheddar News is set to enter the primetime cable news landscape with an offering for viewers that are searching for an alternative to the usual cable news pundits and opinion shows,” said Peter Gorenstein, Chief Content Officer, Cheddar News.

IMDb TV snapped up canceled UK ITV2 comedy “Timewasters,” about a time-traveling jazz band. A US version of the show is in development ABC.

The fifth and final season of Netflix hit “La Casa De Papel” (“Money Heist”) will be released in two five-episode volumes, one launching September 3, and the next on December 3. What to expect from the addictive Spanish crime drama” “When we began to write Part 5 in the midst of the pandemic, we felt that we had to change what was expected from the 10-episode season and used every tool we could to create the sensation of a season finale or series finale in the first volume itself,” said Álex Pina, the series creator. “We decided to work in an extremely aggressive genre, putting The Gang on the ropes.”

HLN’s “Murder Nation,” an investigation docu-series focused on deadly crimes that are unique to particular locales in the US, kicks off Sunday, June 13 at 9p with “Blood on the Bayou.”

Season six of “The Real Housewives of the Potomac” premieres Sunday, July 11 at 8p, with a supersized episode and a new housewife in the mix.

“The Shop: Interrupted” is back for season four on Friday, May 28 at 9:30p on HBO. Joining LeBron James and Maverick Carter for the season premiere are music mogul Jay-Z; rapper, singer and songwriter Bad Bunny; WNBA star Nneka Ogwumike; and marketing executive Paul Rivera.

Mysterious objects that have confounded experts for years get another look in new Science Channel series, “Strangest Things,” debuting Thursday, May 27 at 10p.

HGTV’s “Celebrity IOU” returns Monday, June 21 at 9p, with Hollywood stars working alongside Drew and Jonathan Scott to renovate the homes of special people in their lives.

In “Kevin Hart’s Muscle Car Crew,” the comedian and his friends go full throttle to face the challenges of owning classic vehicles starting Friday, July 2 on the Motor Trend App.


A special episode of Nat Geo’s “Wicked Tuna” has the competing captains teaming with nonprofit Wounded Warrior Project. Veterans are invited to help reel in bluefin, and the proceeds from their catches are donated to Wounded Warrior.

Yahoo Finance will mark the one-year anniversary of George Floyd’s death with “George Floyd: One Year Later,” part of weekly series “A Time for Change,” today at 1p.


Disney Media & Entertainment Distribution Technology has restructured its tech teams, creating eight core groups within the DMED Technology group: Advertising Platforms, Business Operations, Consumer Experiences & Platforms, Content Operations, Content Platforms, Design, Engineering Services, and Media Engineering. DMED brings together teams that are responsible for next-generation DTC and linear distribution, advertising technology, engineering, operations, and Disney’s digital product portfolio. “This new alignment recognizes where our Company is today, where it is going tomorrow, and positions us to continue Disney’s legacy of using technology to bring amazing stories and products to consumers everywhere, drive businesses and power innovation” said EVP and CTO Aaron LaBarge.

Ad fraud intelligence and marketing compliance platform Pixalate has launched the Publisher Trust Index, a global approach to quality measurement and monthly rankings of the world’s mobile and CTV apps, designed to bring more transparency to the programmatic advertising ecosystem. Pixalate uses proprietary algorithms to measure a range of quality metrics, including brand safety, invalid traffic, programmatic reach, viewability and more, with rankings spanning over 35 different app categories, including IAB 2.2 taxonomies, across North America, EMEA, APAC, and LATAM.

Fueled by a $47 million investment, video company AnyClip has created a new category with an AI-powered platform for business, addressing the video surge in a post-COVID market. The company introduced a fully automated and centralized platform for video management; distribution; contextualization and analytics; and monetization, powered by its proprietary visual intelligence.


Hallmark Movies Now subscribers will have access to 12 more Hallmark movies, during the service’s “Summer Dreams” event. First up: “Marrying Mr. Darcy” and “Stop the Wedding,” available Monday, May 31.

Season two of History Channel podcast “Blindspot” focuses on the racial terror that destroyed the Greenwood District of Tulsa, Oklahoma one hundred years ago this Memorial Day. “Blindspot: Tulsa Burning” will be available Friday, May 28.


Armoza Formats announced that scripted comedy “La Famiglia” has been licensed in Ukraine. The local rights to the format have been taken by NOVY with 16 episodes of the series set to air.

BBC Studios and Disney announced that a third season of “Bluey” will premiere globally on Disney Channel, Disney Junior, and Disney+ in all territories outside of Australia, New Zealand, and China.

Measurement & Data Virtual Conference
SESSION SPOTLIGHT: Attribution – Where Are We Now?
What are some of the new techniques and systems for tracking the consumer journey through this ever-changing media landscape of new platforms, delivery systems and changing consumer behaviors, especially after the pandemic changed viewing and purchasing patterns?

Paul Donato (ARF) will moderate the discussion on June 15 at 2:20pm between John Vilade (Premion), Jessica Daigle (TEGNA), & Sunil Soman (WarnerMedia).




The season finale of NBC’s “Saturday Night Live” delivered a 3.5 household Live+SD rating in metered markets, even with last week and tied for a season low. SNL is the #1 comedy on broadcast and cable this season among A18-49 in Live+7 numbers, a first in the show’s history.

Shareablee Top 10 Streaming Shows for the week of May 17
Program, Platform, Total Actions, Total Content, Actions per Content, Fans & Followers
Shadow and Bone (Netflix), 1.1M, 31, 34,377, 622K
High School Musical: The Series (Disney+), 544K, 5, 108,779, 543K
Get Organized With The Home Edit (Netflix), 394K, 33, 11,950, 5.7M
The Grand Tour (Amazon Prime), 321K, 9, 35,658, 5.8M
Lucifer (Netflix), 286K, 6, 47,608, 7.3M
The Handmaid’s Tale (Hulu), 278K, 17, 16,372, 2.2M
Loki (Disney+), 250K, 11, 22,738, 319K
Nanatsu No Naizai (Netflix), 229K, 59, 3,887, 848K
Luis Miguel the Series (Netflix), 203K, 21, 9,658, 1.2M
Julie and the Phantoms (Netflix), 193K, 1, 193,469, 980K

Shareablee Top 10 TV Shows for the week of May 17
Program, Network, Total Actions, Total Content, Actions per Content, Fans & Followers
Grey’s Anatomy (ABC), 13.9M, 86, 161,549, 36.5M
Billboard Music Awards (NBC), 4.4M, 174, 25,526, 6.8M
Hannity (Fox News), 3.5M, 297, 11,766, 10.9M
Entertainment Tonight (CBSMV/syndicated), 2.4M, 669, 3,643, 9.3M
Ellen DeGeneres (WB/Syndicated), 2.2M, 59, 37,738, 209.9M
Good Morning America (ABC), 2.1M, 734, 2,820, 14.4M
Saturday Night Live (NBC), 1.5M, 50, 30,719, 14.6M
The Daily Show (Comedy Central), 1.2M, 113, 10,848, 28M
The Late Show with Stephen Colbert (CBS), 1.1M, 146, 7,508, 4.8M
The Rachel Maddow Show (MSNBC), 1.1M, 70, 15,521, 13.3M


Winterberry Group named Gayle Meyers as Managing Consultant. Meyers joins from LUMA Partners, where she served as Chief Growth Officer.

Ad agency Doner announced the appointments of Lauren Turner and EVP, Brand Strategist, and Natalia Casas as VP, Brand Strategy. Turner previously served as SVP, Group Planning Director at Saatchi & Saatchi NY, while Casas was most recently Strategy Director at Dietse Health and Conill.

Data Axle has promoted Neelika Choudhury to Chief Data and Privacy Officer. Choudhury, who joimed the company four months ago, previously led product management and design at Ten-X.

This Day in History
1968 – The Rolling Stones released “Jumpin’ Jack Flash.”

Answer to Our Last Trivia Question
Who played Nikita’s father in “La Femme Nikita” (1997-2001)? Edward Woodward. Kudos to: Louis Lewow-FITE/Atlanta; Gerry Bixenspan-TV Marketing Inc./NYC; Paul Blutter-Walk and Talk Production Rentals/Burbank; Charles Lore/NYC; Tom Moore-Kalt Productions/LA; Lorrie Shilling/El Segundo, CA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA

Today’s Trivia Question
Which network first aired “Junkyard Wars”? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

Lynn Leahey
Editorial Director
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Cynopsis Ad Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day

Design, lead, and manage all internal and external communication for the OWN brand. Work directly with talent, creatives, and more. Must have 15 years exp in comms/PR preferably with media (tv/streaming) exp. Full info HERE (6/8)

Develop and implement publicity campaigns for PBS primetime programs and digital initiatives. 6+ years exp in communications, publicity, and/or journalism. Broadcast/TV exp strongly preferred. Full info HERE (6/8)

Direct oversight of several markets and will report directly to the President of Nexstar Broadcasting, Inc. Provide daily management and guidance of multiple General Managers and responsible for the achievement and growth of their assigned markets. Min. of 10 yrs in television management and sales required. Full info HERE (6/7)


Bilingual Spanish Technician needed for the QC of AETN programs prior to Broadcast. Evaluate show and movie master files for technical quality, Standards & Practices, grammar, spelling and closed caption accuracy so AETN content meets network standards and air critical deadlines. Requires 2+ years of related experience and ability to read waveform/vector and audio scopes. Full info HERE (6/7)



Building, nurturing and managing creative talent partnerships for MSG Sphere, working under the direction of the VP Creative Development. Managing talent relationships for multiple simultaneous projects and overseeing relevant budget management. 10+ years’ creative digital experience required. Full info HERE (6/6)


Manage the scheduling of all production and post-production staff and freelancers. Work with departmental leads to plan staffing needs and changes and maintain status of freelancer availability to meet short-term staffing needs. Min of 5 years of experience as a VFX, studio, network or post-production facility scheduler. Full info HERE (6/6)


Defining and ensuring that the creative vision is realized and translated for each project. Establish the creative design direction for all Interactive projects in collaboration with Art and Engineer directors and relevant MSG Ventures executives. Min 10+ years of Game Design Lead or Game Director experience required. Full info HERE (6/6)

KERV INTERACTIVE/CHICAGO AND LA: Build and grow relationships with key decision makers at agencies and brands. Develop and implement a revenue strategy for growing your territory and account list. Drive demand among buyers at agencies and brands. 3-5+ years in digital advertising (or related) sales role required. Full info HERE (6/5)

KERV INTERACTIVE/NYC AND LA: Develop key strategic partnerships with publishers, providers, and DSPs. Drive demand among partner sales teams and build and grow relationships with key decision makers, including sales and operations. 5+ years in digital advertising (or related) sales role required Full info HERE (6/5)


Manage substantial calendar and priority activity for the President of Television. Provide meaningful support to other television staff members. Code department invoices, maintain call sheet and process expense reports. Effective and tactful communication skills required. Full info HERE (6/5)

Looking for a strong EP to create, produce and manage production across TLC programming. Must have 10+ years creative production experience in female-skewing long form unscripted content space. More info HERE (6/4)

Review and process all executed media programming contracts for payment, including produced and acquired programming. Ensure that all payments are completed in a timely fashion per the agreements. Provide support to develop programming cash payment projections. Requires 6+ yrs experience working with contracts. Full info HERE (6/4)


Provide technical support for Production & Post-Production facility including installation, configuration and troubleshooting. Expert-level support experience for AVID Media Composer/Symphony workstations and expert-level support, installation, and configuration experience for the Adobe Creative Cloud Suite. Full info HERE (6/4)

COUNSEL (Temporary)

Provide legal and business affairs to unscripted content development, production, and sale for the domestic and/or global marketplace. Draft and negotiate various agreements relating primarily to nonfiction/real life/documentary projects and production. JD Degree with 4+ yrs legal experience in the entertainment field required. Full info HERE (6/3)



Responsible for the design, creation and execution of the NYI Trade Desk. Handle all hands-on programmatic media buying; design, launch and run trade platform and negotiate pricing for upcoming campaigns. 3-5 years’ experience in online Programmatic advertising min 1 year of hands-on programmatic buying experience required. Full info HERE (6/3)



Provide legal counsel to internal production groups on day-to-day production related matters. Pre-Broadcast and Production Counseling, Agreement Negotiation and Clearance Review, general Legal advice and Clearance review. 4-6+ years of legal practice required with preferred 2 years min of production firm legal experience. Full info HERE (6/3)

MY ENTERTAINMENT/NYC-REMOTE: NYC-based production company looking for a full-time Bookkeeper/Production Accountant to work both remotely and in office. Seeking candidate with 3-7 years’ experience and skilled in QuickBooks and Excel required. Full info HERE (5/28)



Positively impact revenue, especially renewals, by building and delivering effective advertising service. Create media proposals, compile campaign and coordinate between departments. 3+ years proven work experience in digital video media required, experience in the OTT/FEP environment preferred. Full info HERE (5/28)


Build, revise and maintain sales proposals, compile proposal requests and reweights and liaise with Sales, Pricing & Planning and Commercial Operations. 2+ years of industry related advertising experience required; college degree preferred. Full info HERE (5/28)


Build, revise and maintain sales proposals, compile proposal requests and reweights and liaise with Sales, Pricing & Planning and Commercial Operations. 2+ years of industry related advertising experience required; college degree preferred. Full info HERE (5/27)

AT&T/EL SEGUNDO, CA: Partner with content distribution business clients to develop strategy, deal structure, desired rights and protections. Critically evaluate complex agreements. Clearly identify issues and opportunities to optimize DIRECTV’s position. Strong academic credentials from a highly recognized law school required. Full info HERE (5/27)

INTERACTIVE ONE/NYC, NY: Concept and formulate both large- and small-scale ideas into innovative, marketable programs. Champion and help implement the vision and go-to-market strategy and digital sales positioning. Minimum 2-years of digital advertising sales marketing experience required. Full info HERE (5/27)

INTERACTIVE ONE/NYC, NY: Lead and implement the strategic and creative development as well as management of revenue-generating marketing. Oversee the day-to-day management of all digital pre-sales and post-sales responsibilities. Minimum 2-years of digital advertising sales marketing experience required. Full info HERE (5/27)

INTERACTIVE ONE/NYC, NY: help craft sales strategies and creative solutions in response to RFPs as well as help build a roster of off-the-shelf and custom program offerings to support and drive the sales process. Minimum 4-years of digital advertising sales marketing experience required. Full info HERE (5/26)

BROADWAY VIDEO ENTERTAINMENT/NYC, NY: Negotiating, reviewing and drafting production and distribution agreements. Traffic outside counsel workflow including maintaining overall counsel budget and shepherding invoices. Law degree or paralegal or business affairs experience with demonstrated interest in Entertainment industry. Full info HERE (5/26)

HEARST TELEVISION/WASHINGTON DC: Ideation, researching, booking, writing, field producing, script editing, studio producing, control room supervision, rights clearance, digital development and travel planning. Exceptional story-telling, conceptualization and visualization skills required. 7+ years of experience as a show or line producer. Full info HERE (5/26)

ABC: “Mike Tyson: The Knockout” [p], “After Floyd: The Year that Shook the World”
CBS: “NCIS” [f],,“FBI” [f], “FBI: Most Wanted” [f]
CW: “The Flash,” “Superman & Lois”
FOX: “Game of Talents” [f], “Mental Samurai” [p]
NBC: “The Voice,” “This Is Us” [f]
PBS: “Extra Life: A Short History of Living Longer,” “Philly D.A..” “Race Matters: America After George Floyd”
Telemundo: “Exatlon Estados Unidos,” “La Suerte de Loli,” “Café con Aroma de Mujer” [p]
Univision: “Disenando,” “Te Acuerdas Di Mi,” “La Hija Del Embajador”



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