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June 15-16, 2021 | 12:30-4pm ET

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The Measurement & Data Virtual Conference is Cynopsis’ 5th annual event with hundreds of analysts, researchers and media leaders coming together virtually. Over the course of two days, we’ll present the freshest thinking on buying and selling for the holistic video marketplace.

On June 15-16, attendees will learn the latest trends in: Attribution, Addressable TV, CTV, OTT, Privacy, Data, and Ad Fraud. 

Attendees

The annual event hosts hundreds of executives with titles ranging in levels from Managers to Sr. Directors and SVP’s with primary job function focused on strategy, research, data, analysis, insights, marketing and operations. Here’s a sample of companies that have attended in the past:

Active International
Amazon
Bank of America
Bloomin' Brands
Canvas Worldwide
Carat
Crackle
dentsu
Disney | ABC Television Group
eightbar
Epsilon
ESPN
Etsy
EY
FOX
Google
GroupM
Harmelin Media
HBO
HomeAdvisor
Horizon Media
Icon International Inc.
Icon Media Direct
Kroger
Marriott
Martha Stewart
Merge
Microsoft
NBC Universal
OMD
Omnicom Media Group
Publicis Media
Scripps Network Interactive
Sony
sparks & honey
Starcom
Starz
Tastemade
The Richards Group
Tik Tok
Verizon
Wavemaker
Wieden + Kennedy
Zimmerman

Agenda

Tuesday, June 15

Clear filters
  1. 12:30 pm — 12:40 pm

    Welcome / Housekeeping

  2. 12:40 pm — 1:05 pm

    The Art of Combining Data Sets

    With all of the different types of datasets now available from first to third party, are there best practices to combine them in a way that maximizes the strongest predictors and indicators? How much of this is an art rather than a science? How do Walled Gardens impact commingling of datasets and what is being done to access these data sets and combine them with other sets? 

  3. 1:05 pm — 1:35 pm

    Automating the Ad Buy

    Key to automating ad buy / sell processes and workflows is connecting all the necessary and vital data throughout the advertising ecosystem. In this presentation we will look at how the industry is evolving to make tangible the reality of self-serve inventory ad buys, i.e. adopting a standard unit of measurement across platforms, eliminating makegoods, and the technology and integration points needed to make it happen.

  4. 1:35 pm — 1:40 pm

    Virtual Networking Break

  5. 1:40 pm — 2:05 pm

    Best Use Cases for Multi-Platform Measurement

  6. 2:05 pm — 2:20 pm

    iSpot Presentation

  7. 2:20 pm — 2:45 pm

    Attribution – Where Are We Now?

    Attribution is the Holy Grail for advertisers. What are some of the new techniques and systems for tracking the consumer journey through this ever-changing media landscape of new platforms, delivery systems and changing consumer behaviors, especially after the pandemic changed viewing and purchasing patterns?

  8. 2:45 pm — 3:00 pm

    Read the Room: Doing Better with Contextual Targeting

    Contextual targeting seems to have been pushed aside in favor of more granular and seemingly accurate audience messaging, but the impending “Adpocalypse” is bringing it back to the forefront. Is this truly a resurgence, and how is the renewed focus on Contextual providing the industry an opportunity to do better?

  9. 3:00 pm — 3:25 pm

    Post-Covid. A Look Back and A Look Forward

    How has the past year impacted consumer/viewer behavior, the capturing of data and predicting future trends post-Covid? What is working and what is not? Where do we go from here in the data, research and analytics world? How will privacy impact our next steps? What do we see as the future of media, consumption and measurement? 

  10. 3:25 pm — 3:30 pm

    Virtual Networking Break

  11. 3:30 pm — 3:55 pm

    Measurement Currency – Has it Changed?

    Historically we have bought and sold on age and gender demographics. With more systems promising and even guaranteeing to deliver on actual KPIs, is there a need to reassess and revise demographic guarantees and if so how?

  12. 3:55 pm — 4:00 pm

    Closing & Sweepstakes

Wednesday, June 16

Clear filters
  1. 12:30 pm — 12:40 pm

    Welcome/Housekeeping

  2. 12:40 pm — 1:05 pm

    Targeting Niche Audiences

    With an eye towards addressing a range of diverse constituencies, what should we be doing as an industry to better target and deliver to niche audiences – from both a programmer and marketer perspective. A look at microsegments and how they can be best combined.

  3. 1:05 pm — 1:25 pm

    Q&A | VEVO

  4. 1:25 pm — 1:30 pm

    Virtual Networking Break

  5. 1:30 pm — 1:55 pm

    Audio's Great Ascent

    Podcasting and other audio programming has become more and more popular. How are companies leveraging, measuring and valuating audio content both on its own and within a full cross media ecosystem?

  6. 1:55 pm — 2:10 pm

    Kochava Presentation

  7. 2:10 pm — 2:35 pm

    Pride 2021+ What Comes Next?

    This June marks the 51st NYC Pride Month. Marketing and media measurement of the ever-evolving GLBTQIA community requires an adept understanding and approach. For marketers, programmers and researchers, effectively reaching this important group requires a sensibility and sensitivity that impact decisions and perspectives on consumer choices and behaviors. How do experts make sure they’re savvy about the nuances of this group and how to reach/measure them?

  8. 2:35 pm — 2:55 pm

    Q&A | Conviva

  9. 2:55 pm — 3:05 pm

    Virtual Networking Break

  10. 3:05 pm — 3:20 pm

    DISQO Presentation

  11. 3:20 pm — 3:45 pm

    A Look Toward a Cookieless Future

    The way we track the consumer journey will undergo a great transformation when the cookie is retired. How will the cookieless future impact measurement and how can we best prepare? Is this a job for AI?

  12. 3:45 pm — 3:50 pm

    Closing & Sweepstakes

Speakers

  • Dominique Batiste

    Director Ad Sales Research & Insights
    ViacomCBS
  • Dennis Camlek

    SVP Media Planning (Essence NBCU)
    GroupM
  • Kevin Milian

    Associate Director Consumer Research Solutions
    dentsu
  • Dr. Maggie Zhang

    Head of OTT Measurement & Research
    Amazon Advertising
  • Craig Berkeley

    Media Consultant
  • Tim Brooks

    Media Consultant
  • Adam Butler

    Director, Brand Insights and Measurement
    Vevo
  • Paul Donato

    Chief Research Officer
    ARF
  • Robbie Caploe

    Publisher
    Cynopsis
  • Jane Clarke

    CEO, Managing Director
    Coalition for Innovative Media Measurement (CIMM)
  • Mariel Estrada

    VP, Cross Platform Measurement and Strategy
    WarnerMedia
  • Erica Farber

    President & CEO
    RAB
  • Sam Garfield

    VP Data Intelligence
    AARP Services
  • Sean Fassett

    VP Research
    WGN America and Tribune Studios
  • Trevor Hamilton

    Vice President Sales
    Kochava
  • Graeme Hutton

    SVP, Group Partner Research,
    Universal McCann
  • Rob Jayson

    EVP, Insights & Analytics
    USIM
  • Merryn Johns

    Editor-in-Chief
    Queer Forty
  • Kelly Kokonas

    EVP Global Director
    Fox
  • Helen Katz

    SVP, Global Director
    Publicis Groupe
  • Jim Langell

    Senior Account Executive
    Bloomberg News/Quick Take
  • Anna Murray

    CEO
    TMG E-Media
  • George Musi

    EVP & Chief Executive Officer
    FCB Health Network
  • Kevin O'Reilly

    Senior Vice President of Product, Data and Monetization
    a4 Advertising
  • Theresa Pepe

    VP, Ad Sales & Innovations
    WB
  • Betsy Rella

    Vice President, Research & Data
    New York Interconnect
  • Landyn Saputo

    Cross Platform Sales, Enterprise
    Bloomberg Media
  • Audrey Steele

    EVP Sales & Research Insights Strategy
    FOX
  • Horst Stipp

    EVP Research and Innovation
    The Advertising Research Foundation (ARF)
  • Radha Subramanyam

    President and Chief Research & Analytics Officer, CBS Corporation
    CBS

Tickets

  • Early Bird

    $199
    Valid until
    April 16, 2021
  • Regular Price

    $299
    Valid until
    May 19, 2021
  • Vendor Rate

    $2,500

    Vendors will be required to pay; however, you may want to consider sponsoring, which comes with additional benefits. Contact Publisher Robbie Caploe at rcaploe@accessintel.com.

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Sponsor

You won’t want to miss this opportunity to connect with the leading executives in the industry. Connect with the following Cynopsis team members today!

Albert Nassour

anassour@accessintel.com
917.545.3129

Contact Us

Have a question? Email us at events@cynopsis.com or call 1-800-777-5006.

Programming Questions? Contact Robbie Caploe at rcaploe@accessintel.com.