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ONE WEEK AWAY!
June 15-16, 2021 | 12:00-4pm ET

A portion of the proceeds will be donated to:

Harness the tools you need to effectively monetize today’s cross-platform challenges.

The Measurement & Data Virtual Conference is Cynopsis’ 5th annual event with hundreds of analysts, researchers and media leaders coming together virtually. Over the course of two days, we’ll present the freshest thinking on buying and selling for the holistic video marketplace.

On June 15-16, attendees will learn the latest trends in: Attribution, Addressable TV, CTV, OTT, Privacy, Data, and Ad Fraud. 

Attendees

The annual event hosts hundreds of executives with titles ranging in levels from Managers to Sr. Directors and SVP’s with primary job function focused on strategy, research, data, analysis, insights, marketing and operations. Here’s a sample of companies that have attended in the past:

Active International
Amazon
Bank of America
Bloomin' Brands
Canvas Worldwide
Carat
Crackle
dentsu
Disney | ABC Television Group
eightbar
Epsilon
ESPN
Etsy
EY
FOX
Google
GroupM
Harmelin Media
HBO
HomeAdvisor
Horizon Media
Icon International Inc.
Icon Media Direct
Kroger
Marriott
Martha Stewart
Merge
Microsoft
NBC Universal
OMD
Omnicom Media Group
Publicis Media
Scripps Network Interactive
Sony
sparks & honey
Starcom
Starz
Tastemade
The Richards Group
Tik Tok
Verizon
Wavemaker
Wieden + Kennedy
Zimmerman

Agenda

Tuesday, June 15

Clear filters
  1. 12:25 pm — 12:35 pm

    Welcome / Housekeeping

  2. 12:35 pm — 1:00 pm

    The Art of Combining Data Sets

    With all of the different types of datasets now available from first to third party, are there best practices to combine them in a way that maximizes the strongest predictors and indicators? How much of this is an art rather than a science? How do Walled Gardens impact commingling of datasets and what is being done to access these data sets and combine them with other sets? 

  3. 1:00 pm — 1:20 pm

    High Anxiety: Why you need outcome measurement for Convergent TV

  4. 1:35 pm — 1:40 pm

    Virtual Networking Break

  5. 1:20 pm — 1:35 pm

    Automating the Ad Buy

    Key to automating ad buy / sell processes and workflows is connecting all the necessary and vital data throughout the advertising ecosystem. In this presentation we will look at how the industry is evolving to make tangible the reality of self-serve inventory ad buys, i.e. adopting a standard unit of measurement across platforms, eliminating makegoods, and the technology and integration points needed to make it happen.

  6. 1:40 pm — 2:05 pm

    Best Use Cases for Multi-Platform Measurement

  7. 2:05 pm — 2:20 pm

    Why OTT Ad Dollars are Wasted Without Knowing Incremental Reach & Frequency

    Measuring the impact of linear TV advertising is complicated enough. Now with OTT added to the mix, reporting becomes increasingly fragmented, time consuming, and prone to error. Learn how iSpot and Gamut have teamed up to offer advertisers a better way to analyze the performance of OTT ads. Through an overview of the joint-solution and a key client case study, you’ll learn how unified measurement helps advertisers:
    •       Uncover incremental reach generated from OTT ads
    •       Manage optimal frequency between linear & streaming
    •       Eliminate wasted impressions with more efficient campaigns

  8. 2:20 pm — 2:45 pm

    Attribution – Where Are We Now?

    Attribution is the Holy Grail for advertisers. What are some of the new techniques and systems for tracking the consumer journey through this ever-changing media landscape of new platforms, delivery systems and changing consumer behaviors, especially after the pandemic changed viewing and purchasing patterns?

  9. 2:45 pm — 3:00 pm

    Read the Room: Doing Better with Contextual Targeting

    Contextual targeting seems to have been pushed aside in favor of more granular and seemingly accurate audience messaging, but the impending “Adpocalypse” is bringing it back to the forefront. Is this truly a resurgence, and how is the renewed focus on Contextual providing the industry an opportunity to do better?

  10. 3:00 pm — 3:25 pm

    Post-Covid. A Look Back and A Look Forward

    How has the past year impacted consumer/viewer behavior, the capturing of data and predicting future trends post-Covid? What is working and what is not? Where do we go from here in the data, research and analytics world? How will privacy impact our next steps? What do we see as the future of media, consumption and measurement? 

  11. 3:25 pm — 3:30 pm

    Virtual Networking Break

  12. 3:30 pm — 3:55 pm

    Measurement Currency – Has it Changed?

    Historically we have bought and sold on age and gender demographics. With more systems promising and even guaranteeing to deliver on actual KPIs, is there a need to reassess and revise demographic guarantees and if so how?

  13. 3:55 pm — 4:00 pm

    Closing & Sweepstakes

Wednesday, June 16

Clear filters
  1. 12:05 pm — 12:15 pm

    Welcome/Housekeeping

  2. 12:15 pm — 12:30 pm

    Reimagining Measurement of Sports Sponsorships with Deterministic Broadcast TV Data

    Sports sponsorships attract billions of marketing dollars every year from brands building awareness and content providers promoting viewership with their loyal fans. But with so many ways to watch and endless touch points across the viewing experience, how can brands turn this data into actionable insights? Learn how MVP is leveraging TiVo’s broadcast TV data to enhance their measurement capabilities and offer brands, properties and agencies 360-degree coverage of their premium sports sponsorships, from evaluating Super Bowl spend and beyond.

  3. 12:30 pm — 12:40 pm

    Case Study: Reaching the Diverse Consumer

    In this 10-minute super-session, hear how Clorox and Native Tongue Communications work together to reach the brand's existing and growing diverse consumer base through authenticity, empathy and the right media mix.

  4. 12:40 pm — 1:05 pm

    Targeting Niche Audiences

    With an eye towards addressing a range of diverse constituencies, what should we be doing as an industry to better target and deliver to niche audiences – from both a programmer and marketer perspective. A look at microsegments and how they can be best combined.

  5. 1:05 pm — 1:25 pm

    Measuring Audiences With Music Television: Q&A With Vevo's Adam Butler

    Music videos are a cultural unifier and reach 150 million viewers globally each day. As such, they've always had the ability to create long-lasting connections with audiences, most recently in the living room. What are the latest tactics brands can leverage to harness the power of music videos? This session will also explore how measurement can better inform media buyers in their planning with CTV.

  6. 1:25 pm — 1:30 pm

    Virtual Networking Break

  7. 1:30 pm — 1:55 pm

    Audio's Great Ascent

    Podcasting and other audio programming has become more and more popular. How are companies leveraging, measuring and valuating audio content both on its own and within a full cross media ecosystem?

  8. 1:55 pm — 2:10 pm

    Unlocking the Potential of CTV/OTT with Kochava Measurement & Data Solutions

  9. 2:10 pm — 2:35 pm

    Using a Standard Unit of Measure to Pave the Way to Convergence

    To establish a level playing field for convergence, we, as a media advertising industry must deploy a standard unit of measurement across revenue platforms. Listen in as executives from MASC and more discuss the crux of impressions-based buying and selling from both a challenges and opportunities perspective and the necessary next steps to make its implementation a reality.

  10. 2:35 pm — 3:00 pm

    Pride 2021+ What Comes Next?

    This June marks the 51st NYC Pride Month. Marketing and media measurement of the ever-evolving GLBTQIA community requires an adept understanding and approach. For marketers, programmers and researchers, effectively reaching this important group requires a sensibility and sensitivity that impact decisions and perspectives on consumer choices and behaviors. How do experts make sure they’re savvy about the nuances of this group and how to reach/measure them?

  11. 3:00 pm — 3:20 pm

    Q&A | The State of Streaming Advertising

    Aligning buyers and sellers is key to scaling streaming advertising investment, but they don’t always see eye to eye on targeting, measurement, or transparency. How can we close the gap to drive streaming revenue and ROI? Listen as experts from Conviva and Entertainment Studios share insights and experiences addressing these challenges in streaming advertising, supported by findings from Conviva’s recent State of Streaming Advertising research.

  12. 3:20 pm — 3:30 pm

    Virtual Networking Break

  13. 3:30 pm — 3:45 pm

    A Kaleidoscope for Cross-Platform Measurement

    While measurement is becoming increasingly siloed with the loss of cookies and mobile IDs, consumers are enjoying content across all platforms more than ever. New foundations for advertising measurement are required to keep pace with these rapid changes. DISQO will present the latest data on consumer cross-platform usage, how well existing technologies are measuring ad effectiveness, and the mutant research that results from not having a cross-platform view of ad exposure. Hear how marketers can revisit classical techniques with a modern methodological twist to get a complete understanding of advertising impact everywhere. 

  14. 3:45 pm — 4:10 pm

    A Look Toward a Cookieless Future

    The way we track the consumer journey will undergo a great transformation when the cookie is retired. How will the cookieless future impact measurement and how can we best prepare? Is this a job for AI?

  15. 4:10 pm — 4:15 pm

    Closing & Sweepstakes

Speakers

  • Dennis Camlek

    SVP Media Planning (Essence NBCU)
    GroupM
  • Kevin Milian

    Associate Director Consumer Research Solutions
    dentsu
  • Radha Subramanyam

    President and Chief Research & Analytics Officer, CBS Corporation
    CBS
  • Dr. Maggie Zhang

    Head of OTT Measurement & Research
    Amazon Advertising
  • Craig Berkeley

    Media Consultant
  • Tim Brooks

    Media Consultant
  • Adam Butler

    Director, Brand Insights and Measurement
    Vevo
  • Paul Donato

    Chief Research Officer
    ARF
  • Robbie Caploe

    Publisher
    Cynopsis
  • Jane Clarke

    CEO, Managing Director
    Coalition for Innovative Media Measurement (CIMM)
  • Bill Daddi

    President
    Daddi Brand Communications
  • Jessica Daigle

    Vice President, Sales Intelligence
    TEGNA
  • Helen Lum

    Executive Vice President
    App Science
  • Mariel Estrada

    VP, Cross Platform Measurement and Strategy
    WarnerMedia
  • Sam Garfield

    VP Data Intelligence
    AARP Services
  • Sean Fassett

    Vice President, Research & Insights
    NewsNation, Antenna TV, Rewind TV
  • Trevor Hamilton

    Vice President Sales
    Kochava
  • Hadassa Gerber

    EVP, Chief Research Officer
    TVB
  • Kimberly Gilberti

    SVP Product Management
    Nielsen
  • Mark Gorman

    CEO
    Matrix
  • Anne Hunter

    VP, Product Marketing
    DISQO
  • Graeme Hutton

    SVP, Group Partner Research,
    Universal McCann
  • Anthony Iaffaldano

    VP, Head of Global B2B Marketing & Insights
    Fandom
  • Erica Jacobs

    Associate Director of Multicultural Marketing
    The Clorox Company
  • Rob Jayson

    EVP, Insights & Analytics
    USIM
  • Merryn Johns

    Editor-in-Chief
    Queer Forty
  • Helen Katz

    EVP, Research
    Publicis Media
  • Kevin Krim

    CEO
    EDO
  • Kelly Kokonas

    EVP Global Director
    Starcom
  • Susan Larkin

    Chief Operating Officer
    Audacy
  • Jim Langell

    Senior Account Executive
    Bloomberg Media
  • Susie Meehan

    VP, Advanced Advertising Operations
    AMC Networks
  • Lynn Leahey

    Editorial Director
    Cynopsis
  • Anna Murray

    CEO
    TMG E-Media
  • George Musi

    Managing Director
    Solve(d), an FCB Health Network Company
  • Marissa Nance

    Founder
    Native Tongue Communications
  • Marianne Vita

    SVP, Director of Integrated Strategy & Marketing
    VAB
  • Kevin O'Reilly

    Senior Vice President of Product, Data and Monetization
    a4 Advertising
  • Christopher Murphy

    Head of Partnerships, Advanced Advertising
    Conviva
  • Brandon Nutting

    Director of Data Science and Advanced Analytics
    MVPindex
  • Betsy Rella

    Vice President, Research & Data
    New York Interconnect
  • Jen Russell

    VP, Head of East Sales
    Gamut (Cox Media Group)
  • Stuart Schwartzapfel

    SVP, Media Partnerships
    iSpot.tv
  • Landyn Saputo

    Cross Platform Sales, Enterprise
    Bloomberg Media
  • Steve Silvestri

    Vice President of Advanced Advertising
    Discovery
  • Horst Stipp

    EVP Research and Innovation
    The Advertising Research Foundation (ARF)
  • Kevin Stuart

    Vice President Research
    Hearst
  • Josh Sharma

    Vice President, Ad Partnerships
    Entertainment Studios
  • John Vilade

    VP, Head of Sales
    Premion
  • Theresa Pepe

    VP, Ad Sales & Innovations
    WB
  • Hui Wang

    VP/Director Data Sciences
    Publicis Media
  • Fariba Zamaniyan

    Vice President, Advanced TV Data Sales and Client Service
    TiVo
  • Sunil Soman

    Sr. Director, Measurement Innovation
    WarnerMedia

Tickets

  • Early Bird

    $199
    Valid until
    April 16, 2021
  • Regular Price

    $299
    Valid until
    June 16, 2021
  • Vendor Rate

    $2,500

    Vendors will be required to pay; however, you may want to consider sponsoring, which comes with additional benefits. Contact Publisher Robbie Caploe at rcaploe@accessintel.com.

Sponsor

You won’t want to miss this opportunity to connect with the leading executives in the industry. Connect with the following Cynopsis team members today!

Albert Nassour

anassour@accessintel.com
917.545.3129

Contact Us

Have a question? Email us at events@cynopsis.com or call 1-800-777-5006.

Programming Questions? Contact Robbie Caploe at rcaploe@accessintel.com.