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June 15-16, 2021 | 1-3pm

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Kochava
Matrix
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Harness the tools you need to effectively monetize today’s cross-platform challenges.

The Measurement & Data Virtual Conference is Cynopsis’ 5th annual event with hundreds of analysts, researchers and media leaders coming together virtually. Over the course of two days, we’ll present the freshest thinking on buying and selling for the holistic video marketplace.

On June 15-16, attendees will learn the latest trends in: Attribution, Addressable TV, CTV, OTT, Privacy, Data, and Ad Fraud. 

Attendees

The annual event hosts hundres of executives with titles ranging in levels from Managers to Sr. Directors and SVP’s with primary job function focused on strategy, research, data, analysis, insights, marketing and operations. Here’s a sample of companies that have attended in the past:

Active International
Amazon
Bank of America
Bloomin' Brands
Canvas Worldwide
Carat
Crackle
dentsu
Discovery Channel
Disney | ABC Television Group
eightbar
Epsilon
ESPN
Etsy
EY
FOX
Google
GroupM
Harmelin Media
HBO
HomeAdvisor
Horizon Media
Icon International Inc.
Icon Media Direct
Kroger
Marriott
Martha Stewart
Merge
Microsoft
NBC Universal
OMD
Omnicom Media Group
Publicis Media
Scripps Network Interactive
Sony
sparks & honey
Starcom
Starz
Tastemade
The Richards Group
Tik Tok
Verizon
Wavemaker
Wieden + Kennedy
Zimmerman

Agenda

Tuesday, June 15

Clear filters
  1. 1:00 pm — 1:10 pm

    Welcome / Housekeeping

  2. 1:10 pm — 1:35 pm

    The Art of Combining Data Sets

    With all of the different types of datasets now available from first to third party, are there best practices to combine them in a way that maximizes the strongest predictors and indicators? How much of this is an art rather than a science?

  3. 1:35 pm — 2:00 pm

    Best Use Cases for Multi-Platform Measurement

    Many companies are advancing their own Multi-Platform Measurement solutions. Each member of this panel will showcase what they are doing and how it is working going forward.

  4. 2:00 pm — 2:25 pm

    Attribution – Where Are We Now?

    Attribution is the Holy Grail for advertisers. What are some of the new techniques and systems for tracking the consumer journey through this ever-changing media landscape of new platforms, delivery systems and changing consumer behaviors, especially after the pandemic changed viewing and purchasing patterns.

  5. 2:25 pm — 2:30 pm

    Virtual Networking Break

  6. 2:30 pm — 2:55 pm

    Covid Impact on Analytics, Research and Data (Hopefully a look back)

    Now that we are (hopefully) at the tail end of the pandemic, how has the past year impacted consumer/viewer behavior, the capturing of data and predicting future trends? What is working and what is not?

  7. 2:55 pm — 3:20 pm

    Targeting Niche Audiences

    With an eye towards addressing a range of diverse constituencies, what should we be doing as an industry to better target and deliver to niche audiences – from both a programmer and marketer perspective. A look at microsegments and how they can be best combined.

  8. 3:20 pm — 3:45 pm

    Measurement Currency – Has it Changed?

    Historically we have bought and sold on age and gender demographics. With more systems promising and even guaranteeing to deliver on actual KPIs, is there a need to reassess and revise demographic guarantees and if so how?

  9. 3:45 pm — 3:55 pm

    Closing & Sweepstakes

Wednesday, June 16

Clear filters
  1. 1:00 pm — 1:10 pm

    Welcome/Housekeeping

  2. 1:10 pm — 1:35 pm

    Breaking Down Walled Gardens

    Arguably one of the most challenging aspects of Data management is Walled Gardens. What is being done to access these data sets and combine them with other sets?

  3. 1:35 pm — 2:00 pm

    Audio’s Great Ascent

    Podcasting and other audio programming has become more and more popular. How are companies leveraging, measuring and valuating audio content both on its own and within a full cross media ecosystem?

  4. 2:00 pm — 2:25 pm

    The Argument for Traditional Research in a World of Data and Analytics

    We are seeing more and more companies shrink traditional research departments and expand data and analystics teams. But there is still a great value in qualitative and quantitative research studies beyond data analytics. How can traditional research remain relevant and grow in a data-centric marketplace?

  5. 2:25 pm — 2:30 pm

    Virtual Networking Break

  6. 2:30 pm — 2:55 pm

    Looking Back and Looking Ahead in a New Normal Media World

    2020 might have been an anomaly… or maybe not. Where do we do from here in the data, research and analytics world? How will privacy impact our next steps? What do we see as the future of media, consumption and measurement?

  7. 2:55 pm — 3:20 pm

    A Look Towards a Cookieless Future

    The way we track the consumer journey will undergo a great transformation when the cookie is retired. How will the cookieless future impact measurement and how can we best prepare? Is this a job for AI?

  8. 3:20 pm — 3:30 pm

    Closing & Sweepstakes

Speakers

  • Dominique Batiste

    Director Ad Sales Research & Insights
    ViacomCBS
  • Robbie Caploe

    Publisher
    Cynopsis
  • Helen Katz

    SVP, Global Director
    Publicis Groupe
  • Audrey Steele

    EVP Sales & Research Insights Strategy
    FOX
  • Radha Subramanyam

    President and Chief Research & Analytics Officer, CBS Corporation
    CBS
  • Dr. Maggie Zhang

    Head of OTT Measurement & Research
    Amazon Advertising

Tickets

  • Early Bird

    $199
    Valid until
    April 16, 2021
  • Regular Price

    $299
    Valid until
    May 19, 2021
  • Vendor Rate

    $2,500

    Vendors will be required to pay; however, you may want to consider sponsoring, which comes with additional benefits. Contact Publisher Robbie Caploe at rcaploe@accessintel.com.

Cynopsis Members Receive Free Access + So Much More!
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Sponsor

You won’t want to miss this opportunity to connect with the leading executives in the industry. Connect with the following Cynopsis team members today!

Albert Nassour

anassour@accessintel.com
917.545.3129

Contact Us

Have a question? Email us at events@cynopsis.com or call 1-800-777-5006.

Programming Questions? Contact Robbie Caploe at rcaploe@accessintel.com.