05/24/21: Cynopsis Media Tech Update


Medias First Morning Read


Monday May 24, 2021

Snapchat is used by over 500 million people each month, announced Snap CEO Evan Spiegel at Snap’s virtual Partner Summit on Thursday. Spiegel also noted that Snap reached 90% of 13-24-year-olds in the US, UK, France and Australia, and users open the app 30 times per day on average. Among the new product rollouts at the event were Standalone app Story Studio, with editing tools, and a feature on Scan called Screenshop, enabling users to scan a friend’s outfit and get shopping recommendations. And updates to the AR platform make trying on clothes more realistic. “We’re excited about the power of our camera platform to bring Snapchatters together with the businesses they care about in meaningful ways,” said Snap’s global AR product lead Carolina Arguelles Navas. “Now more than ever, our community is eager to experience and try on, engage with, and learn about new products, from home.”

Shopping was also a topic at Google’s developer’s conference. The company announced a partnership with Shopify will bring users more merchants within Google Shopping, and in Photos, users can use Lens in a Photo to find places to purchase items. The company also said it plans to go carbon free by 2030, with a geothermal project serving data centers and dragonscale solar panels to work with it for heating and cooling. Also in the works is Project Starline, upgrading video conferencing with life-size people generated by 3D imaging, as well as better capture and computational photography algorithms for darker skin tones.

Instagram is hosting a development event series, Creator Week, aimed at helping creators grow their following and increase revenue with sessions like “How to Supercharge Your Community,” “How to Start a Podcast,” and “How to Get Discovered on Instagram.” The June 8-10 event is invitation-only, but some content will be made available publicly.

New tools on TikTok allow creators to delete comments and block users in bulk, rather than one by one. The update is meant to help creators more easily deal with online abuse.

German media company Axel Springer is reportedly in talks to buy news website Axios, according to The Information. What’s the appeal? It’s all about the death of the third-party cookie, says Kerel Cooper, CMO of LiveIntent, noting, “Axios has proven that by investing in the email channel, you can build an audience of logged-in, engaged audiences who sit outside of the walled gardens. That email audience represents a trove of first-party data, the key to Identity in the new world. Axel Springer isn’t just adding one of the best collection of journalists in the industry, they are adding a publisher who understands they key to the future of addressability by virtue of their dexterity with email.”

What do allegations about the workplace behavior of Microsoft founder Bill Gates say about the company’s workplace culture? “The Microsoft of 2021 is very different from the Microsoft of 2000,” Satya Nadella told CNBC. “To me and to everyone at Microsoft, our focus on our culture, our diversity, our inclusion, in particular, the everyday experience of our people is super important, it’s a huge priority.”

IRI, a provider of solutions and services for consumer, retail and media companies, announced the launch of an automated insights and decision-making suite of products enabling CPG, retail and media companies to identify execution gaps and growth opportunities. The alerts and predictors leverage artificial intelligence and machine learning to process data points and uncover patterns, converting data into prescriptive actions in near real time. Opportunity Alerts and Opportunity Predictors provide recommendations based on granular analysis of data and analytics, enabled by B2B technology and data platform, IRI Liquid Data.

The FTC has filed a lawsuit against Frontier Communications for not delivering promised speeds to customers. In the complaint, the FTC says Frontier provides DSL internet service, which is slower than newer networks, to 1.3 million customers in mostly rural areas. Frontier maintains its internet speeds “have been clearly and accurately articulated, defined and described in the company’s marketing materials and disclosures.”

Microsoft is putting web browser Internet Explorer to rest on June 15, 2022, in favor or Microsoft Edge. Internet Explorer was launched in 1995, but in recent years has been sluggish compared to rivals like Google’s Chrome. The Edge browser was launched in 2015.

Measurement & Data Virtual Conference
SESSION SPOTLIGHT: Read the Room: Doing Better with Contextual Targeting
Contextual targeting seems to have been pushed aside in favor of more granular and seemingly accurate audience messaging, but the impending “Adpocalypse” is bringing it back to the forefront. Is this truly a resurgence, and how is the renewed focus on Contextual providing the industry an opportunity to do better?

Get answers to these questions & more during a4 Advertising’s session
on Tuesday, June 15 at 2:45pm.



Brands with a restricted view of their consumers’ journeys could actually drive customers away from the very destinations where they are most likely to buy, according to a report from audience insights platform DISQO. “X-Ray Specs for Path to Purchase Attribution” notes that because of the increasing limitations on third-party, identity-based measurement, brands may choose to optimize their consumer engagements based on the first-party data they do have — and drive people to their own websites. However, DISQO’s data shows that the best sales drivers are specific actions on the exact third-party retail marketplaces that are the hardest to measure. “In the face of more data being siloed within media and e-commerce partners and the depreciating viability of cross-platform identifiers like cookies and device IDs, many brands have planned to invest in and lean harder on their owned assets,” said Anne Hunter, VP of Product Marketing at DISQO. “DISQO’s analysis raises a flag of caution on how brands’ first-party activity should be used for campaign optimization.”

The Out of Home Advertising Association of America released new guidelines that recommend a move toward an impressions-based measurement system that will provide forecasted and reconciled-as-delivered daily impressions. The “OAAA OOH Impression Measurement Guidelines” set forth a new standard that uses Opportunity to See as the core metric for measurement. It also proposes a refined and enhanced definition of OTS that more closely aligns with the same metric used by all other measured media combining predictive audience models with a clear measure of observed audience exposures at OOH displays across all formats. This is the same metric used for data inputs into Marketing Mix Models and Multitouch Attribution Models. Under the new definition, OTS will encompass circulation as a measure in conjunction with “view-sheds ” which factor in ad display size, placement, view angles and other traditional OOH attributes that impact audiences.

Channel Factory, the brand suitability and ad performance platform for YouTube, announced the launch of The Conscious Project, to address internet bias using proprietary software, strategic services, education and awareness. The project comes after a study conducted by CHEQ found that 93% of LGBTQ+ friendly channels are blocked by industry standard block lists. The technology from Channel Factory will help brands identify and spend advertising dollars with creators within impacted communities.

The E.W. Scripps Company is collaborating with Amazon Advertising to bring its OTT advertising offerings to local businesses. Scripps’ Octane OTT sales team and Amazon Advertising will work together to sell Amazon OTT inventory across IMDb TV, Twitch, network and broadcaster apps and Amazon’s News apps to local businesses.

In more Scripps news, the company has selected Magnite to serve as the its preferred sell-side platform across its connected TV inventory. Scripps also will leverage the Magnite platform to give buyers access to its programmatic inventory across all channels.

Stitcher Ads has launched Flexible Payment Promotions, a new solution allowing retailers to promote buy now, pay later installments across ad units on Facebook, Instagram, Pinterest and Snapchat. “In this challenging economic climate, shoppers are tightening their purse strings, and brands need to consider ways they can lower the barrier to purchase,” said Declan Kennedy, Co-Founder and CEO of StitcherAds. Retailers can apply BNPL creative and pricing data directly to product images featured in Facebook, Instagram, Pinterest and Snapchat ad campaigns, making it easier for shoppers to see potential payment plans for items.

TVsquared is expanding its data coverage with the integration of Foursquare’s location data within its ADvantage platform. TVSquared users can now connect linear and OTT/CTV ads directly to physical outcomes, including store visits and foot traffic, to get a same-day view into how campaigns impact offline consumer behavior. The integration allows brands to tie ad exposure directly to location visits in a privacy-compliant way across 95 million global points of interest and 500 million devices.

Advanced contextual targeting platform Quintesse announced the general availability of its solution that analyzes the global bidstream to provide Curated Brand Marketplaces for precise contextual pre-bid targeting at scale. Advertisers and agencies can create custom semantic lemma maps to define content requirements at the brand, campaign and placement-level. Using natural language processing and computational linguistics, Quintesse then analyzes the bidstream to create Custom Brand Marketplaces, which include only specific URLs and pages of content that match a brand’s safety and suitability preferences as well as domain inclusion and exclusion lists. The platform then creates Deal IDs that are used to activate contextually targeted display, native and video campaigns on more than 240 different DSPs.


Streaming service DistroTV will launch two curated on-demand channels from Ovation TV. Ovation’s travel-entertainment network Journy and Mystery Alley, which offers an international library of thrillers and dramas, will be available free to consumers via DistroTV via Apple iOS, Android, Amazon Fire TV and Roku.

Outdoor Sportsman Group’s SVOD service MyOutdoorTV is joining the lineup at Comcast’s Xfinity X1 and Xfinity Flex. MOTV features Outdoor Channel, Sportsman Channel, World Fishing Network and Sportsman Channel Canada series, plus the Hunters Video library and Major League Fishing programming, and other acquired content and originals.

Cynopsis Team

Lynn Leahey
Editorial Director
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Cynopsis Ad Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day

Direct oversight of several markets and will report directly to the President of Nexstar Broadcasting, Inc. Provide daily management and guidance of multiple General Managers and responsible for the achievement and growth of their assigned markets. Min. of 10 yrs in television management and sales required. Full info HERE (6/6)


Bilingual Spanish Technician needed for the QC of AETN programs prior to Broadcast. Evaluate show and movie master files for technical quality, Standards & Practices, grammar, spelling and closed caption accuracy so AETN content meets network standards and air critical deadlines. Requires 2+ years of related experience and ability to read waveform/vector and audio scopes. Full info HERE (6/5)



Building, nurturing and managing creative talent partnerships for MSG Sphere, working under the direction of the VP Creative Development. Managing talent relationships for multiple simultaneous projects and overseeing relevant budget management. 10+ years’ creative digital experience required. Full info HERE (6/4)


Manage the scheduling of all production and post-production staff and freelancers. Work with departmental leads to plan staffing needs and changes and maintain status of freelancer availability to meet short-term staffing needs. Min of 5 years of experience as a VFX, studio, network or post-production facility scheduler. Full info HERE (6/4)


Defining and ensuring that the creative vision is realized and translated for each project. Establish the creative design direction for all Interactive projects in collaboration with Art and Engineer directors and relevant MSG Ventures executives. Min 10+ years of Game Design Lead or Game Director experience required. Full info HERE (6/4)

KERV INTERACTIVE/CHICAGO AND LA: Build and grow relationships with key decision makers at agencies and brands. Develop and implement a revenue strategy for growing your territory and account list. Drive demand among buyers at agencies and brands. 3-5+ years in digital advertising (or related) sales role required. Full info HERE (6/4)

KERV INTERACTIVE/NYC AND LA: Develop key strategic partnerships with publishers, providers, and DSPs. Drive demand among partner sales teams and build and grow relationships with key decision makers, including sales and operations. 5+ years in digital advertising (or related) sales role required Full info HERE (6/4)


Manage substantial calendar and priority activity for the President of Television. Provide meaningful support to other television staff members. Code department invoices, maintain call sheet and process expense reports. Effective and tactful communication skills required. Full info HERE (6/2)

Looking for a strong EP to create, produce and manage production across TLC programming. Must have 10+ years creative production experience in female-skewing long form unscripted content space. More info HERE (6/2)

Review and process all executed media programming contracts for payment, including produced and acquired programming. Ensure that all payments are completed in a timely fashion per the agreements. Provide support to develop programming cash payment projections. Requires 6+ yrs experience working with contracts. Full info HERE (5/28)


Provide technical support for Production & Post-Production facility including installation, configuration and troubleshooting. Expert-level support experience for AVID Media Composer/Symphony workstations and expert-level support, installation, and configuration experience for the Adobe Creative Cloud Suite. Full info HERE (5/28)

COUNSEL (Temporary)

Provide legal and business affairs to unscripted content development, production, and sale for the domestic and/or global marketplace. Draft and negotiate various agreements relating primarily to nonfiction/real life/documentary projects and production. JD Degree with 4+ yrs legal experience in the entertainment field required. Full info HERE (5/28)



Responsible for the design, creation and execution of the NYI Trade Desk. Handle all hands-on programmatic media buying; design, launch and run trade platform and negotiate pricing for upcoming campaigns. 3-5 years’ experience in online Programmatic advertising min 1 year of hands-on programmatic buying experience required. Full info HERE (5/27)



Provide legal counsel to internal production groups on day-to-day production related matters. Pre-Broadcast and Production Counseling, Agreement Negotiation and Clearance Review, general Legal advice and Clearance review. 4-6+ years of legal practice required with preferred 2 years min of production firm legal experience. Full info HERE (5/27)

MY ENTERTAINMENT/NYC-REMOTE: NYC-based production company looking for a full-time Bookkeeper/Production Accountant to work both remotely and in office. Seeking candidate with 3-7 years’ experience and skilled in QuickBooks and Excel required. Full info HERE (5/25)



Positively impact revenue, especially renewals, by building and delivering effective advertising service. Create media proposals, compile campaign and coordinate between departments. 3+ years proven work experience in digital video media required, experience in the OTT/FEP environment preferred. Full info HERE (5/25)


Build, revise and maintain sales proposals, compile proposal requests and reweights and liaise with Sales, Pricing & Planning and Commercial Operations. 2+ years of industry related advertising experience required; college degree preferred. Full info HERE (5/25)


Build, revise and maintain sales proposals, compile proposal requests and reweights and liaise with Sales, Pricing & Planning and Commercial Operations. 2+ years of industry related advertising experience required; college degree preferred. Full info HERE (5/25)

AT&T/EL SEGUNDO, CA: Partner with content distribution business clients to develop strategy, deal structure, desired rights and protections. Critically evaluate complex agreements. Clearly identify issues and opportunities to optimize DIRECTV’s position. Strong academic credentials from a highly recognized law school required. Full info HERE (5/25)

INTERACTIVE ONE/NYC, NY: Concept and formulate both large- and small-scale ideas into innovative, marketable programs. Champion and help implement the vision and go-to-market strategy and digital sales positioning. Minimum 2-years of digital advertising sales marketing experience required. Full info HERE (5/24)

INTERACTIVE ONE/NYC, NY: Lead and implement the strategic and creative development as well as management of revenue-generating marketing. Oversee the day-to-day management of all digital pre-sales and post-sales responsibilities. Minimum 2-years of digital advertising sales marketing experience required. Full info HERE (5/24)

INTERACTIVE ONE/NYC, NY: help craft sales strategies and creative solutions in response to RFPs as well as help build a roster of off-the-shelf and custom program offerings to support and drive the sales process. Minimum 4-years of digital advertising sales marketing experience required. Full info HERE (5/24)

BROADWAY VIDEO ENTERTAINMENT/NYC, NY: Negotiating, reviewing and drafting production and distribution agreements. Traffic outside counsel workflow including maintaining overall counsel budget and shepherding invoices. Law degree or paralegal or business affairs experience with demonstrated interest in Entertainment industry. Full info HERE (5/24)

HEARST TELEVISION/WASHINGTON DC: Ideation, researching, booking, writing, field producing, script editing, studio producing, control room supervision, rights clearance, digital development and travel planning. Exceptional story-telling, conceptualization and visualization skills required. 7+ years of experience as a show or line producer. Full info HERE (5/24)



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