A CYNOPSIS MESSAGE FROM CURSE
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CYNOPSISDIGITAL
12.01.14 Good morning. It’s Monday, December 1, 2014, and this is your first early morning digital briefing.
Maker Studios and social platform Wikia partnered to create The 2014 Year in Fandom, a video series celebrating the year’s top trends. Wikia combined highlights from its fan base with other factors such as total audience, volume of content and the “momentum” around the major moments in the last twelve months. Wikia’s Maker Gen creators, including music talent Noodlerella, sketch comedy team JakeMcCoyNetwork and history fanatics ThatWasHistory, will produce videos revolving around the Walking Dead season premiere, New York Comic Con, The Fault in our Stars premiere, Disney’s Frozen and more. The first video will debut today (Dec. 1) on http://www.yearinfandom.wikia.com/, Maker.tv and Maker Gen YouTube channels.
A CYNOPSIS MESSAGE FROM LUSTGARTEN FOUNDATION
Holiday Rock & Roll Bash 14
A benefit for The Lustgarten Foundation
for pancreatic cancer research
Wednesday, December 3, 2014
| Hard Rock Cafe, NYCPresented by Cablevision Systems Corp.
Reservations: 516-803-2354 / http://www.lustgarten.org/HolidayBash13
Cablevision’s support of The Lustgarten Foundation ensures that 100% of every donation goes directly to pancreatic cancer research.
Star Wars fans rejoiced on Friday when Disney not only released the first trailer for the newest installment to the series in theaters but also digitally on iTunes. The 88-second teaser for Star Wars: The Force Awakens played for moviegoers at 30 select AMC, Regal and Cinemark theaters before all screenings over the weekend in addition to its web release. The new movie, directed by J.J. Abrams, hits theaters Dec. 18.
As part of Time Inc.’s multiplatform cross-brand collaboration push Entertainment Weekly introduced the Glade sponsored web series, Lightbulb. It features one-on-one interviews with celebrities like Morgan Spurlock, Tavi Gevinson, Rashida Jones and Patton Oswalt, and will live across Time brands EW, People, InStyle and Essence.
What’s Trending and Ford Motor Company are teaming up for the third annual Tubeathon charity live stream on Dec. 11 from 7-9p PT with comedians, musicians and personalities performing in Hollywood as part of the event. For every tweet with the hash tag #Tubeathon or #GoFurther, What’s Trending and Ford will donate $1 to Covenant House, a nonprofit charity serving homeless youth through a network of shelters across the Americas. WT also partnered with Comedy Gives Back to feature stand up acts as well as Tiltify; the service will be raising more money through online donations during the broadcast. In 2012 and 2013, Tube-A-Thon became a Twitter trend in the U.S., raising more than 50k for Covenant House.
People Now, the daily live online show presented by Toyota on People.com, announced that Marissa Jaret Winokur (Muffin Top: A Love Story), Lisa Vanderpump (Vanderpump Rules), Kyle Richards (The Real Housewives of Beverly Hills), as well as Matthew Good and Allen Leech (The Imitation Game) will make guest appearances this week. The 20-minute program offers exclusive interviews, celebrity and entertainment updates, and news and human-interest stories Monday-Friday at 8:30a ET.
The comedy starring YouTube royalty Grace Helbig, Hannah Hart and Mamrie Hart – Camp Takota – will debut on Netflix today (Dec. 1). The movie originally hit the digital distribution platform VHX in February, and tells the story of a woman returning to her former job as a camp counselor when her personal life falls apart.
Unruly Media will host the second annual Video Sharing Awards on Twitter on Dec. 3. The winners are picked by judges, and powered by the Unruly Viral Video chart (tracking 24 million shares daily) more than 20 categories being recognized. The awards will be announced on @unrulyco, with the hash tag #VSAs.
Netflix subscribers are tuning into originals like House of Cards and Orange is the New Black more than ever, according to a new study from Centris Marketing Science. In Q3 of this year, 72 percent of U.S. subscribers watched original programming compared to the 57 percent in just Q1. Variety reports the dramatic increase was due to the premiere of BoJack Horseman, the final season of The Killing and the second season of OITNB and other originals. The study also found viewership is highest among millennials, with 76 percent of subscribers between the ages of 18-34 watching originals in Q3 (versus 61 percent in Q1). Overall, original programming on the streaming service was up across all ages, with 71 percent of subscribers between 35-44; 64 percent between 45-54; and 60 percent were 55-plus. Netflix will release original Marco Polo on Dec. 12, and the third seasons of HOC and OITNB next year, along with new series Grace and Frankie and Bloodline.
Connected video-streaming devices were the hot holiday gift in 2014 (so far), according to a new study from Parks Associates. The research showed that 25 percent of electronics bought as gifts this year were streaming devices like Roku and Chromecast, and 20 percent were gaming consoles. Last year, 46 percent of Chromecasts and 37 percent of streaming devices (think the latest Roku3 that debuted earlier this year and Apple TV) were purchased as gifts. Parks Associates expects the number of devices sold to increase when the new Roku Streaming Stick and the Amazon Fire TV Stick hit shelves in January.
A CYNOPSIS MESSAGE
Getting Branded Video Programming Right Webinar
Thursday, December 11, 2014 | 1:30PM to 3:00PM | Register Now! Featured Panelists
Stuart McLean, Founder & CEO at Content & Co.
Tim Staples, Founding Partner at Shareability
Danielle Lee, VP of Commercial Marketing at Vevo
Seraj Bharwani, Chief Analytics Officer at Visible Measure
As CES approaches in January, brands, agencies, and sellers are preparing to converge at the massive show to examine the newest innovations in consumer technology hardware, content, tech delivery systems and more. StoryTech, a company that provides solution recommendations to brands, agencies and content companies, develops a yearly watch-list for attendees that serves to frame the event and provide direction on how to leverage new products and technology for their own business success.
“For storytellers, brands, or anyone communicating a proposition, everything now is a data opportunity,” says StoryTech Managing Partner Lori Schwartz. “For instance, why should content creators care about 3D printing? Here’s why: not only will it affect the operational side of what you do when it comes to product manufacturing, but it can also inform your thinking around partnerships with brands and how it can be part of a bigger story; for instance, if you’re Polaroid, you might think about developing 3D picture frames. Or big fans of Family Guy might want to print out their favorite poses of Peter. So you need that perspective because these technologies will impact people’s paths. And it’s important for ad agencies to understand what’s happening at CES so they can position themselves as thought leaders.”
Exclusive to Cynopsis, here’s what to expect in Las Vegas from January 6-9, 2015, according to StoryTech. If you want to hear more in-depth info, join the Google+ hangout on December 3rd.
Mega-Trend: “The Internet of Me”
If the “Internet of Things” is all about the interconnection of identifiable computing devices within a larger network, then the big promise of 2015 is the Internet of Me…connections that increasingly anticipate my needs based upon known and predicted behaviors, and solutions that are in play to simplify, protect, and enhance my world. 2015 is the year the cloud sits at the center, connecting all of our “lifeworks” together.
Trend: A Transactional Life
The world of commerce serves as a categorical example of how everything is beginning to orient around my personal ID from beacons to mobile payments to privacy and what that means for my digitally connected life.
Trend: Touched By A Sensor
2015 is the year that wearables graduate from being chunky, plastic bracelets that track our calories to a more meaningful push into areas such as wellness, security and entertainment: all while gaining connective power as they grow in number and kind. The ‘Little Data’ that’s generated daily will help define decisions that impact our lives.
Trend: The Modern Millennial Factor
It’s been said that Gen X was the lost generation. No such accusation can be leveled against Gen Y, as their sense of social responsibility, group problem-solving, and digital nativity are impacting billion-dollar businesses in big ways and transforming our culture across all demographics in ways we could have never predicted.
Trend: Yours, Virtually
If the world is already well on its way to being digitized, then 2015 is the year it increasingly becomes more virtual, more customizable and ultimately more personal with areas such as immersive gaming and virtual reality content experiences leading the charge.
Trend: Content Gets Down to Business
With the specter of mass cord-cutting looming on the horizon, content makers and brands are being forced to fundamentally reconsider their development and distribution models, and how to thrive in a digitally disrupted environment.
MRM//McCann Detroit Executive Vice President Managing Director Jill Cooley was promoted to the Executive Vice President, Worldwide Account Director. In addition, agency executive Tamy Harms was appointed to President of the company.
A CYNOPSIS MESSAGE
Click here to view our digital programming guide:
http://www.cynopsis.com/watcheroo.
DIGITAL SPOTLIGHT OF THE DAY
Game of Thrones fans, get excited: HBO Released the first teaser for season five, along with a new season page giving fans more exclusive content. The ten-second clip refers to Bran Stark (Isaac Hempstead-Wright) – who is actually not returning for season five – and his sister Arya (Maisie Williams). Where does the door at the end of the vid lead? Check it out at www.cynopsis.com/#video and let the predictions begin.
See you tomorrow,
Jessica Reese @JMarieReese
12.01.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: SR. MARKETING MGR/DISH Media Sales NY: Seeking that strategic, cutting-edge leader to create, define and position TV, Digital & OTT efforts in marketplace. 4-7years Ad Sales Marketing or related experience Full Info/Apply HERE (12/4)
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EXPERTISE SERVICE: Twin Win Games provides full game development and art production services for kids, casual, midcore, casino and slots games for iOS, Android, PC and Web. High quality work at competitive rates. Email: [email protected] for more information. (12/12)
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