10/13/21: New NHL looks hit the ice; NBA lines up 75; EA and FIFPRO extend

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Wednesday October 13, 2021

With hockey season finally here, ESPN revealed a brand-new, cross-platform creative identity for the company’s upcoming coverage of the NHL, blending “the authenticity of legends past with the elegance of the modern game in a powerful, fluid identity, rooted in cutting edge design” for the new work.

“NHL is the first project of this size and scope developed within our newly formed ESPN Creative Studio,” said Ben Bieglecki, senior manager, Creative Operations. “The final product is a result of company-wide collaborations and it displays the ECS team’s dedication and passion for the sport of hockey that we hope will strike a chord with both old and new fans. Opening Night is only the beginning for us as we continue to develop the creative in support of the All-Star Game, Playoffs, and ultimately the Stanley Cup Finals in June 2022.”

The company also announced that fans will “both see and hear the game like never before through new, innovative production approaches and technologies” with ESPN offering: on-ice cameras with operators allowed onto the ice for shootouts, coming out of the breaks and more; pregame interviews; locker room cameras; and SMT – NHL EDGE (Puck & Player Tracking). Production also includes the four point SupraCam aerial system, Super Slow Mo Replay and Libero Telestration.

PROGRAMMING

Turner Sports opens play with the NHL regular season opening week doubleheader tonight that will showcase the Rangers visiting the Capitals at 7:30p, followed by the Blackhawks/Avalanche at 10p. NHL on TNT Face Off Presented by Verizon pre-game studio coverage will begin at 7p. Based out of WarnerMedia Studios in Atlanta, the new NHL on TNT studio set includes “first-of-its-kind” front projection technology across every screen featuring over 1,000 square feet of LED tiles, totaling over 400 tiles that reach up to 13 feet high. Additionally, it includes an area with over 50 feet of curved LED tiles. The channel’s marketing campaign “It’s Our Shift” uses first person view (FPV) racing drones to shoot 45 of the top players in the NHL, to showcase the speed and skill on the ice and get fans excited for a new shift of hockey coverage on TNT.

Meanwhile, NHL Network will increase its NHL Network Showcase presented by SAP game package this year with a season-long schedule of 25 live weekend afternoon telecasts, plus an additional 65 live games this season. Live studio content will return with analysis, interviews, and previews on NHL Now, NHL Tonight and On The Fly. NHL Network’s weekly kids-focused program, will return this season on Saturday at 9a.

On the ratings front, ESPN’s Monday Night Football presentation of the Colts/Ravens generated an audience of 11,375,000 viewers across ESPN and ESPN Deportes, up from the 2020 season’s Chargers-Saints Week 5 matchup tally of 11,181,000 viewers on ESPN. Season-to-date, Monday Night Football is up 20% from both 2020 and 2019 seasons, averaging 14 million viewers through the first five weeks of the season.

Sunday Night Football, meanwhile, handed NBC with a average Total Audience Delivery of 18.4 million viewers, up 18% from Week 5 SNF Last Year. SNF is averaging a Total Audience Delivery of 22.4 million viewers for the franchise this season, tops through week five since 2015.

FOX Sports saw its presentation of America’s Game of the Week snag 22,052,000 viewers, to rank as the most-watch telecast of the week, with the overall week 5 lineup averaging 16,450,000 viewers, up 16%.

CBS Sports’ presentation of Texas A&M’s upset victory over Alabama on Saturday ranked as the most-watched TV program of the day on any network. The game peaked with 12.263 million viewers for the finish and averaged 8.334 million viewers. It also marked the second-most streamed regular season college football game ever on Paramount+.

Athletes Unlimited announced the launch of a new professional women’s basketball league, set to debut in January 2022. Basketball will be the fourth Athletes Unlimited league, joining softball, volleyball and lacrosse. Athletes Unlimited Basketball will feature 44 players competing in a five-week season from January 29 through February 28, 2022. The league also announced its first three players: Washington Mystics standout Natasha Cloud (Broomall, Pa.) and WNBA veterans Sydney Colson (Houston, Texas) and Ty Young (Wilmington, N.C.).

ESPN Podcasts will debut a new men’s college basketball show, Bald Men on Campus, beginning Thursday and featuring men’s college basketball analysts Jay Bilas, LaPhonso Ellis and Seth Greenberg. “Nothing has made me want to grow hair more than being a part of Bald Men on Campus,” said Bilas. “This podcast gives us the opportunity to talk about all the biggest issues in college basketball with the best coaches and players as guests and the best broadcasters in the business as hosts…and the most humble.”

ESPN’s morning debate show First Take – featuring Stephen A. Smith and host Molly Qerim Rose – will hit the road for its first on-site show since Jan. 2020 when it travels to Florida A&M for the university’s homecoming weekend.

Syracuse University Athletics and LEARFIELD announced the launch of the trailer for STORIED – a five-part documentary providing fans all-access into the 2021-22 Syracuse men’s basketball program. STORIED is directed by Josh Swade with episodes of the series running on Tuesdays, from October 12 – November 9.

CBS Sports locked in its college football Saturday showcase for Oct. 23 at 3:30p will feature the SEC on CBS matchup between LSU and Ole Miss. Brad Nessler, Gary Danielson and reporter Jamie Erdahl will call the action from Vaught-Hemingway Stadium in Oxford, Miss.

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SPONSORSHIP & PROMOTION

The NBA announced that its 75th Anniversary Team – comprised of the 75 greatest players in league history – will be unveiled during special editions of TNT’s NBA Tip-Off presented by CarMax and ESPN’s NBA Today from Oct. 19-21. Twenty-five members of the team, representing a cross section of positions and eras from throughout the NBA’s rich history, will be announced on each of the three days. The team is being selected by a blue-ribbon panel of media and current and former players, coaches, general managers and team executives.

CLC and OneTeam Partners will align to offer individual opt-in for co-branded licensing opportunities that combine athlete name, image, and likeness with collegiate marks and logos. “Our COMPASS NIL platform will help ensure these programs that combine school marks with athlete NIL are done the right way by allowing individual college athletes to opt-in to opportunities from OneTeam while protecting the IP of the institution through approved licensed merchandise.” said Cory Moss, CEO of CLC. “LEARFIELD’s continued investment in COMPASS reinforces its commitment across the entire enterprise to provide innovative solutions for our partner institutions that deliver expertise and value to the college sports market.”

Entering its fourth year as the Official Life Insurance and Retirement Planning Partner of the NHL, MassMutual launched a new spot featuring Washington Capitals duo, Alex Ovechkin and Nicklas Bäckström, along with Ovechkin’s wife, Nastya. Grey Group developed the spot in partnership with MassMutual, NHL, National Hockey League Players’ Association (NHLPA), and the Washington Capitals.

DIGITAL, DATA & TECH

Electronic Arts and FIFPRO, the global representative for professional football players, announced an extension of their partnership. “Our players regularly remind us that one of the most important aspects of an EA SPORTS experience is the deep immersion created through authentic use of the world’s greatest leagues, teams and talent — it’s how we continue to uniquely blur the lines between the digital and physical worlds of football”, said David Jackson, VP EA SPORTS Brand. “FIFPRO will continue to be an important partner as we build the next generation of EA SPORTS football experiences for players around the world”.

Sportradar announced a global partnership with the International Cricket Council, making them the Official Data Distribution and Official Betting Live Streaming Partner of the ICC. Spanning 275 top-tier matches, the partnership covers eight of the ICC’s leading men’s and women’s tournaments, starting in October with the ICC Men’s T20 World Cup hosted by India in the UAE and Oman, through to the ICC Men’s Cricket World Cup in 2023, also hosted by India.

ESPORTS

G4 will officially return to consumers on linear television and through streaming services on Nov. 16 on the channel lineups of Verizon Fios, Cox, and Xfinity TV. The network will also stream on Philo and collaborate with Twitch on a multi-year promotional and commercial partnership through G4’s official Twitch channel. G4 will also continue to create channel-specific content across its social media platforms and YouTube. “Since the initial announcement of G4’s revival at Comic-Con @ Home last year, we’ve been in constant dialogue with our audience through the content we’ve produced,” said Russell Arons, President, G4. “We made a promise to fans that we would build this network with their input and are proud to say that our promise has been kept. At G4, we never stopped playing and can’t wait to have our fans join us in our hilarious and fairly preposterous sandbox on November 16.”

Red Bull revealed Red Bull Kumite Las Vegas, the first-ever North American entry into the fighting game tournament series running November 13 – 14. This two-day invitational competition will bring the top Street Fighter V: Champion Edition, TEKKEN 7, and Guilty Gear -Strive players from across the globe to compete for prize money

ASUS and Damage the Esports Agency launched the second series of their campaign ‘Milliseconds Matter’. The campaign included digital films, social components as well as a landing page. “It’s thrilling to get this kind of opportunity to collaborate with such an incredible gaming brand.” Said Tyrone Wang, CMO and co-founder of Damage. “Our relationship with ASUS is a testament to our future vision of competitive gaming in the mainstream, and we can’t wait to explore other rich areas of hardware innovations with our partners in the future.“

INDUSTRY & ROSTER MOVES

IMG hired former Sky Sports Managing Director Barney Francis as Executive Vice President, Head of Global Production. “Barney is a transformative hire for our media business,” said Adam Kelly, Co-President of Media & Events at IMG. “As a key member of my leadership team, he will play a catalytic role in our strategic growth and development plans as we evolve our model to better empower rights holders to develop and deliver innovative, multiplatform content that engages fans directly. His pedigree, drive and exceptional reputation are undeniable, and we are excited to welcome him to IMG.”

KTG Sports + Entertainment Global CEO Matt Manning announced the appointment of Dominic Curran as the Managing Director, Americas, a new position.

TeamWorks Media, the parent company of La Vida Baseball, announced the launch of La Vida Sports, a newly created business to connect brands, media companies and content creators with the LatinX community. La Vida Sports contains three business units, delivering both Spanish and English language solutions: Consulting, content studios and media publishing.

National Research Group announced that Jay Kaufman, a long time senior NBA executive, was named Executive Vice President, Head of Sports. Kaufman will lead the company’s sports research and consulting practice.

Basketball brand SLAM announced that Les Green has been tapped as the company’s new CEO, effective October 11. Green, a former marketing executive for Nike and Spring, will be the second CEO for SLAM in the company’s 27-year history.

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Help set strategy for and execute business plan for your brand. Define and manage brand voice and tone. Hire, train, manage and develop team. Formulate and execute audience growth plan and use rapid testing, data and audience feedback to iterate and optimize content for the brand. 8+ yrs in the marketing and packaging of digital video brands req. Full info HERE (10/26)

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MBUY MEDIA ASSOCIATE/MEDIA PLANNER/ACCOUNT MANAGER >>
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WEATHER GROUP/ALLEN MEDIA/ATLANTA, GA: Produce dashboards with Looker, Excel to provide routine reporting to clients & internal stakeholders. Design & execute ad hoc analyses to answer questions about digital performance. Collaborate with internal & external stakeholders to manage data logistics. 4+ yrs of direct experience w/analytics, data mining & advanced analytical modeling req. Full info HERE (10/25)

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Responsible for monitoring and reporting the status of A+E Network’s content publishing and related assets. Ensure all A+E media assets are delivered to partner package requirements and SLA’s. Must have familiarity with distribution products. Desired knowledge of partner platforms such as Amazon, Apple, Comcast, Pluto, Roku. Full info HERE (10/21)

AVID SYSTEMS ENGINEER
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DIRECTOR, PUBLIC RELATIONS
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DIRECT RESPONSE ACCOUNT EXECUTIVE >>
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SALES PLANNER
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SALES ENGINEER
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VP, BRAND EDITING
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MANAGER, MULTIPLATFORM RESEARCH AND ANALYTICS >>
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DIRECTOR OF DIGITAL CONTENT
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ASSOCIATE PRODUCER >>
THE NATIONAL ASSOCIATION OF REALTORS/WASHINGTON DC OR CHICAGO: Support development of corporate & series content. Collaborate to ensure Program goals, marketing plans & messaging platforms are incorporated into Campaign Production assets. Aid in script writing, with a focus on storytelling – elevating & supporting brand initiatives. 5 yrs of Production, Creative, Marketing and/or Advertising agency experience. Full info HERE (10/16)

PRODUCER >>
THE NATIONAL ASSOCIATION OF REALTORS/WASHINGTON DC OR CHICAGO: Conceptualize & produce video content to effectively reach & communicate with target audience, with a focus on Leadership Team and Program deliverables. Ensure Program goals, marketing plans and messaging platforms are incorporated into Campaign Production assets. 10 yrs of Production, Creative, Marketing and or Advertising agency experience. Full info HERE (10/15)

RESEARCH ANALYST >>
GAC MEDIA/NYC, NY: Track Nielsen data day-by-day in both broadcast & cable television. Ability to project ratings in line with the strategic focus and direction established of the advertising sales team. Understand programming with an emphasis on the various streams of data, including Live, Live + Same Day and Live +3. 2-4 years of experience working in Research req. Full info HERE (10/15)

ASSOCIATE PRODUCER
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Create organizational, tracking, and filing systems for all series material. Create processes for and oversee upload and archive of all production material & related metadata to digital asset management system. Create & manage schedules for delivery and review of scripts and production elements. 3 years of production experience in related required. Full info HERE (10/15)

CONTENT MANAGEMENT SPECIALIST, PRODUCTION FACILITY & CONTENT MANAGEMENT
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Workflow Management; including tracking and finalizing all orders for linear content within the Media Asset Management system, while making adjustments as deadlines change and new work is introduced. Placing requests in context, and resolving discrepancies in order to maximize efficiencies. 3 years of prior experience working in related field. Full info HERE (10/14)

DIGITAL CONTENT SCHEDULING SPECIALIST
TV ONE
SILVER SPRING MD
Primary operational point of contact for all departments as it pertains to STB VOD, App and OTT initiatives. Process monthly VOD, OTT, and App schedules/schedule changes. Manages metadata entry of digital content, ads and promotions to be pitched to TV One and CLEO TV STB universe of Affiliates. 5+ years of exp in Cable Broadcast and Digital Media. Full info HERE (10/14)

MANAGER, PRODUCTION FACILITY OPERATIONS & CONTENT MANAGEMENT
TV ONE
SILVER SPRING MD
Create and track edit schedules for the production facility editors. Review technical QC Reports and approve programs for air; or coordinate replacement or editing. Spot check content to determine a pass or fail status. Ensure timely and accurate delivery of all original program. 7 years of prior experience working in operations and/or production. Full info HERE (10/14)

PRODUCER >>
LONG STORY SHORT MEDIA/WASHINGTON, DC: Leads creative and production process from pre-production to delivery. The Producer will work directly with the client and the LSS team. 5+ years exp, with agency, network, or production company. Full Info HERE (10/13)

ASSOCIATE PRODUCER >>
LONG STORY SHORT MEDIA/WASHINGTON, DC: Assist producers throughout pre, field, and post-production, generate creative concepts per project, craft proposals, conduct research and assemble briefing materials. 2+ year exp with an agency, network or production company. Full Info HERE (10/13)

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