09/29/21: Lori Loughlin returns to TV

 

A CYNOPSIS MESSAGE FROM THE HISTORY® CHANNEL

 

THE HISTORY® CHANNEL
IS THE #1 “MUST-HAVE”
TRADITIONAL TV NETWORK A18+*

VIEWERS ALSO RANK US FIRST IN “QUALITY”

STORIES THAT IGNITE CURIOSITY. INSPIRE QUESTIONS. SPARK IDEAS.
WELCOME TO A WORLD WORTH KNOWING

*Based on Beta Research Basic Network Evaluation Study


Cynopsis Medias First Morning Read

 

Wednesday September 29, 2021

Today’s Premieres
HGTV: Houses With History at 9p
Netflix: The Chestnut Man, MeatEater
TNT: Rhodes to the Top at 10p

Today’s Finale
CBS: Big Brother at 9p

IN THE NEWS

Magnolia Network will make its linear pay-TV network debut on January 5. A joint venture between “Fixer Upper” stars Chip and Joanna Gaines and Discovery Inc., the network is a rebrand of Discovery’s DIY Network. “It is a thrilling moment to be bringing this network to the very platform that first introduced Chip and Jo to the world just eight years ago,” said Allison Page, Global President, Magnolia and DTC. “We are introducing a new lifestyle brand defined by authenticity, beauty and vulnerability. On the heels of our successful digital launch this past July, we are excited to fulfill our initial goal of bringing Magnolia Network to the broadest audience possible, meeting viewers wherever they are.” The first show set to air: “Fixer Upper: Welcome Home.”

Lori Loughlin returns to television in the two-part, season two debut of GAC Family spin-off “When Hope Calls,” airing Saturday, December 18. Loughlin will reprise the role she played on Hallmark Channel’s “When Calls the Heart” until her involvement in the college admissions bribery scandal led to her dismissal (and two months in prison). GAC Family, launched September 27 and rebranded from Great American Country, is headed by former CEO of Crown Media Family Networks CEO Bill Abbott.

Ed Carroll, Chief Operating Officer of AMC Networks since 2009, is stepping down at the end of the year, after 34 years at the company. “For decades, Ed has been the heart and soul of AMC Networks,” said Josh Sapan, AMC Networks’ Executive Vice Chairman. “He has been at the center of the shows and movies that brought success to the company, and at the center of what has made AMC Networks a great place to work. In a business where credit for achievement can be actively sought, Ed looked for none, choosing to make all around him look good. His kind is rare.”

Cumulus Media has launched an audio media and creative advisory group for marketers and agencies. The Audio Active Group partners with clients to measure the impact of the entire audio campaign (not just the Cumulus Media investment), specializing audio creative best practices, media planning, strategic allocation within audio, and on the approach to measure brand lift, sales effect, and search and site attribution.

Meet the 2021 It List honorees. Join us in person at the Cynopsis Digital Model D & It List Awards Breakfast November 9th in NYC. See the It List honorees and register today>> Vaccine mandate and all CDC protocols to gather safely. Stay tuned for more announcements about Model D finalists.

**NOW OPEN FOR ENTRIES**

 

Cynopsis 2021-2022 Best of the Best Awards
and Rising Star Nominations

 

Best of the Best Category List

 

Rising Star Information

Early birds save $150 before October 29th.


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PRODUCTION & DEVELOPMENT

Disney+ has renewed “The Mysterious Benedict Society” for a second season. Based on the best-selling books by Trenton Lee Stewart, the series stars Tony Hale (“Veep”) in dual roles as twin brothers. Production on the sophomore run of the Disney Branded Television series, produced by 20th Television in association with Halcyon Studios, will start in early 2022.

Don Roy King, director of NBC’s “Saturday Night Live” since 2006, is retiring. He’ll be be replaced by “The Ellen DeGeneres Show” director Liz Patrick. The sketch show is back for season 47 on October 2.

FX Productions animated comedy “Archer” was renewed for lucky season 13 by FXX. “’Archer’ remains one of FX’s signature series and we are happy to extend its legacy with another globetrotting season,” said Nick Grad, President, Original Programming, FX.

William Shatner’s Shatner Universe is partnering with Pure Imagination Studios to develop and produce a mixed reality adult animated series based on Shatner’s thriller, TekWar, which began as a book series, then spawned a comic book series, video game and 1994-96 TV series. “We are very excited to work with the legendary William Shatner to reimagine the world of TekWar at a post-pandemic time,” said John P. Roberts, Pure Imagination’s Chief Content Officer. “TekWar was truly ahead of its time envisioning a future filled with AI and the world of simulated reality. It’s becoming our reality now and we’re excited to build a storyverse around it.”

Cynthia Bailey is exiting Bravo’s “The Real Housewives of Atlanta” after eleven seasons. “Thank you NBC Universal, Bravo, and Truly Original for over a decade of partnership. I can’t wait to see what we do next!”, posted the reality star on Instagram. Among what’s next is spin-off “Real Housewives Ultimate Girls Trip,” in which Bailey will star with six other Housewives alums on Peacock later this year.

Casting Notes: Fran Drescher (“The Nanny”) is among the actors joining season two of Amazon Video Direct crime drama “Gravesend.” Also onboard are Martin Kove (“The Karate Kid”), Mario Cantone (“Sex and the City”), William Forsythe (“Boardwalk Empire”), Andrew Dice Clay (“A Star Is Born”), and Sofia Milos (“Curb Your Enthusiasm”)…Sarah Drew (“Grey’s Anatomy”) and Carsyn Rose (“The Rookie”) will star in Apple TV+ comedy “Amber Brown,” based on the books by Paula Danziger and directed by Bonnie Hunt (“Life With Bonnie”).

You may have missed That Big TV Virtual Conference, but you didn’t miss out! Over 10 hours of content is now available on-demand, so you can watch when it works for you and hear insights from PepsiCo, GroupM, Lincoln, ViceTV, Discovery, Starcom, NBCUniversal, Spotify, Horizon, and so many more! Gain access to the content here.

NEW & RETURNING SERIES

HBO’s “Curb Your Enthusiasm” is back for season 11 on Sunday, October 24 at 10:40p. Subsequent episodes premiere Sundays at 10:30p.

“COPS: All Access with Geraldo” debuts Friday, October 1 on Fox Nation. Hosted by Fox News Channel correspondent-at-large Geraldo Rivera in conjunction with the return of the “Cops,” the four-part series will recap the first four episodes of Season 33, as well as reminisce about the history of the cult classic. Episode one will also detail the show’s origins and describe the current climate surrounding policing in America.

WE tv short form series “The Dr. Is In” shows what actually happened after couples left the house on “Marriage Boot Camp: Hip Hop Edition.” Hosted by Dr. Ish Major, the show premieres Thursday, November 11 at 10p, immediately following a new episode of “Marriage Boot Camp: Hip Hop Edition.”

Crime drama “Dalgliesh” premieres Monday, November 1 on Acorn TV. The three, two-part mysteries, starring Bertie Carvel (“Doctor Foster”), are based on novels by P.D. James.

Call for Submissions: Cynopsis is producing our annual Holiday Programming Guide, which comes out on October 28 and will be sent to all Cynopsis subscribers. If your network has holiday programming airing from October 28 through January 1, please send your listing to Lynn@Cynopsis.com and JanetDilauro@gmail.com no later October 15 with the subject line: Holiday Guide. To be included, programs must be listed by date, title of program, and start times, in the following format: “Thursday, November 19: Network Name: My One Christmas Wish at 9a, Paper Angels at 11a, 12 Days of Giving at 1p”. Holiday-related programs only! A confirmation email will be sent following each submission (if you don’t receive a confirmation email, please resubmit).

COMING UP

“FearFest,” AMC’s horror and genre programming event, begins its 25th run Friday, October 1 and extends through Sunday, October 31. The stunt will feature over 680 hours of programming and more than 100 titles from films from the “Halloween” franchise and Stephen King library, to episodes from The Walking Dead Universe, the season three premiere of “Eli Roth’s History of Horror” and more.

HBO Max comedy special “Phoebe Robinson: Sorry, Harriet Tubman” will premiere Thursday, October 14. It’s Robinson’s first stand-up special.

Lifetime’s annual “It’s a Wonderful Lifetime” programming event kicks off Friday, November 12, with five new movies Fridays and Saturdays, and a premiere on Sunday, November 21. Starting Friday, November 26, the net will premiere a new movie every day, through December 25. !

STREAMING

Not surprisingly, season one of “Bridgerton” was Netflix’s #1 series in both number of Netflix households and time spent viewing during its initial four-week release. “Extraction” was the most-viewed film based on hours, and “Bird Box” was the most-viewed in terms of hours. Any surprises? At the Vox Media Code Conference, Netflix co-CEO Ted Sarandos said Korean survival drama “Squid Game” ranks as the #1 show worldwide, and could become the biggest Netflix show ever. “We did not see that coming,” said Sarandos.

Sports content of all kinds – from live events to clips to classic games to documentaries to sports talk – drives the highest levels of interest and engagement and hold audience attention, especially for males ages 25-44. That’s according to “The Sports Streaming Audience,” a Tubi study in partnership with Magid. The insights coincide with the recent launch of “Sports on Tubi,” and reveals that sports ranks as the fastest growing segment within the OTT ecosystem. The report notes there is a strong preference for ad-supported streaming for sports – more than half (56%) of the total sample prefer watching streaming sports with commercial breaks integrated into the event, if they can get it for free.

He’s got class: NYU marketing professor and host of podcast “The Prof Show” Scott Galloway will host a show for CNN’s upcoming streaming service, CNN+, slated to debut in 1Q22. Galloway is on the board of Panera and Ledger, and has served on the boards of The New York Times Company, Urban Outfitters, and UC Berkeley’s Haas School of Business.

Hulu has teamed with Uber Eats to make Hulu, Hulu (No Ads) and Hulu + Live TV subscribers eligible for six months of Eats Pass free. It’s the first time Uber has extended a membership offering to a streaming company.

TECH TALK

This year’s Xandr Relevance Report found that while this is the golden age of premium video content for viewers, it is also the height of complexity for advertisers. Key findings include:
· Data-driven linear is gaining momentum in the US, with 3 in 4 advertisers believing it gives marketers the best of TV and digital advertising and over half planning to increase DDL spending in the next year.
· OTT and CTV remain a top strategic priority among advertisers with 4 out of 5 regions surveyed ranking it as a top priority among video types.
· There is work to be done to move people and technology to a converged future as a third of advertisers surveyed lack familiarity with the programmatic OTT buying process.

ViacomCBS has partnered with VideoAmp for alternative currency for ad transactions. ViacomCBS will use VideoAmp’s data as an underlying currency to create and guarantee delivery of media campaigns against audience segments through Vantage, ViacomCBS’ advanced advertising platform. “We truly value ViacomCBS and their forward-thinking strategy when it comes to a new era of media transaction, measurement and, ultimately, the currency options that power it,” said VideoAmp CEO Ross McCray. “We want to unlock value for publishers in a privacy-safe way that keeps their audiences at the forefront, regardless of the channel they’re using.”

Integral Ad Science announced the launch of its new brand safety solution for in-feed video ads on TikTok. Using proprietary technology that IAS designed for social environments, the offering gives marketers greater transparency and granular controls to ensure their ads appear next to brand suitable content on TikTok. “With increased engagement and ad spend on social platforms, our innovative brand safety solution now offers marketers greater transparency and precision for their campaigns on TikTok,” said Lisa Utzschneider, CEO, IAS. “By partnering with TikTok, we’re delivering unique and sophisticated technology that marketers need to keep up with this dynamic platform and protect their brand’s reputation.”

GOING GLOBAL

GoQuest Media has secured Eastern Europe homes for two dramas. The Baltics’ TV3 Group has acquired linear and on demand rights to “Rats” for Go3, and Slovenian multimedia company PRO PLUS has acquired SVOD rights for its digital platform Voyo for the crime thriller. PRO PLUS has also acquired the TV and SVOD rights to Serbian spy thriller “Civil Servant.”

WarnerMedia has announced its HBO Asia Original “Gensan Punch” will have its world premiere at the upcoming Busan International Film Festival, before streaming exclusively on HBO GO and airing on the HBO channel in the coming months. The Filipino-Japanese title will also screen at this year’s Tokyo International Film Festival.

Pernel Media announced a commission by France Télévisions Group to produce a film documenting the excavation of a lost city founded by Ramses, one of ancient Egypt’s most famous pharaohs. “Lost City of Ramses the Great” will follow the mission as it unfolds.

Media Ranch is showcasing four new formats at MIPCOM: “Love Van,” following singles as they find love on a cross-country rally in their livable vans; astrological dating show “Match Made in Heaven”; talk show “The Tower”; and travel/cooking show “Dining with the Enemy.”

The 2021 Finalists Have Been Named!

 

After several weeks of judging, held by esteemed members of the esports community, this year’s most innovative companies and executives, across 20+ categories spanning production, marketing, talent, and technology, have been named. Winners will be named live during the Esports Business Summit at the Tempest Awards Gala on October 19.

 

Enter for a Shot in the Spotlight

RATINGS

NBC was the Premiere Week winner in Total Viewers (6.6 million) and A18-49 (1.3) in Live +SD ratings. CBS grabbed the red ribbon in Total Viewers (4.4 million), while Fox was #2 in the demo (0.8). Fox drew 3.5 million viewers, and CBS drew an 0.6 among A18-49; ABC delivered 3.0 million viewers and rating of 0.6.

For the first time in its history, Fox had the #1 entertainment program on the Thursday of Premiere Week. Night two of the season six premiere of “The Masked Singer” posted a a 1.4/11 Live + 3 Day rating.

Hallmark Channel’s original movie on Saturday, “Taking the Reigns,” averaged 1.9 million Total Viewers, 1.6 million Homes and 175,000 W25-54. The premiere was the #1 most-watched entertainment cable program of the day and week among Households and W18+, and boosted Hallmark Channel to be the #1 most-watched entertainment cable network on Saturday among Households and Women 18+.

Fox News Channel wrapped 3Q31 as the most-watched network in all of basic cable with total day and primetime viewers, delivering its highest-rated quarter of the year in both total viewers and the 25-54 demo, according to Nielsen. FNC garnered 1.4 million viewers, 227,000 among A25-54 and 140,000 in the A18-49 demo. In primetime, FNC delivered 2.4 million viewers, 377,000 in the 25-54 demo, and 231,000 with A18-49. For September, FNC claimed 13 of the top 14 cable news programs with total viewers, 14 of the top 15 in the 25-54 demo.

Top 5 Most Engaging Cable Primetime Networks in Past 28 Days
Presented by EDO, Inc.
Network, % higher Search Engagement than average Cable Primetime Network
NFL Network, 29% higher Search Engagement
TLC, 24% higher Search Engagement
ESPN, 23% higher Search Engagement
WE tv, 22% higher Search Engagement
HGTV, 20% higher Search Engagement
Click here to see more networks
Read as: a viewer on NFL Network was 29% more likely to engage with brands being advertised versus the average cable network, based on EDO’s proprietary measure of the increase in search activity for a brand or product in the minutes immediately following a TV ad airing.
Footnote: Search Engagement is EDO’s proprietary measure of the increase in online search activity for a brand or product in the minutes immediately following a TV ad airing.

Broadcast Nielsen Ratings for Monday, September 27
Show, P2+ 000s, (A18-49)
ABC: Dancing with the Stars 5.16 (0.8), The Good Doctor 4.58 (0.6)
CBS: The Neighborhood 5.19 (0.6), Bob Hearts Abishola 5.29 (0.6), NCIS 7.79 (0.7), NCIS: Hawai’i 5.40 (0.5)
CW: Roswell, New Mexico 0.49 (0.1), Penn & Teller: Fool Us 0.34 (0.1),
FOX: 9-1-1 5.11 (0.8), The Big Leap 1.48 (0.2)
ION: NCIS: LA 0.76 (0.1), NCIS: LA 0.61 (0.1), NCIS: LA 0.56 (0.1)
NBC: The Voice 6.66 (1.0), Ordinary Joe 2.66 (0.4)
Telemundo: La Casa del los Famosos 1.17 (0.4), Hercal: Amor e Venganza 1.36 (0.4), Café con Aroma de Mujer 1.24 (0.4)
Univision Disenando Tu Amor 1.70 (0.5), Si Nos Dejan 1.92 (0.6), La Hija Del Embajador 1.68 (0.5)
Source: Nielsen, live + same day time period averages

EXECUTIVE MOVES

Allen Media Group has promoted Mark Eisner to Senior Vice President of Content Distribution, Partnerships and Programming. Eisner had been Vice President of Content Distribution.

Gloria Ponce, who joined WarnerMedia Kids & Family earlier this year, has taken on the new role of Senior Creative Executive, while Sowon Sawyer has been tapped as Vice President of Program Planning.

Tech startup Tempus Ex Machina has hired Sidhant Rao as Head of Revenue and Partnerships. Rao most recently led sports league partnerships at Facebook.

Tilt 365 has appointed Erika Bill-Peter as Chief Learning Officer. Bill-Peter has served as an OD consultant for external firms as well as in-house at Bose Corporation.

LiveLike has added Hurriyeh Iftikhar and Miles McDonald in the newly-created positions of VP, marketing and VP, business development, respectively. Iftikhar has also held executive and advisory roles at leading tech start-ups in the MENAP region, while McDonald joins LiveLike from Verizon Media, where he was a digital advertising sales director.

IN MEMORIAM

Anita Eisenberg (Stewart) passed away on September 21. Eisenberg founded Castalian Music/Abacus Media in 1998. From Pure Moods to Beatles 1, Pink Floyd Echoes, and starting the Now That’s What I call Music franchise in the US, she revolutionized the music industry through DRTV and created a multi- million dollar company.

A CYNOPSIS MESSAGE FROM THE HISTORY® CHANNEL
 

This Day in History
1846 – Anesthetic ether was used for the first time by an American dentist, for a tooth extraction.

Answer to Our Last Trivia Question
What did Newman and Kramer plot to do with New York bottles to get a higher redemption value on “Seinfeld” (1989-1998)? Transport them to Michigan. Kudos to: Keith Marder-Brown Harris Stevens Real Estate/NYC; Rick Haan-CommuniConcepts/Palm City, FL; Steven Piluso-OMD/NYC; Eric Dunefsky-Crossmedia/NYC; Kyle Krebs-CBS 42/ Birmingham, AL; Jeff Erdel-Erdel Public Relations/Island Park, NY; Charlie Conner-KOKI/KMYT/Tulsa, OK; Sandy Spiegel-WTTW/Chicago; Eric Litt-Nextstar/Chicago; Dan Whitford-WTTW/Chicago; Greg Moloznik-GLM Media/Scottsdale; Paul Blutter-Walk and Talk Production Rentals/Burbank; Tom Moore-Kalt Productions/LA; David Garber-Loyola Marymount University, Playa Vista, CA; Eric Shapiro-Mediatech Advertising Limited/Isle of Man, UK; David Westberg-SAG-AFTRA Credit Union/Burbank

Today’s Trivia Question
What was Ted Knight’s first starring sitcom role after “The Mary Tyler Moore Show” (1970-77)? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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ASSOCIATE PRODUCER
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PRODUCER >>
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ASSOCIATE PRODUCER >>
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Creation of research tactics, insights and storylines surrounding sports programming and sports consumers. Generate knowledge points on emerging sports and new content platforms. Provide leadership in staff development, project management and capacity planning. Exp with Nielsen software is req. 5+ years of exp in television, 3+ years as a manager. Full info HERE (10/5)

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PUBLICITY COORDINATOR >>
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THE PALEY CENTER for MEDIA/NYC, NY:
Assist in delivering a relevant programming agenda for the institution and will constantly monitor progress of program plans and ensure that timelines, deliverables, and best practices are being adhered to and that programs meet a bi-annual calendar. 10+ years of producing live productions within entertainment, sports and other media Full info HERE (9/29)

WEDNESDAY SEPTEMBER 29
ABC: The Goldbergs, The Wonder Years, The Conners, Home Economics, A Million Little Things
CBS: Survivor, Big Brother [f]
CW: Riverdale, In the Dark
FOX: The Masked Singer, Alter Ego
NBC: Chicago Med, Chicago Fire, Chicago P.D.
PBS: In Their Own Words, NOVA, Life From Above
Telemundo: La Casa del los Famosos, Hercal: Amor e Venganza, Malverde: El Santo Patrón
Univision: Futbol, La Desalmada

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