09/08/21: The NWHL is changing its name to the Premier Hockey Federation

Wednesday September 8, 2021

The National Women’s Hockey League is getting a name change and refreshed logo ahead of the 2021-22 season, transforming into the Premier Hockey Federation, and – according to the league – marking the first professional women’s sports league in North America to lift the word ‘women’s out of its title. The new season begins on Nov. 6.

“The Premier Hockey Federation is home to some of the best professional athletes in the world who deserve to be recognized for their abilities and to be empowered as equals in sport,” said PHF Commissioner Tyler Tumminia. “This league has come a long way since its inception in 2015 and we believe that this is the right time and the right message as we strengthen our commitment to growing the game and inspiring youth.”

PROGRAMMING

College football week one kicked off with a roar across multiple channels. ABC saw its Sunday battle between Notre Dame and Florida State average 7.1 million viewers, and peaking with 8.8 million. That ranks as the second most-viewed Opening Week Sunday game ever, and up 29% over 2019. On Saturday, the ESPN family saw Georgia/Clemson average nearly 8 million viewers, according to Nielsen Fast Nationals, up 16% from 2019’’s comparable window, while Alabama/Miami was up 8% with 5.025 million viewers.

Around the dial, FOX notched its most-watched Week 1 college football game of all time with Ohio State/Minnesota. The game averaged 6.295 million viewers for the channel, also marking the most-watched Week 1 Thursday college football game of all time on any network.

ESPN announced that Drake will work with ESPN throughout the entire NFL season to curate music for select Monday Night Football games. The music will be a blend of Drake’s recent releases, along with some potential classics, as well as new music from other artists he identifies; all of which will run in Monday Night Football promotional spots, live telecasts and pre-game shows for ten games this season, starting this week.

Where are sports brands heading to talk, discuss and learn about the powerful cross-section of pop culture, gaming, music, influencers, fashion and esports? Esports Business Summit! Running Oct. 18-20 at Caesars in Las Vegas, don’t miss the industry’s biggest meeting of the minds, with sports brands that includes sports team owners, executives and players from the NFL, MLB, NBA, and Formula 1 along with universities, collegiate conferences and more! (And those are just the sports representatives!) Don’t miss the boat and play with us by buying tickets today. Click here.

NBA TV will exclusively carry the 2021 Naismith Memorial Basketball Hall of Fame enshrinement ceremony from Springfield, Mass., on Saturday at 7p. The network’s coverage will begin with a one-hour 2021 Hall of Fame Red Carpet Show at 6p, hosted by Matt Winer alongside Kristen Ledlow, Steve Smith and Stephanie Ready. The network will also provide coverage of the 2021 Hall of Fame Tip Off Celebration and Awards Show on Friday at 9p. The annual event recognizes the recipients of the John W. Bunn Lifetime Achievement Award (Carole Stiff), the Curt Gowdy Media Award (Mike Gorman, Mel Greenberg and George Kalinsky) and the Mannie Jackson – Basketball’s Human Spirit Award (Ray Allen, Vinny Del Negro and Renee Montgomery).

Meanwhile, with 34 Hall of Fame members expected to attend, MLB Network will exclusively televise the National Baseball Hall of Fame Induction Ceremony, featuring 2020 members Derek Jeter, Ted Simmons, Larry Walker and the late Marvin Miller, today. MLB Network host Greg Amsinger will be joined by analyst Harold Reynolds, reporter Jon Paul Morosi, insider Tom Verducci and Hall of Fame award-winning writer Peter Gammons live at 11a, followed by the Induction Ceremony at 1:30p.

Discovery Sports reached an agreement with Tennis Australia to serve up the Australian Open live and exclusively on a pan-European basis through to 2031. The ten-year deal includes all linear and digital rights and will extend Eurosport’s association with the first Grand Slam on the tennis calendar to more than 25 years having broadcast its first Australian Open in 1995. Discovery will also collaborate with Tennis Australia on a wide range of lifestyle and entertainment content to “tell more of the rich stories from the tournament and go beyond the sport alone.”

Ahead of the new NFL season, the league and iHeartMedia rolled out programming plans for the NFL’s Podcast Network programming lineup. The lineup will include: Around the NFL; Move the Sticks with Daniel Jeremiah and Bucky Brooks; NFL Fantasy Football Podcast; Good Morning Football; NFL Total Access: The Locker Room; and NFL Players Podcast. New w podcasts coming to the NFL’s Podcast Network include: NFL explained; NFL Inside Report; Tape Heads; Split Ends; NFL Films Tales from the Vault; and Earnin’ It: The NFL’s Forward Progress.

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SPONSORSHIP & PROMOTION

Velocity Global partnered with the PGA TOUR and GOLF Channel to become the presenting sponsor of PGA TOUR University. Additionally, Velocity Global has been named the Official Global Workforce Solutions Platform of the PGA TOUR and PGA TOUR Champions as part of the multi-year agreement.“We’re excited to welcome Velocity Global to the PGA TOUR family as the first-ever presenting sponsor of PGA TOUR University,” said PGA TOUR Commissioner Jay Monahan. “Velocity Global shares our passion in supporting the top collegiate golfers on their journey to the professional game, and we look forward to their partnership in growing PGA TOUR University together.”

SNICKERS ‘The Official Chocolate Bar Sponsor of the NFL,’ announced a new program dubbed “SNICKERS Rookie Mistake of the Year”. The program will “celebrate the rookie mistakes that fans share during the NFL season, because maybe they just needed a SNICKERS.” From Thursday, to coincide with the start of the NFL season, fans can submit their rookie mistakes on snickersrookiemistakes.com either through video, photo or written submissions. At the end of the regular season one rookie mistake will be crowned the ultimate ‘SNICKERS Rookie Mistake of the Year.’ On top of the grand prize of Super Bowl LVI tickets, throughout the season, NFL-themed prizes will be awarded to fans who have shared note-worthy rookie mistakes, including surprise visits or shoutouts from current NFL players.

The NHRA signed NIL contracts with six Indiana University student-athletes in partnership with Opendorse. With the signings, NHRA becomes the first motorsports organization to officially partner with student-athletes since NCAA and state regulations were passed on July 1. NHRA will engage student-athletes through the remainder of the season in each state where races are held, including Pennsylvania, North Carolina, Illinois, Texas, Tennessee, Las Vegas, and California.

DIGITAL, DATA & TECH

Gannett Co. announced the launch of USA TODAY Sports+, an all-new premium digital subscription experience that enables subscribers to curate and customize their local sports experience with immersive content including interactive video, audio and augmented reality features to realize a stronger connection to their devoted sports teams. Launching in seven markets, including Arizona, Cincinnati, Cleveland, Indiana, Michigan, Tennessee, and Wisconsin, subscribers will have access to USA TODAY Sports+ journalists and USA TODAY writers, who will deliver exclusive reporting and interactive experiences such as SMS texting and live group chats.

With the start of 2021-22 NFL season a few days away, ESPN and IBM introduced exclusive technology to help ESPN Fantasy Football users. Now within the app, fantasy players can personalize their trade packages by identifying Players of Interest (Watch List), Players to Trade, Players NOT to Trade, and Positions to Trade. This new offering is intended to help ESPN Fantasy Football users make trades easier to understand and propose. Additional upgrades to Trade Assistant with IBM Watson for the 2021-22 ESPN Fantasy Football season include: Weekly Scoring Averages; Insights into “fair trades” and the “boom percentage” pre-and post-trades, and more.

ESPORTS

The 2021 League of Legends World Championship will reportedly run from Oct. 5-Nov. 6 in Reykjavík, Iceland, at the Laugardalshöll Indoor Sporting Arena, per Dot Esports. The event will be broken down into five stages, with the play-in stage taking place from Oct. 5-9 with the group stage running from Oct. 11-18. The playoffs will begin with the quarterfinals on Oct. 22-25, semifinals on Oct. 30-31, and finals on Nov. 6. No crowd will be allowed to attend.

Team Liquid announced that entertainment, media and digital veteran Claire Hungate will become the company’s new president and chief operating officer/ Hungate will split her time between London and the company’s European headquarters in Utrecht and will oversee Liquid’s profit and loss and overall global business strategy and operations, defining and leading plans for global expansion, acquisitions and new revenue streams.

INDUSTRY & ROSTER MOVES

Excel Sports Management tapped the services of Scott Lexton and Elijah Wolf. Lexton joins as Vice President, Corporate Development & Strategy, after serving as VP at The Raine Group. Wold becomes Account Executive, Basketball Partnerships.

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ON THIS DAY in
1979: Tracy Austin becomes the youngest US Open champion.

IN THE KNOW
Priest Holmes first played in the NFL with which team? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
The Hockey Hall of Fame is located in what city? Answer: Toronto. Kudos: Eric Shapiro-Mediatech Advertising/UK; Phyllis McQuillan-MSG Networks/NY; Holli Sarner-Home Team Sports/Playfly/NY; Danny Frank-Citi/NY; Chris Long-DraftKings/NY; Jim Snider-jVISION/Toronto; Rick Rosenfelt-New York Red Bulls/Harrison; Fran Rotella-NBC Sports Group/Stamford; Art Salisch-Nielsen/NJ; John Kukla-KDFW-KDFI/Dallas-Fort Worth; Andy Pittman-TAMU/College Station; Greg Moloznik-GLM Media/Scottsdale; John Baghdassarian-Olympusat/LA; Dan Weiner-Conde’ Nast/LA; Thomas Tyrer-Circle Change Media/ Santa Barbara; Mary Downey-Mary Downey Productions/Burbank

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BUSINESS DEVELOPMENT MANAGER >>
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