07/30/14: Twitter’s revenue hits $312.2M, user base grows, 5 Minutes with…LiveRail’s Vijay Balan, AOL’s YouTube celeb series premieres



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Good morning. It’s Wednesday, July 30, 2014, and this is your first early morning digital briefing.

Twitter reported $312.2 million Q2 earnings yesterday, 81 percent of which came from mobile ad revenue – a big jump over the $283 million predicted by analysts. The social network also reached 271 million users as of June 30, which is a 6.3 percent increase from last year.


AOL’s new series that goes behind-the-scenes of YouTube’s biggest stars, Follow Me, premiered yesterday. The first two episodes available now, feature Brittani Louise Taylor and web boy band sensation Our 2nd Life. New episodes will be released every Tuesday.
Dailymotion and Raindance Web Fest are holding a contest to find the next indie web series. Filmmakers can submit five-minute pilots for a potential series, and the winner will receive more than $4,000 to produce the show. The winning series will be featured on Dailymotion’s social media platforms and home page. Raindance Web Fest takes place on Sept. 27-28 in London.
Pluto.TV launched a new channel dedicated to James Brown in time for the Brian Grazer/Mick Jagger-produced biopic release, Get On Up, on Friday. The online platform will stream Shout! Factory’s I Got The Feelin’-James Brown in the ‘60s starting Aug. 1 at noon ET until Aug. 10.


America’s Got Talent fans can now vote for their favorite contestant through searching for the title or “AGT” on Google. The search will result in a window where viewers can cast votes up to ten times while the polls are open. They will also have the ability to vote through phones, NBC.com and Facebook. And sponsor Snapple plays hero – starting tonight, viewers can search Snapple Save or America’s Got Talent to vote for the act they want to stick around.
The 24-year-old Swede Felix Kjellberg is breaking records again with his gaming video channel PewDiePie; surpassing 29 million subscribers this week. PDP had 350 million views in the month of June, which is 13 percent more than the month before. Tubefilter reports the channel ads subscribers at a rate of 28,571 per day, 1,190 per hour, 19 per minute and one new sub every three seconds. Wow!
If you’ve got happy news, weddings, babies, engagements you’d like shared with your industry colleagues for a new feature going up soon on our web site, send to [email protected].


Apple TV made two new additions yesterday: a CNBC channel with live broadcasts and an on-demand app from FOX NOW. Those who own the device must authenticate their pay-TV provider to access the new channel’s content. Apple recently reported $1 billion in media sales through the OTT box.


One Week Away!
Cynopsis Digital Video Forum
August 6, 2014 | StumbleUpon HQ | San Francisco, CA

Learn about the latest in strategic digital marketing, viewer engagement and cross-platform media planning and placement in this shifting landscape. Discover where the revenue potential truly lies and how brands are reaching consumers.
Sponsorship: Mike Farina, 203-218-6480 | Registration: Pete Romas, 203-899-8483
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AT+T Adworks expanded its audience-targeting platform, TV Blueprint, with two new data sources to enhance national TV media planning. The data will come from anonymous AT+T mobile subscriber data as device type and data usage levels, and from the u-verse TV set-top box viewership data for single-person households. TV Blueprint reaches up to 50 million homes in the U.S. “Advertisers are looking for better and more efficient ways of targeting their TV audiences,” Mike Welch, president, AT&T AdWorks, tells Cynopsis. “Our exclusive single-person HH set-top box data and mobile subscriber data overlays allow our advertisers additional targeting capabilities that help them better reach their audience and cut waste in their TV media plans.”


Cynopsis sat down with LiveRail Senior Vice President, Client Services Vijay Balan to discuss digital advertising from standardization to mobile ads. He will participate in next week’s Cynopsis Digital’s Video Forum in San Francisco on Aug. 6 as part of The Million Dollar Question: How to Advertise and Monetize panel. Join us in San Fran by registering here.
What digital trend is most interesting to you right now?
Mobile advertising. People are consuming more content online, conducting more transactions online, and turning to their PC as a last resort. While this shift is not necessarily new for the U.S., emerging regions like Latin America are increasingly leapfrogging traditional mediums and going straight to mobile.
Digital video advertising is expected to hit $6 billion this year – what’s one major problem still challenges this medium when it comes to the bottom line?
Finding the right audience for your brand continues to be a complex task. Viewers’ expectations are high and they expect to see relevant ads delivered seamlessly. The challenge for the industry is to aggregate data from an extremely fragmented audience and then leverage that data in execution. There’s a lot of work to be done, but I expect we’ll see a lot of improvements over the next few years.
Do you see a standard for monetization for digital video coming about in the near future, or will it be about customization?
The short answer is no. I don’t foresee a standard for monetization of digital video emerging because you can’t think of it as an isolated entity. You have to consider the way media is being transacted today, with different sales channels addressing different portions of inventory. A lot of time is spent talking about programmatic. It often gets lumped into the same bucket as buying RTB on exchanges. Programmatic is about bringing efficiency into sales and operations; targeting audiences and placements to extract the most value out of a budget. I think the focus should be less on standardization and more on how technology can be utilized to make transactions more effective and efficient.
What industry innovator would you love to take a selfie with, and why?
Elon Musk, because he is basically the real-life version of [Ironman] Tony Stark!


Harvey Goldhersz
was tapped for the newly created role of Chief Data Officer and CEO of Analytics at GroupM. Goldhersz had been North America CEO and Global Chief Operating Officer at the company’s MediaCom.
Rachel Smolkin, Managing Editor of Politico, has been named Executive Editor of Politics at CNN Digital, effective at the end of August.


The Best in Online Video Content & Advertising…
Don’t forget to enter the

Entry Deadline: August 8th
Late Submissions: August 15th
Awards Event:
November 13 (Grand Hyatt | NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.


The 5-year-old leukemia survivor’s batman-themed wish that went viral earlier this year is now getting a documentary. Batkid Begins is the story of Miles Scott, who asked the Make-a-Wish Foundation to help him become the “real Batman,” which resulted in the charity turning San Francisco into the iconic city of Gotham for the day. The wish started a social media frenzy, and thousands of people showed up to cheer on Scott as he played the part in staged scenarios across the Bay Area. President Obama even created a Vine supporting Scott during the big day.  Filmmaker Dana Nachman is currently raising $100K to finish the project, but released a teaser at Comic Con last weekend. Check it out at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: SR PRGRMMING RSCH MGR/Discovery Channel/LA: Talented rsrchr to utilize Nielsen ratings+consumer databases to inform/devel ntwrk strtgy. Skill to turn data into stories. Pro w/ind systems-esp. Npower & Starmedia, prmry rsrch a +. 4+ yrs TV rsrch. APPLY HERE (8/5)

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