06/27/17: Dish and Sling wade deeper into programmatic auctions

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CynopsisDigital

Good morning. It’s Tuesday June 27, 2017 and this is your your first early morning Digital briefing!

TODAY’S CODEBREAKER

Pulse-Code Modulation: PCM is a method used to digitally represent sampled analog signals. It is the standard form of digital audio in computers, compact discs, digital telephony and other digital audio applications.

JUST IN

Dish Network and its Sling OTT service are wading deeper into selling ad inventory via programmatic auctions, enabling it to sell some addressable ad impressions to advertisers for live, linear and on-demand programming. In addition, some on-demand ads delivered to Dish Network viewers on digital devices can also be included in some of the auctions.

Facebook has been making the rounds in Hollywood seeking scripted TV programming that would appeal to viewers ages 13-34, according to The Wall Street Journal. The social behemoth apparently wants to secure programming that avoids politics, news, nudity and rough language. The Journal cites sources as saying that in meetings with the likes of Creative Artists Agency, United Talent Agency, William Morris Endeavor and ICM Partners, Facebook has indicated it is willing to commit to production budgets as high as $3 million per episode.

Video-streaming service Vimeo, which had been planning to launch a subscription VOD service, is changing course. “Vimeo has confirmed that it has decided not to proceed in offering an subscription based original program service scheduled to begin in ’18,” said the company in a statement. On June 16, Apple muscled into the content space with the high profile hires of Sony Pictures Television execs Jamie Erlicht and Zack Van Amburg to lead video programming.

ABC Talent and Casting’s ABC Discovers: Digital Competition is live now through Sunday, July 9. Actors 18 and over have a shot at a $25,000 talent deal; finalists’ videos will be featured on the ABC Discovers website. This year, ABC is also launching the competition as a separate contest in the UK.

Raze, the Latino-focused media company formed in January by Modern Family star Sofia Vergara, has launched a mobile-first digital portal. The Raze platform is available at raze.tv and geared toward cord-cutting or cord-never Latino millennials.

A CYNOPSIS MESSAGE

To Snapchat or Instagram Stories… that is the question

Cynopsis Digital’s latest webinar, Snapchat vs. Instagram Stories: A How & When Guide , on Thursday, June 29, will focus on which features are unique to these essential tools, the demos reached on either app, and when – and how – to implement a dual strategy that incorporates both platforms. Hear from agencies Laundry Service & Cycle, Giant Spoon and more!

Register your team today

APPS

A rash of scandalous bad news doesn’t seem to be making a dent in ride-hailing app Uber, according to data provided to ADWEEK by App Annie. Uber gained 50 million downloads worldwide in the first quarter of 2017, compared to 5.2 million for competitor Lyft and Gett’s 1.3 million. The 50 million downloads for Uber were twice the number as in the first quarter of 2016. In the U.S., Lyft’s downloads totaled 1.5 million in May compared to 2.6 million for Uber. This compares with 1 million and 2.3 million, respectively, in May of 2016.

RESEARCH

An analysis by M Science shows that subscribers to Hulu are more likely to be cord cutters, that is getting rid of pay-TV packages. M Science found that Netflix customers on average spend about $1 less per month for cable service. But Hulu subscribers pay $10 to $15 per month less for cable bundles than the average consumer, suggesting that “cord-replacement or displacement is relatively high among subscribers to Hulu’s legacy SVOD service, which is estimated to have between 12 million and 15 million subscribers currently.”

It’s the “low and slow” bots that are most difficult to detect on websites. This according to the ninth annual study from Distil Networks, which evaluated the top 1,000 sites in seven categories. Where detection falls short is in all categories for sophisticated bots, defined as “low and slow” that come from dozens of IP addresses using browser automation tools. The chances of detecting and stopping them is between 1% and 7%. When analyzing consumer sites, crude bots were found on nearly 70% of them compared to 77% for federal sites, 59% for news sites and 75% for ISP Hosts.

EXECUTIVE MOVES

Ally Tubis is joining Fusion Media Group as SVP of Data and Analytics, overseeing teams at Gizmodo Media Group, Onion and Univision Digital. She most recently was Head of Data Science and Growth at Rodale.

Sam Sniderman joins channel operator, producer and OTT operator Blue Ant Media as Global Head of Commercial Affairs, from Pulse Films, where he was Chief Operating Officer.

Pandora CEO Tim Westergren plans to step down as the streaming music company’s leader, according to Recode, which says no successor has been identified.

MEASURING UP

Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Twitter, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.

TRIVIA

Netflix has just canceled this one-season comedy series based on Nasty Girl founder Sophia Amoruso. (Email [email protected] with your answer and be sure to include your name, company, city and state.)

Our Last Trivia Question: Marshall, a movie about Supreme Court Justice Thurgood Marshall, hits theatres in October with Chadwick Boseman in the title role. Who is his female co-star? Answer: Kate Hudson. Kudos to Louis Lewow-Lewow Media Group/GA, Tom Moore-Kalt Productions/CA, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Sean McHugh-Open Road Films/CA

A CYNOPSIS MESSAGE

Tomorrow is the deadline for Cynopsis Rising Star Award Nominations!

Nominate those young professionals who have proven to be outstanding innovators in the media space and benefit from:

Networking opportunities at a reception on Friday, September 15 in NYC
Great Word of Mouth: Elevate your organization’s reputation and be in good company! (Check out last year’s finalists).
Earned Publicity with editorial coverage on cynopsis.com as well as our bustling social media networks.

Nominate by 11:59pm tomorrow, June 28

DIGITAL SPOTLIGHT

If any company has had its ups and downs in the smartphone market, it’s HTC. But things might be looking up now with the release of the U11 model, which costs $650 and can be activated by squeezing it, as the reviewer ModernDad explains right here.

David Teich
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JOB OPENING: SR DIRECTOR MARKETING/NBCU/NYC: Lead strategic development & mgmt. of division wide initiatives & tent pole events. Full info/apply HERE (7/13)

JOB OPENING: SUPERVISING PRODUCER/PRODUCERS/NYC: Exp producing live video in high-pressure environment, searching for trending topics in real time, scripting, booking, overseeing mult segments in hour-long show. News/current events focused role. Short-term in NYC kicking off early July. Email resumes HERE (7/13)

JOB OPENING: VP PRODUCTION/Bounce/ATL: Sprvse all operational aspects of orig prod; draft prod plans & scheds; oversee MMB budgets throughout prod. Oversee all audit req’s; provide notes on prod concepts Min 7 yrs TV prod req’d; advance knwlg of Movie Magic Budgeting & Scheduling. Email resume to [email protected] (7/13)

JOB OPENING: DEVELOPMENT REALITY TV EXEC: LA-based reality producer seeking dev exec. Must have 2-3 years reality development, casting or agency experience, strong written and verbal communication skills, and understanding of network brands. Send resume and references to [email protected] (7/13)

JOB OPENING: COOR., CONS MKTG & ADV/Showtime/NYC: Assist team in development and execution of mktg campaigns for SHO Series/Docs/Events. 1-2 yrs con mktg and/or ad agency exp req. Passion for TV & digital a must. Apply HERE (7/13)

JOB OPENING: MGR, PROGRAMMING RESEARCH/IFC TV/NY: 5+ yrs TV rsrch exp. Prod in-depth aud analyses to help IFC create the most compelling scheduling & promo strategy. Identify effective platforms/prgrms for promo placement (incl cross-ntwrk barter), leveraging ratings, demographic, etc. Full info/apply HERE (7/12)

JOB OPENING: ACCOUNT EXECUTIVE/MARATHON VENTURES: Opportunity to join fast-growing, team-oriented leader in national direct response TV ad sales. Must combine complex data analysis with strong sales skills and attention to detail. Resumes: [email protected] (7/12)

JOB OPENING: RESEARCH ANALYST/MUSIC CHOICE/NYC: Resp for day-to-day ad sales research support, generate and distribute audience usage data via Nielsen/ComScore as well as custom ad-hoc audience reports and ad effectiveness studies. BA degree, minimum 3 yrs applicable experience. Direct Job Post: HERE (7/12)

JOB OPENING: DIRECT RESPONSE AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide sales support to the Director, Direct Response and Direct Response Team. Process media buys/revisions, sending pre and post logs, and updating account info. BS req. Apply HERE (7/12)

SUMMER INTERNSHIP CREDITS ONLY: MARKETING INTERNSHIP/Long Is City: For established fine art shipping co. to work on mktg initiative; mng mktg lists/ database contacts. Knowledge of e-mail blasts, MS off, CRM programs. Stipend for commuting + lunch. Skills must inc: Photo Shop & PP. Cvr/res: HERE (7/12)