06/25/14: ABC News and Apple TV make broadcast news first, Carnival Mobile CEO talks all things apps, Opera MediaWorks acquires AdColony for $350M



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CYNOPSISDIGITAL
06.25.14

Good morning. It’s Wednesday, June 25, 2014, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

ABC News is the first major news broadcaster to launch on the Apple TV, which will include free live hourly updates with no pay-TV subscription required. Live content will come from some of the network’s big players like Good Morning America, Nightline, 20/20 along with streams of breaking news, the daily White House press briefing and nine local news affiliates. Variety reports ABC News is skipping the authenticated step in order to reach a larger audience. “The idea of this is to put users in control of their news,” said Joe Ruffolo, SVP of ABC News Digital. Apple TV also updated to include apps from AOL On, PBS Kids, Flickr and Willow TV.


A CYNOPSIS MESSAGE


UPCOMING EVENTS
CYNOPSIS MEDIA is thrilled to announce several high-profile networking and educational events for the rest of the year. Click the events to learn more.

Digital Summit: August 6th | San Fran, CA
Sports Women of Action: August 19th | NYAC, NYC
Sports Business Summit: August 20th | NYAC, NYC
Kids Business Summit: September 8th | Yale Club, NYC
Future TV Summit: October 16th | Grand Hyatt, NYC
Model D Awards Luncheon: November 13th | Grand Hyatt, NYC


Netflix renewed its deal to stream PBS Kids’s series for U.S. subscribers. Returning shows include: both Wild Kratts seasons, Dinosaur Train season two, Daniel Tiger’s Neighborhood season one, Martha Speaks season one, Caillou season five, and Peg + Cat will return to the service. Burns’ docs and eps from PBS’s Nova series were also renewed. Netflix also offers six seasons of Sesame Street, but through a separate deal with Sesame Workshop.

Digital sports video agency SendtoNews signed a partnership with extreme sports channel EpicTV to distribute video clips to digital outlets across the country. “Everybody loves short, adrenaline-fueled videos on wing-suit flying, big wave surfing or big mountain skiing,” Head of EpicTV Panu Lehti said. “We’re stoked to have SendtoNews provide the key link for North American websites wanting to capitalize on our engaging content.”

CONTENT MEDIA

Discovery Digital Networks announced that 11 shows have hit more than 100 million streams each since the platform launched a year ago. The Philip DeFranco Show led the pack with 1.2 billion views, which was one of the first shows to join DDN’s Revision3. Other shows include TestTube’s DNews (26 million views), SourceFed, Petsami and more available through the DDN YouTube channels.

Frederator Studios, the folks behind YouTube’s Cartoon Hangover channel (one million+ subs), released a YT e-book guide. The 10 YouTube Commandments covers channel program scheduling, branding, title and thumbnail design and more. The book is free on Amazon, iBooks, Barnes & Noble and Kobo.

 

MOBILE GAMING + APPS

Warner Bros. France integrated Civolution’s SyncNow tech in the My Warner app. “Warner Bros. France’s deployment of SyncNow to power synchronization of their app with so many content mediums-DVDs, Blu-rays, VoD streams, and TV programming-shows just how ubiquitous second-screen interaction with traditionally one-way formats is becoming,” CMO of Civolution Andy Nobbs told Cynopsis. “If content is being displayed on the TV screen, the mobile device is making that content interactive, regardless of the content’s source.”

Let’s get personal! Send us happy news  weddings, babies, engagements – you’d like shared with your industry colleagues, for a new feature going up soon on our web site, and in the newsletter. Info goes to [email protected].

AD PLATFORMS

Opera MediaWorks bought mobile video ad platform AdColony in a $350 million deal yesterday. “This acquisition will augment our services with a robust specialization around mobile video  the fastest growing segment within the mobile advertising industry,” Opera Software Lars Boilesen said. Vdopia Co-founder and CBO Saurabh Bhatia, who says the M&A activity will continue, commented: “This deal, and the early Rhythm acquisition by Blinkx, show that mobile video advertising is a hot area. There are few companies in the ecosystem that can offer the right solution at scale.” AdColony will still continue as an independent entity.


A CYNOPSIS MESSAGE


The Best in Online Video Content & Advertising…
Don’t forget to enter the
CYNOPSIS DIGITAL MODEL D AWARDS

Entry Deadline: August 8th
Late Submissions: August 15th
Awards Event:
November 13 (Grand Hyatt | NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.


5 Minutes With…

Even as major players like YouTube, Twitter, Facebook continue to scoop up mega user-base apps, understanding their value remains a point of debate. Cynopsis sat down with Carnival Mobile CEO Guy Horrocks, who leads the company that has powered successful apps for OREO, CNN/Time, DreamWorks Animation, Coca-Cola, to find out more.

Q: If research is repeatedly showing that mobile is where more eyeballs are moving, why do so many apps fail?
A: This is both one of the largest problems and opportunities for brands. Too many brands are still treating mobile apps like a billboard, generally with no ongoing long-term plan or value to the user. The brands that are treating their apps as valuable marketing channels, and making a direct relationship with their customers are winning (think OREO, Starbucks and Nike+).

Q: Many predict that paid apps will become obsolete in the next couple of years – what are your thoughts?
A: I think most people are finding that it’s more valuable to have a 10-50 times larger user base that they can derive value from or monetize, rather than collect a one-time payment from a much smaller audience. “Freemium” wins 9 times out of 10.

Q: With Facebook’s WhatsApp acquisition, the social network continues to concentrate on apps that extend from the original mobile platform (i.e. Paper).
A: Some brands and companies are finally starting to “focus.” Steve Jobs and Jonathan Ive always seemed to use that word, and they were talking about removing all the features until you have something really great. App users will often download an app to do one distinct thing. They’d rather have the best messaging app (WhatsApp), or best photo app (Instagram), than have an app with great messaging, photo and social features (Facebook app). I think it makes a lot of sense, and I wish most brands could learn from this.

Q: Where do you see mobile gaming going in the future  will traditional video games that land on Xbox, PlayStation, etc. move to mobile gaming?
A: There’s always going to be a mix. Oculus Rift or games like Call of Duty are experiences that are better suited for a non-mobile device. In saying that though, the growth in casual mobile gaming has been and continues to be…insane.

Q: What are your thoughts on second screen TV apps?
A: People are waiting in anticipation for Apple to do something more in this space. I don’t think anyone has really nailed second screen yet. However, mobile messaging during a live sports game or TV show makes a lot of sense. We did a second screen experience for OREO during the Super Bowl last year, which unlocked a "Football" cookie during the game and gave mobile app users a chance to win $100,000 after the Super Bowl ad. Also, 4.5 percent of all users and 52 percent of active users responded for 90,000 minutes, which is amazing engagement.

Q: What are the biggest trends you see in the app industry now?
A: Apps are here to stay. The fight against mobile web for most categories is over, with apps now accounting for 86 percent of time spent on a mobile device. We are going to see more app partnerships as brands struggle to build compelling experiences and look for quick wins. Once some of the laggard brands realize that owning an ongoing mobile marketing channel via their mobile apps wins over buying ads on a one-off basis in someone else’s app, we will see more quality branded apps being released.

RESEARCH

Teens may not be flocking away from Facebook after all. In a new study from Forrester Research, half of the nearly 5,000 surveyed from ages 12 to 17 years old used the social network more than they did a year ago. The Wall Street Journal reports the increased usage from the age group may be due to the rise in smartphones. The study showed the top networks used by teens were as followed: YouTube, Facebook, Instagram, SnapChat, Twitter, Vine and WhatsApp. Facebook owns Instagram and is currently acquiring WhatsApp.

In the 2014 “Beta Research Cable Network Interest Study,” top-ranked VOD networks from basic cable were AMC, History, Discovery, A&E, TNT and USA. Results came from an online survey of 3420 multichannel subscribers who rated their interest in nets on a scale of 1 to 5.

DIGITAL SPOTLIGHT OF THE DAY

The latest installment of PBS Digital Studios series Blank on Blank revives a never-before-heard interview from 2008 with award-winning actress Meryl Streep, as she speaks about beauty in Hollywood. Blank on Blank is a show that animates archived interviews from the modern greats and stars from the past. Check out the charming interview at www.cynopsis.com.

See you tomorrow,
Jessica Reese  @JMarieReese
06.25.14

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

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JOB OPENING: DIGITAL SALES PLANNER/HGTV/DIY/ATL: highly motived digital sales professional, 2 yrs digital media sales planning. Internet research tools and metrics. For more detail www.scrippsnetworks.com #4303 (7/8)

JOB OPENING: MGR RSCH/VIACOM/NYC: Serve as expert on the VMN Ent brands, & their target audiences. Min 5 yrs media rsrch exp. Strong analytical & numeric skills req’d.Exp w/web & social analytics a +. BS/BA pref’d. Full info/apply: HERE (7/8)

JOB OPENING: SR.WRITER PRODUCER/WEtv/NYC: Reality TV powerhouse to write/produce campaigns for WE tv. Superb writing skills & savvy grasp of pop culture a must. APPLY HERE (7/7)

JOB OPENING: NETWORK SALES PLANNER/EstrellaTV/NYC: Possess exceptional comm. & client servicing skills. 2 yrs related network exp. Able to multitask and be detail oriented. Resume/cvr to: [email protected] (6/28)

JOB OPENING: SR WRITER/PROD PRGRM INTEGRATION/HGTV/Knoxville: Dvlp organic integrated content that meets advrtsers’ goals & drive ratings for ntwrk prgrmng. 6 yrs exp creating on air promos, interstitials or prgrmng req’d. Req 4323. Full info/apply HERE (6/28)

JOB OPENING: SR WRITER/PRODUCER/FOX SPORTS MKTG/LA: Resp. for conceiving, writing & overseeing prod of orig on-air promos & campaigns. Min 5+ yrs hands-on promotions exp. Strong writing/prod @ Net or Ad Agency. Full info/apply HERE (6/28)

JOB OPENING: WRITER/PRODUCER/FOX SPORTS MKTG/Charlotte, NC: Resp. for conceiving, writing & overseeing prod of on-air promos & campaigns. Min 3-4 yrs hands-on promotions exp. Strong writing/prod @ Net or Ad Agency. Full info/apply HERE (6/28)

JOB OPENING: DIR, SCRIPTED PROG/AMC/LA: Oversee current prog AMC scripted series. Advise on pilots, development for scripted series, producers, cast/crew, etc. Handle pitches, read scripts, recommend projects for development. Submit res HERE (6/28) 

JOB OPENING: PROMOTION MNGR/iN DEMAND/NYC: Manage distribution of promos/PPV traffic logs. Manage promo decisions for barkers/websites. Bachelor’s Degree & 3 yrs. exp. Final Cut Pro req. Apply: [email protected] (6/27)

JOB OPENING: MULTIMEDIA JOURNALIST/NYC/The Weather Channel: Gathering, shooting & editing material for TWC on air & digital. 5+ yrs exp video shooting, storytelling, technical.Resumes & Reel to: [email protected] (6/27)

JOB OPENING: ASSOC ANALYST/Scripps Networks/Knoxville: Learn to perform activities related to dvlpg internal reports, presentations, & recommendations. Knwlg of cbl TV, brdcsting, synd, new media, advrtsng & ent industry. Req # 4307 Apply HERE (6/27)

JOB OPENING: ASSOC MGR, MKTG SOLUTIONS/MUSIC CHOICE/NYC: Develop & execute mktg solutions for client-facing teams, incl ad sales, AF sales & content acquisition. 3-5 yrs mktg, pref in ad sales. PowerPoint a must. APPLY HERE http://musicchoicecareers.iapplicants.com/ (6/26)

JOB OPENING: SR PRODUCER, MEDIA CONTENT/Viacom/NYC: Schedule/refresh prgrmng daily. Brainstorm/rsrch ideas & videos for themed, internal prgrmng, aimed at highlighting creativity. 8-10 yrs work or professional exp mktg/advrtsng. Full info/apply HERE (6/26)

JOB OPENING: VP/CREATIVE DIR, STRATEGIC PRGRMS/MTV WORLD/NY: Dvlp overall creative vision for division’s consumer brands. Deep knwldg of dig media landscape. Min 10+ yrs exp as SR/supervising/exec prod @ ntwrk or cable ntwrk. Full info apply HERE (6/26)
 
JOB OPENING: DIGITAL MEDIA MKTG MGR/MTV/NY: Strong online media background & exp dvlpg creative digital media strategies & plans that effectively support MTV bus. objectives 3 – 5 yrs min digital media exp working w/clients in ent industry. Full info apply HERE (6/26)

JOB OPENING: SVP, CREATIVE PROMOS & STRATEGY/VH1/NYC: Translate VH1 goals into effective on-air strategies that drive measurable results. Min 10 yrs hands-on prod exp short-form video – on-air promos, advrtsng/commercials. Full info/apply HERE (6/26) 

JOB OPENING: SR MKTG MGR/Turner/NY: Min 5-7 yrs exp Integrated Media Sales Mktg or Client/Agency content dev exp. Will lead promos dev & exec for Cartoon/truTV/Adult Swim. Dvlp/exec innovative client solns & custom sales presentations. Apply HERE (6/26)

JOB OPENING: DIRECTOR, SOCIAL MEDIA/CNBC/East Coast: CNBC, the worldwide leader in business, has an exciting opportunity for a Director, Social Media to help establish its primetime as a new entertainment destination. Full info/apply HERE (6/26)

JOB OPENING: CREATIVE DIRECTOR/SPROUT/NYC: Lead creation of innovative promotions, branding, messaging across programming platforms @ Sprout. 7+ yrs creative services exp required. Kids TV exp preferred.  Full info/apply HERE (6/26)

JOB OPENING: SUPERVISING PRODUCER/NBCU/NYC: Lead producers, APs, art dep & performers for Sprout live daily program The Sunny Side Up Show. 7+ yrs TV Production exp required. Live TV exp a must. Full info/Apply HERE (6/26)

JOB OPENING: CONTROLLER/FILM PROD CO/ATL: Temp to Perm. Liaison between prod finance & corp finance depts. Mng cash flow, banking relationships for Comp-owned entities, oversee app/audit of GA film tax credits& gen finance ops. Res/cvr: HERE (6/26)

JOB OPENING: FREELANCE AP, ONLINE EDUCATION/OWN/OPRAH WINFREY NETWORK/LA: Education AP wanted! Min 2 yrs producing content for web. Knowledge of online education trends a must. Apply at: http://careers.own.tv/ (6/26)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

EXPERT SERVICE: Got a fantastic idea? Now you need pitch materials! Let us arm you with the materials you’ll need to stand out in a crowd. Email today: [email protected] (7/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: CSI SPORTS/NY: NYC/NJ College Student Summer Internship/Production Intern. Please send resume/cvr to Rose: Send to: [email protected] (6/26)

SUMMER INTERNSHIP CREDITS ONLY: Content & Media Intern/Immersion /San Jose: Exciting entertainment internship on http://immersion.com team in the mobile space for top biz/communication students. Successful NASDAQ company. E-mail: [email protected] (6/26)

SUMMER INTERNSHIP CREDITS ONLY: Video Gaming Intern/Immersion/San Jose: Exciting entertainment internship on http://immersion.com team in the mobile space for top biz/communication students. Successful NASDAQ company. E-mail: [email protected] (6/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ACCOUNT MGR/NY: Digital Ad Sales, Account Mgt & Licensing pro seeks FT employment in NY. 10+ yrs exp selling, licensing, exceeding sales targets, cultivating & maintaining long-term relationships. [email protected] (6/27)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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