VIRTUAL + AUGMENTED REALITY
Sometimes job listings can tell you a lot about a company’s plans. A new posting from Amazon Studios calls for a “Mixed Reality Producer” who can build “customer facing VR and AR applications across multiple platforms.” (Mixed reality – sometimes used interchangeably with augmented reality but technically not quite the same thing – refers to hardware that offers immersive experiences similar to VR, combined with the ability to integrate real-world images.) The new job posting mentions a number of VR platforms and companies – including Oculus, Google’s Daydream, HTC’s Vive, and the PlayStation VR – as possible destinations for new apps.
PLATFORMS, APPS + DEVICES
Los Angeles video startup Vidme has launched a new subscription feature. The service will now let users pay to subscribe to their favorite channels. Along with subscriptions come automated rewards, such as ad-free viewing and exclusive videos. Creators can set their own subscription prices. Vidme will take a 10% cut.
CYNOPSIS WEBINAR: SOCIAL GOOD
Research shows that the lines between nonprofits and corporations are blurring when it comes to impactful marketing strategies. Learn how this can translate into big potential for your brand in the May 23 webinar : How to Program & Market a Winning Social Good Strategy.
According to a new study from Manta, small businesses don’t seem to creating designated Facebook pages at quite the rate you might expect. The survey, which reached more than 4,700 U.S. businesses with less than 10 employees, found that only 49 percent had a Facebook page. (One caveat: This is a lower number than some other similar surveys have found.) According to the Manta survey, almost 75 percent of small businesses are spending less than two hours per week on Facebook marketing.
Facebook brought its “thankful” reaction back just in time for Mother’s Day. This time it took the form of a new emoji – a flower with purple petals. The Facebook app also added new Mother’s Day photo filters, allowing users to place themed frames (including ones populated with those purple flowers) around their pictures.
UPCOMING DIGITAL PROGRAMMING
… for the week of Monday, May 15 , through Sunday, May 21
– People Now at People.com , Monday-Friday at 8:30a ET and 11:30a ET. Guests include actress and TV personality Caroline Rhea (ABC’s Match Game), actress Mayim Bialik (CBS’s The Big Bang Theory), and model Kate Upton
– Acorn TV: BBC comedy/drama Decline and Fall debuts today, May 15
– Acorn TV: Documentary The Yorkshire Vet in Spring debuts today, May 15
– Netflix: Tracy Morgan: Staying Alive, a new comedy special, debuts Tuesday, May 16
– Netflix: Blame!, a new original sci-fi/animation film, debuts Friday, May 19
– Netflix: The Keepers, a new docu-series about the unsolved murder of a nun, debuts Friday, May 19
– Netflix: Season 3 of Unbreakable Kimmy Schmidt debuts Friday, May 19.
– Hulu: Becoming Bond, a documentary about short-lived James Bond actor George Lazenby, debuts Saturday, May 20
Digital media and production company AwesomenessTV is behind which Hulu original series? Answer: Freakish. Kudos to Louis Lewow-Lewow Media Group/GA, Andy Pittman-TAMU/TX, Shane Tierney, David Westberg SAG-AFTRA-Federal Credit Union/CA, Tom Moore-Kalt Productions/CA, Lorrie Shilling/CA, and Brenda Fisher-RSA Talent/CA
Follow-up: Which Freakish actor plays the role of Grover Jones? (Email firstname.lastname@example.org with your answer and be sure to include your name, company, and state.)