A CYNOPSIS MESSAGE FROM NEWSMAX

#1 in Median Household Income!
Newsmax Beats CNN, MSNBC and FNC . . .

Find NEWSMAX’s Powerful Audience . . .
*$75,300 Median HHI
*58% of viewers with $75K+ HHI
*91% of viewers Own Home

More Info: https://www.newsmax.com/advertise/demos/
NEWSMAX is Real News for Real People.
Source: Nielsen Media Research, NPower time period report, 1Q 2022, M-F 9a-4p

Today’s Premieres
A&E: Accused: Guilty or Innocent? at 9p
discovery+: Fight or Flight
HBO Max: That Damn Michael Che, Tig ‘n Seek
History: Alone at 9p, Kings of Pain at 10:30p
ID: Devil in the Web at 10p
Netflix: Shaman King

Today’s Finales
ABC: Grey’s Anatomy at 8p
CBS: Bull at 10p
Fox: Welcome to Flatch at 9p

A CYNOPSIS MESSAGE FROM THE STACK

THE FASTEST GROWING GROUP OF
OTA TV NETWORKS
COMET TV
CHARGE!
TBD.
Extend your reach with the
– THE STACK –
familiar TV franchises – blockbuster movies

Contact Joe Dugan [email protected]

IN THE NEWS

Warner Bros. Discovery is launching two new streaming advertising products with CTV company BrightLine. Click-to-Contact enables CTV ad-lite viewers to “click” on an ad and instantly receive an email from discovery+ on behalf of the advertiser, while Viewer’s Choice offers consumers the option to choose their path at the beginning of the ad. Both will be available on discovery+ beginning in 4Q22.

Havas Media Group North America has partnered with LiveRamp to create an agency-level data collaboration solution on its Converged platform. The LiveRamp integration is specifically designed for HMG North America and its clients. “Converged now allows us to create meaningful consumer experiences in one platform,” said Greg Walsh, CEO, Havas Media Group, North America. “Through our unique ‘partner and build’ approach, we’ve been able to assemble a market-leading data management solution, with our incredible partners at LiveRamp, that allows us to create a clean room for clients that can integrate all types of data in a safe, secure and compliant way.”

Traditional media companies took a hit in the stock market after Snap warned of a slowdown in digital ad revenue. On Tuesday, Warner Bros. Discovery closed down the day 7.8%; Fox Corp. slipped 5.1%; AMC Networks declined 4.2%; Disney dipped 4% and Paramount Global was down 3.9%. With the macroeconomic environment deteriorating “further and faster than anticipated,” Snap said in a US securities filing, it is likely the company will report revenue and adjusted EBITDA below the low end of its 2Q22 guidance range. Last month, Snap forecast second quarter revenue growth of 20% to 25% over the previous year. Bucking the trend was Charter Communications, up 1.1%, and Comcast Corp., up 0.4%.

MEASUREMENT & DATA CONFERENCE

Speakers added!

To All About the Ad Tech

Join us in welcoming Director of Insights, Samsung Ads & VP, Data & Media Science, Known

FIND OUT MORE

PRODUCTION & DEVELOPMENT

Apple TV+ has ordered “Speed Racer,” a live-action series from J.J. Abrams’ Bad Robot and Warner Bros. Television. The Japanese media franchise has had numerous US iterations.

Production is set to begin on an adaptation of Food Network host Katie Lee Beigel’s (“The Kitchen”) bestseller, Groundswell, for Hallmark Movies & Mysteries. Beigel is executive producing and will make an appearance in the movie.

Podcast company Meet Cute is partnering with Range Media Partners to adapt stories from Meet Cute into TV series and films. The deal also calls for clients from A+E Networks-backed Range to be added to Meet Cute’s audio series.

Tim Roth (“Lie to Me”) is stepping into Ian McShane’s role as an underworld boss in Paramount+ drama series “King of the Cross.” McShane withdrew due to health concerns.

COMING UP

Documentary thriller “Navalny,” about anti-corruption Russian government opposition leader Alexei Navalny, will be available to stream on HBO Max today, May 26. The film, directed by filmmaker Daniel Roher, follows Navalny after he survived an assassination attempt by poisoning with a lethal nerve agent.

Comedy brand Smosh is debuting “Smosh: Under the Influence Live.” On June 30 at 9p, Smosh team will perform live fan favorite-segments, sketches and more, all “Under the Influence” of drinks throughout the day. “Myself and the cast are so excited to deliver something totally new for us,” said Smosh President and Co-Founder Ian Hecox. “We’ve never mixed alcohol with our comedy before, so it’s guaranteed to deliver some unexpected results for sure.”

MagellanTV kicks off its inaugural “War & Military Week” today, May 26 with the world premiere of original series “Beyond the Myth: The SS Unveiled.” Produced by Doclights for ZDF, in association with ZDF Studios and MagellanTV, “Beyond the Myth” will anchor a weeklong lineup of documentary series and films that spotlight military strategies and achievements.

Season three of Freeform’s “Motherland: Fort Salem” premieres Tuesday, June 21 at 10p. The witches have left the army after being blamed for the death of the vice president’s daughter but can’t stay out of trouble.

STREAMING

Roku and Walmart Canada are teaming for the launch of onn. Roku TV models in Canada, sold exclusively in-store and online at Walmarts. Prices start at $328.

Amagi, provider of cloud-based SaaS technology for broadcast and connected TV, has partnered with Banijay Rights to drive its FAST strategy worldwide. Amagi has facilitated channel creation, distribution and monetization for Banijay Rights on FAST platforms such as Samsung TV Plus, The Roku Channel, Freevee, LG Channels and more. “FAST is increasingly becoming synonymous with quality programming,” said Srinivasan KA, co-founder, Amagi. “It’s exactly where a media powerhouse like Banijay Rights should be.”

Video software provider Synamedia has acquired Utelly, a UK-based content discovery platform provider with products targeted at the entertainment industry. Its offerings include metadata aggregation, search and recommendations, as well as content management and a content promotion engine. Utelly’s solution simplifies the complexity of users’ content discovery across TV channels, on demand and multiple streaming services. Its SaaS-based technology is pre-integrated with the Synamedia Go video platform and will now be embedded in the Go.Aggregate add-on pack.

TECH TALK

Google is introducing Google Audiences for CTV inventory in Display & Video 360, which will work across Hulu, Peacock, YouTube and most other ad-supported CTV apps. “In a few months, you’ll be able to power your CTV campaigns with the same affinity, in-market and demographic audiences you’ve been using for your digital ads for years,” wrote Jake Jolly, Project Manager, Display & Video, in a blog post, noting that demographics and in-market segments will be available on CTV devices by the end of this quarter. Some affinity audiences are already available and more are coming later this summer.

Twitter shareholders voted not to approve a board of directors seat for Egon Durban, the co-CEO of Silver Lake who joined the board in 2020 after his company agreed to invest $1 billion in Twitter. Research company ISS had recommended the vote against Durban, on the grounds that he is “overboarded,” serving on the boards of seven publicly traded companies. Twitter shareholders’ votes are not officially binding.

Integral Ad announced enhancements to IAS Signal that will incorporate the Total Visibility solution via a new and improved dashboard. Clients can now access insights into their supply paths in one reporting platform. “Brands and agencies want more visibility into their programmatic buys to understand what optimizations can improve campaign performance and drive high-quality supply paths,” said Lisa Utzschneider, CEO at Integral Ad Science. “Leveraging IAS’s QPO solution and metrics like qCPM will allow advertisers to identify the most effective channels for purchasing high-quality inventory at the most efficient cost.”

Cadent, an independent platform for advanced TV advertising, introduced a new feature within Cadent Aperture Platform which will enable programmatic guaranteed bidding for addressable TV and CTV across set top boxes, smart TVs, mobile devices, and desktop applications on inventory distributed by publishers. This solution increases both demand and flexibility, while facilitating the TV ecosystem’s migration manual direct sales processes toward a self-service marketplace for advertisers.

Penthera, provider of video streaming solutions for OTT providers, announced the release of PlayAssure. The software product builds a more extensive real-time buffer of video on streaming devices during playback to improve video quality and reduce or eliminate rebuffering due to unreliable networks. “PlayAssure was born out of an insight that we shared while viewing usage data during the pandemic, where most playback of downloaded content was connected to Wi-Fi, not offline,” said Brian Kline, President of Penthera. “Video engagement means one thing for subscription services: customers watch my content and I live another day. For AVODs, if you have a rebuffer before your ad pods, you may lose revenue. You can keep the session going with the right technology and this quality of experience helps drive revenue for ad-supported services.”

GOING GLOBAL

UK-based distributor DCD Rights has secured sales of the Melbourne-set series “Love Me” to Viaplay (Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia, Lithuania, Poland and Netherlands), CBC (Canada) for its streaming service, CBC Gem, Acorn TV (UK, Spain, Portugal and India), Hot (Israel), yes-DBS (Israel) and Pickbox (Croatia, Serbia, Slovenia, Bosnia and Herzegovina, North Macedonia, Montenegro and Bulgaria).

Woodcut International has inked sales for the factual doc special “Fukushima: Nature in the Danger Zone” to Discovery US, Discovery SEA, TG4 (Ireland) UKTV and SBS.

THAT BIG TV CONFERENCE

NEW SESSIONS ADDED for September 29-30, NYC

Cultural Equity in Media Planning, In the Streaming World, Kids’ Content Is Key, What’s In Store for Shoppable TV, and Privacy, Personalization & Permission

VIEW THE AGENDA

RATINGS

Ratings for the series finale of NBC’s “This Is Us” were nothing to cry about – the drama scored a 1.3 rating among A18-49 and 6.37f million viewers, improving on the season premiere (1.0/5.26 million).

Broadcast Nielsen Ratings for Tuesday, May 24
Show, P2+ 000s, (A18-49)
ABC: Holey Moley 2.83 (0.5), The Chase 2.03 (0.3), Who Do You Believe? 1.20 (0.2)
CBS: FBI 6.19 (0.5), FBI: International 5.32 (0.4), FBI: Most Wanted 4.77 (0.4)
CW: Superman & Lois 0.36 (0.1), Superman & Lois 0.34 (0.0)
FOX: Name That Tune 1.82 (0.3)
NBC: Young Rock 2.34 (0.4), Young Rock 2.36 (0.4), This Is Us 6.37 (1.3), New Amsterdam 3.45 (0.5)
Telemundo: La Casa de los Famosos 1.03 (0.3), Amor Valiente 0.85 (0.2), Pasion de Gavilanes 0.78 (0.2)
Univision: Soltero Con Hijas 1.28 (0.4), Mi Fortuna es Amerte 1.59 (0.5), El Ultimo Rey: El Hijo del Pueblo 1.16 (0.3)
Source: Nielsen, live + same day time period averages

EXECUTIVE MOVES

Scott Brothers Entertainment has named Jillian Brand as SVP, Development. Brand was most recently SVP, Development for Leopard USA.

Digitas has promoted Young Lee to Chief Strategy Officer. Lee’s previous role was EVP, Head of Brand and Creative Strategy, North America.

Jupiter Entertainment has upped Chris Spry to SVP of Development. Spry was previously VP of Development.

This Day in History
1896 – The Dow Jones index began with an average of 12 industrial stocks, closing at 40.94.

Answer to Our Last Trivia Question
Which lead star was written out of a “CSI” spin-off after ten episodes? Kim Delaney, from “CSI: Miami” (2002-12). Kudos to: Andrew Goldman-Grooveee/NYC; Ted Linhart-NBCU/NYC; Phyllis McQuillan-MSG Networks/NYC; Louis Lewow-FITE/Atlanta; Sandy Spiegel/Chicago; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Tom Moore-Kalt Productions/LA; Lorrie Shilling/El Segundo

Today’s Trivia Question
What made Harry on “Mike & Molly” (2010-16) realize he was gay? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four per time zone.)

Cynopsis Team