Gaming is the favorite media and entertainment activity for Gen Z - 87% in the demo play video games at least weekly, if not daily (“Animal Crossing”, anyone?). It’s a different kind of experience than traditional entertainment, interactive and increasingly social. Some are already in the game - NBCUniversal has partnered with in-game advertising platform Anzu.io, while the NFL has teamed with gamer Ninja and Netflix is purchasing Finnish games developer Next Games. We’ll look at how take advantage of the reach of gaming, including the kinds of relationship that can be forged with gaming companies, how the platforms’ extensive data be leveraged, and how to achieve the right balance of content and ad tolerance.

AI is transforming advertising, from ad creation to ad buying. According to Forrester Research, this year brands will “flock to AI-powered audience solutions” as they strive to find a replacement for third party cookies, experimenting with new models and new methods. There are AI services that can predict winning ad creative, offer competitive intelligence, and use machine learning to target, run and optimize ad campaigns, to name just a few applications. We’ll take a look at the latest tools and disruptors.

Billions are being invested in streaming content, leaving viewers with countless, incredible choices – and struggling to sort through it all. A variety of strategies have emerged to help end ceaseless scrolling. Companies like Reelgood offer search and filtering features to help viewers find titles on multiple services; XUMO has launched a channel dedicated to content discovery. Learn about the new opportunities boost viewership and drive revenue.

With “multiracial” the fastest-growing segment of the US population, according to the US Census, media agencies have acknowledged the importance of cultural relevancy – and the tools and data needed to achieve it. Horizon Media, which is addressing this imperative with eMbrace, a customized data solution, is just one company helping brands identify growth opportunities and connect with consumers. Find out who else is at the forefront of breaking the mold to better engage with diverse audiences, and drive business.

Fake ad impressions, server-side ad insertion schemes - CTV ad fraud is costing publishers $144 million a year, according to DoubleVerify. And the bad actors are continuously coming up with new and ever more complex techniques, so even those selling fraudulent inventory might not understand they’re being duped. We’ll look at how smart players are making their space in the advertising ecosystem safer and more secure.

Consumers are more privacy-conscious than ever, complicating customer acquisition and marketing efforts. While most consumers will trade personal data for personalized content, according to Cheetah Digital, they prefer brands only use data that they’ve explicitly shared directly to the brand. How can companies balance the privacy consumers demand, with the personalization they now expect? Find out how to deliver results by developing relationships with your target audience.

Shoppable TV has come a long way from QVC. Technical innovations now enable engaging, interactive, and streamlined shopping experiences for consumers. From QR codes to AR stores, we’ll look the latest tools that help drive viewers from TV to commerce, scoring wins for both networks and brands.

Thanks to the streaming wars, kids’ content is red hot – Paramount Global CEO Bob Bakish has said shows like “PAW Patrol” are a “key attraction” for Paramount+, and children’s programming consistently ranks among the top 15 shows across platforms. Which means kids’ content is no longer just a way to keep users from cancelling subscriptions - it’s actually driving growth. We’ll explore how digital content companies and streaming services can capitalize on a trend that shows no sign of slowing down.

As the fastest-growing social media platform ever, with one billion active users worldwide, TikTok can be an invaluable tool for networks and marketers eager to engage young audiences. From “Hell’s Kitchen” star Gordon Ramsay, who (with an assist from his daughter) has attracted over 30 million fans on TikTok, to the BBC, which uses the platform to reach school-aged children with its BBC Bitesize account, users are succeeding by creating original and exciting content viewers can relate to. How can you unlock the massive potential of the platform? Our panel will offer tips for creating challenges that go viral, encouraging user-generated content, even reaching Gen Z job applicants - and more.