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overview

The two-day, Big TV Conference offers senior executives the chance to find solutions as the media industry navigates ongoing fluctuations in consumer behavior. Networks, agencies, brands, tech and research companies converge to find innovative, effective ways to build authentic audience connections, measure success and stay relevant in the content multiverse.

Speakers

  • Kyle Acquistapace

    Executive Director
    Team One
  • Gil Almeida

    Global Director of Marketing
    Spotify
  • Beth Anderson

    GM, FAST Channels
    BBC Studios
  • Bethany Atchison

    Senior Director, Distribution Partner Management
    Vevo
  • Lauri Baker

    SVP, Partnership Strategy
    Infillion
  • David Bates

    CEO and Creative Director
    Bokeh
  • Itamar Benedy

    Co-Founder/CEO
    Anzu.io
  • Rick Bruner

    Head of Insights & Analytics
    Standard Media Index
  • Dan Callahan

    Senior Vice President of Data Strategy and Sales Innovation
    Fox Ad Sales
  • LaToya Christian

    Managing Partner, Multicultural Marketing Strategy & Analytics
    GroupM
  • Jennifer Corbett

    VP Audience Development & Brand
    Crunchyroll
  • Erica Cullum

    Senior Entertainment Partner Manager
    Twitter
  • Sean Cunningham

    President & CEO
    VAB
  • Tim Cutting

    General Manager of Commercial
    Reelgood
  • Bill Daddi

    President
    Daddi Brand Communications
  • Wil Danielson

    Senior Vice President, Digital Sales
    Nexstar Digital
  • Karina Dobarro

    EVP, Managing Director, Multicultural Business Solutions
    Horizon Media
  • Scott Dunn

    Head of Business Development and Talent Management
    Doing Things Media
  • Katrina Eddy

    Director, BPA-iCompli, Tech Assurance
    BPA Worldwide
  • Shannan Ferry

    Anchor/Reporter
    Spectrum News NY1 New York City
  • Joan FitzGerald

    Founder and CEO
    Data ImpacX
  • Ted Flanagan

    Chief Customer Officer
    Habu
  • Adam Gaynor

    Chief Revenue Officer & Interim President
    Gamut
  • Craig Geller

    Executive Vice President / General Manager
    Azteca America
  • Bryan Goski

    Vice President Enterprise Solutions
    Videoamp
  • Tara Gotch

    Senior Vice President, Commercial
    comScore
  • Kim Granito

    Executive Vice President, The Content Room
    AMC Networks
  • Nikki Grenoble

    Programming Director
    Pluto TV
  • Philippe Guelton

    Chief Revenue Officer
    Chicken Soup For The Soul
  • Mary Ann Halford

    Partner
    Altman Solon
  • Biz Hennigan

    SVP Client Lead
    Superdigital™
  • Dan'l Hewitt

    Head of Global Partnerships
    Moonbug Entertainment
  • Charlie Holmes

    SVP, Sales
    New York Interconnect
  • Amy Hyland

    General Manager
    Nickelodeon
  • Natalia Irmin

    Director, Data Strategy & Partnerships
    a4 Advertising
  • Royal Jackson

    Chief Creative Officer
    Impact Network
  • Eric John

    Vice President, Media Center
    iab
  • Jez Jowett

    Managing Partner, Content and Partnerships, North America
    Havas Media
  • Andrew Robinson Jr.

    Group Director, Gaming
    The Marketing Arm
  • Leonard Burnett, Jr.

    Co-Founder of Homestead Entertainment & Hero Collective
    Homestead Entertainment
  • Anthony Katsur

    CEO
    iab Tech Lab
  • Cindy Kelly

    Head of Advertising Sales & Co-Chief Revenue Officer
    Genius Brands International
  • Peter Kennedy

    President & Founder
    Tagger Media LLC
  • Lynn Kestin

    Senior Creative Director, Nickelodeon Podcasts
    Nickelodeon
  • Sean Kiely

    Head of Gaming and Esports Sales
    Fandom
  • Jo Kinsella

    President, InnovidXP
    Innovid
  • Curt Larson

    Chief Product Officer
    Sharethrough
  • Anthony Layser

    Vice President, Partnerships and Programming
    XUMO
  • Lynn Leahey

    Editorial Director
    Cynopsis
  • Noah Levine

    Head of Advanced Advertising Solutions
    Warner Bros Discovery
  • Barry Loudis

    Vice President, Business Development
    WURL
  • Chris Maccaro

    CEO
    Beachfront
  • Charel MacIntosh

    Global Head of Business Development & Strategic Partnerships
    Clinch
  • Cesar Martinez

    President
    Open World
  • Jessica Masters

    US Head of Verticals, Insurance, Financial Services, Energy
    Roku
  • Vikrant Mathur

    Co-Founder
    Future Today
  • Erin McIlvain

    Chief Officer, Distribution and Content Strategy
    Great American Media
  • Brittany Mehciz

    Head of Social Media
    Hulu Originals
  • Erica Meyer

    Vice President, Account Management
    Simulmedia
  • Gary Mittman

    CEO
    Kerv Interactive
  • Roseann Montenes

    Vice President, Precision & Performance Advertiser Partnerships
    A + E Networks
  • Dylan Moorhead

    Director, Head of Ad Platform Solutions
    Roku
  • Sean Muller

    CEO & Founder
    iSpot.tv
  • Cynthia Nelson

    Chief Strategy Officer
    REVO
  • Derek Nicol

    SVP of Ad Technology and Systems
    Paramount
  • Erick Opeka

    President
    Cinedigm Networks
  • Kevin O'Reilly

    SVP, COO, News & Advertising
    a4 Advertising
  • Akhil Parekh

    SVP, Product
    Mediaocean
  • Seema Patel

    SVP, Data Partnerships
    TelevisaUnivision
  • Rori Peters

    Senior Vice President, Content Distribution & Marketing
    TV One
  • Beth Plummer

    Chief Revenue Officer
    Spectrum Reach
  • Gijsbert Pols

    PhD - Director of Connected TV & New Channels
    Adjust
  • David Porter

    SVP, GM Addressable Advertising
    Canoe Ventures
  • Jamie Power

    SVP, Addressable Sales
    Disney Advertising
  • Fernando Romero

    Head of Advertising Sales
    Fuse Media
  • Detavio Samuels

    CEO
    Revolt
  • Aleck Schleider

    Chief Revenue Officer
    Blockgraph
  • Josh Shadid

    Founder and Executive Producer
    Lord Danger
  • Kristina Shepard

    Head of Agency Partnerships & National Brand Team Lead
    Roku
  • Mike Shields

    CEO
    Shields Strategic Consulting
  • Howard Shimmel

    Head of Strategy
    datafuelX, Inc.
  • Jon Steinlauf

    Chief U.S. Advertising Sales Officer
    Warner Bros Discovery
  • Court Stroud

    Writer and Founder
    The Cledor Group
  • Deirdre Thomas

    Managing Director, U.S. Audience Measurement Business Development and Sales
    Nielsen
  • Albert Thompson

    Managing Director, Digital Innovation
    Walton Isaacson
  • Kristi VandenBosch

    President
    Oliver
  • Jon Watts

    Managing Director
    Coalition for Innovative Media Measurement (CIMM)
  • Nicole Whitesel

    EVP, Advanced TV & Client Success
    Publicis Media
  • Collette Winn

    VP, Strategy & Operations, Creative Partnerships
    NBCUniversal
  • Andrea Zapata

    EVP, Head of Ad Sales Research, Measurement and Insights
    Warner Bros Discovery
  • Maggie Zhang

    SVP, Measurement Strategy & Operations, Advertising & Partnerships
    NBCUniversal
  • Ed Ziskind

    Regional Sales Director
    Premion

Agenda

  1. 8:00 am - 8:50 am

    Registration & Networking Breakfast on the Rooftop

    Breakfast and Wifi provided by Katz Digital Video

  2. 9:00 am - 9:30 am

    Investing in Minority-Owned Media: Where Are We Now?

    Progress is being made when it comes to investment in minority-owned media. In 2021, 20 of the top advertisers pledged 2%-5% of their ad spend to Black-owned media, according to Nielsen. Publicis Media launched a major two-year initiative, “Once & For All Coalition,” and Target teamed with REVOLT for “Bet on Black,” a series aimed at supporting social justice, to name just a few examples. But challenges remain in defining minority-owned media, tracking spend and making maximum impact. We’ll look at where we are, where we need to go – and how to get there.

  3. 9:30 am - 10:00 am

    Cross-Platform TV Measurement Has Arrived. Here’s What You Need to Know

    Eighty-seven percent of advertisers consider standard cross-platform TV measurement and attribution an important factor when investing in converged TV, according to TVSquared. As companies explore their options, which currencies hold the most promise? What are the latest tools and tech that offer advertisers real-time data for linear, streaming and time-shifted viewing? We’ll talk to the players who are making it happen.

  4. 10:00 am - 10:30 am

    What's Old is New Again - Nostalgia is in Full Force on CTV

    From 80s music videos, TV show reboots and reunions decades in the making, nostalgic content is making a comeback in the living room. CTV platforms, streaming services, and advertisers alike are all tapping into this trend in order to reach new audiences and create more powerful connections with viewers. In today's crowded content landscape, consumers across all generations, including Gen Z, actively seek out and stream nostalgic content.

    Learn more about the impact nostalgia is having on CTV, particularly within the FAST, where consumers are increasingly tuning into tailored and curated linear programming, uniquely dedicated to content that has shaped generations and created indelible memories.

  5. 10:30 am - 11:00 am

    Networking Break

  6. 11:00 am - 11:20 am

    The Role of Identity in Addressable TV

    As the use of first-party data grows across the TV ecosystem, the importance of identity has grown alongside it.  This session will include multiple perspectives on the increasingly critical role identity plays in today’s dynamic TV advertising landscape. It will examine how identity can be used effectively in a privacy-first way to enable addressable TV across the connected home. 

  7. 11:20 am - 11:45 am

    It’s Time to Unlock the Potential of TikTok

    As the fastest-growing social media platform ever, with one billion active users worldwide, TikTok can be an invaluable tool for networks and marketers eager to engage young audiences. From “Hell’s Kitchen” star Gordon Ramsay, who (with an assist from his daughter) has attracted over 30 million fans on TikTok, to the BBC, which uses the platform to reach school-aged children with its BBC Bitesize account, users are succeeding by creating original and exciting content viewers can relate to. How can you unlock the massive potential of the platform? Our panel will offer tips for creating challenges that go viral, encouraging user-generated content, even reaching Gen Z job applicants - and more.

  8. 11:45 am - 12:05 pm

    It’s not about the Technology, It’s about the Outcome

    Digital media has transformed marketing, but it has also created massive fragmentation.  Is building a TV campaign as simple as setting parameters at the DSP and firing off the campaign - or a more nuanced approach necessary? In this Fireside Chat, we present the idea that unlike most of the digital marketplace, TV still has arbitrage opportunities for creating data-driven, efficient campaigns.

  9. 12:05 pm - 1:05 pm

    Welcome Lunch, Sponsored by Spectrum Reach

  10. 1:05 pm - 1:30 pm

    Media and the Metaverse

    Fortnite announced $1 billion in funding to build the metaverse. Disney is planning a VR theme park. Apple is amping up hiring for AR and VR ventures. We may not yet be able to predict how the metaverse will evolve, but some brands are getting a head start. We’ll explore the technologies you need to understand to unlock the value of virtual worlds for your business.

  11. 1:30 pm - 2:00 pm

    What’s New with Advertiser Spending and Priorities in CTV

    While our macro-environment is in a state of constant change, we’ve uncovered the one constant — advertisers are continuing to increase spending on streaming TV advertising.

    In our recent CTV/OTT study, we took the pulse of advertisers to dig deeper into their spending and priorities and found that investment and optimism for CTV advertising are already high and continuing to rise, driven by its ability to precision target and achieve full-funnel brand goals.

    Additionally, local continues to be a top priority for advertisers to meet the evolving needs of customers based on local circumstances. In this discussion, John will share learnings from the past year, including highlights from our recent study findings and what’s top of mind for advertisers as they continue to invest more in the channel — on topics such as targeting, measurement, brand safety, ad fraud and inventory.

  12. 2:00 pm - 2:20 pm

    Making an Impression: Targeted TV

    Auto and pharma and finance, oh my! More and more brand categories are seeing the value in advanced TV advertising, adjusting their strategies to target audiences instead of programs. Deloitte Global projects addressable TV advertising will generate $7.5 billion globally this year, thanks to advancements in technology. Still, understanding the current capabilities of addressable for linear and OTT, where it best fits into an advertising plan, and how to serve it up, can be a challenge. In this panel, you’ll learn how to use addressable to get to the bottom of the sales funnel.

  13. 2:20 pm - 2:45 pm

    The AVOD Equation

    The number of US ad-supported video-on-demand viewers is set to surpass digital viewers this year, according to eMarketer, but with people growing less tethered to their screens as the pandemic ebbs, they’re questioning how many subscriptions they need. We’ll look at the subscription models, pricing tiers and partnerships that set up services for future success.

  14. 2:45 pm - 3:15 pm

    Networking Break, Sponsored by MRI Simmons

  15. 3:15 pm - 3:40 pm

    Getting Personal: The New Consumer Connection

    Optimizing the customer journey through the marketing funnel means hyper-personalization. Whether it’s through creative strategies like vernacular content, or technology like AI-driven applications to improve customer experience, connecting with the consumer is key to success in a world where there are a dizzying array of choices. Explore the strategies available now to help advertisers build a deeper customer relationship.

  16. 3:40 pm - 4:05 pm

    The “Story Experience”

    Transmedia storytelling, offering a story experience across multiple platforms, is one way to meet younger, digital native audiences where they live. Bringing TV characters to life on social media can generate buzz, deepen viewer connection - and offer valuable opportunities for advertisers. From apps to Easter eggs to cultivating partnerships, our panel will focus on how IP owners can leverage fandom to engage young consumers in exciting – and lucrative – new ways.

  17. 4:05 pm - 4:40 pm

    AUDIENCE TARGETING & MEASUREMENT: Smarter, more efficient campaigns

    Now more than ever, advertising spend is expected to be as efficient as possible. It is critical for advertisers that their messages reach real people and the right target audience. TV advertising’s currency, once linked to programs and then addressable, has been gradually moving to impressions, more accurately capturing how many viewers ads actually reach.

    How can advertisers use the latest forms of targeting and measurement to drive more targeted and impactful campaigns?

    In this session, expert panelists will discuss the right steps to take to ensure your campaigns are smarter and achieve the ROI you are expected to deliver.

  18. 4:40 pm - 5:00 pm

    The BIG NYI GAME SHOW

    Three contestants will be chosen from the audience to answer questions. The winner will receive a BIG TV!

  19. 5:00 pm - 7:00 pm

    Evening Reception, Sponsored by Gamut

  1. 9:00 am - 9:30 am

    Registration & Breakfast Networking on the Rooftop

    Breakfast and Wifi provided by Katz Digital Video

  2. 9:30 am - 10:00 am

    Keynote Session with Jon Steinlauf

  3. 10:00 am - 10:25 am

    Gaming Is Serious Business

    Gaming is the favorite media and entertainment activity for Gen Z - 87% in the demo play video games at least weekly, if not daily (“Animal Crossing”, anyone?). It’s a different kind of experience than traditional entertainment, interactive and increasingly social. Some are already in the game - NBCUniversal has partnered with in-game advertising platform Anzu.io, while the NFL has teamed with gamer Ninja and Netflix is purchasing Finnish games developer Next Games. We’ll look at how to take advantage of the reach of gaming, including the kinds of relationships that can be forged with gaming companies, how the platforms’ extensive data can be leveraged, and how to achieve the right balance of content and ad tolerance.

  4. 10:25 am - 10:45 am

    Modernizing TV Currency for the Cross-Screen Era

    Join iSpot in a discussion about currency and measurement and how both play an important role in the future of TV. 

  5. 10:45 am - 11:15 am

    Networking Break, Sponsored by MRI Simmons

  6. 11:15 am - 11:40 am

    AI-Powered Audience Solutions

    AI is transforming advertising, from ad creation and innovative integration to ad buying. According to Forrester Research, this year brands will “flock to AI-powered audience solutions” as they strive to find a replacement for third party cookies, experimenting with new models and new methods. There are AI services that can predict winning ad creative, offer competitive intelligence, and use machine learning to target, run and optimize ad campaigns, to name just a few applications. We’ll take a look at the latest tools and disruptors.

  7. 11:40 am - 12:00 pm

    Measurement Innovation: Delivering Value in Today’s Converged Marketplace

    Measurement, from currency and unduplicated reach, to proving TV effectiveness and ROI, plays a vital role in the continued success of Television. As media companies and advertisers continue to adapt to shifts in viewership and the emergence of multi-screen, innovative measurement approaches are firmly taking hold and establishing new standards, expectations and metrics for the future of a converged TV marketplace. 

    Learn how Fox and Tubi are expanding their measurement solutions and proving the value of the converged TV with independent partners like Innovid. We’ll explore insights from recent campaigns, the multi-currency conundrum, and discuss how measurement innovation is supporting the collaboration and growth of both linear and streaming platforms. 

  8. 12:00 pm - 12:25 pm

    The Next Wave in Streaming: Helping Users Find Something to Watch

    Billions are being invested in streaming content, leaving viewers with countless, incredible choices – and struggling to sort through it all. A variety of strategies have emerged to help end ceaseless scrolling. Companies like Reelgood offer search and filtering features to help viewers find titles on multiple services; XUMO has launched a channel dedicated to content discovery. Learn about the new opportunities to boost viewership and drive revenue.

  9. 12:25 pm - 1:00 pm

    Delivering Better CTV Ad Experiences for Viewers & Media Buyers Alike

    CTV advertising is set to reach nearly $35 billion in spending in the U.S. by 2025, with an increasing share of dollars flowing through programmatic. While some teams push to deliver the best viewer experience, others may prioritize workflow on the buy- and sell-side. In this panel, you’ll learn about the latest challenges, trade-offs, and trends in the CTV space. Leading executives will share their thoughts on the state of the viewer ad experience in CTV, and lend insight on key priorities from both a sell- and buy-side perspective. You’ll walk away with information that will help your teams plan their best approach to CTV advertising every step of the way, with every available tool.

  10. 1:00 pm - 1:50 pm

    Networking Lunch, Sponsored by Gamut

  11. 1:50 pm - 2:15 pm

    Cultural Equity in Media Planning

    With “multiracial” the fastest-growing segment of the US population, according to the US Census, media agencies have acknowledged the importance of cultural relevancy – and the tools and data needed to achieve it. Horizon Media, which is addressing this imperative with eMbrace, a customized data solution, is just one company helping brands identify growth opportunities and connect with consumers. Find out who else is at the forefront of breaking the mold to better engage with diverse audiences, and drive business.

  12. 2:15 pm - 2:35 pm

    CTV advertising delivers. How does it get the credit?

    In the second half of 2022, nobody in marketing doubts that connected TV is the most exciting advertising channel in town: its growth outpaces any other channel, and its power to mesmerize consumers is vast. However, it is a major challenge to capture CTV’s power in data. Customer journeys nowadays run over a sheer endless range of channels and devices. Although CTV is likely to be the place where you grab your audience’s attention, it will not likely be the place where it converts. This leads to a situation where CTV is at the risk of being undercredited. In this session, you will learn how big that risk is, how you can mitigate it and how technology can help you establish a realistic view on the value CTV advertising actually delivers. 

  13. 2:35 pm - 3:00 pm

    In the Streaming World, Kids’ Content Is Key

    Thanks to the streaming wars, kids’ content is red hot – Paramount Global CEO Bob Bakish has said shows like “PAW Patrol” are a “key attraction” for Paramount+, and children’s programming consistently ranks among the top 15 shows across platforms. Which means kids’ content is no longer just a way to keep users from canceling subscriptions - it’s actually driving growth. We’ll explore how digital content companies and streaming services can capitalize on a trend that shows no sign of slowing down.

  14. 3:00 pm - 3:20 pm

    Networking Break

  15. 3:20 pm - 3:40 pm

    Storytelling at Scale with FAST

    Barry Loudis, Vice President of Business Development at Wurl, shares insights on the exploding FAST landscape and how Wurl is partnering with brands to monetize and advance the business of Streaming TV.

  16. 3:40 pm - 4:05 pm

    What’s In Store for Shoppable TV

    The frequency of shoppable media has been "growing at speed" over the past year, and is poised to accelerate even more in 2023, according to a study from the World Federation of Advertisers and Dentsu International. Technical innovations now enable engaging, interactive, and streamlined shopping experiences for consumers. From QR codes to AR stores, we’ll look at the latest tools that help drive viewers from TV to commerce, scoring wins for both networks and brands.

  17. 4:05 pm - 4:30 pm

    Privacy, Personalization & Permission

    Consumers are more privacy-conscious than ever, complicating customer acquisition and marketing efforts. While most consumers will trade personal data for personalized content, according to Cheetah Digital, they prefer that brands only use data that they’ve explicitly shared directly to the brand. How can companies balance the privacy consumers demand, with the personalization they now expect? Find out how to deliver results by developing relationships with your target audience.

Sponsored By

a4 Advertising
Adjust
Beachfront
Blockgraph
DIRECTV Advertising
Future Today
Gamut_use
Imagine Communications
Innovid
iSpot.tv
Katz Digital Video
MRI Simmons
New York Interconnect
Nexstar Digital
Nielsen
Premion
REVO
Simulmedia
Spectrum Reach
TV One
Vevo
Video Advertising Bureau (VAB)
Videoamp
WURL

WHO ATTENDS?

Executives with titles ranging in levels from Managers to Senior Directors and SVP’s, with primary job function focused on media buying & planning, programming, strategy, research, sales and marketing, will once again have access to fresh thinking aimed at driving success in every corner of the business.

Ad Operations
Advertising
Business Development
Media Planning
Media Buying
Media Strategy
Programming
Management
Marketing
Public Relations
Production
Product Launches
Ratings/Analytics
Sales & Distribution
You!

PAST COMPANIES

Pricing

  • Early Bird #1

    $995
    Valid until
    June 21, 2022

    • Access to the Live Content
    • Attendance to Onsite Networking Events
    • Access to On-demand sessions
    • Opportunity to win various contests/giveaways
    WATCH ON-DEMAND
  • Early Bird #2

    $1,195
    Valid until
    August 25, 2022

    • Access to the Live Content
    • Attendance to Onsite Networking Events
    • Access to On-demand sessions
    • Opportunity to win various contests/giveaways
    WATCH ON-DEMAND
  • General Pass

    $1,395
    Valid until
    September 29, 2022

    • Access to the Live Content
    • Attendance to Onsite Networking Events
    • Access to On-demand sessions
    • Opportunity to win various contests/giveaways
    WATCH ON-DEMAND
Vendor Rate
$3,999
Vendor Rate (Expired 09-29-2022)
$3,999

Vendors are required to pay to attend the two-day event. However, you may want to consider sponsoring Big TV 2022, as it comes with additional benefits including face time with your key targets. Contact Executive Director of Sales Albert Nassour for more information.

WATCH ON-DEMAND
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That Big TV Conference is presented by Cynopsis—first in your inbox with the most important media news of the day – keeping you more informed, smarter, and one step ahead. Cynopsis reaches decision-making media professionals, from agencies and brands to linear and digital networks, through a variety of avenues: email, online, mobile, social media and live events.