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Early Bird Rate ends August 24th
The two-day, Big TV Conference offers senior executives the chance to find solutions as the media industry navigates ongoing fluctuations in consumer behavior. Networks, agencies, brands, tech and research companies converge to find innovative, effective ways to build authentic audience connections, measure success and stay relevant in the content multiverse.
Breakfast and Wifi provided by Katz Digital Video
Progress is being made when it comes to investment in minority-owned media. In 2021, 20 of the top advertisers pledged 2%-5% of their ad spend to Black-owned media, according to Nielsen. Publicis Media launched a major two-year initiative, “Once & For All Coalition,” and Target teamed with REVOLT for “Bet on Black,” a series aimed at supporting social justice, to name just a few examples. But challenges remain in defining minority-owned media, tracking spend and making maximum impact. We’ll look at where we are, where we need to go – and how to get there.
Eighty-seven percent of advertisers consider standard cross-platform TV measurement and attribution an important factor when investing in converged TV, according to TVSquared. As companies explore their options, which currencies hold the most promise? What are the latest tools and tech that offer advertisers real-time data for linear, streaming and time-shifted viewing? We’ll talk to the players who are making it happen.
From 80s music videos, TV show reboots and reunions decades in the making, nostalgic content is making a comeback in the living room. CTV platforms, streaming services, and advertisers alike are all tapping into this trend in order to reach new audiences and create more powerful connections with viewers. In today's crowded content landscape, consumers across all generations, including Gen Z, actively seek out and stream nostalgic content.
Learn more about the impact nostalgia is having on CTV, particularly within the FAST, where consumers are increasingly tuning into tailored and curated linear programming, uniquely dedicated to content that has shaped generations and created indelible memories.
In this session, Blockgraph CRO Aleck Schleider, along with a prominent Blockgraph partner, will unpack the ever-changing TV advertising ecosystem. As the TV industry increases its reliance on first-party data, as well as its need for identity interoperability across data silos, the importance of protecting and connecting data becomes even more critical. Hear about how distributors, programmers, and measurement companies are enabling audience-based TV advertising across the connected home, all while putting consumer privacy first.
As the fastest-growing social media platform ever, with one billion active users worldwide, TikTok can be an invaluable tool for networks and marketers eager to engage young audiences. From “Hell’s Kitchen” star Gordon Ramsay, who (with an assist from his daughter) has attracted over 30 million fans on TikTok, to the BBC, which uses the platform to reach school-aged children with its BBC Bitesize account, users are succeeding by creating original and exciting content viewers can relate to. How can you unlock the massive potential of the platform? Our panel will offer tips for creating challenges that go viral, encouraging user-generated content, even reaching Gen Z job applicants - and more.
Fortnite announced $1 billion in funding to build the metaverse. Disney is planning a VR theme park. Apple is amping up hiring for AR and VR ventures. We may not yet be able to predict how the metaverse will evolve, but some brands are getting a head start. We’ll explore the technologies you need to understand to unlock the value of virtual worlds for your business.
Auto and pharma and finance, oh my! More and more brand categories are seeing the value in advanced TV advertising, adjusting their strategies to target audiences instead of programs. Deloitte Global projects addressable TV advertising will generate $7.5 billion globally this year, thanks to advancements in technology. Still, understanding the current capabilities of addressable for linear and OTT, where it best fits into an advertising plan, and how to serve it up, can be a challenge. In this panel, you’ll learn how to use addressable to get to the bottom of the sales funnel.
The number of US ad-supported video-on-demand viewers is set to surpass digital viewers this year, according to eMarketer, but with people growing less tethered to their screens as the pandemic ebbs, they’re questioning how many subscriptions they need. We’ll look at the subscription models, pricing tiers and partnerships that set up services for future success.
Optimizing the customer journey through the marketing funnel means hyper-personalization. Whether it’s through creative strategies like vernacular content, or technology like AI-driven applications to improve customer experience, connecting with the consumer is key to success in a world where there are a dizzying array of choices. Explore the strategies available now to help advertisers build a deeper customer relationship.
Transmedia storytelling, offering a story experience across multiple platforms, is one way to meet younger, digital native audiences where they live. Bringing TV characters to life on social media and VR can generate buzz, deepen viewer connection - and offer valuable opportunities for advertisers. From apps to Easter eggs to cultivating partnerships, our panel will focus on how IP owners can leverage fandom to engage young consumers in exciting – and lucrative – new ways.
As the leader in local OTT advertising, Gamut helps advertisers find, target and engage with local OTT audience at scale in every DMA. When it comes to local OTT advertising, there are many companies that offer different pieces of the puzzle. But only Gamut delivers everything the evolving video landscape demands: audience, data, reach, transparency—and total expertise. As part of Cox Media Group, Gamut leverages the relationships and reach that only 50+ years in TV and video can provide, and combines them with a decade of innovation in digital intelligence.
Breakfast and Wifi provided by Katz Digital Video
Gaming is the favorite media and entertainment activity for Gen Z - 87% in the demo play video games at least weekly, if not daily (“Animal Crossing”, anyone?). It’s a different kind of experience than traditional entertainment, interactive and increasingly social. Some are already in the game - NBCUniversal has partnered with in-game advertising platform Anzu.io, while the NFL has teamed with gamer Ninja and Netflix is purchasing Finnish games developer Next Games. We’ll look at how take advantage of the reach of gaming, including the kinds of relationship that can be forged with gaming companies, how the platforms’ extensive data be leveraged, and how to achieve the right balance of content and ad tolerance.
AI is transforming advertising, from ad creation and innovative integration to ad buying. According to Forrester Research, this year brands will “flock to AI-powered audience solutions” as they strive to find a replacement for third party cookies, experimenting with new models and new methods. There are AI services that can predict winning ad creative, offer competitive intelligence, and use machine learning to target, run and optimize ad campaigns, to name just a few applications. We’ll take a look at the latest tools and disruptors.
Billions are being invested in streaming content, leaving viewers with countless, incredible choices – and struggling to sort through it all. A variety of strategies have emerged to help end ceaseless scrolling. Companies like Reelgood offer search and filtering features to help viewers find titles on multiple services; XUMO has launched a channel dedicated to content discovery. Learn about the new opportunities boost viewership and drive revenue.
As the leader in local OTT advertising, Gamut TOTAL helps advertisers find, target and engage with local OTT audience at scale in every DMA. When it comes to local OTT advertising, there are many companies that offer different pieces of the puzzle. But only Gamut TOTAL delivers everything the evolving video landscape demands: audience, data, reach, transparency—and total expertise. As part of Cox Media Group, Gamut TOTAL leverages the relationships and reach that only 50+ years in TV and video can provide, and combines them with a decade of innovation in digital intelligence.
With “multiracial” the fastest-growing segment of the US population, according to the US Census, media agencies have acknowledged the importance of cultural relevancy – and the tools and data needed to achieve it. Horizon Media, which is addressing this imperative with eMbrace, a customized data solution, is just one company helping brands identify growth opportunities and connect with consumers. Find out who else is at the forefront of breaking the mold to better engage with diverse audiences, and drive business.
In the second half of 2022, nobody in marketing doubts that connected TV is the most exciting advertising channel in town: its growth outpaces any other channel, and its power to mesmerize consumers is vast. However, it is a major challenge to capture CTV’s power in data. Customer journeys nowadays run over a sheer endless range of channels and devices. Although CTV is likely to be the place where you grab your audience’s attention, it will not likely be the place where it converts. This leads to a situation where CTV is at the risk of being undercredited. In this session, you will learn how big that risk is, how you can mitigate it and how technology can help you establish a realistic view on the value CTV advertising actually delivers.
Thanks to the streaming wars, kids’ content is red hot – Paramount Global CEO Bob Bakish has said shows like “PAW Patrol” are a “key attraction” for Paramount+, and children’s programming consistently ranks among the top 15 shows across platforms. Which means kids’ content is no longer just a way to keep users from cancelling subscriptions - it’s actually driving growth. We’ll explore how digital content companies and streaming services can capitalize on a trend that shows no sign of slowing down.
The frequency of shoppable media has been "growing at speed" over the past year, and is poised to accelerate even more in 2023, according to a study from the World Federation of Advertisers and Dentsu International. Technical innovations now enable engaging, interactive, and streamlined shopping experiences for consumers. From QR codes to AR stores, we’ll look the latest tools that help drive viewers from TV to commerce, scoring wins for both networks and brands.
Consumers are more privacy-conscious than ever, complicating customer acquisition and marketing efforts. While most consumers will trade personal data for personalized content, according to Cheetah Digital, they prefer brands only use data that they’ve explicitly shared directly to the brand. How can companies balance the privacy consumers demand, with the personalization they now expect? Find out how to deliver results by developing relationships with your target audience.
Executives with titles ranging in levels from Managers to Senior Directors and SVP’s, with primary job function focused on media buying & planning, programming, strategy, research, sales and marketing, will once again have access to fresh thinking aimed at driving success in every corner of the business.
That Big TV Conference is presented by Cynopsis—first in your inbox with the most important media news of the day – keeping you more informed, smarter, and one step ahead. Cynopsis reaches decision-making media professionals, from agencies and brands to linear and digital networks, through a variety of avenues: email, online, mobile, social media and live events.
