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overview

The two-day, Big TV Conference offers senior executives the chance to find solutions as the media industry navigates ongoing fluctuations in consumer behavior. Networks, agencies, brands, tech and research companies converge to find innovative, effective ways to build authentic audience connections, measure success and stay relevant in the content multiverse.

Speakers

  • Gil Almeida

    Global Director of Marketing
    Spotify
  • David Bates

    CEO and Creative Director
    Bokeh
  • LaToya Christian

    Managing Partner, Multicultural Marketing Strategy & Analytics
    GroupM
  • Sean Cunningham

    President & CEO
    VAB
  • Karina Dobarro

    EVP, Managing Director, Multicultural Business Solutions
    Horizon Media
  • Scott Dunn

    Head of Business Development and Talent Management
    Doing Things Media
  • Kim Granito

    Executive Vice President, The Content Room
    AMC Networks
  • Biz Hennigan

    SVP Client Lead
    Superdigital™
  • Richard Hickey

    Head of Creative
    Moonbug Entertainment
  • Jez Jowett

    Managing Partner, Content and Partnerships, North America
    Havas Media
  • Erin McIlvain

    Chief Officer, Distribution and Content Strategy
    GAC Media
  • Roseann Montenes

    Vice President, Precision & Performance Advertiser Partnerships
    A + E Networks
  • Jon Ollwerther

    President, Kartoon Channel! & EVP, Business Development
    Genius Brands International
  • Erick Opeka

    President
    Cinedigm Networks
  • Josh Shadid

    Founder and Executive Producer
    Lord Danger
  • Jon Steinlauf

    Chief U.S. Advertising Sales Officer
    Warner Bros Discovery
  • Lori Tavoularis

    Chief Revenue Officer
    Nexstar Digital
  • Kristi VandenBosch

    President
    Oliver
  • Jason Webby

    North America CRO
    Future PLC

Agenda

  1. 11:30 am - 12:30 pm

    Welcome Lunch

  2. 12:30 pm - 12:35 pm

    Welcome from Cynopsis

  3. 12:35 pm - 1:00 pm

    Media and the Metaverse

    Fortnite announced $1 billion in funding to build the metaverse. Disney is planning a VR theme park. Apple is amping up hiring for AR and VR ventures. We may not yet be able to predict how the metaverse will evolve, but some brands are getting a head start. We’ll explore the technologies you need to understand to unlock the value of virtual worlds for your business.

  4. 1:00 pm - 1:25 pm

    Making an Impression: Addressable TV

    Auto and pharma and finance, oh my! More and more brand categories are seeing the value in addressable TV advertising, adjusting their strategies to target audiences instead of programs. Deloitte Global projects addressable TV advertising will generate $7.5 billion globally this year, thanks to advancements in technology. Still, understanding the current capabilities of addressable for linear and OTT, where it best fits into an advertising plan, and how to serve it up, can be a challenge. In this panel, you’ll learn how to use addressable to get to the bottom of the sales funnel.

  5. 1:25 pm - 1:45 pm

    Coming soon from Premion

  6. 1:45 pm - 2:10 pm

    The AVOD Equation

    The number of US ad-supported video-on-demand viewers is set to surpass digital viewers this year, according to eMarketer, but with people growing less tethered to their screens as the pandemic ebbs, they’re questioning how many subscriptions they need. We’ll look at the subscription models, pricing tiers and partnerships that set up services for future success.

  7. 2:10 pm - 2:40 pm

    Networking Break

  8. 2:40 pm - 3:05 pm

    Getting Personal: The New Consumer Connection

    Optimizing the customer journey through the marketing funnel means hyper-personalization. Whether it’s through creative strategies like vernacular content, or technology like AI-driven applications to improve customer experience, connecting with the consumer is key to success in a world where there are a dizzying array of choices. Explore the strategies available now to help advertisers build a deeper customer relationship.

  9. 3:05 pm - 3:30 pm

    The “Story Experience”

    Transmedia storytelling, offering a story experience across multiple platforms, is one way to meet younger, digital native audiences where they live. Bringing TV characters to life on social media and VR can generate buzz, deepen viewer connection - and offer valuable opportunities for advertisers. From apps to Easter eggs to cultivating partnerships, our panel will focus on how IP owners can leverage fandom to engage young consumers in exciting – and lucrative – new ways.

  10. 3:30 pm - 3:50 pm

    Coming soon from Katz Media

  11. 3:50 pm - 4:15 pm

    Cross-Platform TV Measurement Has Arrived. Here’s What You Need to Know

    Eighty-seven percent of advertisers consider standard cross-platform TV measurement and attribution an important factor when investing in converged TV, according to TVSquared. As companies explore their options, which currencies hold the most promise? What are the latest tools and tech that offer advertisers real-time data for linear, streaming and time-shifted viewing? We’ll talk to the players who are making it happen.

  12. 4:15 pm - 4:40 pm

    Investing in Minority-Owned Media: Where Are We Now?

    Progress is being made when it comes to investment in minority-owned media. In 2021, 20 of the top advertisers pledged 2%-5% of their ad spend to Black-owned media, according to Nielsen. Publicis Media launched a major two-year initiative, “Once & For All Coalition,” and Target teamed with REVOLT for “Bet on Black,” a series aimed at supporting social justice, to name just a few examples. But challenges remain in defining minority-owned media, tracking spend and making maximum impact. We’ll look at where we are, where we need to go – and how to get there.

  13. 4:45 pm

    Evening Reception

  1. 9:30 am - 10:00 am

    Breakfast Keynote Session with Warner Bros Discovery

  2. 10:00 am - 10:05 am

    Welcome Back from Cynopsis

  3. 10:05 am - 10:30 am

    Gaming Is Serious Business

    Gaming is the favorite media and entertainment activity for Gen Z - 87% in the demo play video games at least weekly, if not daily (“Animal Crossing”, anyone?). It’s a different kind of experience than traditional entertainment, interactive and increasingly social. Some are already in the game - NBCUniversal has partnered with in-game advertising platform Anzu.io, while the NFL has teamed with gamer Ninja and Netflix is purchasing Finnish games developer Next Games. We’ll look at how take advantage of the reach of gaming, including the kinds of relationship that can be forged with gaming companies, how the platforms’ extensive data be leveraged, and how to achieve the right balance of content and ad tolerance.

  4. 10:30 am - 10:50 am

    Coming soon from iSpot

  5. 10:50 am - 11:20 am

    Networking Break

  6. 11:20 am - 11:45 am

    AI-Powered Audience Solutions

    AI is transforming advertising, from ad creation to ad buying. According to Forrester Research, this year brands will “flock to AI-powered audience solutions” as they strive to find a replacement for third party cookies, experimenting with new models and new methods. There are AI services that can predict winning ad creative, offer competitive intelligence, and use machine learning to target, run and optimize ad campaigns, to name just a few applications. We’ll take a look at the latest tools and disruptors.

  7. 11:45 am - 12:10 pm

    The Next Wave in Streaming: Helping Users Find Something to Watch

    Billions are being invested in streaming content, leaving viewers with countless, incredible choices – and struggling to sort through it all. A variety of strategies have emerged to help end ceaseless scrolling. Companies like Reelgood offer search and filtering features to help viewers find titles on multiple services; XUMO has launched a channel dedicated to content discovery. Learn about the new opportunities boost viewership and drive revenue.

  8. 12:10 pm - 12:40 pm

    Coming soon from Vevo

  9. 12:40 pm - 1:30 pm

    Networking Lunch

  10. 1:30 pm - 1:55 pm

    Cultural Equity in Media Planning

    With “multiracial” the fastest-growing segment of the US population, according to the US Census, media agencies have acknowledged the importance of cultural relevancy – and the tools and data needed to achieve it. Horizon Media, which is addressing this imperative with eMbrace, a customized data solution, is just one company helping brands identify growth opportunities and connect with consumers. Find out who else is at the forefront of breaking the mold to better engage with diverse audiences, and drive business.

  11. 1:55 pm - 2:20 pm

    The Good Fight Against Fraud

    Fake ad impressions, server-side ad insertion schemes - CTV ad fraud is costing publishers $144 million a year, according to DoubleVerify. And the bad actors are continuously coming up with new and ever more complex techniques, so even those selling fraudulent inventory might not understand they’re being duped. We’ll look at how smart players are making their space in the advertising ecosystem safer and more secure.

  12. 2:20 pm - 2:45 pm

    Privacy, Personalization & Permission

    Consumers are more privacy-conscious than ever, complicating customer acquisition and marketing efforts. While most consumers will trade personal data for personalized content, according to Cheetah Digital, they prefer brands only use data that they’ve explicitly shared directly to the brand. How can companies balance the privacy consumers demand, with the personalization they now expect? Find out how to deliver results by developing relationships with your target audience.

  13. 2:45 pm - 3:10 pm

    What’s In Store for Shoppable TV

    Shoppable TV has come a long way from QVC. Technical innovations now enable engaging, interactive, and streamlined shopping experiences for consumers. From QR codes to AR stores, we’ll look the latest tools that help drive viewers from TV to commerce, scoring wins for both networks and brands.

  14. 3:10 pm - 3:35 pm

    In the Streaming World, Kids’ Content Is Key

    Thanks to the streaming wars, kids’ content is red hot – Paramount Global CEO Bob Bakish has said shows like “PAW Patrol” are a “key attraction” for Paramount+, and children’s programming consistently ranks among the top 15 shows across platforms. Which means kids’ content is no longer just a way to keep users from cancelling subscriptions - it’s actually driving growth. We’ll explore how digital content companies and streaming services can capitalize on a trend that shows no sign of slowing down.

  15. 3:35 pm - 4:00 pm

    It’s Time to Unlock the Potential of TikTok

    As the fastest-growing social media platform ever, with one billion active users worldwide, TikTok can be an invaluable tool for networks and marketers eager to engage young audiences. From “Hell’s Kitchen” star Gordon Ramsay, who (with an assist from his daughter) has attracted over 30 million fans on TikTok, to the BBC, which uses the platform to reach school-aged children with its BBC Bitesize account, users are succeeding by creating original and exciting content viewers can relate to. How can you unlock the massive potential of the platform? Our panel will offer tips for creating challenges that go viral, encouraging user-generated content, even reaching Gen Z job applicants - and more.

Sponsored By

a4 Advertising
Beachfront
Gamut Total
iSpot.tv
Katz Digital Video
New York Interconnect
Nexstar Digital
Nielsen
Premion
TV One
Vevo
Video Advertising Bureau (VAB)

WHO ATTENDS?

Executives with titles ranging in levels from Managers to Senior Directors and SVP’s, with primary job function focused on media buying & planning, programming, strategy, research, sales and marketing, will once again have access to fresh thinking aimed at driving success in every corner of the business.

Ad Operations
Advertising
Business Development
Media Planning
Media Buying
Media Strategy
Programming
Management
Marketing
Public Relations
Production
Product Launches
Ratings/Analytics
Sales & Distribution
You!

PAST COMPANIES

Pricing

  • Early Bird #1

    $995
    Valid until
    June 21, 2022

    • Access to the Live Content
    • Attendance to Onsite Networking Events
    • Access to On-demand sessions
    • Opportunity to win various contests/giveaways
    Register Now
  • Early Bird #2

    $1,195
    Valid until
    August 24, 2022

    • Access to the Live Content
    • Attendance to Onsite Networking Events
    • Access to On-demand sessions
    • Opportunity to win various contests/giveaways
    Register Now
  • General Pass

    $1,395
    Valid until
    September 29, 2022

    • Access to the Live Content
    • Attendance to Onsite Networking Events
    • Access to On-demand sessions
    • Opportunity to win various contests/giveaways
    Register Now
Vendor Rate
$3,999
Vendor Rate (Expires 09-29-2022)
$3,999

Vendors are required to pay to attend the two-day event. However, you may want to consider sponsoring Big TV 2022, as it comes with additional benefits including face time with your key targets. Contact Executive Director of Sales Albert Nassour for more information.

Register Now
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That Big TV Conference is presented by Cynopsis—first in your inbox with the most important media news of the day – keeping you more informed, smarter, and one step ahead. Cynopsis reaches decision-making media professionals, from agencies and brands to linear and digital networks, through a variety of avenues: email, online, mobile, social media and live events.