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Progress is being made when it comes to investment in minority-owned media. In 2021, 20 of the top advertisers pledged 2%-5% of their ad spend to Black-owned media, according to Nielsen. Publicis Media launched a major two-year initiative, “Once & For All Coalition,” and Target teamed with REVOLT for “Bet on Black,” a series aimed at supporting social justice, to name just a few examples. But challenges remain in defining minority-owned media, tracking spend and making maximum impact. We’ll look at where we are, where we need to go – and how to get there.

Eighty-seven percent of advertisers consider standard cross-platform TV measurement and attribution an important factor when investing in converged TV, according to TVSquared. As companies explore their options, which currencies hold the most promise? What are the latest tools and tech that offer advertisers real-time data for linear, streaming and time-shifted viewing? We’ll talk to the players who are making it happen.

From 80s music videos, TV show reboots and reunions decades in the making, nostalgic content is making a comeback in the living room. CTV platforms, streaming services, and advertisers alike are all tapping into this trend in order to reach new audiences and create more powerful connections with viewers. In today's crowded content landscape, consumers across all generations, including Gen Z, actively seek out and stream nostalgic content.

Learn more about the impact nostalgia is having on CTV, particularly within the FAST, where consumers are increasingly tuning into tailored and curated linear programming, uniquely dedicated to content that has shaped generations and created indelible memories.

As the use of first-party data grows across the TV ecosystem, the importance of identity has grown alongside it.  This session will include multiple perspectives on the increasingly critical role identity plays in today’s dynamic TV advertising landscape. It will examine how identity can be used effectively in a privacy-first way to enable addressable TV across the connected home. 

As the fastest-growing social media platform ever, with one billion active users worldwide, TikTok can be an invaluable tool for networks and marketers eager to engage young audiences. From “Hell’s Kitchen” star Gordon Ramsay, who (with an assist from his daughter) has attracted over 30 million fans on TikTok, to the BBC, which uses the platform to reach school-aged children with its BBC Bitesize account, users are succeeding by creating original and exciting content viewers can relate to. How can you unlock the massive potential of the platform? Our panel will offer tips for creating challenges that go viral, encouraging user-generated content, even reaching Gen Z job applicants - and more.

Digital media has transformed marketing, but it has also created massive fragmentation.  Is building a TV campaign as simple as setting parameters at the DSP and firing off the campaign - or a more nuanced approach necessary? In this Fireside Chat, we present the idea that unlike most of the digital marketplace, TV still has arbitrage opportunities for creating data-driven, efficient campaigns.

Fortnite announced $1 billion in funding to build the metaverse. Disney is planning a VR theme park. Apple is amping up hiring for AR and VR ventures. We may not yet be able to predict how the metaverse will evolve, but some brands are getting a head start. We’ll explore the technologies you need to understand to unlock the value of virtual worlds for your business.

While our macro-environment is in a state of constant change, we’ve uncovered the one constant — advertisers are continuing to increase spending on streaming TV advertising.

In our recent CTV/OTT study, we took the pulse of advertisers to dig deeper into their spending and priorities and found that investment and optimism for CTV advertising are already high and continuing to rise, driven by its ability to precision target and achieve full-funnel brand goals.

Additionally, local continues to be a top priority for advertisers to meet the evolving needs of customers based on local circumstances. In this discussion, John will share learnings from the past year, including highlights from our recent study findings and what’s top of mind for advertisers as they continue to invest more in the channel — on topics such as targeting, measurement, brand safety, ad fraud and inventory.

Auto and pharma and finance, oh my! More and more brand categories are seeing the value in advanced TV advertising, adjusting their strategies to target audiences instead of programs. Deloitte Global projects addressable TV advertising will generate $7.5 billion globally this year, thanks to advancements in technology. Still, understanding the current capabilities of addressable for linear and OTT, where it best fits into an advertising plan, and how to serve it up, can be a challenge. In this panel, you’ll learn how to use addressable to get to the bottom of the sales funnel.

The number of US ad-supported video-on-demand viewers is set to surpass digital viewers this year, according to eMarketer, but with people growing less tethered to their screens as the pandemic ebbs, they’re questioning how many subscriptions they need. We’ll look at the subscription models, pricing tiers and partnerships that set up services for future success.

Optimizing the customer journey through the marketing funnel means hyper-personalization. Whether it’s through creative strategies like vernacular content, or technology like AI-driven applications to improve customer experience, connecting with the consumer is key to success in a world where there are a dizzying array of choices. Explore the strategies available now to help advertisers build a deeper customer relationship.

Transmedia storytelling, offering a story experience across multiple platforms, is one way to meet younger, digital native audiences where they live. Bringing TV characters to life on social media can generate buzz, deepen viewer connection - and offer valuable opportunities for advertisers. From apps to Easter eggs to cultivating partnerships, our panel will focus on how IP owners can leverage fandom to engage young consumers in exciting – and lucrative – new ways.

Now more than ever, advertising spend is expected to be as efficient as possible. It is critical for advertisers that their messages reach real people and the right target audience. TV advertising’s currency, once linked to programs and then addressable, has been gradually moving to impressions, more accurately capturing how many viewers ads actually reach.

How can advertisers use the latest forms of targeting and measurement to drive more targeted and impactful campaigns?

In this session, expert panelists will discuss the right steps to take to ensure your campaigns are smarter and achieve the ROI you are expected to deliver.

Three contestants will be chosen from the audience to answer questions. The winner will receive a BIG TV!