05/19/21: Telemundo will make history when it carries the Super Bowl


Medias First Morning Read


Wednesday May 19, 2021

Telemundo Deportes will present exclusive Spanish-language coverage of Super Bowl LVI, live on Telemundo on February 13, 2022 from Los Angeles, marking the first time ever that a Super Bowl will be televised on a Spanish-language broadcast network in the U.S. Telemundo Deportes will also be the Spanish-language home of Sunday Night Football for the next 13 seasons. Under the new agreement, Telemundo Deportes will continue to present the NBC Sunday Night Football package, including all Sunday night regular-season games, the NFL Kickoff game, the annual Thanksgiving prime time game, two Wild Card games, and one Divisional Playoff Game. The distribution will expand with select games shifting to broadcast television, with Telemundo Network featuring both Super Bowl LVI and the Sunday primetime Wild Card game this coming season.

“We are thrilled to partner with the NFL to be the first to showcase the Super Bowl on a Spanish-language broadcast network and to bring the entire SNF schedule to the growing U.S. Hispanic NFL audience,” said Ray Warren, President of Telemundo Deportes. “We look forward to 2022 when we’ll present fans the most powerful content in sports beginning the year with the NFL Playoffs and Super Bowl LVI, and wrapping it up with the FIFA World Cup Qatar 2022 in the fall, creating a unique opportunity to merge the worlds of fútbol and football exclusively across all Telemundo Deportes platforms.”


NBC tapped the talents of Rebecca Lowe to serve as the daytime host for NBC’s coverage of the Tokyo Olympics. Previously, Lowe served as an NBCSN host for Sochi 2014, before anchoring daytime coverage on NBC in Rio in 2016 and in PyeongChang in 2018. “We are thrilled to have Rebecca return as our daytime host on NBC, where she will bring viewers up-to-date on all of the action in Tokyo while also telling the stories that make the Olympic Games so unique,” said Molly Solomon, Executive Producer & President, NBC Olympics Production.

With just under 100 days until the Opening Ceremony of the Tokyo Paralympic Games, NBCUniversal announced the 16 commentators who will anchor its record 1,200 hours of coverage this summer. NBCUniversal’s Paralympic Games coverage will include more than 200 hours of television programming across NBC, NBCSN and Olympic Channel: Home of Team USA and the first-ever primetime hours on NBC, as well as 1,000+ hours of streaming coverage. Ahmed Fareed and Carolyn Manno will serve as hosts of NBCU’s Paralympics coverage. Analysts include Michelle Konkoly joining play-by-play commentator Todd Harris on swimming. Mark Zupan serving wheelchair rugby analyst with play-by-play voice Ed Cohen, and Kari Miller joining Tanith White as an analyst for sitting volleyball. Chris Waddell (track & field), as well as Paul Schulte (wheelchair basketball), return as analysts in their respective sports.

Ahead of the 2021 college football season, ESPN revealed early programming plans that include ABC’s Labor Day Weekend coverage of the Duke’s Mayo Classic in Charlotte featuring Georgia/Clemson on Sept. 4 at 7:30p. Earlier that day, Alabama faces Miami in the Chick-fil-A Kickoff in Atlanta at 3:30p. On Sept. 5, Florida State and Notre Dame tangle at 7:30p. In addition to Saturday’s Crimson Tide-Hurricanes game, Mercedes-Benz Stadium in Atlanta will also play host to a second Chick-fil-A Kickoff showdown with Louisville vs. Ole Miss on Labor Day Monday (Sept. 6) at 8p on ESPN. The following two weeks of ABC’s Saturday Night Football are also set with Sept. 11 offering Washington/Michigan wile Sept. 18 will see Auburn/Penn State, both at 7:30p on ABC.

Actually, there was bevy of news from ESPN, coming from Disney’s upfront presentations and beyond. Among the items was the announcement of the new initiative Fifty/50 that will commemorate the 50th anniversary of the June 23, 1972 passing of Title IX. gave women the equal opportunity to play. June 2022 will be declared “Fifty/50 Month,” a wide-ranging initiative focused on the intersection of women, sports, culture and the fight for equality. Highlighting it will be 50 women’s stories told in multiple formats, including long-form reporting, documentary storytelling, podcasts, features, and digital and social platforms. At the center of the original content rollout will be a definitive documentary event from filmmaker Dawn Porter that will explore the battle of equal rights in education and athletics.

In addition, ESPN+ announced projects for its upcoming slate with appearances from new Peyton’s Places franchise hosts Abby Wambach, David Ortiz, Eli Manning, Vince Carter and Ronda Rousey, who will each be taking on their own sport in an expansion of the series. The upcoming ESPN+ slate for 2021 includes: Quest for the Stanley Cup; Bettor Days with Mike Greenberg Season 2; and Man in the Arena: Tom Brady.

ESPN Films also announced a multi-part documentary series that will tell the story of Derek Jeter. Director Randy Wilkins will tell the story of Jeter’s professional and personal triumphs and challenges. The series is being executive produced by Spike Lee, Mike Tollin, Mandalay Sports Media, Excel Sports Management’s media arm Excel Media, and Connor Schell, in association with The Players’ Tribune and Major League Baseball. It is slated to premiere on ESPN and ESPN+ in 2022.

ESPN’s presentation of this summer’s UEFA European Football Championship 2020 will see a roster of talent that includes the announce teams of Jon Champion and Taylor Twellman, and Ian Darke paired with Stewart Robson. ESPN’s talented roster will also include a trio of other veteran broadcaster teams – Derek Rae and Efan Ekoku, Steve Cangialosi with Alejandro Moreno, and Mark Donaldson alongside Matteo Bonetti. ESPN, ESPN2 and ABC will combine to televise all 51 matches – more than 140 hours – of EURO 2020.

Meanwhile, ESPN Events signed a new, six-year agreement with the Mid-Eastern Athletic Conference (MEAC) and Southwestern Athletic Conference (SWAC) that extends both the Cricket MEAC/SWAC Challenge Kickoff and the Cricket Celebration Bowl. “We are thrilled to continue our relationship with these two incredible conferences,” said Clint Overby, vice president of ESPN Events. “The Cricket MEAC/SWAC Challenge Kickoff and Cricket Celebration Bowl have been mainstays on our Events roster, and we’ve seen tremendous growth for these storied games. We look forward to their continued success, and celebrating HBCU football for years to come.”

On the ratings front, NBC Sports’ Saturday late afternoon and evening coverage of the 146th Preakness Stakes on NBC followed by the opening game of the NHL Stanley Cup Playoffs delivered a viewership milestones. The Preakness averaged a Total Audience Delivery of 7.0 million viewers on Saturday, marking the most-watched broadcast of the event since Triple Crown-winner Justify’s victory in 2018, according to Nielsen and Adobe Analytics. The 2021 Preakness Stakes TAD nearly tripled last year’s viewership (2.4 million viewers on Oct. 3, 2020) and is up 29% from the last Preakness Stakes held in May (5.4 million on May 18, 2019). The Capitals’ 3-2 overtime victory then registered a TAD of 2.31 million viewers, ranking as the most-watched Game 1 on record in the first round of the NHL Playoffs since 1995 and ranking as the most-watched game at any point in a First-Round series since Game 6 of the Penguins-Flyers in 2018.

FOX Sports saw its coverage of The Spring League on Saturday generate 448,000 viewers for the Alpha’s 26-21 win over the Conquerors, up 18% vs. last week’s broadcast game. The Week 1 matchup between the Generals and Jousters averaged 380,000 viewers.

Amazon Prime Video announced at the Prime Video Presents event in Sydney, Head Above Water, an Amazon Original four-part docuseries that follows elite Australian swimmers Ian Thorpe AM, Bronte Campbell OAM and Kyle Chalmers OAM, as well as former-junior-champion-turned-international-musician, Cody Simpson in the lead up to the games in July. Head Above Water will launch on June 4, on Amazon Prime Video in Australia, United States, United Kingdom, Canada, New Zealand, and select countries with its global release later in 2021.

CBS Sports and 1190 Sports announced the details of a multi-platform agreement for Paramount+, ViacomCBS’ subscription streaming service, to serve as the exclusive English-language home in the U.S. of the Campeonato Brasileirão Série A, Brazil’s top soccer league. Paramount+ will stream all 380 Campeonato Brasileirão Série A club matches live each season through 2023. Beginning Saturday, Paramount+ will stream the entirety of the 2021 season through the final match day on December 5.



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In a move to bolster Team USA’s Paralympic athletes in partnership with the United States Olympic & Paralympic Committee, Toyota revealed the creation of nearly $5 million in stipend and sponsorship opportunities that will directly impact the lives of eligible U.S. Paralympic athletes aiming to compete at the Paralympic Games Tokyo 2020 or the Paralympic Winter Games Beijing 2022. “As a TOP partner of the International Olympic Committee and International Paralympic Committee, and in alignment with the values of Toyota, we’re proud to have the opportunity to support all eligible Team USA Paralympic athletes who will represent our country on the world’s largest stage,” said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. “We welcome these athletes into the Team Toyota family and look forward to playing just a small role in their journey to Tokyo and Beijing. We hope our support will contribute to driving more awareness for all Paralympic athletes worldwide and the Paralympic Games.”

Dorna Sports extended its partnership with Monster Energy, with a new multi-year agreement seeing the beverage brand continue to be a title sponsor of two Grands Prix, as well as enjoy a continued presence at a number of other Grands Prix. Monster’s events will be the Gran Premi Monster Energy de Catalunya and the Monster Energy British Grand Prix.

Ball Park Buns entered into an official partnership with Little League Baseball and Softball, becoming the Official Hot Dog and Hamburger Bun of the Little League World Series. The official multi-year sponsorship includes programming at the Little League Baseball World Series tournament in Williamsport, Pennsylvania, featured products at the event’s concession stands, as well as digital and social activations. Also, Ball Park Buns will feature the official Little League World Series logo on its packaging, touting the partnership in over 40,000 stores around the United States throughout the summer.

Little Caesars and Pepsi are teaming up so fans can win the “Ultimate Hockey Hangout” – designed by Stanley Cup Champion Mike Modano. Fans can upload a photo or video to Twitter showing why they are hockey’s ultimate fan, use the hashtags #UltimateHockeyHangout #Sweepstakes, and tag @LittleCaesars and @Pepsi. In addition to the grand prize, one thousand lucky winners will be selected at random to receive a total of $50 in gift cards to enjoy Little Caesars pizza and Pepsi, and stock up on fan gear from NHLShop.com.

NBC Sports is serving up 16 of the most memorable moments in SNF’s decade-long run. Those moments are seeded 1 (Super Bowl XLIX) through 16 (49ers-Seahawks “NFC West Championship Game,” 2019 Week 17) in a bracket on Sunday Night Football social media platforms, allowing for fans to vote on their favorite on @SNFonNBC Instagram story, while also checking out the bracket with video highlights on @SNFonNBC on Twitter and @SNFonNBC on Facebook.


IMG ARENA acquired the sports betting distribution rights to its first golf major, the PGA Championship, through the championship’s organizer and rights holder, the PGA of America. The collaboration begins with the 2021 PGA Championship, running May 17-23 at The Ocean Course at Kiawah Island Golf Resort, Charleston, South Carolina. As part of its offering IMG ARENA will distribute data and live streaming of two par-3 holes (based on market availability), via its Golf Event Centre. Data from the PGA Championship will be collected by ShotLink powered by CDW, the PGA TOUR’s proprietary scoring system.

Jock MKT raised $10 million in Series A funding, led by New York-based venture capital firm Left Lane Capital, along with continued participation from existing investors, including Will Ventures and Ryan Moore. “We look forward to establishing Jock MKT as the main trading platform for fantasy sports,” said Tyler Carlin, Co-Founder and CEO of Jock MKT. “This funding marks a big milestone for the team, and we’re excited to expand our product offerings to additional platforms. We’ll be looking to add more sports and features to Jock MKT, plus expand into Canada and other states in the near term.”

The Undefeated and Getty Images announced a partnership that will see the two companies collaborate on visual stories that spotlight the Black experience. According to the announcement, The Undefeated will uncover new under-told stories powered by Getty Images’ photographic and video archives – launching projects which will depict the “strength, innovation and excellence of Black culture.” The Undefeated and Getty Images will also develop a series of profiles entitled “Voices Behind the Camera,” in which award-winning Black content creators at Getty Images will discuss their work documenting news events.

With the 2021 PGA Championship teeing off later this week, EA Sports and the PGA of America announced a partnership to bring PGA Championship and PGA Coaches’ Expertise to EA Sports PGA Tour. The new game, releasing in Spring 2022, will serve as the exclusive home of all four of golf’s major championships: The Masters Tournament, PGA Championship, U.S. Open Championship and The Open Championship.

Speaking of games, Game Taco, a skill-based mobile gaming platform, entered into an agreement to acquire WorldWinner, a pioneer in skill-based offerings, WorldWinner is part of GSN Games, a division of Game Show Network, which is wholly owned by Sony Pictures Entertainment. Under Platinum Equity’s new controlling interest, Game Taco and WorldWinner will combine to create a premium skill-games platform in the U.S., boasting skill-game IP rights to over 200 branded and generic titles. Veteran media executive David Nathanson will serve as Executive Chairman of the combined businesses, while Game Taco founder and CEO Joshua Barrow will serve as CEO.


Electronic Arts is cranking up the prizing for the Apex Legends Global Series Championship, announcing that fans can bolster the prize pool by purchasing item bundles in the Apex Legends store and bring the total potential prize pool up to $3 million, tripling the original $1 million. In total, five different bundles will be sold through June 1.

Immortals Gaming Club named Jordan Sherman as the company’s new president and CCO. Sherman joins from Gen. G, where he serves as Head of Revenue.

Misfits Gaming Group partnered with Dexerto to create and package premium sponsored/branded content across its platforms. MGG and Dexerto will collaborate to bring their collective expertise in creative programming to develop content packages that tap into Dexerto’s distribution – 25M monthly unique users, 80M monthly page views, 100M monthly video views, and 10.5M social followers globally – and MGG’s roster of esports pros and gaming entertainers. “This agreement represents a natural overlap in sponsorship, media and content that will be incredibly beneficial for brand partners looking to tap into gaming culture,” said Dexerto’s CEO and Founding Director Josh Nino de Guzman. “Our mission of championing gamers and digital creators is elevated by this collaboration.”

Esports Media Inc, the company behind Esports.gg, announced a new partnership with Razer.Esports is a part of Razer’s DNA,” said Khang Thai, Sr. Global Esports Lead at Razer. “I am excited to work with such a talented crew at Esports.gg because their team is filled with leaders in their respective areas, and reporting on the exciting things happening in esports through their lens is critical to continuing our leadership in the industry.”

All Sports Television Network entered into an agreement with Racing Unleashed AG. Under the terms of the agreement, ALL SPORTS will feature the e-Motorsports company’s international competitions on the network and two companies will collaborate on additional projects to bring the technology to America. “I was first introduced to Racing Unleashed on our Racemax television series. As soon as I saw their segment, I wanted to work with this company,” stated ALL SPORTS President Roger Neal Smith.

76ers Gaming Club announced a multi-year partnership that names Zipchair the Official Gaming Chair of the team. Zipchair will equip 76ers GC players and staff with 76ers GC-branded gaming chairs and furniture for use in NBA 2K League competition, team training, player streams and other content at both the Philadelphia 76ers Training Complex and official team house.

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On this Day
1935: NFL adopts an annual college draft to begin in 1936.

Canadian Clara Hughes competed in an incredible six Olympics across two sports, winning medals in both. What were those sports? (Hint: one is in Summer and one is in Winter). (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
David Wells debuted in the major leagues with which team? Answer: Toronto Blue Jays. Kudos: Greg Maltzman-Up Down Digital/NY; Synda Kollman-Charter Marketing Group/Boca Raton; Travis Wacker-ESPN Chicago/Good Karma Brands/Chicago; Art Salisch-Nielsen/NJ; Andy Pittman-TAMU/College Station; Greg Moloznik-GLM Media/Scottsdale; Nick Monroe-Monroe Photography/San Diego; Andy Babb-Super League Gaming/Santa Monica; David Westberg-SAG•AFTRA Credit Union/Burbank; Tom Moore-Kalt Productions/LA

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Chris Pursell
Kerry Smith
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Roberta Caploe

Cynopsis Ad Sales
Albert Nassour
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John Cox

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