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The NHL revealed a pair of new multiyear partnership deals that designate FanDuel and BetMGM as the league’s first-ever North American sports betting partners, as both companies expand their rights into Canada after the province of Ontario launched its regulated single-game sports betting market earlier this week. As part of these expanded North American partnerships, FanDuel and BetMGM will have rights to use official NHL branding and category designations in a variety of ways to appeal to fans and sports betting customers in legal jurisdictions across Canada and the United States. Both brands will also continue to receive custom content across NHL-controlled media channels and will be integrated into the NHL’s marquee events across North America.
“Canada’s new sports betting landscape presents a tremendous opportunity to further fan engagement and continue our progressive approach with the sports gaming industry,” said Keith Wachtel, NHL Chief Business Officer and Senior Executive Vice President. “BetMGM and FanDuel were our first sports betting partners in the U.S., and we’re thrilled to expand our partnerships with both of these leaders in the sportsbook and mobile betting marketplace as we begin our transformative entry into this space in Canada and engage our avid Canadian fan base.”
PROGRAMMING
Peacock made its MLB plans official, revealing details on becoming the exclusive home to a new Major League Baseball game of the week on Sunday mornings. Beginning May 8, Peacock will live stream an NBC Sports-produced baseball game for 18 consecutive weeks, with start times for the first six Sunday games at 11:30a and the following 12 Sunday games beginning at Noon. Each game will feature NBC Sports-produced pregame and post-game shows on Peacock. The first game pits the White Sox/Red Sox and will be simulcast on the NBC broadcast network, with the remaining 17 games available exclusively on Peacock’s premium service. In addition, Peacock will be the exclusive home of the SiriusXM All-Star Futures Game. Peacock will also feature classic MLB games, award-winning documentaries from the MLB Film & Video Archive, and highlight packages available on-demand in a new MLB hub.
Turner Sports’ new MLB on TBS Tuesday Night franchise locked in its faces for game commentary for MLB on TBS Tuesday Night, starting April 12. Studio coverage will be hosted by Ernie Johnson or Lauren Shehadi throughout the regular season, joined by Pedro Martinez, Jimmy Rollins and Curtis Granderson. Brian Anderson and Bob Costas will share play-by-play duties over the course of the regular season, with Ron Darling and Jeff Francoeur providing game analysis.
Continuing the theme, ESPN partnered with indie artist Ben Rector for its third iteration of the “Give Us Baseball” creative campaign. Rector’s song, ‘Sunday,’ will serve as the anthem for the first half of the 2022 season of Sunday Night Baseball Presented by Taco Bell. “The creative work captures the joy that baseball brings, and the great feelings fans and players share as the season begins,” said Laura Gentile, Executive Vice President, Marketing, Disney Networks & ESPN. “Ben Rector’s ‘Sunday’ amplifies this joy—and the essence of baseball—crowds cheering on sunny Summer days, with excitement and the thrill of a great Sunday Night Baseball game.”
Finally, MLB Network will premiere Pregame Spread, a new regular season daily program, on Monday, at 5p. Matt Vasgersian hosts and will offer “commentary on what is and isn’t trending around the diamond, betting insights leading into the night ahead, and interviews with today’s stars and outspoken personalities from the past, will be featured throughout the hour-long program.”
Nominations for the 43rd Annual Sports Emmy Award were revealed this week, with ESPN landing 62 nods, followed by CBS Sports (33), NBC Sports (30), Fox Sports (26), Turner Sports (24), NFL Network (23), and HBO (18). NFL Network’s NFL 360 landed 12 to ranks tops among all single programs, followed by NBC’s coverage of the Tokyo Olympics. The National Academy of Television Arts and Sciences (NATAS) will announce the winners on May 24.
Learn from sport’s marketing masters. Do not miss the CMO Exchange on May 24, a virtual conference featuring the heads of marketing from New Balance, the NFL, NHL, WNBA, FanDuel, NASCAR, UFC, MLS, ESPN, FOX Sports, NBC Sports, Sinclair, Riot Games, LA Galaxy, and many more! Top execs break down the opportunities and challenges on the road ahead. Be sure to get your tickets now by clicking here.
ESPN serves up the 2022 WNBA Draft Presented by State Farm live on Monday at 7p from New York City’s Spring Studios. Ryan Ruocco will host on-site joined by analysts Rebecca Lobo and LaChina Robinson, and reporter Holly Rowe. WNBA Commissioner Cathy Engelbert will announce the first-round draft picks live as top prospects participate in the first in-person draft event for the league since 2019.
The International Olympic Committee announced that CBC/Radio-Canada, Canada’s national public broadcaster, secured the exclusive broadcast rights in Canada for the Olympic Winter Games Milano Cortina 2026, Los Angeles 2028, Olympic Winter Games 2030 (the host of which is yet to be selected) and Brisbane 2032. Including the Olympic Games Paris 2024, for which the public broadcaster has already been awarded the rights, CBC/Radio-Canada will continue to serve as Canada’s Olympic network for the next five Olympic Games.
Amazon, the New York Yankees, and the YES Network announced that 21 New York Yankees games—including 19 Friday night games—will stream exclusively on Prime Video, available at no additional cost to Prime members in of New York state, Connecticut, north and central New Jersey, and northeast Pennsylvania. The first exclusive New York Yankees game on Prime Video is scheduled for April 22, when the Yankees host the Cleveland Guardians. In addition to exclusive coverage, Yankees games this season will again feature Amazon’s X-Ray technology powered by Amazon Web Services (AWS), allowing viewer access to live in-game stats, team and player details, and real-time play-by-play information.
The YES Network will also present the “biggest pre-game show in regional sports network history” today at 1p ahead of its 2022 Opening Day Red Sox/Yankees telecast. YES’ game telecast begins at 1p with pre-game coverage beginning at 9a for four hours’ worth of pre-game coverage.
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CYNOPSIS SPORTS CMO EXCHANGE
Tuesday, May 24, 2022 @ 1:00pm ET
Sessions include executive and brand roundtables, leveraging lifestyle, and a conversation with league CMO’s.
Check out the agenda and join us!
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SPONSORSHIP & PROMOTION
Hive and Elevate Sports Ventures revealed the final scores for the brands who took part in March Madness. Findings saw that 2022 March Madness generated more than $410M in equivalent media value for brands exposed within telecasts of the Men’s and Women’s tournaments (excluding commercials). Five brands – AT&T, Capital One, Coca-Cola (including Powerade), Nike, and Spalding – collectively earned more than half of the total media value generated during the tournaments, with Capital One laying claim as the top recipient of brand exposure among NCAA Corporate Champions.
Major League Baseball and American Dairy Queen Corporation locked in a new integrated marketing partnership with ADQ also partnering with MLB All-Stars Tim Anderson, Cody Bellinger, Bryce Harper and Fernando Tatis Jr. The DQ brand is launching this landmark league sponsorship with broadcast, digital and social media assets that feature the four All-Stars, while also leveraging MLB in retail marketing and DQ restaurant offerings. “We know our fans love baseball as much as they love a Blizzard Treat or a delicious Signature Stackburger, and teaming up with MLB, another iconic summertime favorite, is sure to make this an unforgettable season,” said Becky Felling, Vice President of Marketing Communications at ADQ. “We are hosting an All-Star Summer packed with fun – and some surprises – for our fans to engage in our restaurants and during the summer baseball season.”
Clutch, an online car retailer for pre-owned vehicles in Canada, and the NHL sealed a a multiyear Canadian partnership, naming Clutch the Official Online Pre-Owned Car Retailer of the NHL in the country. This marks the first time the brand has been an official sponsor of a major professional sports league. The new agreement provides Clutch with an array of exclusive marketing rights and designations that will connect the brand with the NHL and its fans through the NHL’s marketing, digital, and social media channels.
UFC announced an expansion of its sponsorship partnership with Trojan. The new agreement broadens Trojan’s ongoing sponsorship of UFC events as the Official Sexual Health Partner in North America. The first such opportunity will see Trojan take ownership of a never-before-seen asset: the Trojan UFC Wrapping Station in the athletes’ locker room, where fighters have their hands taped before putting on their gloves to help prevent fractures and joint damage.
The XFL unveiled an overhauled brand identity. “We are proud to unveil the new identity of the XFL – a strong, dynamic and modern look that embodies our vision of pushing football forward and unleashing the dreams that football makes possible,” said Dany Garcia, Co-Owner and Chairwoman of the XFL. “This is a significant milestone for us, and one that encapsulates the teamwork that has gone into building this league from the ground up with our experienced leadership team, led by Russ Brandon. As we continue to march towards our 2023 kickoff, we will invite our fans, partners and athletes to co-create with us. We are putting in the work today to define football’s future; Together, we are building tomorrow’s league.”
New Amsterdam Vodka is launching a new national advertising campaign as the official vodka of the NHL, ahead of the upcoming 2022 Stanley Cup Playoffs. At the heart of the campaign is the :60 spot “The Assist,” created in partnership with New Amsterdam’s new creative agency Preacher and the NHL. “Our fanbase is some of the most passionate sports fans in the world and whether they are experiencing the game at home, in the arena or at a social gathering, the passion travels,” said Evin Dobson, NHL Group Vice President, Partnership Marketing. “When considering these events are often experienced in groups with friends on a night together, it brings out the best with loved ones and the NHL, in partnership with New Amsterdam, is proud to be a driving force in making these experiences happen for our loyal fans.”
The AKC National Agility Championship kicks off the first of The Farmer’s Dog presenting sponsorships this Sunday on ABC at 3:30p. The Farmer’s Dog has partnered with the American Kennel Club in 2022 to serve as a leading sponsor for sporting dog competitions televised on the ESPN networks consisting of agility, speed, diving, and flyball.
DIGITAL, DATA & TECH
ESPN and Autograph locked in a multi-year deal for ESPN’s first NFT. The collaboration kicks off with a NFT collection based on Man in the Arena: Tom Brady, the 10-part ESPN+ documentary series produced by Religion of Sports. “This unique collection around Tom’s ‘Man in the Arena’ docuseries marks the beginning of our relationship with ESPN,” said Dillon Rosenblatt, Co-Founder and CEO at Autograph. “As the first NFT partner for ESPN, the possibilities across sports and technology are endless, and we couldn’t be more excited to get this content out to the world in a massive way.”
UFC and Crypto.com announced the creation of new Fight Night bonuses for UFC athletes that will be paid in bitcoin. The new Fan Bonus of the Night will feature three bitcoin bonuses that will be awarded to the top three fighters appearing on each UFC Pay-Per-View as decided by fans voting from all over the world. The bitcoin payouts will range from US$30,000 for first place, US$20,000 for second place, and US$10,000 for third place.
Gaming Society closed its seed funding round. The financing was co-led by Acies Investments, an industry-dedicated venture fund to the sports wagering, sports technology, iGaming and esports industries, and TLI Bedrock, a multi-strategy investment fund active in media, technology, sports and entertainment.
Formula 1 and Twitter are expanding their content partnership. Through this renewed and multi-year agreement, F1 fans will see an increase in video clips during a race weekend and throughout the season, showing race coverage, interviews, archive footage and moments featuring their favourite drivers on mobile and web.
The Toronto Blue Jays and theScore Bet locked in a 10-year exclusive partnership making theScore Bet the Official Gaming Partner of the Toronto Blue Jays. The deal – the first of its kind in the country – represents the Blue Jays’ first gaming partner and theScore Bet’s first professional team sponsorship. The deal grants theScore Bet, a subsidiary of Penn National Gaming, exclusive national marketing rights that extend across all gaming categories including sports betting, casino, online casino, and fantasy sports. The Blue Jays and theScore Bet also plan to create a branded, premium, 365-days-a-year, flagship sports bar and restaurant at Rogers Centre.
ESPORTS
LA-based esports org The Sentinels and G FUEL secured a long-term deal, which includes sponsorship of multiple Sentinels’ platforms – from a YouTube series to upcoming co-branded products. The brand will now power Sentinels’ “unSENsored,” showcasing behind-the-scenes moments from the biggest tournaments in the world. “G FUEL is a gaming and esports staple, so we predict great success with this partnership,” said Sentinels CEO Rob Moore. “Both fans and the esports community at large will get to connect to the Sentinels on a deeper level with ‘unSENsored.’”
Esports data platform GRID Esports entered into a two-year partnership with Riot Games that will see the company provide VALORANT data to its platform. GRID receives exclusive access to data from all of the title’s main global and regional tournaments.
INDUSTRY & ROSTER MOVES
Russell Stopford, former digital lead at Paris Saint-Germain, FC Barcelona and Manchester City, has joined digital sports agency Stadion as Chief Executive Officer. Stopford will play a key role in leading the strategic growth and development of Stadion
ESPN re-signed five reporters in its Investigative and Enterprise Journalism Unit to new contracts. The five ESPN investigative journalists who have signed new contracts to remain with the company are Steve Fainaru, Mark Fainaru-Wada, Mike Fish, Michael Fletcher and T.J. Quinn. All have been with ESPN for at least six years.
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MEASUREMENT & DATA CONFERENCE
June 7th @ Edison Ballroom, NYC
There’s still time to book your seat at this renowned conference. Get the tools you need to effectively take on today’s cross platform challenges. Join us!
BOOK MY SPOT
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ON THIS DAY in
1966: The American Football League votes in Al Davis as commissioner.
IN THE KNOW
Who is the only Masters competitor to record three eagles in one round? (Email [email protected] with your answer and be sure to include your name, company and city).
Answer to Our Last Sports Trivia Question
Who hold the record for most appearances at The Masters, clocking in 52 times? Answer: Gary Player. Kudos: Denis Barry-CBS/NY; Phyllis McQuillan-MSG Networks/NY; Kathi Gillin-Comcast/Philadelphia; Greg Moloznik-GLM Media/Sarasota; Synda Kollman-Charter Marketing Group/Boca Raton; Joe Lyons-ESPN/Dallas; David Hauptman/Denver; Wendy Holmes/Denver; Larry Hutchings/San Luis Obispo; David Westberg-SAG*AFTRA Credit Union/Burbank; Tom Moore-Kalt Productions/LA
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LOCAL SALES MANAGER >>
NEXSTAR MEDIA GROUP/ INDIANAPOLIS: Provides leadership for the broadcast/digital sales teams. Makes decisions regarding hiring, evaluation, promotion, and termination of account executives and sales assistants. Develops and executes sales strategies which result in exceeding revenue targets in local, new business and digital revenue. Minimum five years of media sales experience. Full info HERE (4/20)
THE DIRECTOR OF SALES
CIRCLE MEDIA
REMOTE (PREFER NYC, CHICAGO, NASHVILLE)
Responsible for selling general advertising of our Linear network for year over year growth of our advertising sales projections. Source, create, and maintain relationships, as well as execute contracts for our Linear/Cable/VOD networks. Use of qualitative sales packaging and the drive to meet/exceed sales goals is a top priority. Full info HERE (4/15)
DIRECTOR OF PROGRAMMING
CIRCLE MEDIA
NASHVILLE
Proven track record of success with strategic programming initiatives, preferably experience launching a new linear/VOD network. Lead the programming and scheduling of our network including live events. Create quarterly grids, promo plans, develop stunts, graphic and secondary event requests and review all on air plans for the network. Full info HERE (4/15)
TRAFFIC BILLING COORDINATOR
CIRCLE MEDIA
NASHVILLE
This position will serve as a conduit between Linear Sales, Traffic and the Accounting Department. Previous invoicing experience is a must, and the ability to work in a fast pace environment. Strong communication skills via phone and email are both required. Full info HERE (4/15)
ASSOCIATE PRODUCER, ON-AIR PROMOTIONS
YES NETWORK
STAMFORD, CT
Ideation for scripts, pitches, brainstorming sessions, and 360-degree marketing campaigns. Overseeing all aspects of assigned projects including screening footage, acquiring media assets, writing scripts, VO sessions, and edit sessions. Minimum 2-3 years of experience in assisting/writing/producing for sports television networks or media companies. Full info HERE (4/15)
SOFTWARE ENGINEERING MANAGER, COMMERCE
A+E NETWORKS
NYC or REMOTE
Engineering team manager to develop and launch high quality services in support of web, mobile, and television products. 5+ years of technology experience developing and maintaining APIs and backend services with min 1 year of leadership. Strong knowledge of JavaScript, React and Node. JS. Full info HERE (4/15)
DAILY ENTERTAINMENT VIDEO PRODUCTION ASSISTANT
theGrio
LOS ANGELES
Experienced in research, pitching ideas, reporting, and coordinating logistics for field production are major responsibilities. Pull video assets including SOTs and Vos, clear footage and provide breaking news support. Manage archives, have a firm understanding of rights and clearances, and thoroughly track sources of material for licensing. Full info HERE (4/15)
COPY EDITOR
theGrio
ATLANTA, LA, NYC, WASHINGTON DC
Read text for grammatical, typographical and factual errors, upholding the highest level of grammar, usage and accuracy. Confirm final drafts are free of errors. Ensure the writing is easy to read and fits the editorial style of the platform. Confirm theGrio’s original news stories and aggregated stories are accurate and meet journalism standards. Full info HERE (4/15)
ASSIGNMENT EDITOR
theGrio
ATLANTA, WASHINGTON DC, LA, NYC
Manage the assignment and publishing of stories about Black people across America. We are seeking a reliable self-starter to work alongside a shift-based team to manage stories that are accurate, authoritative, and indispensable. Experience in journalism and an ability to work in a breaking news environment is required. Full info HERE (4/15)
DAILY AGGREGATION WRITER
theGrio
ATLANTA
Write accurate aggregations of about six to eight 400-600 word stories daily significant news stories. Craft original, engaging headlines, and ledes that arrest and audience. Source appropriately licensed photos to accompany stories, government agencies, Associated Press, Getty, Adobe Stock, public domain repositories, and other institutions. Full info HERE (4/15)
DAILY NEWS WRITER
theGrio
ATLANTA
Write a daily story with original reporting each day covering the Black experience domestically. Stay up to date on relevant trends, stories and experiences that impact Black Americans. Coordinate story parameters with Managing Editor. Strong knowledge of current events. Research and craft stories in a way that resonates with our audiences. Full info HERE (4/15)
LINE EDITOR
theGrio
ATLANTA, WASHINGTON DC, LOS ANGELES, OR NEW YORK
Veteran journalist who has leveraged skills acquired as a print or digital beat or enterprise reporter to transform into a seasoned news editor. Support the well-being, rights, livelihood, protection, joy, financial security, and success of Black people. Coach writers, edit aggregated and original copy, and provide options for sourcing images. Full info HERE (4/15)
INVESTIGATIVE REPORTER
theGrio
ATLANTA, WASHINGTON DC, LOS ANGELES OR NEW YORK
Cover stories about Black people across America. Develop and research investigative stories, with a particular emphasis on data reporting. Creative self-starter to break journalism stories that are accurate, authoritative, and indispensable. Experience in investigative reporting and an ability to work in a breaking news environment is required. Full info HERE (4/15)
AD OPERATIONS MANAGER >>
FUSE MEDIA INC/GLENDALE, CA: Work with a cross functional team spanning sales, business intelligence, and digital operations to traffic direct sales and programmatic digital advertising campaigns in a timely manner to ensure client expectations are exceeded. 3+ years’ experience in Data Analysis/Ad Operations/Media Buying in the digital advertising industry. Full info HERE (4/14)
VP, BRAND MARKETING
CROWN MEDIA FAMILY NETWORKS
LA, CA
Manage strategy and execution of 360º consumer marketing campaigns for Crown Media’s linear and SVOD initiatives. Will collaborate cross functionally and manage external media, creative & promotional agencies while leading internal team. Bachelor’s Degree in related field, 12+ yrs marketing experience within entertainment required. Full info HERE (4/12)
VP, LEARNING& DEVELOPMENT, DIVERSITY & INCLUSION
CROWN MEDIA FAMILY NETWORKS
LA, CA
Accountable for oversight, development and execution of highly impactful D&I strategic initiatives, as well as identifying individual, group and organizational development needs; the VP is instrumental in aligning enterprise training and D&I partnership opportunities with business strategies and cultural initiatives. Full info HERE (4/12)
SALES DEVELOPMENT REPRESENTATIVE >>
MEDIAOCEAN/NYC, CHICAGO: Find and screen potential customers and have a strong understanding of the sales process, excelling at researching leads, starting new relationships, and setting our sales team up for success. Have the ability to showcase our offerings in a compelling way. 1-3 years of professional work experience preferred. Full info HERE (4/12)
ACCOUNT MANAGER FOR CLIENT SERVICES – DEAL MAKER >>
MEDIAOCEAN/NYC/EAST COAST: Execute a coordinated account plan for driving growth and adoption of Mediaocean solutions. Maintain a regular cadence of on-site visits to consult end users, identify and address business needs and challenges. Act as a trusted advisor and partner with customer contacts. 3+ years of experience in client services or consulting. Full info HERE (4/12)
AD SALES PLANNING MANAGER
OVATION
NYC, REMOTE
Oversee and develop the national planning team for Ovation’s linear network. Manage inventory, approve allocations and move requests, build and distribute ADU packages. Construct upfront and scatter rate cards. Work closely with research to evaluate projections and make necessary adjustments. Experience as a national planner for a linear network. Full info HERE (4/9)
VICE PRESIDENT, PRICING & PLANNING >>
FUSE MEDIA INC/NYC: Establish pricing and sellout guidelines in support of the network’s financial objectives. Provide weekly Sales revenue pacing & projection reports. Strategically determine most effective utilization of National inventory. Development of the financial plans, annual budget, and quarterly forecast. 10+ years of media experience. Full info HERE (4/9)
DIRECT RESPONSE SALES PLANNER >>
REELZ/NY: Create/revise media plans. Serve as agency liaison and work closely with AE, planning & traffic to set pricing & schedules. A min. 2 yrs ad sales/agency exp. Strong written and verbal communication skills, strong media math skills. Proficient in Wide Orbit, MS Suite. Full info HERE (4/9)
COORDINATOR – DIGITAL AND SOCIAL MEDIA, CHAMPIONSHIPS AND ALLIANCES >>
NCAA/ INDIANAPOLIS: This individual will assist in executing the departmental strategy including: enhancing the student-athlete experience; promoting NCAA championships; increasing revenue-generating opportunities, awareness, and viewership to NCAA championships and ancillary events; and communicating consistent NCAA brand messages through digital and social media. Full info HERE (4/8)
DIRECTOR, BRAND & MARKETING CONTENT >>
WONDRIUM/REMOTE: Lead a team as well as write, produce, and deliver promotional materials that creatively and effectively promote the Wondrium brand. The ideal candidate will have a Bachelor’s Degree with specialty in video production and a minimum of 5 years’ experience in A/V Content creation environment with a strong marketing creative perspective. Full info HERE (4/8)
RESEARCH ANALYST >>
ENDEAVOR ANALYTICS/NYC (ON-SITE): Passion for entertainment, sports, and cultural trends. Curious/creative thinker. Work centers on analyzing media usage, cultural interests, and talent. Internal and external support. Experience with consumer profiling, social analytics, and linear measurement tools are a plus. Full info/apply HERE (4/8)
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