Where sports marketing leaders gather to discuss the ever-evolving changes in the sports landscape, and how to prepare for what's to come.

Overview

Where sports marketing goes, the rest of the world follows. 2022 means that sports marketers are being freshly challenged, as we witness an emerging landscape that is grappling with the blend of real and digital worlds, requiring better data capture and analytics, NFTS, and other ground breaking technologies. Add in a renewed focus on sustainability, diversity, and mental health, and we are dealing with nothing less than a full-scale disruption of legacy marketing methods.

That’s why Cynopsis Sports is presenting an afternoon of provocative and necessary conversations of how to meet and triumph in this changing space. We are gathering the best thinkers in sports marketing to discuss how they are reshaping their businesses to take best advantage of this shifting landscape. Can you really afford to miss it?

Cost to attend: FREE for the full-day virtual conference on May 24, 2022

Register Now

Speakers

  • Matthew Blanock

    Vice President, Marketing & Creative Services
  • Rachel Boucher

    Head of Content, Event Marketer
  • Heidi Browning

    Senior Executive Vice President & Chief Marketing Officer
  • David Bruce

    SVP of Brand and Integrated Marketing
  • Jonnie Cahill

    Chief Marketing Officer USA
  • Phil Cook

    Chief Marketing Officer
  • Seth Everett

    Broadcaster
  • Laura Gentile

    Executive Vice President, Commercial Marketing, Disney Networks & ESPN
  • Mónica Gil

    EVP, Chief Administrative & Marketing Officer
  • Robert Gottlieb

    Executive Vice President, Marketing
  • Brian Graybill

    President
  • Kaylee Hultgren

    Group Content Manager, Chief Marketer & Event Marketer
  • Pete Jung

    Senior Vice President & Chief Marketing Officer
  • Tim Kemp

    Vice President, Marketing
  • Jeff Mcadams

    Vice President, Global Marketing
  • Sarah Kate “Skate” Noftsinger

    Director of Sports Marketing Soccer North America
  • Heidi Noland

    Senior Vice President, Global Brand and Creative
  • Stephanie Perdue

    Vice President, Brand Marketing
  • John Pierce

    Co-Founder & Managing Partner
  • Chris Pursell

    Head of Content & Strategic Partnerships, Cynopsis Sports & Cynopsis Esports
  • Mike Raffensperger

    Chief Marketing Officer
  • Jon Stainer

    Managing Director, North America
  • Jennifer Storms

    Chief Marketing Officer, Entertainment and Sports
  • Nicole Suarez

    Anchor, Noticias Telemundo
  • Dan Sutton

    Senior Director of Global Esports Marketing
  • Doug Vosik

    Chief Marketing Officer

Agenda

  1. 1:00 pm - 1:05 pm

    Welcome from Cynopsis

    Cynopsis
  2. 1:05 pm - 1:30 pm

    Opening Keynote

    With sports betting opening up (nearly) nationwide, FanDuel has emerged a king in the space, reporting revenue of $1.9 billion to easily outpace all its competitors and showing dramatic year-over-year increases. FanDuel's CMO will discuss the brand's growth, marketing strategies - both national as well as local - and how it is leveraging its partnerships for this exploding category

    • Mike Raffensperger

      Mike Raffensperger

      Chief Marketing Officer
      FanDuel
  3. 1:30 pm - 2:00 pm

    Leveling up the Live Experience: A Conversation with League CMOs

    As sports marketing goes, so goes the rest of entertainment. CMOs from the NHL and NASCAR take on the biggest objective in marketing, developing fandom, and discuss how their leagues have been forced to re-strategize both going into and now once again coming out of COVID lockdowns, detailing the lessons and trends they experienced, shoring up experiential plays for in-person fans, and how they are working with partners to maximize the value of live activation. 

    • Heidi Browning

      Heidi Browning

      Senior Executive Vice President & Chief Marketing Officer
      NHL
    • Pete Jung

      Pete Jung

      Senior Vice President & Chief Marketing Officer
      NASCAR
    • Seth Everett

      Seth Everett

      Broadcaster
      iHeartMedia
  4. 2:00 pm - 2:20 pm

    Soccer…The Most American of Sports

    Hear how MLS and adidas are building the culture of soccer in North America. Ensuring the game is not just illuminated in the many soccer specific stadiums but is part of the DNA of this country - a 365 lifestyle that influences modern pop culture. Learn how the League through its partnership with adidas are seizing the opportunity and ensuring the next generation has unhindered access to the sport for years to come.

    • David Bruce

      David Bruce

      SVP of Brand and Integrated Marketing
      MLS
    • Sarah Kate “Skate” Noftsinger

      Sarah Kate “Skate” Noftsinger

      Director of Sports Marketing Soccer North America
      adidas
  5. 2:20 pm - 2:30 pm

    Virtual Break

  6. 2:30 pm - 3:00 pm

    Network Executive Roundtable

    Overseeing a rapidly changing media landscape, CMOs representing networks that are anchored by sports will meet for a candid and thought-provoking discussion about the new realities of mass media, how they are reading data, where they see growth and opportunity and what keeps them up at night. 

    • Jennifer Storms

      Jennifer Storms

      Chief Marketing Officer, Entertainment and Sports
      NBCUniversal
    • Robert Gottlieb

      Robert Gottlieb

      Executive Vice President, Marketing
      Fox Sports
    • Laura Gentile

      Laura Gentile

      Executive Vice President, Commercial Marketing, Disney Networks & ESPN
      ESPN
    • Kaylee Hultgren

      Kaylee Hultgren

      Moderator
      Group Content Manager, Chief Marketer & Event Marketer
      Access Intelligence
  7. 3:00 pm - 3:30 pm

    Learning to Love Local

    Looking at building a successful marketing attack on grassroots level, this session will feature marketers from local teams and RSNs who speak to the rules of effective promotion the culture of their regions. 

    • Rachel Boucher

      Rachel Boucher

      Moderator
      Head of Content, Event Marketer
      Access Intelligence
    • Doug Vosik

      Doug Vosik

      Chief Marketing Officer
      LA Galaxy
    • Tim Kemp

      Tim Kemp

      Vice President, Marketing
      New York Jets
    • Matthew Blanock

      Matthew Blanock

      Vice President, Marketing & Creative Services
      Bally Sports
  8. 3:30 pm - 3:50 pm

    A Fireside Chat with NBCUniversal Telemundo

    Everyone knows soccer, or fútbol, is better in Spanish! As the exclusive, Spanish-language broadcast partner for FIFA World Cup Qatar 2022™, Telemundo has kicked off its efforts to generate excitement as the 62 million U.S. Hispanics and soccer fans get ready for the biggest global event in sports. Join Telemundo’s EVP, Chief Administrative & Marketing Officer, Mónica Gil, and Emmy award-winning journalist and correspondent for Noticias Telemundo, Nicole Suárez, for an insightful conversation into what the network is doing to reach and connect with Hispanic consumers during this World Cup year. 

    NBCUniversal Telemundo Enterprises
    • Mónica Gil

      Mónica Gil

      EVP, Chief Administrative & Marketing Officer
      NBCUniversal Telemundo Enterprises
    • Nicole Suarez

      Nicole Suarez

      Anchor, Noticias Telemundo
      NBCUniversal Telemundo Enterprises
  9. 3:50 pm - 4:20 pm

    The Surge: Leveraging Lifestyle for Success

    A roundtable discussion with the marketing heads of three sports properties that have defied audience erosion and competition for eyeballs over the past decade to entrench themselves as some of the hottest programming in the world. Delivering demographics by promoting lifestyle in MMA, WNBA and League of Legends, these executives will dive into the art of creating culture and building fandom for three very different properties.

    • Heidi Noland

      Heidi Noland

      Senior Vice President, Global Brand and Creative
      UFC
    • Dan Sutton

      Dan Sutton

      Senior Director of Global Esports Marketing
      Riot Games
    • Phil Cook

      Phil Cook

      Chief Marketing Officer
      WNBA
    • John Pierce

      John Pierce

      Moderator
      Co-Founder & Managing Partner
      Player 2
  10. 4:20 pm - 5:00 pm

    Brand Roundtable

    CMOs from consumer brands meet to dissect the new rules for partnerships and how their properties are using sports to drive revenue, build brand loyalty and engage audiences through an experience that will keep them coming back for more.   

    Nielsen_mono
    • Jon Stainer

      Jon Stainer

      Managing Director, North America
      Nielsen
    • Stephanie Perdue

      Stephanie Perdue

      Vice President, Brand Marketing
      Chipotle
    • Jonnie Cahill

      Jonnie Cahill

      Chief Marketing Officer USA
      Heineken
    • Brian Graybill

      Brian Graybill

      Moderator
      President
      Intersport
    • Jeff Mcadams

      Jeff Mcadams

      Vice President, Global Marketing
      New Balance
  11. 5:00 pm

    Closing Remarks

SPONSORS

Nielsen

OPPORTUNITIES

Interested in presenting your strategy to a room full of marketing decision makers? Download the prospectus below or contact Albert Nassour, Executive Director of Sales: anassour@accessintel.com