CYNOPSISDIGITAL
03.31.14 Good morning. It’s Monday, March 31, 2014, and this is your first early morning digital briefing.
Maker Studios struck a deal with Music Choice cable channels to feature Maker’s Bart Baker (2.5 million subs, 568 million views) and his parody music videos for a month-long takeover in April. Baker’s videos poke fun at artists such as Katy Perry and Miley Cyrus, and he has fifty songs on iTunes and his own iPhone music video app. "Maker Studios is creating the best content on YouTube with artists like Bart Baker," Music Choice VP of Programming Damon Williams told Cynopsis. "We felt bringing Maker music to TV for the first time would be the perfect complement to our current Video on Demand offerings."
Multi-channel network Fullscreen acquired video game entertainment company ScrewAttack Network (850,000 subs, 215 million total views) on Friday. Fullscreen will rebrand its own gaming content hub Fullscreen Arcade to be called ScrewAttack Network. Fullscreen is known for The Fine Bros., Lindsey Stirling and O2L.
Nielsen and Integral Ad Science will now provide viewability measurement within the global Nielsen Online Campaign Ratings, and will begin measuring mobile in-app campaigns later this year. "When combined, these two solutions represent the only offering in the marketplace to be MRC accredited in the US for both demo-based audience measurement and viewability," Nielsen EVP Global Product Leader Megan Clarken said.
Endemol Beyond USA (Endemol North America digital network) official announced its new Beyond Comedy hub. As previously reported, its first original series will feature Vine stars, Super Happy Fun Time, Yay! (SHFTY) and debut the first episodes of the 48 ordered starting this April.
An Amazon spokesperson denied plans for a free streaming service in an email to Mashable late last week. The Wall Street Journal originally reported the new streaming service would be ad-supported ala Hulu, and available to everyone, (versus Prime Instant subscribers, who pay a fee). The tech giant is expected to debut a set-top box next month. However, AdExchanger reports that if Amazon follows through with a streaming service, its video ad platform, FreeWheel, may stick around longer than expected – despite rumors of Comcast acquisition.
BlackBerry may be making a comeback. On Friday, BB shares increased six percent after the company reported $976 million sales for the quarter, and $423 million in losses. CNN reports that compared to its $4.4 billion reported loss at the end of November, these numbers are clearly a positive shift. New CEO John Chen said BB had "significantly streamlined operations," which may refer to its new focus on software and business customers, instead of the smartphone market.
Believe Entertainment Group announced a third season for docu-series In The Booth with electronic dance music DJ Tiesto. Sponsored by 7UP, the latest season will include seven new seven-minute episodes chronicling Tiesto’s projects, passions and mentorship of the newest EDM artists. It will debut this summer on YouTube.com/Tiesto.
You don’t have to be a "bracketologist" for our March Madness Contest. Just tell us which team will reign supreme in this year’s NCAA Men’s Basketball tournament at http://www.cynopsis.com/snap-app-contest/ and one participant will win a $50 Foot Locker gift card. The winner will be announced on Tuesday, April 1st.
To generate buzz about its upcoming coverage of the Stanly Cup Playoffs, NBCUniversal is launching a campaign featuring members of NBC‘s and CNBC‘s news teams, covering the "Stanley Cup Stolen" story (Who Stole Stanley? #cupnappers). A faux report will play on movie screens in 48 states starting April 1; playoffs launch April 16 on NBCSN, CNBC and NBC.
NBCUniversal is also shutting online destinations DailyCandy and Television Without Pity this week. Adweek reports that NBCU tried to sell both publications but was unsuccessful. Content from both sites will be absorbed into NBCU’s digital archives.
Conde Nast Entertainment received an Emmy nomination for retired NFL docu-series Casualties of Gridiron, and a Producers Guild Award for daily-science show What’s Inside. The two seasons of Casualties of Gridiron can be views at GQ‘s site, the two seasons of What’s Inside can be seen at the Wired site and both can be viewed on the CNE app.
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Did you miss the Digital Webinar?
Don’t panic you can still access it On-Demand!
~Reaching Today’s U.S. Hispanic Connected Audience Through
Digital, Social Media and Web Video Webinar~
Daniel Eilemberg, Chief Digital Officer (Fusion)
Virginia Lennon, SVP, Client Partnerships (Ipsos MediaCT)
Carlos Restrepo, VP, Business Development & Sales (Outrigger Media)
Gabrielle Medecki, Director (CNET en Espanol, CBS Interactive)
Twitter is planning to release a new mobile ad platform known as an "app-installed ad," according to Bloomberg. The ads will appear in Twitter feeds on mobile devices, and a user’s click will direct them to the advertiser’s page in a mobile-app store to download. Facebook has used these types of ads, which drove 245 million app downloads in 2013.
All hands on deck: NCBUniversal and Ford launched the "Tonight Show Fingers on a 4×4" contest, with car dealers competing to sell Jimmy Fallon a truck. Beginning today, March 31, 10 dealers from around the country will place a hand on a Ford F-150 King Ranch parked on the U.S.S. Intrepid in NYC; whoever keeps their mitt on the longest, sells Fallon the vehicle. The competition will be integrated into each night’s episode of the talk show, and exclusive video content will posted on the show’s web site. "Ford isn’t just an iconic American brand – it’s fun. They really get what Jimmy is doing on The Tonight Show," said Linda Yaccarino, president, advertising sales, NBCUniversal. "This is another example of how we’re teaming with our advertising partners to make content that our audiences genuinely enjoy."
BET Networks announced its first TV Everywhere app BET NOW last week. BET viewers can download the app for free on Apple and Android devices, and watch full episodes from the network’s shows after authenticating a pay-TV provider. Current shows include The Game, Being Mary Jane and Real Husbands of Hollywood.
Andy Regal was promoted to Senior Executive Producer for Wall Street Journal Video. Regal originally joined WSJ in 2012, and previously held the role of Executive Producer.
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Deadline is FRIDAY
You don’t have to be a bracketologist for our March Madness Contest. Which school will win it all? Win a chance for a $50 Foot Locker gift card by answering our reader poll. The winner will be announced Tuesday, April 8th. ||| DEADLINE: FRIDAY!! ||| CLICK HERE TO ENTER |||
See you tomorrow,
Jessica Reese @JMarieReese
03.31.14
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JOB OPENING: HEAD OF CONTENT & MEDIA SALES/ Immersion Corp/San Jose: Launch new tech for mobile video where viewers can not only see & hear video but also feel video as they watch. Advertising or media exp req’d. Apply HERE (4/2)
JOB OPENING: SR SALES PLANNER/Outcast Media/NYC: Dvlp/execute media proposals, Monitor Campaigns, Coord btwn Client & Traffic Dept, Need BS + 3-5 yrs plan’g exp, Media math, Exp w/CPM Negotiations, highly orgnzd, strong excel. Apply HERE (4/2)
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JOB OPENING: PR DIRECTOR/GSN/Santa Monica: 5-7 yrs exp TV Publicity in a cbl network. BA Degree; strong relations in consumer media. Manage Nat. and Reg. media relations, PR strategy and campaigns. Trvl req. Send res/CL HERE: [email protected] (4/1)
JOB OPENING: SENIOR TV ACCT EXEC/El Rey Network/NY: Resp. for driving TV advertisers to Robert Rodriguez’s newly launched English Language Network. 5+ Years of experience in TV Ad Sales Apply: http://tinyurl.com/oyhcoew (4/1)
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