03/26/15: Facebook’s ‘Messenger’ adds 40 interactive apps, media partners; Unruly taps into consumer’s emotion with new targeting tech; Shaw Media, Smokebomb Entertainment premieres ‘ series


Good morning. It’s Thursday March 26, 2015, and this is your first early morning digital briefing.


At F8 yesterday, the Facebook developer conference held in San Francisco over the last two days, it was announced that the social network’s Messenger app is introducing a platform for developers to create apps. At the moment, more than 40 integrated apps such as those from ESPN, The Weather Channel and JJ AbramsBad Robot company enhance conversations between users. The service can also support 360-degree videos with FB’s Oculus VR format; Messenger now has more than 600 million monthly active users worldwide.
Shaw Media
and Shaftesbury’s digital studio, Smokebomb Entertainment, launched a fashion-focused multiplatform comedy series called MsLabelled. Partnered with brand agency shift2 and Schick Quattro for Women, the 20 four-minute episodes follow a fashion blogger who lands a job at a magazine and stars Jeanne Beker (Fashion Television) and Rebecca Liddiard (Between). The series extends through Instagram, Tumblr and Twitter, and is available on VervegirlTV YouTube channel and women’s site Slice. “We believe there’s a strong future in bringing brands and broadcasters together in a ‘lasercast’ model of scripted YouTube content creation and social fan engagement,” Shaftesbury/Smokebomb CEO and Chairman of shift2 Christina Jennings said. “MsLabelled has been designed to engage millennials and move seamlessly from YouTube to other platforms.”
Spring break is extended: The Travel Channel debuted the second season of original web series You Get the Picture with Lizzy Snaps on TravelChannel.com. Each of the five new episodes is between 3-5 minutes and was shot in the Bahamas to demo photography tips for shooting beach locales and underwater sharks as well as how to use natural light and wind.
The Science Channel unveiled a new digital destination for the NASA spacecraft launch to the International Space Station (ISS) broadcast on March 27 at 3:35p ET. Users will be able to switch among three live NASA TV cameras (including one in the space capsule), participate in social feeds where scientist will provide commentary, read through InSCIder blogs and watch a Google Hangout with NASA astronaut Leland Melvin.
Vevo premiered a new episode of Do It Yourselfie today (Thursday). Other Vevo shows Guess The Video premiered on Monday and Superfan Showdown returned for a second season on Tuesday. Vevo programming is available at Vevo.com and on its app.
Cynopsis Kids !magination Awards
honor the year’s best in children’s, tween and family programming and marketing. Recognizing outstanding achievements in content creation across platforms and the campaigns that promote it, this unique awards program from Cynopsis Media is judged by a panel of industry experts. Winners will be recognized at the 4th annual awards event on September 18, 2015 in New York City. We look forward to seeing you there  – enter today. 


Cynopsis Sports Media Awards Breakfast

Our annual Cynopsis Sports Media Awards Breakfast is set for Thursday, April 16 from 8:00-10:00am at NYAC. Network with your peers and hear about the year’s best sports programming and marketing.

Join the finalists, support your colleagues and network with the best in the industry!

Preview the list of finalists & register for the Awards event


Video ad tech company Unruly launched Unruly Custom Audiences, which employs Unruly ShareRank‘s 1.3 trillion tracked views over 250,000 consumer data points to target those consumers most likely to experience a strong connection to a specific video. “Consumers who are more emotionally engaged with a branded video are more likely to share it, more likely to remember the brand, and more likely to buy the product,” Unruly CEO Scott Button said. “For marketers, this means more engagement, more earned media and, ultimately, more sales.”
is teaming up with Foursquare to expand its location-based feature. The partnership will provide Twitter users with more geographically relevant information and give Foursquare more exposure. According to the National Retail Association, 90 percent of smartphones will include GPS technology by 2016, making the real-time, mobile location-based advertising and marketing market hit $9 billion by 2017.
EXCLUSIVE: Interactive video advertising company Innovid released its 2015 Interactive Video Benchmarks Report, an analysis of video campaigns (interactive and pre-roll) and billions of impressions from the past year. “Companies like Apple, Google and Sling TV are making moves on the traditional TV landscape and devices, [while] content and publishers have all advanced,” Innovid CEO and Co-founder Zvika Netter told Cynopsis. “But broadcast media is still unable to match and measure advertising to viewer behavior, or even know with complete certainty how much of the ad was watched and how many times it was seen.” The results of the analysis include:
– Interactive ads should extend time with a user an average of 34 seconds, compared to 0 seconds with pre-roll ads.
– Using interactive video instead of pre-roll earns brands 149 percent more awareness­a benchmark of 31 percent awareness, as compared to 12.5 percent awareness with pre-roll.
– Interactive broadcast placements gained an additional 20 seconds of time earned than other content providers and aggregators.
– Engagement rate increased by 50 percent when interactive units are placed on premium publishers, and improves by 34 percent with 30-second vs. 15-second spots.
– Click-thru rates jump by 41 percent using interactive units designed for CTR, than static pre-roll video.
– Ads are 75 percent more viewable on broadcast placements than on lower tier publishers.
– Mobile video commands 165 percent more interactive engagement when it comes to cross-device campaigns than desktop.
Roku devices specifically hit a 98 percent completion rate and percent ad viewed rate for interactive video.


Endemol Beyond USA, the digital division of Endemol Shine North America, appointed Jeff Browning as Senior Vice President, Sales and Jenn Mancini as Vice President, East Coast Sales. Browning was most recently Senior Vice President of Network Sales for Univision Television, and Mancini previously led the Maker Studios’ East Coast Lifestyle Sales vertical.
Videofashion named Michael K Tan as CEO of its new joint venture operations in the Asia Pacific territory.


Check out Cynopsis Digital’s tune-in guide, categorized by platform and network. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.

 Click here to view our digital programming guide:



What if today’s major media and tech companies were a bunch of ninth graders? In a clever new video from Cracked, the channel imagines what it would be like If The Internet Was a High School. In the vid, YouTube is portrayed as the know-it-all student, Twitter is head of the school’s rumor mill and Facebook is the “big man on campus.” Check it out at www.cynopsis.com/#video.


You don’t have to be a bracketologist to enter our March Madness Contest. Which school will win it all? You could score a  $50 Foot Locker gift card by answering our reader poll. Winner announced Tuesday, April 7th.

||| DEADLINE: Monday, April 6 ||| CLICK HERE TO ENTER |||

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: MKTG ASSOCIATE/MediaCom/NYC: Assist in creation/implementation of mktg activities to enhance image/position of MediaCom. 2-5 year mktg related exp. Exc verbal/written comm skills & ability to mng many projects at once. Full info/apply HERE (4/2)

JOB OPENING: DIR, PROGRAMMING (Orig. Movies)/Crown Media/LA: Development current original movies, current programs/oversees assigned projects from start to finish. Seeks out programming for HC’s scripted needs. Min.7 yrs. develop/production exp.. Apply HERE (4/1)

JOB OPENING: ART DIRECTOR/REVOLT Media & TV/NY: Support ad sales/integrated mktg initiatives by designing internal/external content & design materials. BA graphic design & 3-10 yrs exp in graphic design for a design studio/agency/in-house creative dept. Resume HERE (4/1)

CLASSIFIED AD: CONTENT DISTRIBUTION: Danny Lipford Media seeks domestic/intl platforms for large home improvement library, including 400 HD ½ hr episodes of Emmy-nominated TV show Today’s Homeowner (17 seasons) and 3,000+ videos. Email [email protected] (3/31)

JOB OPENING: DIRECTOR-RESEARCH/Discovery Channel/LA: Talented researcher to utilize Nielsen ratings+consumer databases to inform/devel ntwrk strtgy. Skill to turn data into stories. Pro w/ind systems-esp. Npower & Starmedia, prmry rsrch a +. 8+ yrs media rsrch. Apply HERE (3/31) 

JOB OPENING: SR. DIR- DIGITAL DISTRIBUTION/Discovery/NY: Strong negotiator to navigate dist deals & dvlp strategy. Identify, create & foster strong partnerships w/ digital distributors to maximize the value of Discovery products/services. 8-10 yrs exp req’d. Apply HERE (3/31)

JOB OPENING: MARKETING MGR/IFC/NYC: Execute network partnerships, promotions, events, and oversee show campaigns, for this “slightly off” network. 4+ yrs. exp. in marketing/promotions/events. Full info apply HERE (3/31)

JOB OPENING: PRICING + INVENTORY MGR/ ION@NY: Sales planning pos; plan building, delivering upfront + scatter deals, build plan to specs. Review inventory load. Prep MSA reports. Rate card mgmt, knowl of Dealmaker. 3+ yrs exper. Resume: [email protected] (3/28)

JOB OPENING: EXECUTIVE ASST/RECEPTIONIST/NYC: Prolific production company seeks receptionist/executive assistant. Provide administrative and executive support. 1+ years admin and industry experience is a plus. Please send resume: [email protected] (3/28)

JOB OPENING: DIR DIGITAL COMMS/NBC NEWS/NYC: Manage PR strategy, outreach & communications for NBC News digital properties; NBCNews.com, TODAY.com & our various apps/digital platforms (NY) Full info/apply HERE (3/28)

JOB OPENING: EVENT MARKETING MGR/NYC/CT: Mng integrated mktg campaigns to attract audience for events. BA Deg/Mktg & 2-4 yrs mktg exp. Exp using social media tools & able to devise/execute a plan in support of events. Full info/apply HERE (3/26)

JOB OPENING: RESEARCH ANALYST/CBS/NYC: Marketing exp pref’d. Help track/analyze the audience for CTD barter programming Knwlg Nielsen software, MRI & Wrap Sweeps is pref’d, as is exp in marketing and presentation writing. Resume to: [email protected] (3/26)

JOB OPENING: DIR, RESEARCH/PBS/VA: Research consult & proj mgmt for Brand Strat., Mktg, & Promos. Mng staff allocated to nat. Nielsen rsch. 7+ yrs in advertising, mktg or audience research. Info/apply HERE  (3/26)

JOB OPENING: DIR, GENERAL AUDIENCE MKTG & COMM STRAT/PBS/VA: Market general audience content & products. Develop mktg & commn campaigns.Lead project mgmt for mktg initiatives. 6-8 yrs mktg/advert/promos/strategic plan’g. Info/apply HERE (3/26)

JOB OPENING: DIR GENERAL AUDIENCE PUBLICITY/PBS/VA: Cultivate nat. media relationships. Lead seasonal announcement strategies. Oversee major award comms & timelines. Support exec speakers’ bureau. Prod sessions for Press Tour. 6-8 yrs PR exp. Info/apply HERE (3/26)

JOB OPENING: PROGRAM PLANNING COORD/NYC FOOD NETWORK/COOKING CHANNEL: Heavy data entry in prog. databases incl prog changes/mthly releases/specials; manage strategic planning for schedules; 2 yrs exp in Scheduling/Traffic/Research/Prod & strong attn to detail. Res HERE (3/26)

JOB OPENING: CM360 SALES COORD/NYC: Asst. Sales & Planning with all acct. management. Interact w/finance, traffic, and research. Some admin. Bachelor’s & Excel exp preferred. Media/Marketing exp is a + but not required. Please apply HERE (3/26)

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EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

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SITUATION WANTED:  Production Manager/Field Producer staff position wanted. 20 yrs experience working at all major entertainment companies from long form to promos. High energy get it done attitude with exceptional results. Email: [email protected] (3/28)

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