Ad Agency |
Carat |
MediaCom |
OMD USA |
Starcom USA |
|
Athlete in a Web Series/Special/Spot |
NBC Sports Agency – Tim Howard/Lasso |
NFL Media – Leon Sandcastle 2.0 |
Outside Television – Dispatches – Shane Niemeyer |
Red Bull Media House – Who is JOB 4.0 |
SportsBlog – NBA Player Charlie Villanueva’s Video Blog Series “Crossroads” |
Weber Shandwick with Milk Processor Education Program – Mission Apolo: Built With Chocolate Milk |
|
B2B Program |
NASCAR Fuel for Business – NASCAR Fuel for Business |
NFL Players Inc – NFLPA Rookie Premiere |
OneTwoSee – Real-time Fan Engagement Experience for Smart TVs and Set-Top Boxes |
Time Warner Cable Media – Tier 3 Automotive Email Campaign |
|
Brand Activation at Live Events |
Big Ten Network (BTN) – 2014 BTN Big 10K |
CSE & AT&T Mobility – #BetterSaturday |
GMR Marketing – Esurance #RallyForACause |
Intersport, Inc. – Taco Bell Live Mas Student Section |
Scout Sports and Entertainment & Secret Weapon – Southern California Honda Dealers “Helpful Honda” Campaign |
Sports Illustrated – Swimsuit Issue Events 2014 |
Troika – Jacksonville Jaguars Stadium Experience |
Turner Sports – 2014 March Madness Music Festival |
|
Brand Extensions/Licensing |
NBC Sports Agency – 2014 Premier League Uber |
IMG – Nike’s Lunar TRI “Week Zero” collection |
Touch by Alyssa Milano Maternity – Touch by Alyssa Milano Maternity |
WWE – WWE50 |
|
Digital Executive |
Jonathan Dube – WME-IMG |
John Kosner – ESPN |
Melissa Rosenthal Brenner – NBA |
GW Shaw – AT&T |
Michelle Wilson – WWE |
|
Documentary Series |
Big Ten Network (BTN) – The Journey: Big Ten Football 2014 |
Bristow Global Media Inc. in partnership with NHL & NHL Network – NHL Revealed: A Season Like No Other |
FOX Sports Originals & 44 Blue Productions – The Pecos League |
Hulu – Behind the Mask |
MLB Productions – MISSION OCTOBER |
Pac-12 Networks – The Drive: Pac-12 Football |
Showtime Networks Inc. – All Access: Mayweather vs. Maidana I & II |
Telemundo Media – La Cueva de la Fiera |
|
Documentary Special/TV Movie |
Big Ten Network (BTN) – Unbeaten: The Life of Brook Berringer |
ESPN – Mendota |
FOX Sports Originals – B.R.C. 2014: Best Ranger |
Golf Channel – Arnie |
MLB Productions – DAVID ORTIZ: IN THE MOMENT |
OWN: Oprah Winfrey Network – Michael Sam |
Tennis Channel – The Legend of Arthur Ashe |
|
Fantasy Game |
CBS Sports – CBS Sports Fantasy Football Commissioner |
DraftKings – Fantasy Hockey League |
Fanduel – Fantasy Basketball Game |
Mondogoal.com – Daily Fantasy Soccer |
NCAA Digital – NCAA.com Bracket Challenge |
NFL Media – NFL Fantasy |
|
Integrated Campaign for Brands |
Coca-Cola North America – 2014 College Game Day Campaign – #CountdownToZero |
EA Sports – Madden NFL 15 |
Edelman – Dove Men+Care Deodorant “Care Always Wins” Campaign |
NFL Media – Together We Make Football |
Southern Company – 2014 Payne Stewart Award 15th Anniversary Campaign |
Turner Sports – NBA Regular Season on TNT: HOME |
XFINITY from Comcast – 2014 NFL Honors Partnership |
|
Integrated Campaign for Networks |
Big Ten Network (BTN) – BTN COLLEGE SPORTS Campaign |
NBC Sports Agency – Sunday Night Football |
NBC Sports Agency – 2014 Premier League |
Outside Television – Dodge Real Fittest Athlete |
Turner Sports – NBA on TNT Coming Home Thursday presented by Samsung Galaxy Note 4 |
|
Live Coverage of Sporting Event (National) |
CBS Sports – Thursday Night Football – Pittsburgh at Baltimore – 9/11/14 |
Discovery Channel – Skyscraper Live with Nik Wallenda |
NBC Sports Group – XXII Olympic Winter Games from Sochi, Russia |
Super Bowl 48 – FOX Sports |
Turner Sports – NCAA TeamCast |
Universal Sports Network – 2014 Boston Marathon |
Univision Deportes – Univision Deportes 2014 FIFA World Cup |
WWE – WrestleMania 30 |
|
Live Coverage of Sporting Event (Regional/Local) |
Comcast SportsNet Bay Area – Warriors-Los Angeles Clippers Game 6 |
Fox Sports South – Fox Sports Tennessee – NBA – Grizzlies vs. Thunder, NBA Playoffs Game 2 – April 21, 2014 |
Fox Sports South – Fox Sports South – San Diego Padres vs. Atlanta Braves (July 27, 2014) |
SportsNet New York – Live Coverage — Mets baseball |
YES Network – Derek Jeter’s Final Game at Yankee Stadium |
|
Live Stream Presentation |
FOX Sports Digital – Super Bowl XLVIII on FOX Sports GO |
NBC Sports Group – XXII Olympic Winter Games from Sochi, Russia |
NCAA Digital – 2014 NCAA March Madness Live |
PGA.com – PGA Championship/Ryder Cup LIVE |
Red Bull Media House – GRC – Vegas |
Showtime Networks Inc. – SHO Sports Press Pass Live: Canelo vs. Lara Weigh-In Live |
Univision Deportes – 2014 FIFA World Cup on Univision Deportes |
|
Marketer |
Sharon Byers – Coca-Cola |
Will Funk – Turner Sports |
John Miller – NBC Sports Group |
Adam Peake – Under Armour |
Michelle Wilson – WWE |
|
Marketing Campaign |
CBS Sports – THURSDAY NIGHT FOOTBALL |
MLB Productions – MLB Postseason |
NASCAR – NASCAR Fuel for Business – NASCAR with DAD |
NBC Sports Agency – Sunday Night Football |
Turner Sports – NBA Regular Season on TNT: HOME |
United States Olympic Committee – Team USA Homecoming |
Universal Sports Network – 2014 Boston Marathon |
|
Marketing Initiative |
Big Ten Network (BTN) – BTN East Coast Kickoff Party |
Big Ten Network (BTN) – BTN COLLEGE SPORTS Campaign |
NBC Sports Agency – The Return of Ted Lasso |
NBC Sports Agency – 2014 Premier League |
NBC Sports Group/ Ali Sports – Red Bull Signature Series |
Starcom USA – NBA Playoffs and Finals on ESPN |
|
Mobile App |
Bleacher Report – Team Stream |
CBS Sports – CBS Sports App |
EA Sports – Madden NFL 15 Mobile |
National Football League – NFL Now |
OneUp Sports – OneUp Sports “NFL Connect” Game App |
PGA.com – PGA Championship/Ryder Cup |
TVG – iOS |
|
Network Sports Branding Campaign |
ESPN/SEC Network – Take It All In |
NBC Sports Agency – NBC Sports: Closer to the Sports You Love |
ONE World Sports – Cricket |
Turner Sports – NBA Regular Season on TNT: HOME |
Univision – World Cup |
|
New Sports Show |
CBS Sports – WE NEED TO TALK |
ESPN – SC Featured |
Esquire Network – Friday Night Tykes |
FOX Sports Originals – Back of the Shop |
MLB Network – High Heat with Christopher Russo |
NBA Digital – NBA Inside Stuff |
REELZ – TMZ Hollywood Sports |
|
Over the top (OTT) Content Service |
CBS Interactive Advanced Media – College Sports Live |
NeuLion & NHL – NHL GameCenter LIVE |
NFL Media – NFL Now |
OneTwoSee – Real-time Over-the-Top Fan Engagement Experience for Smart TVs |
PGA.com – PGA Championship Samsung App |
WWE – WWE Network |
|
Overall Social Media Excellence |
CSE & AT&T Mobility – #BetterSaturday |
El Rey Network – Lucha Underground |
Golf Channel – Ryder Cup 2014 |
Pac-12 Networks – Mascot Challenge |
Showtime Networks Inc. – Mayhem: Mayweather vs. Maidana II |
Turner Sports – NBA TV’s Fan Night Best Duos/One-on-One |
WWE |
XFINITY from Comcast – @XFINITYSports Sports Social Media Strategy |
|
Partnership with an Athlete |
ESPN CreativeWorks – Taken 3/NBA on Christmas Day |
Fox Deportes – Hispanic Heritage Spot-Oscar de la Hoya |
Outside Television – Subaru Locals |
Showtime Networks Inc. – Floyd Mayweather |
Turner Sports – 2014 NBA All-Star “Getting Ready” |
|
PR Professional |
Tom Coyne – Coyne PR |
Joe Favorito – Joe Favorito |
Jerry Gleason – WeberShandwick |
Scott Miranda – DKC |
Bret Werner – Catalyst |
|
Pro-Social Campaign |
ESPN – Jimmy V Week |
Fox Deportes – Fox Deportes Hispanic Heritage Campaign 2:00 |
Fox Deportes – Hispanic Heritage Spot-Omar Gonzalez |
Litton Entertainment – Game Changers with Kevin Frazier from EA SPORTS |
MLB Productions – PETE FRATES: BATTLING ALS |
SportsNet New York – Play Ball Campaign |
|
Proprietary Asset |
NASCAR – NASCAR Fuel for Business |
NBC Sports Agency – Premier League Speak Football Site |
Turner Sports – NBA All-Star Special: The Challenge |
|
Public Relations Campaign |
Fox Deportes – Hispanic Heritage Campaign 2:00 |
Fox Deportes – Hispanic Heritage Spot-Anthony Pettis |
Golf Channel – Arnie |
ONE Championship – ONE Championship |
Sports Illustrated – Swimsuit Issue 2014 |
|
Radio Program |
CBS Sports Radio – The Jim Rome Show |
ESPN – Mike and Mike |
FOX Sports Radio – Jay Mohr Sports |
DIRECTV/FOX Sports Radio – The Dan Patrick Show |
WFAN – Boomer and Carton |
|
Retail Activation |
Unilever – GQ Men of Style Program |
NBC Sports Agency – WNR/NHL Store Takeover |
NBC Sports Agency – 2014 Premier League World Cup Window at 30 Rock |
WWE – WWE Goes Pink/Susan G. Komen |
|
RSN of the Year |
CSN Mid-Atlantic |
FOX Sports Midwest |
NESN |
SportsNet New York |
YES Network |
|
Sports Blog |
FOX Sports South – Fantasy Fox |
NBA Digital – NBA.com Hangtime Blog |
SportsBlog – SportsBlog.com |
The Players Tribune – The Players Tribune |
TMZ – TMZ Sports |
|
Spot – 30 Seconds |
Big Ten Network (BTN) – BTN College Sports – Hockey |
FOX Sports South – New College Football Show – Guru |
NBC Sports Agency – Stanley Cup Playoffs: Under Pressure |
SportsNet New York – :30 Spot |
TeamWorks Media – Big Ten “Map” |
Turner Sports – NBA Regular Season on TNT: Kendrick Lamar “i” |
Turner Sports – NBA All-Star on TNT: Dribble |
Univision Deportes – Premios Univision Deportes |
|
Spot – Over 30 Seconds |
ESPN CreativeWorks – History American Pickers |
NBC Sports Agency – Best Seat |
NBC Sports Agency – Sunday Night Football |
NFL Media – Leon Sandcastle 2.0 |
ONE World Sports – ONE World Sports |
Showtime Networks Inc. – Floyd Mayweather Lifestyle Music Video |
Turner Sports – MLB Postseason on TBS: “One-Man Show” featuring Bryan Cranston |
Univision Deportes – Premios Univision Deportes |
|
Studio Show |
CBS Sports – THE NFL TODAY |
FOX Sports – Fox NFL Sunday |
Litton Entertainment – Game Changers with Kevin Frazier from EA SPORTS |
NBA Digital – NBA GameTime |
Pac-12 Networks – Pac-12 College Football Gameday |
Sports Illustrated – Pro Football Now |
Turner Sports – Inside the NBA |
Univision Deportes – Republica Mundialista |
|
Talk Show |
FOX Sports Originals – Back of the Shop |
NBA Digital – The Starters |
NBA Digital – Open Court |
SportsTime Ohio – Drennan Live |
Univision Deportes – Univision Deportes Futbol Club |
YES Network – Yankees Hot Stove |
|
Technical Innovation |
Anthem Media Group Inc. – FNTSY Sports Network |
Comcast Cable – The Comcast 49ers Innovative Experience |
Turner Sports – NBA freeD |
Univision Deportes – Univision Deportes Technology During 2014 FIFA World Cup |
|
Tune-In Promotion |
Fox Deportes – The Ultimate Fighter Latin America |
MLB Productions – MLB Postseason |
NBC Sports Agency – 2014 Premier League |
NBC Sports Agency – Horseracing: Save the Date |
Starcom USA – NBA Playoffs and Finals on ESPN |
Turner Sports – MLB Postseason on TBS: “One-Man Show” featuring Bryan Cranston |
USA Rugby/The Legacy Agency – Rugby Match Chicago |
|
Use of Facebook |
Bleacher Report – Bleacher Report’s Facebook |
National Basketball Association (NBA) – Facebook Live during NBA Finals |
NBA Digital – NBA TV |
NBC Sports Agency – NHL Wednesday Night Rivalry: Facebook Animations |
ONE Championships – ONE Championship |
Turner Sports – TBS MLB Facebook Page |
|
Use of Integrated Sponsorship for Broadcast |
FOX Sports South – ACC Gridiron LIVE! presented by McAlister’s Deli |
Intersport, Inc. – “Arrow Electronics presents Courage in Sports” |
Outside Television – Subaru Locals |
Pac-12 Networks – Chevron Human Energy Stories |
Starcom MediaVest Group – Frosted Flakes & EA SPORTS Game Changers |
Turner Sports – NBA Playoffs on TNT: Think Like A Man Too |
Turner Sports – NBA on TNT Coming Home Thursday presented by Samsung Galaxy Note 4 |
World Poker Tour – World Poker Tour Television Series |
|
Use of On-Air Design |
NBC Sports Agency – Sunday Night Football |
NFL Media – GameDay |
NFL Media – NFL Pre-Season: Watching |
Troika – Thursday Night Football on CBS / NFL Network |
YES Network – YES Network Graphics and On-Air Animation |
|
Use of Twitter |
Big Ten Network (BTN) – @BTNVolleyball |
Bleacher Report – @BleacherReport |
CSE & AT&T Mobility – #BetterSaturday |
ESPN – #SCtop10 |
Turner Sports – @NBAonTNT |
XFINITY from Comcast – #SignMyTweet from XFINITY |
|
Webisode Series |
The Seth Davis Show on Campus Insiders presented by Cadillac |
CBS Local Digital Media – Tailgate Fan |
FOX Sports Digital – No Filter with Katie Nolan |
Intersport, Inc. – PlayStation Path to Greatness |
Red Bull Media House – Faces of Dav |
The ACC Digital Network (Silver Chalice) – The Hall of Famers |
Weber Shandwick with Milk Processor Education Program – Mission Apolo: Built With Chocolate Milk |
YES Network – JCTV (Jack Curry TV) |
|
Website |
Bleacher Report – BleacherReport.com |
ESPN – Grantland.com |
ESPN – ESPN.COM |
Pac-12 Networks – Pac-12.com |
PGA TOUR – PGATOUR.COM |
Sports Illustrated – SI.com |