CYNOPSISDIGITAL
03.17.14
Good morning. It’s Monday, March 17, 2014, and this is your first early morning digital briefing.
Sarah Palin will lead a new digital channel called Rogue TV, which is part of the newest digital network TAPP from TV execs Jeff Gaspin (NBCU chairman) and Jonathan Klein (former CNN president). Adweek reports Palin’s channel features weekly video chats, lifestyle tips, and “an end to those lame stream media filters,” Palin says on the TAPP site. The $10 a month streaming service will be a combination of Netflix and Hulu, but with a focus on personalities and talent at the core of each channel.
Netflix acquired Fox Digital Studios‘ films How to Be a Man, which has been available for streaming since March 15, and ETXR, available starting on March 31. Fox is planning to turn both series into a mini TV series, according to Variety. The 90-minute movies are also available for purchase on Amazon Instant Video, Xbox and iTunes.
Rovio‘s video platform ToonsTV launched the new superhero series from infamous Spider-Man creator Stan Lee, called Chakra the Invisible. The new series of animated shorts is available through the Angry Birds app and Toons.TV on select devices.
Adult Swim debuted a new episode of animated comedy Rick and Morty on Instagram on Friday before its regular broadcast today (Monday). However, this may be the only time the shows fans will see this type of social release, as the episode was cut up into more than 100 clips to fit the 15-second Instagram video limit.
YouTube gaming network Machinima is bringing a live-action adaptation of the video game Street Fighter: Assassin’s Fist to its main channel. Machinima and Capcom worked together to produce the web series, but no release date has been announced as of yet.
Spanish sport network Fox Deportes signed on with Twitter’s Amplify program along with sponsorship from Heineken to promote highlights from the UEFA Champions League tournaments. The three-way partnership is the first Spanish-speaking deal with Twitter, which will feature ten promoted tweets throughout the tournament and a five-second clip from Heineken before each soccer highlight. “The idea is that during the week people are working and many of our Hispanic consumers don’t have the opportunity to watch the game-and they love soccer,” Heineken’s brand director Belen Pamukoff told Adweek. “Through Twitter, they have the opportunity to know at the moment things are happening.” Twitter is continuing to expand its Amplify program with its latest deal with Portuguese-speaking deal with Globostat, and is looking to dive deeper into Spanish-speaking deals.
Learn about the Hispanic market and digital initiatives from brands and networks on March 27 at the Cynopsis webinar: Reaching Today’s U.S. Hispanic Connected Audience Through Digital, Social Media and Web Video. Register at here.
Amazon’s over-the-top box is will not just feature Amazon Prime Instant video streaming service, but also surprisingly, Netflix and Hulu Plus, too. GigaOm reports the device, which was supposed to be stocked on shelves by holiday season 2013 but was delayed, will be available for purchase any day now.
Digital agency Ready Set Rocket announced a round of new hires for the company including: Sal Basile as Senior Content Strategist, Amanda Roach as Email Marketing Manager, Ben Luckadoo as Digital Strategist, Jana Hoffman as Copywriter, Matt Mewtown as Developer and Michael Craig as Engagement Manager.
A CYNOPSIS MESSAGE
Cynopsis Presents…
Speakers Include:
Lynn LaRocca – SVP of Marketing and Advertising(Modell’s)
Jon Steinlauf – EVP, Ad Sales and Marketing (Scripps)
Linda Ong – President and Brand Strategist (TruthCo.)
Tom Talbert – Group Director, Media Services(Lowe Campbell Ewald)
April 8, 2014 |1:30-3 p.m. ET| Register Now.
Coca-Cola pulled a real-time ad stunt at a movie theatre in Denmark, placing audience members slurping their soda into a fake trailer with a cheesy sex scene. The ad, which was meant to ask the audience members to stay quiet during the movie, took hidden camera footage from moviegoers in the lobby, and quickly edited them into the awkward trailer in time for them to see themselves on the big screen. Check out the funny campaign at www.cynopsis.com.
A CYNOPSIS MESSAGE
You don’t have to be a bracketologist for our March Madness Contest. Which school will win it all? Win a chance for a $50 StubHub gift card by answering our reader poll. The winner will be announced Tuesday, April 1st.
|||DEADLINE: Monday, Mar. 31st ||| CLICK HERE TO ENTER |||
See you tomorrow,
Jessica Reese @JMarieReese
03.17.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].
A CYNOPSIS MESSAGE
Hear from the experts about Cynopsis Media Classifieds
“In the recruiting business it is important to be able to target your job search to reach the right audience. Posting jobs to Cynopsis ensures we are reaching the right audience, those already in and those who wish to be in the media business. My clients always ask ‘Are we posting in Cynopsis.'”
Bob DeFrank, VP, Human Resource, A + E Networks
Cynopsis CLASSIFIEDS – For More classifieds, visit theCynopsis.com classifieds page here.
JOB OPENING:MGR PROD/IFC/NYC: Asst w/creation of IFC Orig Prgrmng. Liaise w/3rd party prod entities to ensure compliance w/IFC guidelines. Mng trafficking of cuts & creation of assets for Int’l, domestic dist partners. Full info/apply HERE (3/22)
JOB OPENING: truTV/WRITER/PRODUCER, CREATIVE SERVICES/NY: Write/prod on-air promotional spots & content. Generate ideas for both conceptual & clip-driven spots & dvlp multiple creative executions. Prior cable exp pref. 3-4 yrs + exp Apply HERE (3/22)
JOB OPENING:PUBLICITY ASST/RLJ Entertainment- Acorn Brands/Silver Spring MD: Support Publicity Dir w/a broad range of all publicity matters. BA deg & min 1yr exp working publicity dept (ent media a +) Apply to: [email protected] (3/22)
JOB OPENING:PUBLICIST/HUB/LA (full-time/non-staff/CW): Resp: handling all aspects of show PR, for live-action & anim. 3+ yrs media exp. kids TV a plus. Apply at: www.hubnetwork.com/about/careers (3/21)
JOB OPENING:WRITER, ON AIR PROMOS/MTV/NYC: Utilize strong, high-level conceptual thinking to create work that can be campaign-able across many mediums. 4-6 yrs agency exp in promos or comedy writing. Full info apply HERE (3/21)
JOB OPENING:MANAGER, SALES RESEARCH/MSNBC & NBC NEWS PORTFOLIO/NYC: Expert in analysis, reporting, Excel. 3+ years media rsch required. Nielsen, Simmons/MRI a must. Full info/apply: HERE (3/21)
JOB OPENING: WRITER/PRODUCER/EPIX/NYC: Write, produce & edit programs/spots. Must have exp creating & executing innovative, high-concept TV promos for premium cable. Exp prod theatrical trailers a plus. Apply HERE (3/20)
JOB OPENING: AD SALES COORD/TV GUIDE NETWORK/NY: Multi tasked ind to work with AEs, planners, sales, traffic, mktg & pricing pln’g teams. Resp for deal maint wkly allocations, move requests and daily comm w/agencies. BA req’d. Apply HERE (3/20)
JOB OPENING: MGR, ON AIR PLANNING/Crown Media Family Networks/LA: Develop and implement strategies for utilization of on-air inventory assets to increase ratings. BA deg req’d. Apply HERE (3/19)
JOB OPENING:HBO/SR RESEARCH ANALYST/NYC: Research professional that demonstrates research and analytical skills to provides strategic insights. 3+ yrs of exp. in TV Research. Please apply @ http://bit.ly/1ghDb3s (3/19)
JOB OPENING: SENIOR FINANCIAL ANALYST/WB/NYC: 3-5 years Media exp. Advertising sales billing, rev recognition, cash application & reporting, mnthly & quarterly closes & budgeting/forecasting for Media Ad Sales group. APPLY HERE (3/18)
JOB OPENING: MGR, STANDARDS & PRACTICES/NICKELODEON/NYC: Review marketing proposals, pitches, executions for digital and multi-plat initiatives. Ensure regulatory guidelines and Nick best practices are met. 3 – 5 yrs exp. APPLY HERE (3/18)
JOB OPENING:SALES DIR OLYMPICS & SPORTS SALES/NBCU/Chicago: Sell multi-platform Sports & Olympics. Exceptional presenter & 8+ years sales exp. Apply: HERE (3/15)
JOB OPENING:PROJ MGR RESEARCH/ATL: 5+yrs TV rsrch brdcst/cable.Prof in basic statistics/analysis. Exp w/primary rsrch methods & Nielsen rsrch software. To apply, contact: HERE (3/15)
JOB OPENING:VP AD SALES RSRCH/Nickelodeon/NYC: Dvlp innovative/insightful initiatives that competitively position & distinguish us in mktplace. 10+ yrs related media rsrch. Proficiency in media based applications Full info apply HERE (3/15)
JOB OPENING:LICENSING SALES MGR/CHI/MINN/CIN Midwest area: Identify, solicit, negotiate and secure licensed partners, retail/licensee management. Knowledge of licensing and retail, high energy and self-motivated. Resume to: [email protected] (3/15)
JOB OPENING:MKTG MGR, AD SALES/SIRIUSXM NY: support all aspects of sls & mktg process. Resp for dvlpmt & execution of select mktg proposals & pgms. 5+ yrs exp in ad sls/media. Biling Spanish pref. [email protected] (3/15)
JOB OPENING:SR MGR INTEGRATED MARKETING/ABC/NY: Will respond to RFP’s, sponsorships, video execution, campaign mgmt. Must have 5+ yrs digital mkt or sponsorship exp, project mgt. TV exp preferred. SENDRESUME: [email protected] (3/15)
A CYNOPSIS MESSAGE
Cynopsis Classifieds
“We choose Cynopsis for our job posting ads because the results are terrific. It is a go-to source of information for almost everyone in entertainment and media, and it is a perfect way to reach a specific target audience (candidate pool).”
—Matt Karaman, PHR, Director of Staffing, AMC Networks
“Thanks to the outstanding customer service from Cynopsis, my experience was easy and hassle free!”
—Katrina Jackson, HR Recruiter, Tennis Channel
Email: Trish Pihonak.
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].
SITUATION WANTEDCOPYWRITER/COPY ED: 10 yrs exp. w/web, press releases, etc. Editing & proofing of books, mags, web, ad agency, more. Lking for temp or ongoing projects – [email protected] for details/resume/linkedin profile (3/22)
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
Copyright Cynopsis 2014
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2014
