CYNOPSISDIGITAL
03.04.15 Good morning. It’s Wednesday March 4, 2015, and this is your first early morning digital briefing.
NBC’s Today show unveiled the new social cross-platform community for parents sponsored by Johnson’s, called the Today Parenting Team, in its #OrangeRoom. Inspired by the “organic, visible conversation” happening on air and among viewers, NBC News Senior Vice President of Brand Partnerships and Strategic Content Jen Brown said the new parenting platform was a natural for Today.com. “So many parents rely on the power of collective wisdom, myself included…[it’s] a community that offers easy access to a shared wealth of knowledge and personal experience,” Brown said. Team members will have their own profile pages on the site, and can earn special contributor badges on their blogs and social channels as well as help create new content for both web and the show. TPT was created as a mobile-first platform based on comScore data, which showed that 98 percent of mothers on Today Parents are exclusive to the mobile destination.
Netflix picked up the rights to Director Cary Fukunaga’s drama Beasts of No Nation for $12 million, beating out Fox Searchlight and Focus. Starring Idris Elba, the film follows a guerilla army commander in a West African country who takes a young boy under his watch. So far, the streaming service’s biggest film acquisition was Jadotville starring Jamie Dornan (Fifty Shades of Gray) for $18 million during the Berlin Film Festival. Netflix also has an agreement to produce four movies with Adam Sandler, release the Crouching Tiger sequel, make a Pee-Wee Herman film and a four-movie deal with the Duplass duo.
Discovery Digital Networks is ready for an adventure: the channel launched the new explorer-themed channel Seeker yesterday. Journalist Laura Ling premiered two original series that she will host: Going Off The Grid and Rituals. Seeker’s full line-up includes Abandonment Issues, All Points Project, Breaking Trail, City Verite, Donnie Vincent, Global Degree, Kyle Thiermann, Seeker Daily, Sixpenny Globe, This Happened Here, Travel Basecamp, Trucker Josh and What I Learned. It’s available at SeekerNetwork.com, YouTube and on iOS and Android apps.
Conde Nast Entertainment debuted the second season of GQ and rapper 2 Chainz web series Most Expensive Sh–. In the 13 new episodes, host 2 Chainz showcases the most outrageous toys of the rich and is joined by celebrity guests such as DJ/music producer Diplo, and hip hop recording artist Big Sean. A new episode will be released every Tuesday and go biweekly as of March 24 on The Scene platform.
No longer “call me maybe,” it’s now “I really like you.” Bravo will exclusively premiere the new music video from Grammy-nominated singer-songwriter Carly Rae Jepsen for her latest single, I Really Like You. On March 6 at 10:15p ET, fans can check out the video featuring Tom Hanks and Justin Bieber on BravoTV.com’s The Daily Dish.
Comcast added HBO and Cinemax to its Xfinity TV Go service. In response to the 20 percent year-over-year growth in TV Everywhere users, Xfininity TV Go now includes more than 75 networks, such as AMC, BBC America, FOX Deportes, MOVIEPLEX, Showtime, Univision Deportes and The Weather Channel. Comcast previously revealed that the average viewer consumed more than seven hours per month on Xfinity TV Go, up nearly 40 percent from the same time period last year.
A CYNOPSIS MESSAGE
April 16 | NYAC| 8-10:00am
Cynopsis Sports will honor 4 executives who changed the way their sports entities connected with fans around the country: LEGACY AWARD — Sean McManus, Chairman – CBS Sports
VISION AWARD — Gary B. Bettman, Commissioner – NHL
NAVIGATOR AWARD — Juan Carlos Rodriguez, President of Univision – Deportes Univision Communications Inc.
GEM AWARD — Morgan Flatley, Chief Marketing Officer – Gatorade
Register: http://www.cynopsis.com/event/sports-media-awards15/.
ADVERTISING + AD PLATFORMS
To coincide with the upcoming 50th anniversary of the Selma March (March 7-25), AOL will promote the Ad Council’s “Love Has No Labels” digital campaign exclusively for two weeks. AOL will run the public service announcements on the video pre-roll ads during AOL Original That’s Racist with Comedian Mike Epps; on the AOL Mail sign-in page; and on the “Make a Difference” section. Launched on Feb 12, Love Has No Labels raised awareness on Facebook and with social media partners Coca-Cola, PepsiCo, P&G, Unilever, Allstate and State Farm. On Twitter, the campaign has reached 8.5 million so far and on Facebook the campaign page reached more than 1.8 million people.
RESEARCH
Defy Media released its third annual ACUMEN report, a study that focuses on the digital media behaviors of millennials ages 13-24. Conducted by Hunter Qualitative and KnoWhy Research, highlights included:
– 13 to 24-year-old viewers watched 11.3 hours of “free” online video and 10.8 hours of SVOD every week, with 62 percent citing that digital content makes them feel good about themselves, compared to 40 percent reported for TV.
– 69 percent say that digital delivers the content they want to watch and that they can relate to (67 percent) vs. TV, which garnered 56 percent and 41 percent, respectively.
– YouTube and similar sites are rated as “entertaining” by 76 percent of 13-24 year olds, compared to just 55 percent for free online TV offerings from broadcast and cable networks.
– The top thumb-stopper content (meaning, a user stops scrolling through feeds to view content) is content “liked” or viewed by a lot of people (59 percent) and second at 58 percent was content sent by “someone I respect.”
– Among the younger 13-17 year olds, 32 percent responded that they are more likely to look up to a YouTube personality rather than traditional celebrities, while the older 18-24 set reported a slightly higher affinity toward TV and movie stars (36 percent vs. 26 percent for YouTubers).
EXEC MOVES
Gamer-centric digital company Machinima named Jamie Weissenborn as Chief Revenue Officer. Most recently, Weissenborn was interim CEO at BlackTree TV, an urban entertainment channel on YouTube. He is still a currently and investor in BlackTree and the Hispanic online automotive publisher Autoproyecto.com.
Kvantum hired analytics veteran Bill Gedwill as Vice President of Business Development. Prior to Kvantum, Gedwill was Manager, Global Digital Measurement and Analytics at Kimberly-Clark.
Sizmek shifted and expanded the roles of its sales team yesterday. Mike Caprio was promoted to General Manager/Vice President Global Product Sales; Jennifer Chen was promoted to Vice President, Media Solutions; Pedro Travesedo was promoted to RVP of LATAM; Carolyn Bollaci was promoted to Vice President, Global Accounts, APAC; Canaan Schladale-Zink was appointed to Vice President Sales, Americas including North and South America; Steve Woolway is now Vice President, Data Solutions; and AJ Vernet was named Vice President, Global Accounts, North America.
Entravision promoted Maria Lopez-Knowles from Chief Marketing Officer of its Pulpo Media business unit to the newly created position of CMO.
A CYNOPSIS MESSAGE
Search hundreds of new jobs on our Classifieds Page.
DIGITAL SPOTLIGHT OF THE DAY
Geico rolled out new digital ads from The Martin Agency that specifically combat the issue of pre-roll skips. In fact, Geico takes the emphasis on those first crucial five-seconds to a whole new level. Check it out at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
03.04.15
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: DIRECTOR RSCH/DC: Provide rsch expertise on issues relevant to brdcst ind. 8+ yrs of hands-on rsch analysis & reporting exp. Background in brdcst/telecomm. Exp accessing & analyzing Nielsen data and/or SPSS/similar stat analysis sftwr. Resumes: [email protected] (3/11)
JOB OPENING: CHANNEL BRANDING COORD/ION/Clearwater, FL: Assists in design, scheduling, & organization of graphics for real-time play-out. 3-5 yrs exp in graphic dept preferred. Knowledge of Orad & Chyron graphics systems. EOE [email protected] (3/11)
JOB OPENING: DIGITAL QC TECH-FREELANCE/A+E Networks/STAMFORD CT: Technical Q/C Video-On-Demand media assets, prep for digital dist, ad insertion- BA deg in TV/Film or Media Related Program and/or 2-4 yrs related job exp in the Media Industry. Full Info Apply HERE (3/11)
JOB OPENING: DIGITAL SALES ASST/AZTECA AMERICA/LA: Mng input of media plans, pricing & campaign specifications into proposal mngmnt systems. 1+ yrs exp in a media co, digital ad agency, ad net, mobile, pref’d. BS bus, mktg, or related-field pref’d. Resume HERE (3/10)
JOB OPENING: RESEARCH ANALYST/CROWN MEDIA FAMILY NETWORKS/NY: Track & analyze reports using various systems incl Nielsen. Mkt analysis & MRI reports. Cable and brdcst TV knowledge. BS req & Min 2 yrs exp. Exc verbal/written comm skills. Apply HERE (3/10)
JOB OPENING: AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. BS req. Apply HERE (3/10)
JOB OPENING: AD SALES ACCOUNT EXEC/Crown Media Family Networks/CHICAGO: Sell Nat’l advertising time to ad agencies and clients. Strong negotiation skills and presentation skills. Strong knowledge of Chicago mktplace. BS req & Min 5 yrs exp. Apply HERE (3/10)
JOB OPENING: MANAGER DEVELOPMENT UCP/Univ. City, CA: Support EVP of Development with program development, internal project management, and external relationship building. Full/apply HERE (3/10)
JOB OPENING: FULFILLMENT SPECIALIST/A+E Networks/NY: manage channel partners, database, client relations- Full Info/Apply www.aenetworks.com/careers (3/10)
JOB OPENING: MGR NEWS RESEARCH & INFO/NBC News Group/DC: Gather editorial content, provide targeted research on deadline to news desk, producers, correspondents using expert skills and comprehensive knowledge of web & print resources. Full info/apply HERE (3/10)
JOB OPENING: PRODUCERS (All Levels)/Al Jazeera America/ NYC: Hiring producers at all levels including SEPs (News, Planning, and Shows); Sr. Interview Prod News; Interview Prod; Package Prod; Sr. Script Edit; Output Prod; Line Prod. Full info/apply HERE (3/10)
JOB OPENING: CONSUMER MARKETING DIRECTOR/truTV/NYC: Lead off-channel marketing efforts for truTV. 7+ yrs exp. mktg across multiple platforms, strategic project leadership, understanding of media analytics. Exc written/comm skills a must. Full info/apply HERE (3/10)
JOB OPENING: SR GRAPHIC DESIGNER/YES Network/CT: conceptualize, design & animate all broadcast designs for the regional network, highly skilled & experienced sr. creative motion graphics artist. Full info/apply HERE (3/7)
JOB OPENING: ABC RESEARCH CONTRACTOR/(PT)/ABC Television Network/Burbank: Responsible for Ratings Research in support of the ABC TV Network; need Nielsen software exp; exc analytical, rsrch & storytelling skills; detail orientated; multi-tasker. Resume HERE (3/7)
JOB OPENING: SENIOR COORD, DIGITAL OPS/NBCU/NYC: Seeking experienced digital trafficker for Senior Coordinator, Digital Sales Operations role w/Telemundo team. 1+ yrs exp. & bilingual a plus. FULL Info/apply HERE (3/7)
JOB OPENING: FULFILLMENT MGR/A+E Networks/NY: oversee foreign language dubbing, online screener, liaison client needs-Temp assignment- Full Info/Apply HERE (3/6)
JOB OPENING: (3) CUSTOM RESEARCH MGR 15-0013/RESEARCH ANALYST (15-0017/NATIONAL RESEARCH ANALYST (15-0024)/NCM Media Networks/NYC: For full info on each job and to apply visit: HERE (3/6)
JOB OPENING: SALES DEVELOPMENT MGR/About.com/NYC: Strategize, package & create custom mktg solutions to address advertiser needs. 4+ yrs integrated mktg exp required. Brainstorm the “Big Idea” and “Out-of-the-Box” solutions & being creative a must. Apply HERE (3/6)
JOB OPENING: MGR OF CONTENT ACQUISITIONS/DC: DC based new media company XiveTV seeks Mgr of Content Acq. Focus on contract execution, supplier relations. Min college degree and 2 years TV biz experience. Send resume to [email protected] (3/6)
JOB OPENING: MGR AUDIENCE RESEARCH & ANALYSIS/NBCU/Univ. City, CA: Provide strategic insights to TV Distribution and LATAM channels teams. Min 3 years media research exp required. Full info/apply HERE (3/5)
JOB OPENING: WRITER/RESEARCHER/VULCAN INC/Seattle: Support dev/prod on writing, research, fact-checking, story dev. 6+ yrs exp. & Bach Deg. Knowledge of prod process from script to screen. Great comm skills & professional manner a must. Full info/apply HERE (3/5)
JOB OPENING: SENIOR DESIGN MANAGER/NBC/Univ. City, CA: Create from concept to production print consumer & trade advertising for NBC. 7 years print design exp. req. Full info/apply HERE (3/5)
JOB OPENING: MARKETING MANAGER/LA: Responsibilities include, but are not limited to. Driving Fandango Family strategy and initiatives including, but no limited to: Fandango influencer network, national screen Full info/apply HERE (3/5)
JOB OPENING: DIRECTOR CONSUMER INSIGHTS/E! & Esquire/LA, CA: Oversee consumer research for both networks. Minimum 10 years entertainment research experience required. Full info/apply HERE (3/5)
JOB OPENING: SALES MARKETING DIR/MLS Media Ad Sales/NYC: Dvp/execute advrtsng solutions for our partners across our Spanish Language ntwrks. BA deg. 5+ yrs of TV, dig, mktg &/or sponsorship exp. Exc comm skills a must. Span speaking & sports knwlg a + Res HERE (3/5)
JOB OPENING: AD TRAFFICKING MGR/MLS Media Ad Sales/NYC: responsible for leading the day to day advrtsng ops of MLS Dig Properties, enabling successful rev recognition of all dig advrtsng campaigns. 4+ yrs dig ad ops or acct mngmnt exp. Res HERE (3/5)
JOB OPENING: MGR, AUDIENCE PERFORMANCE & INDUSTRY ANALYSIS/Viacom/NYC: Asst rsch team maximize its potential. 4+ yrs media w/concentration aud rsch. BA deg. Proficient knwlg of Nielsen data. Nat’l TV Ratings exp/synd & digital is a +! Full info/apply HERE (3/5)
JOB OPENING: DIR DIG MARKETING/Discovery/NYC: Proactive marketer to ensure Discovery Digital Media grows and engages traffic that consumes/shares/returns to our content by understanding audience. 10+ yrs dig mktg exp incl. SEO. Full info/apply HERE (3/5)
JOB OPENING: COMMERCIAL OPS COORD/Discovery/NYC: Maximize revenue through accurate analysis and execution of client supplied creative instructions and effective sequencing of commercials. 1+ yrs media indstry exp w/strong attention to detail. Full info/apply HERE (3/5)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: Call Endra Monee’@ 901-481-4526 or email [email protected] for your next Casting or Production Management team member!! Degreed professional with Production & HR experience!! Resume supplied with genuine interest. (3/7)
SITUATION WANTED: Veteran analyst looking for next big adventure. 15+ years TV experience in research/programming. Expert in Nielsen myEVNTs and other research products. Hard worker and quick learner looking for full-time position. Please email [email protected] (3/5)
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
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