|A CYNOPSIS MESSAGE
Cynopsis Measurement & Data Conference
June 11 | 11:45AM – 5:00PM | NYC
SESSION SPOTLIGHT > The Lightning Round: What’s New, What’s Next
In a 25-minute speed session to kick off the conference, CIMM & MRC will offer updates on the latest in measurement and data challenges, as well as best practices in multi-touch, multi-platform, and multi-media attribution models.
The PGA Tour announced a five-year sponsorship extension for the Barbasol Championship that will keep the event in Kentucky through 2023. The event is in its fifth year this season and is slated to run July 18-21 at Keene Trace Golf Club in Nicholasville.
The Ivy League is partnering with financial services provider, TIAA, to serve as the presenting sponsor of the 2019 Ivy League Men’s and Women’s Basketball Tournaments held March 16-17 at John J. Lee Amphitheater on the campus of Yale University. JMI Sports, the official marketing rights partner of the Ivy League, negotiated the agreement. TIAA will have a significant presence throughout the Ivy League Basketball Tournaments—on television and radio with the Ivy League’s media partners ESPN and Westwood One, respectively, as well as on-site at Yale and on the Ivy League on ESPN for coverage on the ESPN+ new digital platform. As part of the agreement, TIAA will also be an official sponsor of the Ivy League and of other marquee events like the Ivy League Men’s and Women’s Lacrosse Tournaments that will take place on May 3 and 5 in New York City.
NBA China and Alibaba Group announced an expansion of their partnership that will bring NBA content to Alibaba’s platforms for the first time, along with an enhanced online shopping experience for consumers in China. An “NBA Section” will be launched across Alibaba’s platforms, allowing fans in China to enjoy personalized and engaging content, in addition to shopping for NBA merchandise all in one ecosystem. Meanwhile, NBA game highlights, original programming, and classic NBA games will be offered to nearly 700 million consumers across Alibaba’s platforms, including leading B2C marketplace Tmall, social commerce destination Taobao, video-streaming platform Youku and browser and content platform UC.
Gaming industry management firm Loaded announced that it had re-signed Tyler “Ninja” Blevins to an exclusive multi-year management deal. In addition, the company signed key talent Jack “CouRage” Dunlop and Ben “DrLupo” Lupo. In total, the trio represents more than 2 billion combined views across Twitch and YouTube in 2018. Under the agreement, Loaded will continue to manage the key areas of Ninja’s career, including entertainment opportunities, digital distribution, partnerships, endorsements, personal appearances and touring, book publishing and more. Armed with names such as Shroud, TimTheTatman, LIRIK and more, Loaded created a list of brand and digital marketing campaigns for its talent, including Gillette, The Hershey Company, Capitol Records, Coca-Cola, Samsung, Activision, and Red Bull.
Tencent announced plans for the PUBG MOBILE Club Open 2019, a competitive year-long event featuring both semi-pro and pro teams playing PUBG MOBILE and $2 million on the line. Beginning this March, players from around the world can register, with PMCO 2019 divided into Spring Split and Fall Split, each with separate prize pool and a Global Finals. The Spring Split Global Finals will take place in July 2019.
A new report from the Video Advertising Bureau, titled The Esports Report: The ‘Area of Effect’ For Marketers, found that 65% of people participating in esports are hard-to-reach, millennial males who are very receptive to brand advertising. meanwhile, the global esports audience is soon expected to grow to over 500 million people and is projected to reach 654 million in 2022. Esports sponsorship, advertising and media rights revenues are projected to reach $1.5 billion by 2022, a 67% rise over 2019 projections. Meanwhile, 43% of fans have an annual household income of over $75,000, with 31% having a household income of over $90,000
Fan Controlled Football League announced today that NFL Pro Bowl wide receiver Chad “Ochocinco” Johnson has joined the league as a team owner and Fan Captain. Ochocinco joins an expanding lineup of celebrity Team Owners including current NFLers Marshawn Lynch and Richard Sherman, and recording artist Prince Royce. Fan Captains will be responsible for building their team’s brand, voice and personality, as well as handling key front office decisions.
Saturday sees Duke/North Carolina on ESPN at 6p.
|A CYNOPSIS MESSAGE
Announcing the Top Women in Sports Honorees!
The Cynopsis Top Women in Sports Awards shine a light on female trailblazers who are pushing the industry forward, while empowering and inspiring others with their drive for innovation and inclusion. We’re thrilled to honoree these women in the areas of Esports, Marketing, On-AIr Talent, Operations, Production, Social, Sports-Centric Brands and Technology. Honorees will be celebrated at the Top Women in Media Awards, taking place this August in NYC.
ON THIS DAY in 1971: Joe Frazier ends Muhammad Ali’s 31-fight winning streak at Madison Square Garden.
In the Know: What was Joe Frazier’s nickname? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Which school has won the most Big South men’s basketball conference tournaments? Answer: Winthrop. Kudos: Denis Barry-CBS/NY; Ken White-Kwtv/Charlotte; Wayne “World B.” Otto-Pro-Am Sports/Boone; Matt Marini-NFL/NFL Films/NJ; Andy Pittman-TAMU/College Station; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank
Later — Chris
|CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OF THE DAY
DIGITAL MEDIA DIRECTOR
Lead dvlment/execution/analysis of Motor Trend, GOLFTV & TV Everywhere paid acquisition campaigns that primarily run across SEM, paid social & programmatic. 6+ yrs exp relevant field (dig media buying, performance media/mkt, DR). Digital media agency exp strongly pref’d.
Full info HERE
PRODUCERS (2)/9 Story Media/NYC: Seeking 2 exp’d producers for iconic, high profile children’s series utilizing 2D, 3D and live action. Will be coordinating work of teams in mult int’l locations. Candidates must have a strong knwldg of animation prod w/min of 5yrs prod exp. Full info HERE (3/21)
SALES PLANNER/TENNIS CHANNEL TV/NYC: Work closely with acct exec & pricing/planning team to maximize revenue. Handle daily acct maintenance for numerous advertisers. 2-4+ yrs brdcst cable exp. & ability to interact professionally w/all levels of personnel. Full info HERE (3/21)
DIGITAL MEDIA DIRECTOR/Discovery Inc/NYC: Lead dvlment/execution/analysis of Motor Trend, GOLFTV & TV Everywhere paid acquisition campaigns that primarily run across SEM, paid social & programmatic. 6+ yrs exp relevant field (dig media buying, performance media/mkt, DR). Digital media agency exp strongly pref’d. Full info HERE (3/21)
MEDIA STRATEGIST, PAID DIGITAL/Discovery Inc/NYC: Asst in dvlpmt of digital media plans that are strategic & data-driven, with the goal of efficiently acquiring subscribers/users to GOLFTV, Motor Trend, and Discovery’s TV Everywhere platforms. 2+ yrs of paid digital media exp; media agency exp strongly pref’d. Full info HERE (3/21)
ANALYST, PROGRAM RESEARCH/CNBC/Englewood Cliffs NJ: Resp for reg reporting of TV aud metrics to internal stakeholders including Prgrmng/Scheduling, Mktg, Public Relations & Finance. 2+ yrs exp (includes internships) in audience research for a media company or advertising agency. Full info HERE (3/21)
ANALYTICS MGR/Spectrum Networks/NYC: Resp for the dvlpmnt of application &/or reporting solutions to address business needs. Knowledge of SQL Server, Python, Tableau, Qlikview, VBA, Business Objects. 4-6 yrs of Data analysis and reporting or related exp. Full info HERE (3/20)
MGR, MEDIA RESEARCH & STRATEGY/Spectrum Networks/NYC: Resp for providing support with Media Rsrch, Plan’g & Strategy functions within the Audience Insights Dept across traditional and digital media. 3-5 yrs of Media rsrch exp, agency, publisher and/or client side. Full info HERE (3/20)
AD SALES ACCOUNT EXEC/Crown Media Family Networks/LA: Sell Nat’l advertising time to established and prospective clients. Strong negotiation skills and presentation skills. Strong knowledge of Los Angeles mktplace. Established relationships with automotive and tech clients. BA/BS req & Min 2 yrs exp. Apply HERE (3/19)
DIRECTOR, DEVELOPMENT/MY Entertainment/NYC: Create unscripted content for broadcast, cable and OTT. 8 years of development and/or production of factual series, specials formats and documentaries. Full info HERE (3/19)
VP SYNDICATED SALES, Northeastern Region/Sony Pictures/NYC: Focus on selling programing to TV stations, building/maintaining strong customer relationships while also creating dvlpmnt strategy. Exc comm/interpersonal/negotiation skills are critical to achieving success in this role. 4+ yrs VP role or similar in ent; 5+ yrs of ent exp and knwldg in TV ind. Full info HERE (3/16)
SALES PLANNER/Ovation TV/NYC: Work closely with acct exec & pricing/planning team to maximize revenue. Handle daily acct maintenance for numerous advertisers. 1+ yrs brdcst cable exp. & ability to interact professionally w/all levels of personnel. Full inf HERE (3/15)
MGR, STRATEGY & INSIGHTS – CPG/Univision/NY OR MIAMI: Dvlp in-depth understanding of CPG category business drivers, consumer habits & practices, consumer behaviors & barriers, & key brand strategies. 3-5 yrs of exp at a CPG org. Hispanic/multi-cultural, brand mktg advertising or research exp a +. Full info HERE (3/15)
PRODUCT & SALES STRATEGY DIR, SHOWS/BUZZ FEED/NYC: Work close w/teams producing premium digital/linear shows to dev/create content partnerships, integrations & innovative ad products to drive show & events sales revenues. 10+ yrs digital/linear prgrmng sales. Proven track rec meeting/exceeding sales goals. Full info HERE (3/15)
SALES PLANNER/Crown Media Family Networks/NY: Provide sales and support to the Ad Sales team for Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Maintain media schedules, build sales plans, manage added value. BS and minimum 1 year exp. req. Apply HERE (3/15)
SVP, ORIGINAL PROGRAMMING/Katz Networks/Atlanta/LA: Oversee dvlment, concepts, scripts, prod and post prod on all orig programming for Bounce, Court TV, Escape, Grit and Laff. Understand/utilize rsrch to identify opps to create prgrmng that strengthens viewership and enhances our brands. 7+ yrs exp TV prod. FULL info HERE (3/15)
MEDIA PARTNERSHIP INTERN/AD COUNCIL/NYC: Participate in partnership kick-off calls, related meetings & help project mng as needed. Take notes during calls, recap meetings, help w/ follow-up, routing partnership materials, etc. Undergrad-level w/ concentration in advertising, mktg or comm pref’d. Full info HERE (3/14)
MARKETING MGR/Pond 5/NYC: Candidate well versed in Dig mktg to work w/Brand Director to ensure mktg plans are being implemented effectively to acquire and engage prospects. 5+ yrs of mktg, preferably with at least 3 yrs at an agency in acct mngmnt. Full info HERE (3/14)
SR DIR, MUSIC PROGRAM DEVELOPMENT/MTV INTERNATIONAL/NYC: Create, dvlp orig music & talent driven long form series & specials for MTV’s 160 global channels. 7+ yrs exp dev in net or a prod co; or have 7+ yrs reality TV producing exp w/a strong desire to transition to dvlpmnt. Exp w/contract negotiation. Full info HERE (3/14)
SENIOR MGR COMMUNICATIONS/WWE/Stamford CT: Candidate w/strong corp & bus comm background to dvlp/execute plans & programs to enhance the visibility of our brand, businesses, products & talent in print, TV, film, radio, digital & trade outlets. 7+ yrs exp corp comms pref at a media/ent or sports org or property. Full info HERE (3/14)
PRODUCER, ON AIR PROMOTIONS/Spectrum News NY1/NYC: manages projects through all the phases of production and delivery. Write and edit spots for air, and concept ideas for print/radio/web. 2+ years of Television news or production experience. Full info HERE (3/14)
EDITOR, DIGITAL/Spectrum Networks/NYC: Plans, coordinate, and edit content for broadcast. Provide edit support to Digital productions. 6+ years of Technical background in non-linear editing and Premiere Pro. Full info HERE (3/14)
DIGITAL OPERATIONS SUPPORT MGR/PGA TOUR/Ponte Vedra Beach FL: Train/mng the Digital Operations Support Team. BA/BS degree CS or Management IS. 3+ yrs managing a tech support team, which supported both internal tools (e.g. Content Management System) as well as consumer-facing products. Full info HERE (3/13)
MGR, CORPORATE RESEARCH/Discovery Inc/NYC: Analyze data/trends across media & develop key audience analysis for linear & nonlinear platforms, give insights for internal & competitive networks to senior leadership. Thorough knowledge of Nielsen data & 5+ yrs exp. needed. Full info HERE (3/13)
SR ANALYST, CORPORATE RESEARCH/Discovery Inc/NYC: Support brand and ad sales rsrch teams by analyzing data/trends across media & developing key audience analysis across linear & nonlinear platforms. Thorough knowledge of Nielsen data & 2+ yrs exp. needed. Full inf HERE (3/13)
DIRECTOR, DIGITAL MEDIA/TLC/NYC or MD: Lead small team in entire project lifecycle to establish/implement innovative & influential social media strategies. Plan original content, leverage social tools, and collect data to evaluate performance. 6+ yrs exp. Full info HERE (3/13)
CLIENT SOLUTIONS COORD/UP & ASPIRE/NYC: Asst. in dev & execution of sponsorships. Coord upfront & client evnts. Update ad sales pres, videos, photos & keyart. Proj mgt & pres skills req. Mkting/Comm degree pref’d. 2+ yrs cable exp, digital/social a +. Knowledge of PowerPt required. Full info HERE (3/13)
CNN MANAGER, BRAND & MULTIPLATFORM RESEARCH/ATL/NYC: Strengthen CNN brand appeal through qualitative and quantitative work looking at consumer news behavior and its connection to need states, attitudes and values. 5+ yrs exp and proficiency with both TV and digital data. Full info HERE (3/13)
DIGITAL MEDIA SALES, INTEGRATED/WIVB TV/WIVB.com/Buffalo: Resp for generating & growing digital mktg service revenue. Resp for the execution of digital sales, implementation, optimization & reporting of digital campaigns for clients. 2+ yrs outside digital mktg or media sales exp pref’d. Full info HERE (3/12)
SALES ACCOUNT EXEC/WIVB/WNLO TV/Buffalo: Exp’d sale professional w/ 2-3 yrs exp in media sales or outsides sales exp. Proven track record for dvlpng new biz & growing existing business. Able to work successfully in a multi-platform environment selling both TV & Digital products. Full info HERE (3/12)
COUNSEL, DISTRIBUTION & BUSINESS AFFAIRS/PAC-12/LA or SF: Oversight and management of traditional and digital distribution deals including cable, satellite, VOD, and other over-the-top agreements. Full info HERE (3/12)
COMMUNICATION MANAGER/PAC-12/SF: Develop & implement strategic PR initiatives to promote Pac-12 Networks. 4-6 years of relevant experience in media, PR & communications. Thorough understanding of the sports media landscape and a strong network of B2B & B2C national business & and trade media contacts. Full info HERE (3/12)
SALES COORDINATOR/Emerging Networks TV/Remote work from home: New York Seasoned Multicultural Television Rep Firm seeks to hire a professional sales coordinator to book insertion orders, organize wkly pre & post log & facilitate monthly invoicing. Full info HERE (3/12)
BRAND MARKETING MGR/FreeWheel/NYC: Resp for leading Freewheel brand mktg projects from conception to completion thru creative brainstorming session w/smart technology execs. Demonstrable marketing/brand management experience within an enterprise technology environment. 6-9 yrs of exp in a marcomm capacity w/ increased responsibilities. Full info HERE (3/12)