CYNOPSISDIGITAL
02.23.15

Good morning. It’s Monday February 23, 2015, and this is your first early morning digital briefing.

 
YouTube’s kids’ destination officially launches today. The YouTube Kids app features videos from Jim Henson Co., Mother Goose Club, DreamWorks Animation, National Geographic Kids, Hit Entertainment and others with shows including Sesame Street, Fraggle Rock, Thomas the Tank Engine, Reading Rainbow and Talking Tom and Friends. Additionally, the app will include parental controls, limited pre-screened advertising (pre-rolls but not click-through ads) and a playlist of channels from music to learning categories. YT creators such as Vlogbrothers and Stampylonghead will also provide content for the app. It is currently only available for free on Android devices and on Google Play.
 
…in more kids content news: VOD network Kabillion revealed its first SVOD mobile app Kabillion Jr, available for iOS and Android devices in the U.S. The new app is meant for preschool-aged children, and incorporates programs such as Chloe’s Closet, Dive Olly Dive and other new and classic animated TV series. Parents can sign up for a monthly subscription at kabillion.vhx.tv. Kabillion recently made a deal with multi-channel network Base79 to expand its viewership and audience on its YouTube channel (20,000 subscribers).
 
Despite digital network Machinima’s recent $24 million funding led by Warner Bros. Entertainment, the company cut channels and staff on Friday. The network laid off 13 of its 90 employees, and nixed the Machinima Respawn channel as well as programs from Machinima Live, including Ten FTW. WB originally contributed $18 million in financing in the multi-channel network a year ago, after new CEO Chad Gutstein took over the reigns and grew the network to 430 million subscribers, 170 million monthly unique viewers and 3.7 billion monthly views (YouTube). Redpoint Ventures and MK Capital, Coffin Capital and Allen DeBevoise also joined WB in the latest investment round.

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Yahoo’s new original sports comedy series Sin City Saints will premiere on Yahoo Screen on March 23. The tech giant announced the new series at its Digital NewFront last April as a half-hour comedy that follows a pro basketball team in Las Vegas. The show is directed by Bryan Gordon (Curb Your Enthusiasm), executive produced by Mike Tollin (One Tree Hill) and stars Malin Akerman (Trophy Wife), Tom Arnold (Sons of Anarchy), Andrew Santino (Mixology) and others. Yahoo will debut the sixth season of Community on its platform the week prior on March 17.
 
ABC teamed up with Facebook last night during the 87th Annual Academy Awards to live stream The Oscars Backstage. The feed on ABC’s FB page featured three channels with live video from more than 20 cameras throughout the L.A. Dolby Theatre, where the ceremony took place. The pre-show included real-time FB data of the most-discussed nominees, and allowed users to ask celebs questions on the Good Morning America page to potentially see answered live. Oscars Backstage was also available on the Watch ABC app on mobile and desktop devices for free. ABC News currently hosts a social media nightly newscast on Facebook, called Facecast: The One Thing.
 

 
Dove partnered with Twitter to combat mean Tweets during last night’s Academy Awards. The campaign, called #SpeakBeautiful, began with a video that aired during red-carpet events. “When a negative tweet is posted, technology will be used by Dove to send non-automated responses to real women, which include constructive and accessible advice to encourage more positive online language and habits,” Dove told Adweek before the show. The ad is based on the statistic that women post more than five million negative tweets about beauty and body image last year.
 
The Interactive Advertising Bureau (IAB) released the OpenRTB 2.3 native ad standards to help marketers programmatically buy and sell native ads. The IAB outlines qualifications for programmatic bids and responses for native ad formats such as content walls, app walls, news feeds and more. As of last year, 20 percent of marketers were using programmatic to buy native ads. 
 
Speaking of native advertising: viral positivity publisher Upworthy unveiled that its native advertising program hit more than $10 million in revenue in 2014. Through a partnership with the site’s native ad division Upworthy Collaborations, brands create a campaign with Upworthy’s curated positive or uplifting content that is then promoted on its social channels and on Twitter #UpChats. Upworthy reported its native ads performed 38 times better than standard social content (NewsWhip data from the top 25 social publishers). Additionally, Upworthy Collaborations racked up more than 175 million social impressions, six million social interactions, more than 15 million viewers and a 17 percent lift in perception for brands. Starbucks, Toms, Whirlpool and others are some of the brands that have partnered with the native program.
 

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Rooster Teeth pulled off the most successful film-funding Indiegogo last July, reaping in a whopping $2.48 million to produce its first feature length movie Lazer Team. On Friday, the studio behind the longest running web series Red vs. Blue (Machinima), released the first trailer to come from the campaign. Lazer Team is directed by Rooster Team co-founder Matt Hullum, and follows four people who happen upon a suit meant to fight the evil alien forces about to attack Earth. Get an idea of what to expect from Lazer Team’s first trailer before the full version is released at this year’s SXSW conference at www.cynopsis.com/#video.

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JOB OPENING: DIR SOCIAL MEDIA MKTG/AMC/NYC: Serve as liaison to AMC social comms & dvlpmnt of social mktg initiatives to engage & est social presence.Find new social opps in mkt. Dvlp partnerships & foster relationships w/all social media platforms. Info/Apply here (2/28)

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JOB OPENING: ACCT MGR, CABLE AD SALES/ONE World Sports Network/NY: 5+ yrs exp selling founding partner sponsorships. Solid knwlg of benefits of advrtsng, proven prospecting track rec, exc presentation & public speaking skills. Sports sales ind knwlg a +. Resume HERE (2/27)

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